What Kerama Marazzi does

Kerama Marazzi is a Russian vertically integrated manufacturer and retailer of ceramic tiles, porcelain stoneware (ceramic granite), sanitaryware, bathroom furniture, and coordinated interior finishing products (wallpapers and decorative items). The company operates as OOO Kerama Marazzi (LLC), headquartered in Moscow with the current legal entity registered in 2014 under OGRN 1145749000210; the brand traces its operating history to the late 1980s/early 1990s. Core manufacturing spans ceramic wall and floor tiles, porcelain stoneware including SUPERMAXI large-format panels up to 160x320 cm produced in partnership with Surface, ceramic and porcelain sanitaryware (sinks, toilets, bidets — including the TecWave/TextWave smart toilet with vortex flushing), bathroom furniture (cabinets, vanities, tall storage), bathroom mirrors, faucets, shower systems and enclosures, vinyl wallpapers on non-woven backing, and decorative interior items. The catalog depth is substantial: 357 sanitaryware SKUs across 35 series and 314 wallpaper SKUs across 34 series, organized into coordinated design collections (e.g., Elegance, Magica, Plaza, Caravan, Grande, Modula, Safi, Vetrata, Pompei, TecWave, Iconico for sanitaryware; Platan, Legato, Mirage, Saffron for wallpapers) that enable unified bathroom and interior design concepts.

The business model is omnichannel and serves both consumer and professional markets. Consumer-facing channels include a nationwide network of branded retail stores across 50+ Russian cities (Moscow, Saint Petersburg, Yekaterinburg, Kazan, Krasnoyarsk, Novosibirsk, Rostov-on-Don, Samara, Ufa, Khabarovsk, and many others) plus an e-commerce storefront and online catalog on the official website. A dedicated B2B program serves developers, architects, interior designers, procurement specialists, and tilers via project catalogs, a BIM digital library with 3D models and material libraries, and an annual GRAND PRIX architecture and design competition (held consecutively 2021–2025). Pricing is not publicly disclosed and is handled via customer inquiry and quotation through retail and online channels. International distribution covers 12+ countries with a primary focus on the CIS (Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, plus others).

The technology stack combines industrial ceramic and porcelain production across 10+ production complexes with digital tooling (BIM library, digital catalogs such as "Ceramic News" and "Grand Tour") and broad multi-platform digital marketing presence on Russian channels (VKontakte, YouTube, Rutube, Telegram, Yandex Zen, Pinterest, Odnoklassniki, Yandex Rythm, Wibes). Recent strategic activity is anchored by the Collection 2026 "Provence" launch spanning tiles, sanitaryware, furniture, and wallpapers, alongside continued retail network expansion.

Name

Kerama Marazzi

Legal name

OOO Kerama Marazzi (ООО «Керама Марацци»)

Website

https://kerama-marazzi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kerama Marazzi is a Russian vertically integrated manufacturer and retailer of ceramic tiles, porcelain stoneware, sanitaryware, bathroom furniture, and wallpapers, serving both residential consumers (through 50+ branded retail stores and e-commerce) and professional specifiers (developers, architects, designers) across Russia and CIS markets.

Ownership category

akta.pro rank

Product category

Ceramic Tiles & Sanitaryware Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Home Centers (444110)

SIC

Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Ceramic tile manufacturing
• Porcelain stoneware products
• Sanitaryware solutions
• Bathroom furniture fittings
• Vinyl wallcoverings wholesale

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ceramic and Porcelain Tile Sales: Core revenue from manufacturing and selling ceramic wall tiles, porcelain stoneware, mosaic, steps and baseboards, and SUPERMAXI formats. Products sold through retail stores and online channels.
2. Sanitaryware and Bathroom Furniture: Revenue from sinks, toilets, bidets, bathroom furniture (cabinets, tall cabinets, countertops), mirrors, and accessories sold as complete bathroom solutions
3. Faucets and Shower Systems: Sales of basin faucets, bath faucets, bidet faucets, shower systems, hygienic showers, and drains
4. Wallcoverings (Wallpapers): Vinyl wallpapers on non-woven base sold through catalog series, including natural textures, floristic patterns, ornaments, geometry, and solid colors

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Kerama Marazzi manufactures and sells ceramic wall and floor tiles, porcelain stoneware (ceramic granite), mosaics, large-format ceramic panels (SuperMaxi up to 160x320 cm), and a full range of bathroom solutions including ceramic sinks, toilets, bidets, bathroom furniture, mirrors, faucets, shower systems, shower enclosures, and vinyl wallcoverings on non-woven backing. Products are sold through branded retail stores across 50+ Russian cities, an official e-commerce site, and dedicated B2B professional programs targeting developers, architects, and designers.

