North American Olive Oil Association (NAOOA)
- Company typePrivate
- Founded1989
- HeadquartersNeptune, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
North American Olive Oil Association (NAOOA) firmographics
Firmographics- Name
- North American Olive Oil Association (NAOOA)
- Legal name
- North American Olive Oil Association
- Website
- https://aboutoliveoil.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
North American Olive Oil Association (NAOOA) industry classification
Industry- Product category
- Trade Association Quality Certification
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Supplier Quality Assurance & Vendor Approval Programs (AFALALAB)
Keywords
Where North American Olive Oil Association (NAOOA) is headquartered
LocationHeadquarters
- HQ city
- Neptune
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North American Olive Oil Association (NAOOA) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership dues: The NAOOA generates revenue through membership fees from olive oil brands and manufacturers who join the association and agree to comply with IOC standards.
- Quality Seal licensing: Brands that participate in the NAOOA Quality Seal program pay for the right to display the NAOOA certified seal on their products, indicating the oil has been independently tested for quality and purity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership fees for olive oil brands and manufacturers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
North American Olive Oil Association (NAOOA) product offering
Product offeringCore offering
The NAOOA is a North American trade association that certifies olive oil quality and authenticity through independent third-party testing. Its core offering is the NAOOA Quality Seal program, which verifies that member brands' olive oils meet International Olive Council (IOC) standards via random off-the-shelf chemical and sensory testing conducted at least twice yearly. The association also operates supplementary certification programs (Extra Virgin Alliance, AHA Heart Check) and provides consumer education about olive oil grades, health benefits, and culinary uses.
Product overview
NAOOA is a trade association offering a portfolio of olive oil certification programs (NAOOA Quality Seal, Extra Virgin Alliance, AHA Heart Check) backed by rigorous testing services, along with free consumer educational resources (Olive Oil Guide, Olive Oil 101). The core offering is the Quality Seal certification program, which provides independent verification of olive oil authenticity and quality through random off-the-shelf chemical and sensory testing.
Differentiator
Problem solved
Functional benefit
Products and services
- NAOOA Quality Seal Program Flagship certification program that verifies olive oils meet internationally recognized IOC quality and purity standards through random off-the-shelf testing at least twice per year, combining chemical and sensory analysis. Brands that pass may display the NAOOA Quality Seal on their products. Aimed at olive oil brands, importers, and manufacturers selling in North America.
- Extra Virgin Alliance Certification partnership that verifies extra virgin olive oil quality through independent testing and standards compliance, available to olive oil brands that meet the program's requirements.
- AHA Heart Check Certification Program American Heart Association certification mark program delivered through NAOOA for olive oils that meet heart-healthy criteria. Allows qualifying olive oil brands to display the AHA Heart Check mark on packaging.
- Olive Oil Testing Coordination Service B2B service that allows olive oil buyers, importers, and producers to submit oil samples for full analysis from IOC-certified laboratories and tasting panels, providing independent quality verification for commercial transactions.
Companies that use North American Olive Oil Association (NAOOA)
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
North American Olive Oil Association (NAOOA) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
North American Olive Oil Association (NAOOA) partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- International Olive Council (IOC)coreThe IOC is a United Nations chartered organization created in 1959 to oversee olive oil production and quality standards. NAOOA members agree to comply with IOC standards. IOC certifies laboratories and tasting panels annually. The IOC trade standard has been adopted by the USDA and various state legislatures. 25 member countries represent 97% of world olive oil production.
- USDA (United States Department of Agriculture)majorThe USDA has adopted standards based on the IOC trade standard. The USDA officially recommends olive oil for deep frying and lists it among 'high smoke-point' oils.
- FDA (Food and Drug Administration)minorThe Senate directed FDA to take samples of olive oil off store shelves to test for adulteration. NAOOA has shared testing results with FDA when needed.
- State health authorities (Connecticut, California, New York, Oregon)minorVarious state legislatures have adopted standards based on IOC trade standard. NAOOA has shared results with state health authorities as needed.
- AHA (American Heart Association) - Heart Check ProgramminorNAOOA partners with AHA Heart Check certification program for olive oils meeting heart health criteria.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
North American Olive Oil Association (NAOOA) competitors and assessment
Company assessmentBroad incumbents
- NSF International: Independent public health and safety organization that certifies food products and runs consumer-trusted marks; overlaps with NAOOA in providing third-party food quality certification that brands use to differentiate.
