AIG Ireland
AIG Ireland, the Irish branch of AIG Europe S.A. (part of NYSE-listed American International Group), provides personal and commercial insurance — including telematics car insurance, home, travel, financial lines, and multinational risk solutions — to individuals, SMEs, and multinational corporations across Ireland.
- Company typePublic
- Founded1977
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AIG Ireland does
AIG Ireland is the Irish branch of AIG Europe S.A., a Luxembourg-incorporated insurance undertaking wholly owned by American International Group, Inc. (NYSE: AIG), a Fortune 100 global insurance conglomerate. Operating in Ireland since 1977 from its headquarters at 30 North Wall Quay in Dublin's International Financial Services Centre, the company is regulated by the Central Bank of Ireland and serves individual consumers, SMEs, multinational corporations, and not-for-profit organisations. The company distributes through four parallel channels — direct-to-consumer digital via aig.ie and the MyAIG portal, brokers via the RapidCover portal, affinity partnerships (notably the LGFA), and acquired books of business such as the Revolut Irish car insurance book migrating from June 2026.
Its product portfolio spans personal lines (car insurance including the telematics-based BoxClever product for drivers under 27, home, travel, accident & health, and car hire excess) and commercial lines (casualty, financial lines including CyberEdge and TechPremier, marine, commercial property, multinational risk solutions, and specialty products such as M&A insurance and AIG Sports Club cover). The technology stack comprises the MyAIG customer portal, RapidCover broker portal (with SSO and MFA), IntelliRisk Advanced claims and risk management platform spanning 100+ countries, the Rate My Drive telematics scoring portal, the Salesforce-powered MyLifeline travel assistance site, and a Health & Safety eLearning platform on Unicorn LMS. Verisk provides vehicle registration and valuation data underpinning the online quote engine, and underwriting decisions are supported by an internal automated decision-making tool.
The revenue model is annual subscription-style insurance premiums across personal and commercial lines, with renewal-driven retention. Commercial pricing is quote-based and routed largely through brokers, while personal lines are priced and sold directly online with discounts for online purchase (15%), accumulated No Claims Discount (up to 65% at 6+ years), and affinity-membership discounts (LGFA members 15%, players 25%). The company employs approximately 45 staff in Ireland and operates as part of AIG Europe S.A. under its NYSE-listed parent.
AIG Ireland firmographics
Firmographics- Name
- AIG Ireland
- Legal name
- AIG Europe S.A.
- Website
- https://aig.ie
- Company type
- Public
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIG Ireland, the Irish branch of AIG Europe S.A. (part of NYSE-listed American International Group), provides personal and commercial insurance — including telematics car insurance, home, travel, financial lines, and multinational risk solutions — to individuals, SMEs, and multinational corporations across Ireland.
- Ownership category
- akta.pro rank
AIG Ireland industry classification
Industry- Product category
- General Insurance (Personal and Commercial)
- NAICS
- Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
- akta.pro secondary industries
- Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Compliance, Regulatory Reporting & Insurance Document Automation (THALALAL), Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where AIG Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
AIG Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Personal Insurance Premiums: Annual and multi-trip insurance premiums collected from individual customers for car, home, travel, accident & health, and car hire excess insurance products. Revenue is recurring through policy renewals.
- Commercial Insurance Premiums: Premiums collected from business customers for casualty, property, financial lines, marine, motor fleet, and other commercial insurance products. Includes multinational program premiums managed through IntelliRisk.
- Broker Distribution Fees: Fees and commissions from distribution of commercial insurance products through the broker channel, including RapidCover portal services for intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Car Insurance |
| Subscription | Annual | BoxClever Telematics Car Insurance |
| Subscription | Annual | Home Insurance |
| Subscription | Annual | Travel Insurance |
| Subscription | Annual | LGFA Member Discount |
| Subscription | Annual | Revolut Migration Welcome Offer |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
AIG Ireland product offering
Product offeringCore offering
AIG Ireland is a composite general insurer selling personal lines (car insurance including BoxClever telematics for young drivers, home, travel, accident & health with Virtual Care Program, car hire excess) and commercial lines (casualty, financial lines including CyberEdge and TechPremier, marine cargo and liability, commercial property, group personal accident and travel, specialty risks including environmental and M&A) to individual consumers, SMEs, multinationals, and not-for-profit organisations across Ireland. Products are underwritten by AIG Europe S.A. and distributed through direct digital channels, phone sales, the RapidCover broker portal, and affinity partnerships.
