Whole Health Everyday

What Whole Health Everyday does

Whole Health Everyday (WHE) is a boutique personal chef service founded in 2011 by Chef Rebecca Clubb in Newport Beach, California, following her personal recovery journey using nutrition to address food allergies, inflammation, and chronic health issues. The company delivers weekly in-home meal preparation for clients across three US states (California, Arizona, and Nevada), with chefs cooking customized, dietary-restricted meals directly in clients' kitchens. WHE targets three primary segments: individuals with medical dietary restrictions (chronic illness, food allergies, cancer recovery), athletes requiring performance nutrition, and busy professionals and families seeking wellness-aligned meals. Supplemental offerings include private dinner parties, cooking lessons (in-person and video call), recipe authorship, cookbook writing, and meal planning.

WHE's core offering is weekly in-home meal preparation, priced at $85+/hour for chef time with a 3-hour minimum, plus events at $90-120/hour and lessons at $85-125/hour (with 20% gratuity). There is no proprietary software platform, no consumer app, and no public API; operations are supported by Calendly for scheduling, Constant Contact for email marketing, and Weebly for the corporate website. All chefs are required to hold manager-level food safety certification (above standard food handlers cards) and undergo ongoing internal training across specialized diet protocols including keto, Whole30, vegan, cancer support, diabetes, and Mediterranean. The company offers remote services nationwide for non-physical items (recipe authorship, meal plan assessments, video call cooking lessons), but in-home service is geographically limited to three states.

WHE operates a hybrid direct-to-consumer sales motion with a notable health-professional referral channel: doctors, nutritionists, and trainers recommend WHE to clients, with Newport Longevity Center (Dr. Brett Jacques) including WHE brochures in every new patient packet. The company has built credibility through cookbook contributions for high-profile publications including The Brain Warrior's Way Cookbook (40+ recipes) and The Stark Naked 21-Day Metabolic Reset, and through media features in regional lifestyle publications. WHE is privately held, founder-owned, and bootstrapped with no disclosed outside funding or parent company; reported metrics include 100 weekly clients across three states.

Name

Whole Health Everyday

Legal name

Whole Health Everyday

Website

https://wholehealtheveryday.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Whole Health Everyday is a boutique, woman-owned personal chef service founded in 2011 that delivers customized, nutrition-focused in-home meal preparation across California, Arizona, and Nevada, serving clients with dietary restrictions, athletes, and busy families.

Ownership category

akta.pro rank

Product category

Personal Chef Services

NAICS

Caterers (722320), Caterers (72232), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private Chef & In-Home Dining Services (HSACAGAE)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Personal chef services
• In-home meal preparation
• Nutrition-focused cooking
• Specialized diet meals
• Private dinner events

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Weekly In-Home Meal Preparation: Personal chefs cook customized meals in clients' homes on a weekly basis. Billed hourly with rates starting at $85/hour. Includes menu planning, grocery shopping, cooking, portioning, labeling, and cleanup.
2. Cooking Lessons: In-person or video call cooking lessons taught by WHE chefs. Charged at $85-125/hr plus food costs, with 20% gratuity added.
3. Private Dinner Parties and Events: Boutique personal chef experience for special events. Custom menus at $90-120/hr for chef time, plus service fee, food cost and supplies. Additional staff at $65+/hr.
4. Digital Cookbooks and Recipe Sales: Sale of digital cookbooks including Standard Process Digital Cookbook at $9.99. Recipe authorship services for published cookbooks generate income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Whole Health Everyday provides boutique personal chef services in which professionally trained, nutrition-focused chefs cook customized meals in clients' homes on a weekly basis, tailored to individual dietary needs, allergies, health conditions, and preferences. The core service is supplemented by private dinner party and event chef service, in-person and video call cooking lessons, custom meal planning, and recipe authorship for cookbook publications. All chefs are required to hold manager-level Food Safety certification and undergo ongoing internal training in specialized diets such as keto, Whole30, paleo, vegan, cancer support, and diabetes.