Product overview

Kerama Marazzi is a Russian manufacturer of ceramic tiles, ceramic granite, and comprehensive bathroom solutions. The product portfolio consists of core ceramic products (wall and floor tiles, porcelain, mosaic, large-format panels, stair components) paired with a complete sanitaryware line including sinks, toilets, bidets, bathroom furniture, mirrors, faucets, and shower systems. The company also offers branded vinyl wallpapers on non-woven backing and interior decorative items. Products are organized into coordinated series collections (such as Elegance, Magica, Plaza, Caravan for sanitaryware, and Platan, Legato, Mirage for wallpapers) that enable unified interior design concepts. A BIM digital design tool provides 3D models and material libraries for professional architects and designers. The 2026 collection "Прованс" (Provence) showcases the latest designs inspired by Southern France.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Tile (Керамическая плитка)

Quantifiable outcome

• 357 products in 35 sanitaryware series
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SurfacecoreStrategic or Co-development Partner · 1 January 2026Partnership with Surface, a Russian manufacturer of large-format and personalized porcelain stoneware for architecture and design. Surface provides SUPERMAXI format panels up to 160x320 cm for the Kerama Marazzi collection, enabling architectural projects with individual style combined with engineering precision.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ideal Standard: European bathroom solutions manufacturer offering ceramic sanitaryware, faucets, and shower systems across residential and commercial segments — overlapping with Kerama Marazzi's sanitaryware-and-faucet product lines.
• Roca: Spanish-headquartered global bathroom solutions manufacturer offering sanitaryware, faucets, and bathroom furniture — closely aligned with Kerama Marazzi's complete bathroom portfolio across residential and commercial projects.
• Hansgrohe: German premium faucets and shower systems manufacturer that competes directly with Kerama Marazzi's faucets-and-shower-systems category across global bathroom design specifications.
• Laufen: Swiss premium bathroom ceramics and sanitaryware manufacturer producing sinks, toilets, and bathroom furniture under a coordinated design language — directly comparable to Kerama Marazzi's series-based collections like Elegance and Magica.
• Cifre Ceramica: Spanish ceramic tile manufacturer producing porcelain stoneware and ceramic wall tiles with international distribution — a comparable mid-sized ceramics producer serving both B2C retail and B2B construction channels.
• Italon: Russian ceramic tile and porcelain stoneware manufacturer directly competing with Kerama Marazzi in the same product categories, serving both B2C retail and B2B construction segments in Russia and CIS.
• Kajaria Ceramics: India's largest ceramic tile manufacturer offering wall and floor tiles, sanitaryware, and bath fittings — a comparable integrated tile-and-bathroom-solutions player with strong domestic distribution and growing international presence.

Broad incumbents

• RAK Ceramics: UAE-headquartered global manufacturer of ceramic tiles, sanitaryware, and bathroom solutions with broad multi-category product offerings similar to Kerama Marazzi's portfolio and significant presence across emerging markets including CIS.
• Villeroy & Boch: German premium bathroom ceramics and tile manufacturer offering sanitaryware, ceramic tiles, and wellness solutions across global markets, competing in the same premium positioning as Kerama Marazzi's bathroom collections.
• Marazzi Group (Mohawk Industries subsidiary): Italian-origin global ceramics major and historical brand affiliate of Kerama Marazzi; produces ceramic tiles and large-format porcelain stoneware under the Marazzi brand with broader international reach and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/KERAMAMARAZZIru
• Pinterestru.pinterest.com/keramamarazzi_official
• Xx.com/kerama_marazzi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerama Marazzi