Basketball Ireland

Name

Basketball Ireland

Legal name

Basketball Ireland (B.I.)

Website

https://basketballireland.ie

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

National Sports Federation & League Operations

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• National sports federation
• Basketball league management
• Sports governing body
• Club membership services
• Youth sports development

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership and Registration Fees: Revenue from club and individual member registrations for the 2025/26 season and annual membership programs.
2. Sponsorship and Partnerships: Commercial partnerships with brands including Domino's (title sponsor of National League), Mercedes-Benz (van partner), AIG (insurance partner), Elverys (retail partner), NIKE, and Molten. Includes tiered sponsorship agreements across leagues and competitions.
3. Ticket Sales: Revenue from domestic and international fixture tickets, including National League games and Ireland international team matches.
4. Merchandise and Shop: E-commerce revenue through the official shop powered by Elverys, selling basketball merchandise and apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Basketball Ireland is the official national governing body for basketball on the island of Ireland. It organizes and sanctions national league competitions across multiple tiers (Super League, Division One, BIDL, U20), national cup competitions, international team fixtures, schools basketball programs, and 3x3 basketball events. The organization also delivers player development programs (Academy, Player Pathway, National Camp), operates BITV streaming and the Courtside membership portal, and provides club accreditation (Club Mark) and insurance coverage for affiliated members.

Product overview

Basketball Ireland operates a comprehensive national sports organization offering a multi-tiered league system and development programmes. The core product is the National League structure spanning professional (Domino's Super League), semi-professional (Division One), and development (BIDL) levels for both men's and women's competitions, along with U20 youth leagues. The organization provides supplementary products including Basketball Ireland TV (BITV) for streaming live and on-demand content, the Courtside membership programme for fan engagement, the National Camp and Academy programmes for elite player development, and the Player Pathway Programme for talent identification. Additional offerings include Schools Basketball programmes, 3x3 basketball competitions, insurance coverage, an online learning platform (Helpside), and various championships including National Cup and All-Ireland Club Championships. The organization serves over 250 member clubs and operates digital platforms for membership registration and club discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Ireland TV (BITV)
• National League System
• National Cup Competitions
• 3x3 Basketball Programme
• Schools Basketball Programme
• Player Pathway Programme
• Basketball Ireland Academy
• Club Mark Accreditation
• Online Learning Platform (Helpside)
• Insurance Cover Programme
• All-Ireland Club Championships
• Jr. NBA Programme
• Masters Basketball
• College Basketball
• Member Registration
• Find A Club
• Courtside Membership
• National Camp
• Women in Sport Initiative
• Official Merchandise Shop

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Domino's Pizza IrelandcoreGTM or Marketing PartnerTitle sponsor of the National League competitions including Men's Super League, Women's Super League, Division One, and BIDL leagues. Branding appears across league tables, fixtures, and official competition materials.
• ElveryscoreChannel Partner/ Reseller/ DistributorOfficial retail partner providing the Basketball Ireland online shop. Consumers can purchase official basketball merchandise through the Elverys e-commerce platform.
• Mercedes-Benz IrelandminorGTM or Marketing PartnerVan partner providing vehicle support for Basketball Ireland operations and transportation needs.
• AIG IrelandcoreGTM or Marketing PartnerOfficial insurance partner providing Club Liability and Player Injury insurance coverage for affiliated clubs and members.
• NIKEminorGTM or Marketing PartnerEquipment and apparel partner providing basketballs and branded merchandise through official partnership.
• MoltenminorGTM or Marketing PartnerOfficial basketball supplier providing competition-grade basketballs for National League and international fixtures.
• FIBA (International Basketball Federation)coreStrategic or Co-development PartnerInternational governing body affiliation for Irish basketball. Basketball Ireland participates in FIBA competitions including EuroBasket qualification, U20 Youth EuroBasket, and 3x3 World Tour through this partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• GAA (Gaelic Athletic Association): The dominant Irish amateur sporting organisation running national leagues (National Hurling League, National Football League) and All-Ireland championships. Not a basketball peer, but the principal competitive force in Irish sport that influences Basketball Ireland's sponsorship and participation ceiling.
• Irish Rugby Football Union (IRFU): Another Irish national sports governing body operating leagues, national teams, and grassroots pathways in the same Irish market. Comparable organisational model and sponsorship/partnership dynamics, though in a much more commercially entrenched sport.

Others

• Sport Ireland: State agency responsible for Irish sport development funding and policy. Functions as a key funding and governance counterpart for Basketball Ireland's grassroots, high-performance, and women-in-sport programmes.

Direct peers

• Basketball England: The national governing body for basketball in England, operating its own NBL league structure, Cup competitions, England national teams, and grassroots pathways. Most structurally comparable peer to Basketball Ireland given similar role, scale, and federation model.
• Scottish Basketball: National governing body for basketball in Scotland, with comparable league structures, national team programmes, and Schools/community pathways. Closely matched in scale and operating geography (similar-sized population, shared island/UK sports landscape).
• Basketball Wales: The NGB for basketball in Wales, overseeing national leagues, Welsh national teams, and grassroots development. Comparable in market size, organisational structure, and federation-level remit.

Broad incumbents

• Deutscher Basketball Bund (DBB): German basketball federation running the BBL and EasyCredit BBL, plus national team programmes. Comparable federation structure and league-tier model, though operating in a materially larger commercial market than Ireland.
• FIBA (International Basketball Federation): Global governing body for basketball and the umbrella organisation of which Basketball Ireland is a national member. Relevant as the strategic counterparty for international qualification, anti-doping, and 3x3 programmes.
• Fédération Française de BasketBall (FFBB): French basketball federation operating Pro A/Betclic Elite and national teams with regular international contention. Same NGB-plus-league-operator model as Basketball Ireland, but in a much larger market with established professional economics.
• Federación Española de Baloncesto (FEB): Spanish basketball federation running Liga ACB and a deep national team programme with sustained international success. Comparable as a national basketball federation and league operator, but at substantially larger scale and commercial footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BballIrl
• Facebookfacebook.com/bbireland
• LinkedInlinkedin.com/company/basketball-ireland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basketball Ireland