Product overview

Whole Health Everyday is a boutique personal chef service that operates across Southern California, Arizona, and Nevada. The company offers a unified service model centered on in-home meal preparation, supplemented by special event dining, cooking lessons, and recipe authorship services. The core product is Weekly In-Home Meal Preparation, where professional chefs cook customized meals in clients' homes tailored to specific dietary needs, health goals, and food preferences. Supporting offerings include Dinner Parties and Special Events for private gatherings, Cooking Lessons (available in-person or via video call), Recipe Authorship and Cookbook Writing for publications, and Meal Planning services. The company is woman-owned and was founded in 2011, with a focus on "food as medicine" and transforming everyday favorites into healthier versions without sacrificing flavor.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly In-Home Meal Preparation Personal chefs cook customized breakfasts, lunches, dinners, snacks, and sauces in clients' homes on a weekly basis, tailored to dietary restrictions, health goals, allergies, and preferences; meals are portioned, labeled, and designed to reheat while maintaining freshness and flavor.
• Dinner Parties and Special Events Boutique personal chef experience for dinner parties and special events; menus are custom-designed per client with ingredients sourced specifically for each event and chefs cooking in the client's home (not a catering delivery model).
• Cooking Lessons (In-Person and Video Call) In-person or video call cooking instruction in the client's own kitchen covering knife skills, flavor profiles, sauces, healthy cooking techniques, and food styling; accommodates dietary needs and preferences, priced at $85-125/hour plus food costs and 20% gratuity.
• Meal Planning Services Custom meal planning tailored to individual dietary goals, food preferences, allergies, and health requirements, available as a standalone service or as part of weekly meal preparation, including remote nationwide delivery.
• Recipe Authorship and Cookbook Writing Professional recipe creation and cookbook authoring services for publications, including recipe development and writing partnerships with authors and publishers.
• Standard Process Digital Cookbook A digital cookbook with recipes designed for the Standard Process 21-Day Purification Program, available as a digital download for $9.99.

Quantifiable outcome

• 100 weekly clients across three states
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, foundational and core.

• Brian Cuddy - The Organic CellarminorStrategic or Co-development Partner · 28 September 2025Founder of The Organic Cellar wine company. WHE partners with Brian to craft wine-pairing menus that elevate dinner experiences for clients.
• Kristi Acuna - Holistic NutritionistfoundationalStrategic or Co-development PartnerHolistic nutritionist who played key role in founder Rebecca Clubb's recovery from food allergies and inflammation. Influenced WHE's food-as-medicine philosophy.
• Angela Sennett - AcupuncturistfoundationalStrategic or Co-development PartnerAcupuncturist who contributed to founder Rebecca Clubb's health recovery journey, informing WHE's holistic approach to nutrition and wellness.
• Dr. Brett Jacques - Naturopath MD and NDfoundationalStrategic or Co-development PartnerNaturopathic doctor who was part of founder's recovery team. Includes WHE brochure in new patient packets at Newport Longevity Center.
• Zane Beadles - PRO NFL PlayerminorOthersNFL player who publicly endorsed WHE services on social media, crediting WHE meals for helping achieve peak athletic performance.
• Dr. Brett Jacques NMD - Newport Longevity CentercoreChannel Partner/ Reseller/ DistributorIntegrates WHE meal services into patient wellness programs. Includes WHE brochure in every new patient packet - direct referral channel for health-conscious patients.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• CookUnity: Chef-prepared meal delivery service featuring rotating menus from professional chefs. Broader incumbent in the prepared-meals category competing for the same health-conscious, chef-quality consumer wallet.
• Sunbasket: Meal kit and prepared meal service with menus accommodating various dietary needs (Paleo, keto, vegetarian). Adjacent incumbent competing for the same health-conscious household spend.
• Blue Apron: Meal kit delivery service focused on chef-designed recipes. Adjacent incumbent offering consumers a lower-cost alternative to in-home chefs for cooking health-conscious meals.
• Territory Foods: Chef-prepared, nutritionist-designed meal delivery service. Competes with WHE for health-focused consumers seeking customized nutrition solutions, though via delivery rather than in-home cooking.
• Factor: Prepared meal delivery service with dietitian-designed menus including calorie- and macro-conscious options. Broader incumbent in the prepared-meals category that competes for the dietary-restriction consumer.

Direct peers

• Take a Chef: Online marketplace connecting customers with personal chefs for in-home dining experiences. Direct competitor offering private chef services across multiple U.S. markets with similar pricing model and event-based offerings.
• Cozymeal: Marketplace for private chefs, cooking classes, and food tours. Competes with WHE on private chef experiences and culinary events, with broader platform functionality and multi-city coverage.
• HireAChef: Personal chef placement and booking service. Direct peer in the in-home personal chef category with similar model of matching clients to private chefs for events and weekly service.

Emerging players

• Mosaic Foods: Plant-forward prepared meal delivery service. Emerging player in the dietary-restriction meal category that competes with WHE for the vegan/vegetarian and allergen-conscious customer segment.

Others

• The Chef's Garden: Specialty produce supplier serving fine-dining chefs and culinary professionals. Adjacent ecosystem participant providing ingredients and produce quality that supports chef-led services like WHE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCudOpp7Hyykamu1gt87mBLw
• TikToktiktok.com/@wholehealtheveryday?lang=en
• Xx.com/ChefsWHE
• Facebookfacebook.com/WholeHealthEveryday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Health Everyday