Make Marketing Magic

Name

Make Marketing Magic

Legal name

Make Marketing Magic B.V.

Website

https://makemarketingmagic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B marketing services
• Lead generation agency
• Marketing sales integration
• HubSpot implementation
• Content marketing strategy

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Fees: Monthly management fees for marketing and sales services, structured in three tiers (Awareness, Awareness+Consideration, Awareness+Consideration+Decision) with increasing scope and investment levels.
2. Media Budget Management: Additional fees for media buying (LinkedIn, Google Ads) managed on behalf of clients, typically starting from €300-€900 per month depending on service tier.
3. Performance-Based Partnership Model: The company aims to build a model where clients pay only for growth they see in their bank account, with a goal of 250 companies on such a model by July 5, 2030.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Make Marketing Magic is a B2B marketing and sales agency that helps tech and IT companies generate qualified leads and build sustainable sales pipelines through integrated marketing services. It sells three subscription tiers — Awareness, Awareness + Consideration, and Awareness + Consideration + Decision — combining content marketing, LinkedIn and Google Ads management, and HubSpot-based sales pipeline implementations. A free Online Presence Assessment (OPA) tool benchmarks prospect websites against approximately one million data points as the entry point to its paid programs.

Product overview

Make Marketing Magic is a B2B marketing and sales agency for tech companies, operating as a service business rather than a software product company. Their offering is organized into three service tiers — Awareness (long-term brand building), Awareness + Consideration (mid-funnel lead nurturing), and Awareness + Consideration + Decision (full-funnel including active sales campaigns) — supported by proprietary methodologies including the Marketing Blueprint and Radarmarketing framework. They implement HubSpot as the CRM and automation engine for clients. Additional offerings include a free Online Presence Assessment tool, educational masterclasses and workshops, and downloadable whitepapers on content creation and data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Awareness Entry-level subscription service focused on long-term brand awareness and pipeline building through consistent, relevant content creation and distribution for B2B tech companies. Includes management fees starting from €2,000/month plus media budgets starting from €300/month.
• Awareness + Consideration Mid-tier subscription service that combines long-term brand awareness with mid-funnel lead nurturing through content offers such as checklists, whitepapers, and quickscans to convert prospects into leads. Management fees start from €3,000/month plus media budgets from €600/month.
• Awareness + Consideration + Decision Full-service subscription tier covering all marketing funnel stages: long-term awareness, mid-funnel lead generation via content offers, and decision-stage campaigns targeting ready-to-buy prospects through LinkedIn and Google Ads management. Management fees start from €4,000/month plus media budgets from €900/month; average MQL price €50–€150 and SQL price €500–€700.
• Online Presence Assessment (OPA) Free diagnostic tool that analyzes a B2B website across more than 100 technical data points, benchmarks it against industry standards using approximately one million data points, and delivers a customized report with a 45-minute expert consultation to optimize online presence and conversion. Used as the entry point into Make Marketing Magic's paid service tiers.

Quantifiable outcome

• First leads within 30 days
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TricycleminorGTM or Marketing Partner · 26 March 2026Tricycle is mentioned as a partner for AI and LinkedIn services in the March 26, 2026 masterclass. They will present on activating networks and building new reach using AI tools.
• MicrosoftcoreStrategic or Co-development PartnerMake Marketing Magic was selected by Microsoft as a strategic partner for the West European marketing programs targeting SMB partners across 12 countries. They developed the 'Innovation Factory' program creating standardized marketing assets (e-books, email campaigns, LinkedIn posts) that could be personalized for individual partners. The partnership focuses on lead generation for Business Central and Sales Professional solutions.
• HubSpotcoreTechnology or IntegrationHubSpot is the primary technology platform used for client implementations. Make Marketing Magic has built significant expertise in HubSpot sales pipelines, marketing automation, and data migrations. They have open positions for HubSpot specialists and are building a dedicated HubSpot team.
• Microsoft Partner NetworkcoreChannel Partner/ Reseller/ DistributorThrough the Microsoft Partner Network, Make Marketing Magic gains access to Microsoft partners as potential clients. Many of their client acquisition efforts reference Microsoft partner connections.
• TibataminorStrategic or Co-development PartnerTibata (founded by André and Erwin Kwakernaat, former Twinfield owners) will share their marketing journey at the March 2026 masterclass. They represent the customer perspective on building a marketing machine from scratch.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Dept Agency: Dept is a large, Amsterdam-headquartered global digital agency with end-to-end marketing, creative, and engineering services to enterprise brands. While vastly larger and broader in scope, Dept overlaps with MMM on Dutch B2B tech client marketing services — making it the most relevant broad incumbent comparator.
• Valtech: Valtech is an Amsterdam-rooted digital experience agency combining strategy, marketing, technology, and data for B2B and B2C brands. Comparable to MMM on B2B tech marketing and digital transformation for mid-market clients in the Benelux region.
• MediaMonks / S4 Capital: MediaMonks is a major Dutch-rooted content, media and digital advertising agency, scaled globally under S4 Capital. Directly comparable business model (full-service advertising + content + media) targeting ambitious brands and tech-adjacent clients.
• Merkle / dentsu B2B: Merkle is a global data-driven CX and B2B marketing agency within dentsu, with deep MarTech, demand generation, and HubSpot/Aspen practice capabilities. A clear enterprise-scale incumbent in the same B2B demand-gen and marketing-automation category as Make Marketing Magic.

Direct peers

• MarketingMachine: MarketingMachine is a Netherlands-based B2B marketing agency targeting SaaS and tech companies, offering inbound lead generation, content marketing, and marketing strategy — a tight direct peer in the Dutch B2B tech agency niche.
• Marktlink: Marktlink is an Amsterdam-based B2B marketing consultancy with focus on B2B tech clients, brand development, and demand generation. Comparable on Dutch B2B tech specialization, mid-market positioning, and tailored retention-based engagement model.
• Conclusion Loudity: Conclusion Loudity is a Dutch B2B digital marketing agency specializing in demand generation, marketing automation, content, and HubSpot implementation — serving tech and B2B clients similar to MMM's ICP. Strong direct peer given the shared HubSpot-ecosystem focus.
• Hydra (Branding & Marketing Agency): Hydra is an Amsterdam-based B2B marketing agency offering integrated marketing, branding, content, and demand generation for tech and B2B clients. Closest mid-sized Dutch direct peer to Make Marketing Magic in terms of client focus, service tiers, and integrated marketing-sales methodology.

Emerging players

• PowertoGrow (B2B Growth Agency): PowertoGrow is a Dutch B2B growth and demand generation boutique agency focused on technology companies, combining content, LinkedIn demand-gen, and HubSpot implementations — overlapping directly with MMM's playbook and tech-SMB ICP.
• B2B Marketing Agency (Neolore / Spotler): Spotler is a Benelux-focused martech group with B2B marketing automation, email, and lead generation capabilities, increasingly bundling agency services with its technology stack. An adjacent emerging player competing for the same HubSpot/marketing-automation budgets of Dutch tech SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/make-marketing-magic
• Xx.com/makememagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Marketing Magic