Mediaway

What Mediaway does

Mediaway is a Portuguese for-profit advertising and creative services firm headquartered in Cascais, Portugal, founded in 2000. Per its self-description, the company operates across four interlocking service areas: design, brand activation, events, and communication development strategies. Its functional role is that of a full-service creative agency — conceiving visual identities, executing brand experiences (including live events and activations), and developing communication campaigns for client brands. The company is privately held, with a headcount of 11–50 employees, indicating a small, boutique-style operation rather than a scaled agency network.

No information was available in the input on Mediaway's underlying technology stack, productized offerings, proprietary platforms, or specific tooling. Its business model is consistent with a traditional agency structure: revenue is generated through client engagements spanning project-based creative work, brand activation programs, event production, and communication strategy retainers. The firm appears to serve clients in the Portuguese market, consistent with its Cascais base and .pt domain; no information on international client work, geographic footprint, or specific named customers was captured. The company website (mediaway.pt) could not be scraped (returned a security verification page), and no financial disclosures, customer logos, partnership data, awards, headcount detail, or pricing model information are present in the input.

The data set is notably thin: management team, funding history, M&A activity, certifications, integrations, AI/ML capabilities, social media presence, and corporate ownership are all unpopulated. Consequently, any investment-grade assessment carries significant uncertainty and should be treated as preliminary pending primary-source diligence (management interviews, direct financial statements, and client reference checks).

Name

Mediaway

Website

https://mediaway.pt

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

Mediaway is a privately held Portuguese advertising and creative services firm based in Cascais, founded in 2000. With 11–50 employees, it provides design, brand activation, event production, and communication strategy services to clients in Portugal.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Advertising agency
• Brand activation
• Event marketing
• Creative design
• Communications strategy

Headquarters

HQ city

Cascais

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Mediaway is an advertising firm providing services across four core areas: design, brand activation, events, and communication development strategies. The company delivers creative and marketing solutions to clients in Portugal. Headquartered in Cascais, Portugal, the firm operates with a small team (11-50 employees) since its founding in 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services
• Brand Activation Brand activation services designed to bring brands to life through experiential and engagement-focused marketing initiatives for business clients.
• Events Event planning and execution services for corporate and brand events, providing clients with end-to-end event marketing capabilities.
• Communication Development Strategies Strategic communications planning and development services that help clients build cohesive messaging frameworks and communication strategies.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• DDB Worldwide: Global creative agency network with a presence in Portugal, delivering brand campaigns and activation work. Comparable as a direct peer for creative, brand activation, and communications strategy engagements.
• TBWA Worldwide: Global creative agency network known for disruptive creative and brand-building work, with strong presence in Iberia through TBWA\Portugal. Comparable as a direct peer offering creative and brand activation services to similar clients.
• BBDO Worldwide: Global advertising agency network focused on creative campaigns and brand strategy, with a Portuguese affiliate. Comparable as a direct peer for full-service creative and communications work targeting similar brand clients.

Broad incumbents

• Interpublic Group: Global advertising holding company whose networks include McCann and MullenLowe, providing integrated creative and communications services. Comparable as a broad incumbent whose creative networks overlap with Mediaway's offering.
• Havas: Global advertising and communications group operating creative, media, and health & wellness networks. Comparable as a broad incumbent offering integrated brand activation and communications services that overlap with Mediaway's scope.
• Dentsu: Global advertising and communications group with strong creative, media, and brand experience capabilities across EMEA. Comparable as a broad incumbent with significant Iberian operations competing for the same client segment.
• WPP: World's largest advertising holding group, offering creative, media, PR, and brand activation through networks such as Ogilvy and VMLY&R. Comparable as the dominant incumbent competing for the same Portuguese client budgets as Mediaway.
• Omnicom Group: Global advertising holding company whose networks include BBDO, DDB, and TBWA, providing creative and brand activation services worldwide. Comparable as a broad incumbent whose creative networks compete with independent agencies like Mediaway.
• Publicis Groupe: Global advertising and communications holding company with full-service creative, media, and PR capabilities across markets. Comparable as the broad incumbent that competes with boutique agencies like Mediaway for Portuguese brand budgets.

Regional players

• Lift Consulting: Portuguese communications and PR consultancy offering corporate communications, brand, and event services in Portugal. Comparable as a regional peer with a similar full-service communications and activation profile competing in the same domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mediaway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaway