ROOS Dental

What ROOS Dental does

ROOS Dental (legal entity ROOS-Dental GmbH & Co.KG) is a German dental wholesale and repair service company headquartered in Mönchengladbach, founded in 1972. The company sells dental consumables, instruments, equipment, furniture, and pharmaceuticals to dental practices and laboratories across the DACH region (Germany, Austria, Switzerland), and operates a free pickup-and-return repair service for dental handpieces, turbines, sterilizers, compressors, and related devices through its in-house workshop. Its catalog covers impression materials, rotating instruments, surgical and implant supplies, filling materials, disposables, CAD/CAM systems, ceramics, casting technology, and laboratory supplies.

The business operates exclusively B2B; sales are restricted to commercial dental professionals and laboratories, with private individuals explicitly excluded. Distribution is direct-to-customer via the e-commerce storefront shop.roos-dental.de, a telephone hotline, and a regional pickup service. Additional revenue streams include paid training seminars on hygiene, emergency management, and fire safety (159–339 Euro per course), custom printing services for practice materials, sales of used equipment, and an in-house brand RD Hausmarke. Repair labor is billed at 13.50–13.90 Euro per 10-minute work unit with a 6-month warranty.

The company is privately held under a GmbH & Co.KG structure, with no disclosed external investors, no funding rounds, no acquisitions, and no disclosed management team. It employs 11–50 people and has implemented sustainability initiatives including a switch to energy-efficient inkjet printers (2012) and elimination of approximately 26,000 waste bags annually (2019), with a partnership with Bio-Circle supporting ecological cleaning processes. The company emphasizes its over 50 years of accumulated repair expertise and self-published care manual (Pflege-Fibel) as differentiators. No AI, machine-learning, or proprietary software capabilities are disclosed; the offering is a traditional distribution-plus-services model with a multi-channel marketing presence including e-commerce, social media, newsletters, and printed catalogs.

Name

ROOS Dental

Legal name

ROOS-Dental GmbH & Co.KG

Website

https://shop.roos-dental.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

ROOS Dental is a privately held German dental wholesaler and in-house dental-equipment repair service, founded in 1972 and headquartered in Mönchengladbach, serving dental practices and laboratories across the DACH region via e-commerce, telephone sales, and a free repair pickup service.

Ownership category

akta.pro rank

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: ROOS Dental generates revenue primarily through the sale of dental consumables, instruments, equipment, furniture, pharmaceuticals, prophylaxis products, and accessories to dental practices and laboratories. The company operates an online shop with a comprehensive product catalog spanning multiple dental supply categories.
2. Repair Services: The company offers repair services for dental equipment including handpieces, turbines, motors, compressors, sterilizers, and other practice/lab devices. Repair rates are charged at 13.90 Euro per work unit (10 minutes) plus parts.
3. Seminars and Training: ROOS Dental provides educational seminars for dental professionals including hygiene courses, emergency training, and fire safety courses, priced at 159-339 Euro per course.
4. Printing Services: Custom printing services for dental practices including forms, business cards, and practice materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ROOS Dental is a German dental wholesale and repair service provider founded in 1972, headquartered in Mönchengladbach. The company supplies dental practices and laboratories with consumables, instruments, handpieces, equipment, and specialized dental materials, and operates an in-house master workshop offering repair services for handpieces and dental devices, with free pickup and no minimum order quantity.

Product overview

ROOS Dental is a German dental wholesale supplier offering a comprehensive dental supplies catalog and repair services. The product portfolio consists of dental practice supplies (impression materials, surgical instruments, filling materials, devices, disposables), laboratory products (CAD/CAM systems, ceramics, casting equipment), repair services with free pickup, seminars for dental professionals, printing services, and used equipment. The company operates primarily as an e-commerce platform (shop.roos-dental.de) with additional services including a care manual (Pflege-Fibel) and repair services for dental instruments and equipment since 1972.

Differentiator

Problem solved

Functional benefit

Brands

• RD Hausmarke: In-house brand of dental products sold by ROOS Dental

Products and services

• Dental Practice Supplies
• Dental Laboratory Supplies
• Handpiece and Device Repair Service
• Dental Seminars and Training
• Printing Service for Dental Materials
• Used Dental Equipment Sales

Quantifiable outcome

• Instrument lifespan can be extended by up to 300% with proper care
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global Fortune 500 dental and medical distributor with a broad product catalog, technology solutions, and value-added services. Operates in Germany but at a very different scale and breadth than ROOS Dental.
• Patterson Companies: Large North American dental and animal health distributor with growing international presence. Comparable in core distribution business but operates at materially greater scale and with broader digital capabilities.
• Benco Dental: US-based dental distribution company offering comprehensive dental supplies, equipment, and practice services. Similar catalog breadth and customer model to ROOS Dental, but operates at larger scale and primarily in North America.

Others

• NSK Nakanishi: Japanese dental equipment manufacturer (handpieces, turbines) whose products are referenced in ROOS Dental's promotional actions. Connected as a vendor partner rather than a direct competitor.
• Dürr Dental: German dental equipment manufacturer (compressors, suction, imaging) whose products are likely part of ROOS Dental's distributed catalog. Comparable through alignment with the German dental ecosystem, though Dürr manufactures rather than distributes.
• KaVo (Envista): German-originated dental equipment manufacturer (handpieces, chairs, imaging) and key supplier brand for ROOS Dental's promotional actions. Connected as a supplier/vendor relationship rather than direct competitor.

Direct peers

• Pluradent: One of Germany's largest dental dealers and service providers, offering a comparable mix of dental supplies, equipment, and practice services to dental professionals across the DACH region.
• NWD (Nordwest Dental): Major German dental wholesale and service cooperative (Nordwest Dental) providing dental supplies, equipment, and practice-support services to dentists and laboratories — directly overlapping with ROOS Dental's core B2B offering.

Regional players

• Deppeler: Swiss dental supplier serving dental practices and laboratories with a comparable product portfolio. Regional peer in the DACH dental supply market with similar B2B focus, though with a different geographic emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ROOSDental
• YouTubeyoutube.com/channel/UCHyuOJZ_ck5oaYH0w6g8wYw/videos
• Facebookfacebook.com/ROOSDENTAL
• Instagraminstagram.com/roos_dental
• LinkedInlinkedin.com/company/roos-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOS Dental