Product overview
AIG Ireland operates as a composite insurance provider offering a broad portfolio of personal and commercial insurance products. The personal lines include car insurance (standard, telematics-based BoxClever for young drivers), home insurance, travel insurance, accident and health policies, and car hire excess coverage. Commercial lines span casualty (motor fleet, liability), financial lines (cyber, D&O, professional liability), marine, property, and specialty risks including M&A insurance. Supporting the core products are multiple digital platforms: RapidCover for brokers, MyAIG for individual policyholders, MyLifeline for travel assistance, IntelliRisk for global claims management, and eLearning platforms for risk education. The company also provides a Virtual Care Program offering virtual GP consultations as a value-added service. The architecture is a multi-product, multi-channel model serving individuals, SMEs, multinationals, and insurance brokers through both direct digital and intermediary channels.
Differentiator
Problem solved
Functional benefit
Brands
- BoxClever: Telematics-based car insurance product designed for drivers aged 27 and under, offering rewards for safe driving with cheaper insurance premiums.
- CyberEdge
- TechPremier
- Lifeline
- MyAIG
Products and services
- Car Insurance Comprehensive personal car insurance offering third-party, third-party fire and theft, and fully comprehensive cover with features such as 15% online discount, up to 65% No Claims Discount for 6+ years, breakdown assistance, and additional driver coverage. Sold to individual consumers in Ireland.
- BoxClever Telematics Car Insurance Usage-based car insurance using telematics technology and a dongle device to monitor driving behaviour, offering kilometre-based pricing tiers (5,000-25,000 km) and rewards for safe driving. Targeted at young and first-time drivers aged 27 and under, with a 15% online purchase discount and a potential no top-up required in final 3 months if safe behaviour is demonstrated.
- Home Insurance Residential property insurance covering buildings, contents, or both, including all-risk cover for specified items and contents cover for personal belongings. Offers a 20% discount for existing AIG car insurance policyholders. Sold to individual consumers and homeowners in Ireland.
- Travel Insurance Travel coverage including single trip, multi-trip annual, family holiday, ski and winter sports, backpackers, long stay, and golf travel insurance. Three-tier coverage options (Budget, Premier, Premier Plus) with optional winter sports and wedding cover add-ons. Sold to individual consumers.
- Accident & Health Insurance Personal accident, cancer care, and hospital cash plan policies that protect individuals and families against health-related financial impacts. Includes the Virtual Care Program offering round-the-clock access to Irish GPs for virtual consultations and expert case management for second medical opinions. Sold to individual consumers and families.
- Car Hire Excess Insurance Coverage for excess costs when renting a vehicle, available as daily or annual cover with optional Collision Damage Waiver and Supplemental Liability Insurance for applicable regions. Sold to individual consumers renting vehicles.
- Casualty Insurance Business liability coverage for commercial clients including Excess Liability Insurance, Motor Fleet Insurance, Primary Liability Insurance, and Health & Safety eLearning resources. Sold to Irish SMEs and larger commercial accounts via brokers and direct sales.
- Financial Lines Insurance Commercial financial risk products covering Crime, CyberEdge (cyber insurance), Financial Institutions, Kidnap and Ransom, Employment Practice Liability, Directors and Officers (Management Liability), Pension Trustee Liability, Professional Liability, Public Offering of Securities Insurance, Single Project Professional Indemnity, and TechPremier for technology companies. Sold to commercial and institutional clients via brokers.
- Global Risk Solutions Alternative risk solutions for large enterprises including Alternative Solutions & Product Innovation and Global Fronting & Captive Management Programmes for multinational clients requiring coordinated international coverage. Sold to multinational corporations.
- Marine Insurance Coverage for maritime risks including Marine Cargo and Marine Liability insurance for business clients. Sold to commercial clients via brokers.
- Commercial Property Insurance Business property coverage including standard commercial property insurance and Property Terrorism Insurance for commercial clients. Sold to commercial clients via brokers.
- Group Personal Accident and Travel Insurance
Quantifiable outcome
- Up to 65% No Claims Discount available for drivers with 6 or more years without claims
- +3 more outcomes
Companies that use AIG Ireland
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
AIG Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
AIG Ireland partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LGFA (Ladies Gaelic Football Association)coreOfficial Insurance Partner to LGFA since 2022; offers 15% discount to members and families and 25% discount to players through BoxClever; sponsors 'One Tribe' video series showcasing LGFA talents; supports gender parity in sport with #EffortIsEqual campaign.
- RevolutcoreAIG acquired Revolut's car insurance book; Revolut ceased offering new car insurance from 1 June 2026; existing policies migrate to AIG upon renewal from August 2026; AIG provides welcome 15% discount and free breakdown assistance to transferring policyholders.