- SGS: One of the world's largest testing, inspection, and certification companies with broad food and agricultural product testing capabilities; comparable as a generalist food-quality certifier that could be used by olive oil brands instead of a specialist seal.
- Eurofins Scientific: Global leader in food testing and certification services, including adulteration and authenticity testing for oils and fats; a much larger incumbent that competes for the same third-party verification spend that NAOOA members and NAOOA's lab partners address.
- Bureau Veritas: Global testing, inspection, and certification firm offering agri-food and consumer product testing including authenticity and quality verification for oils; overlaps with NAOOA's testing remit at a much broader scale.
- Intertek: International TIC provider with food and agricultural testing services covering oils and fats authenticity, comparable to the testing backbone that supports NAOOA's certification program.
Direct peers
- International Olive Council (IOC): The United Nations-chartered body that sets the olive oil trade standards NAOOA members comply with; IOC certifies the labs and tasting panels NAOOA relies on, making it the upstream standards authority that directly anchors NAOOA's testing and seal programs.
- California Olive Oil Council (COOC): A U.S. olive oil trade association that runs its own seal and certification program for California-produced extra virgin olive oils; operates the same member-plus-testing-plus-seal model as NAOOA, focused on the largest U.S. producing state.
Others
- Olive Oil Times: Independent global olive oil news and consumer education outlet covering authenticity, fraud, and quality; thematically aligned with NAOOA's consumer-education mission rather than a direct certification competitor.
- UC Davis Olive Center: University-based olive oil research and education program that conducts chemical and sensory testing of olive oils and publishes research on quality; an enabling/ecosystem participant that shares NAOOA's interest in olive oil authenticity and consumer education.
Regional players
- Australian Olive Association (AOA): Australia's peak olive industry body, offering a quality seal and certification program for Australian extra virgin olive oils; structurally identical to NAOOA but operating in a different geography with IOC-aligned standards.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
North American Olive Oil Association (NAOOA) social profiles
Digital presenceNorth American Olive Oil Association (NAOOA) financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Olive Oil Association (NAOOA) leadership team
Management profileNumber of profiles
Profiles2 records
North American Olive Oil Association (NAOOA) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Olive Oil Association (NAOOA) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Olive Oil Association (NAOOA)
What does North American Olive Oil Association (NAOOA) do?
The NAOOA is a North American trade association that certifies olive oil quality and authenticity through independent third-party testing. Its core offering is the NAOOA Quality Seal program, which verifies that member brands' olive oils meet International Olive Council (IOC) standards via random off-the-shelf chemical and sensory testing conducted at least twice yearly. The association also operates supplementary certification programs (Extra Virgin Alliance, AHA Heart Check) and provides consumer education about olive oil grades, health benefits, and culinary uses.
Is North American Olive Oil Association (NAOOA) a public or private company?
North American Olive Oil Association (NAOOA) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was North American Olive Oil Association (NAOOA) founded?
North American Olive Oil Association (NAOOA) was founded in 1989. It employs 1 to 10 people.
Where is North American Olive Oil Association (NAOOA) based?
North American Olive Oil Association (NAOOA) is headquartered in Neptune, United States, in the North America region.
How does North American Olive Oil Association (NAOOA) make money?
Two revenue lines are on record. Membership dues are the primary driver. The others are quality Seal licensing.
Who are North American Olive Oil Association (NAOOA)'s main competitors?
Broad incumbents on record are NSF International, SGS, Eurofins Scientific, Bureau Veritas and Intertek. Direct peers are International Olive Council (IOC) and California Olive Oil Council (COOC). Others are Olive Oil Times and UC Davis Olive Center. Australian Olive Association (AOA) is listed as a regional player.
Does North American Olive Oil Association (NAOOA) have an API?
No public API is recorded for North American Olive Oil Association (NAOOA).
What industry is North American Olive Oil Association (NAOOA) in?
North American Olive Oil Association (NAOOA)'s product category is Trade Association Quality Certification. Its primary akta.pro industry code is AFALALAB, Supplier Quality Assurance & Vendor Approval Programs. Its NAICS code is 54138 and its SIC code is 8734.