What add2 does

add2 is a UK-based private engineering firm headquartered in Armitage that supports customers in the automotive and aerospace sectors with the design, build, and test of embedded control systems. Founded in 1990, the company has operated continuously for over three decades, suggesting a stable, specialist services positioning rather than a venture-backed growth model. Its scale, at 11-50 employees, is consistent with a boutique consultancy serving safety-critical programmes where deep domain knowledge and process maturity are prerequisites for engagement.

The company's core offering centres on embedded control system development — a discipline that spans firmware design, hardware/software integration, and verification testing for real-time, resource-constrained computing platforms typical of automotive ECUs and aerospace flight systems. No specific product names, proprietary tooling, or platform architecture details are disclosed in the available data, and the firm's website (add2.co.uk) did not return substantive content during the data collection, leaving the precise technical scope and intellectual property profile undocumented.

The business model appears to be services-led — likely time-and-materials or fixed-price engineering contracts with automotive and aerospace OEMs and Tier-1 suppliers — though no pricing model, revenue figures, funding history, customer logos, or partnership details are publicly disclosed. The combination of a long operating history, modest headcount, and concentration in two highly regulated verticals suggests a specialised, relationship-driven commercial model rather than a scalable product business.

Name

add2

Website

https://www.add2.co.uk

Company type

Private

Founded year

1990

Headcount range

11–50 employees

Short description

add2 is a UK-based engineering firm, founded in 1990, that helps automotive and aerospace customers design, build, and test embedded control systems. It operates as a small specialist consultancy with 11-50 employees based in Armitage.

Ownership category

akta.pro rank

Product category

Embedded Systems Engineering Services

NAICS

Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Aerospace Product and Parts Manufacturing (33641)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Embedded control systems
• Automotive systems engineering
• Aerospace systems engineering
• Control systems design
• Embedded systems testing

Headquarters

HQ city

Armitage

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Core offering

add2 helps customers in the automotive and aerospace industries to design, build, and test embedded control systems. The firm operates as a specialized engineering services provider focused on embedded controls for these two safety- and performance-critical sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded control systems design, build, and test services Engineering service in which add2 helps automotive and aerospace customers design, build, and test embedded control systems for their products. Intended for OEMs, suppliers, and integrators in these two industries that need specialist embedded controls capability.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• LDRA: LDRA specializes in embedded software verification, certification (e.g., DO-178C, ISO 26262), and testing tools — narrower than add2's full lifecycle but directly adjacent to its test and validation work in safety-critical programs.

Direct peers

• dSPACE: dSPACE is one of the leading global providers of tools and engineering services for the development of embedded control systems in automotive and aerospace, making it a direct comparable to add2's design, build, and test offering.
• Vector Informatik: Vector Informatik supplies tools, software components, and engineering services for automotive embedded systems development, AUTOSAR, and ECU testing — highly comparable to add2's automotive control systems scope.
• Tata Elxsi: Tata Elxsi provides design and engineering services across automotive and aerospace embedded systems, including control system development and validation, making it a directly comparable embedded engineering services peer.
• ETAS: ETAS, a Bosch subsidiary, provides embedded software tools, middleware, and engineering services for automotive ECUs — directly overlapping with add2's automotive embedded control systems work.
• Cyient: Cyient delivers engineering and embedded software services to aerospace and automotive OEMs, overlapping with add2's design, build, and test scope for embedded control systems.
• KPIT Technologies: KPIT is a global engineering services firm specializing in automotive software, embedded systems, and mobility solutions, and is a direct services-side competitor to add2 in embedded control work.

Broad incumbents

• HCLTech: HCLTech's Engineering and R&D Services division provides large-scale embedded software and systems engineering for automotive and aerospace OEMs, competing with add2 for outsourced control systems work.
• MathWorks: MathWorks (MATLAB/Simulink) is the de facto design and simulation platform used by embedded control engineers across automotive and aerospace, addressing the upstream design portion of add2's value chain.
• NI (Emerson Test & Measurement): NI provides hardware-in-the-loop test systems and instrumentation widely used to validate embedded control systems in automotive and aerospace, overlapping with add2's 'test' portion of the offering at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/add2ltd
• Facebookfacebook.com/add2limited
• LinkedInlinkedin.com/company/add2-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about add2