- MCL Insurance Services LimitedminorPreferred partner handling Northern Ireland LGFA enquiries; offers £25 online discount for members and families through www.its4women.co.uk or £50 through www.boxymo.co.uk.
- Hockey IrelandminorSponsorship partner for Irish hockey at national level.
- Basketball IrelandminorSponsorship partner for Irish basketball at national level.
- Triathlon IrelandminorSponsorship partner for Irish triathlon at national level.
- Tennis IrelandminorSponsorship partner for Irish tennis at national level.
- AIG Women's OpencoreGlobal title sponsorship of the Ladies European Tour golf tournament, part of AIG's international sports sponsorship portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AIG Ireland competitors and assessment
Company assessmentDirect peers
- AXA Ireland: Composite insurer offering personal and commercial lines in Ireland, part of global AXA Group. Directly comparable product breadth (car, home, travel, commercial) and similar international-parent structure.
- FBD Insurance: Irish-domiciled P&C incumbent focused on car, home, farm, and commercial SME insurance. Strongest domestic direct peer; comparable in personal and SME commercial mix but with broader farm and agri exposure.
- Beazley plc: London-listed specialty insurer with strong cyber, professional indemnity, and marine offerings. Comparable to AIG Ireland's specialty commercial book, particularly CyberEdge and Marine Liability lines.
- Chubb Insurance Ireland: Specialty commercial and personal-lines insurer in Ireland (Chubb European Group SE). Closely comparable to AIG Ireland's commercial Financial Lines and specialty portfolio (D&O, professional indemnity, cyber, accident & health).
- Hiscox Ireland: Specialty insurer focused on professional indemnity, cyber, D&O, and high-net-worth personal lines. Comparable to AIG Ireland's TechPremier/CyberEdge and Financial Lines segments for SME and professional customers.
- Allianz Ireland: Composite insurer operating in Ireland offering personal and commercial lines (car, home, travel, business). Directly comparable as a multi-line competitor with similar broker + direct distribution and a global European parent (Allianz SE).
- Liberty Insurance Ireland: Direct car and home insurer in Ireland, owned by Liberty Mutual. Comparable as a multi-line personal-lines competitor with direct and broker channels; similar digital-first positioning.
- Zurich Insurance Ireland: Offers personal and commercial lines in Ireland, including motor, home, and commercial specialty. Comparable as a Zurich Group subsidiary with strong commercial / multinational capabilities similar to AIG.
- Aviva Ireland: Major Irish composite insurer offering car, home, travel, life, and commercial insurance. Direct competitor across AIG Ireland's personal and commercial lines, with comparable broker-direct distribution mix and digital portals.
- Travelers Ireland: US-headquartered composite insurer with commercial and personal lines in Ireland, including specialty and multinational programs. Comparable to AIG Ireland's multinational/financial lines focus and broker-driven distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AIG Ireland social profiles
Digital presenceAIG Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIG Ireland leadership team
Management profileNumber of profiles
Profiles12 records
AIG Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIG Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIG Ireland
What does AIG Ireland do?
AIG Ireland is a composite general insurer selling personal lines (car insurance including BoxClever telematics for young drivers, home, travel, accident & health with Virtual Care Program, car hire excess) and commercial lines (casualty, financial lines including CyberEdge and TechPremier, marine cargo and liability, commercial property, group personal accident and travel, specialty risks including environmental and M&A) to individual consumers, SMEs, multinationals, and not-for-profit organisations across Ireland. Products are underwritten by AIG Europe S.A. and distributed through direct digital channels, phone sales, the RapidCover broker portal, and affinity partnerships.
Is AIG Ireland a public or private company?
AIG Ireland is a public company. It is classified as public and is currently operating.
When was AIG Ireland founded?
AIG Ireland was founded in 1977. It employs 11 to 50 people.
Where is AIG Ireland based?
AIG Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does AIG Ireland make money?
Three revenue lines are on record. Personal Insurance Premiums are the primary driver. The others are commercial Insurance Premiums and broker Distribution Fees.
Who are AIG Ireland's main competitors?
Direct peers on record are AXA Ireland, FBD Insurance, Beazley plc, Chubb Insurance Ireland, Hiscox Ireland, Allianz Ireland, Liberty Insurance Ireland, Zurich Insurance Ireland, Aviva Ireland and Travelers Ireland.
Does AIG Ireland have an API?
No public API is recorded for AIG Ireland.
What industry is AIG Ireland in?
AIG Ireland's product category is General Insurance (Personal and Commercial). Its primary akta.pro industry code is THALALAK, Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance, with a secondary code of THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms. Its NAICS code is 5241 and its SIC code is 6399.