Bay of Fundy Adventures

What Bay of Fundy Adventures does

Bay of Fundy Adventures (legal entity Red Rock Adventures Inc.) is a privately held adventure tourism company founded in 2011 and headquartered in St. Martins, New Brunswick, Canada, operating guided outdoor experiences on the Bay of Fundy — home to the world's highest tides and a UNESCO Biosphere Reserve. The company runs sea kayaking tours ranging from a 2-hour 15-minute beginner sea-caves excursion ($75+Tax CAD) to 3-day multi-island expeditions ($850+Tax CAD) and 5-day leadership courses ($1,100+Tax CAD), alongside guided hiking, backpacking, and wilderness camping offerings. Customers include individual adventure travelers, travel trade/tour operators (for whom multi-day itineraries across New Brunswick and Nova Scotia are priced $3,150–$4,825 CAD per person), and educational institutions served through Paddle Canada and Climbing Wall Association certifications. The company also operates the Shipyard Cafe as an adjacent hospitality subsidiary.

The business operates a primarily direct-to-consumer model with online booking through FareHarbor and Peek, supplemented by phone/email reservations and a B2B travel-trade channel. Distribution leverages partnerships with Destination Canada, Tourism New Brunswick, and the Tourism Industry Association of Canada, alongside earned media in National Post, BNN Bloomberg, Food & Wine, Canadian Geographic, Air Canada enRoute, the New York Times, and USA Today. In November 2025, the company won the Canadian Tourism Award for Small to Medium Business of the Year, upgrading from 2019 finalist status and reinforcing national positioning.

The company is co-owned by Mike Carpenter and operates with a small team (11–50 employees), maintaining small group sizes capped at 16 participants and emphasizing locally guided, authentic Bay of Fundy experiences. There is no disclosed institutional ownership, external funding, or public listing; the company is founder-operated with no parent company. Shipyard Cafe serves as a wholly-owned adjacent subsidiary offering coffee, tea, and baked goods within the company's shop.

Name

Bay of Fundy Adventures

Legal name

Red Rock Adventures Inc.

Website

https://bayoffundyadventures.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay of Fundy Adventures is a privately held adventure tourism company in St. Martins, New Brunswick, offering guided sea kayaking, hiking, wilderness camping, and outdoor education experiences on the Bay of Fundy for individual travelers, travel trade partners, and educational institutions.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Water Transportation (4400), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

akta.pro secondary industries

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Sea kayaking tours
• Wilderness hiking
• Outdoor education
• Adventure travel
• Multi-day expeditions

Headquarters

HQ city

Saint Martins

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Adventure Tour Bookings: Revenue generated from guided day and multi-day adventure tours including sea kayaking, hiking, and wilderness experiences. Customers book tours directly through the website via FareHarbor booking platform or by phone.
2. Shipyard Cafe: Cafe operations located within the Bay of Fundy Adventures shop, offering coffee, tea, and baked goods to visitors.
3. Travel Trade/Tour Operator Services: Customized experiences and wilderness guiding services provided to other tour operators and travel trade partners for their clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bay of Fundy Adventures provides guided sea kayaking, hiking, backpacking, and wilderness camping experiences in the Bay of Fundy region, supplemented by outdoor education programs such as Paddle Canada certifications and climbing wall instructor courses. The company sells day tours, multi-day expeditions, and travel trade packages through direct online booking and B2B tour operator partnerships, and operates the Shipyard Cafe at its St. Martins headquarters.

Product overview

Bay of Fundy Adventures is an adventure travel company offering a portfolio of guided outdoor experiences centered around the Bay of Fundy region in New Brunswick, Canada. The core offerings include sea kayaking tours (ranging from 2-hour beginner-friendly sea cave explorations to 3-day multi-island expeditions), hiking and backpacking adventures, and outdoor education programs. The company operates under the trade name 'Red Rock Adventures Inc.' and provides services across three main divisions: day adventure tours (Kayak the Sea Caves, Fundy Isles Sea Kayaking Adventure), multi-day expedition experiences (Fundy Isles Sea Kayaking Expedition), and outdoor education programs (Wilderness Leadership, Paddle Canada certifications, Climbing Wall Instructor courses). Additional offerings include a Shipyard Cafe for hospitality services and travel trade packages for tour operators. The company operates from St. Martins village and emphasizes small group sizes (maximum 16 people) with flexible booking policies.

Differentiator

Problem solved

Functional benefit

Brands

• Shipyard Cafe: Cafe located in the Bay of Fundy Adventures shop, named in honour of the shipbuilding industry in St. Martins. Offers drinks using Whitney Coffee Company beans and organic teas from Beauteaful, along with baked goods.

Products and services

• Kayak the Sea Caves A 2-hour 15-minute guided sea kayaking tour from St. Martins through the sea caves of the Bay of Fundy. Level 1 (Easy), minimum age 10, priced at $75+Tax per person. Suitable for beginners with all equipment and instruction provided.
• Fundy Isles Sea Kayaking Adventure A 5-6 hour full-day guided kayaking expedition through the Fundy Isles Archipelago. Level 3 (Moderate), priced at $180+Tax per person, includes a locally sourced island lunch prepared by guides, with wildlife viewing of seals, eagles, and whales.
• Fundy Isles Sea Kayaking Expedition A 3-day wilderness sea kayaking expedition between islands in the Fundy Isles Archipelago. Level 3 (Moderate), priced at $850+Tax per person, includes wilderness camping on private islands, all meals, equipment, and wildlife viewing of whales, seals, porpoise, and eagles.
• Wilderness Leadership Course A 5-day outdoor education leadership course combining sea kayaking in the Fundy Isles with hiking, camping, canoeing, rock climbing, wilderness food preparation, and community leader interactions. Priced at $1,100+Tax per person. Customizable for students from grade 6 through post-secondary.
• Paddle Canada Sea Kayaking Basic Skills A 1-day (6-hour) Paddle Canada certification course teaching fundamental sea kayaking skills including paddling techniques, safety procedures, and practical application. Priced at $125+Tax per person.
• Climbing Wall Instructor Course

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tourism Industry Association of Canada (TIAC)coreStrategic or Co-development Partner · 21 November 2025Bay of Fundy Adventures won the 2025 Small to Medium Business of the Year award from TIAC and participates in Canadian Tourism Awards as both a finalist and winner, positioning the company as a national leader in tourism.
• Destination CanadacoreStrategic or Co-development Partner · 21 November 2025Featured in Destination Canada's tourism case studies and promotional materials. Joe Amanti, Senior Executive Director of Destination Canada, gave special shoutout to the company on BNN Bloomberg. Part of Canada's tourism marketing initiatives.
• Tourism New Brunswick | Tourisme Nouveau-BrunswickcoreStrategic or Co-development Partner · 21 November 2025Regional tourism partner providing support and promotional opportunities for the New Brunswick-based adventure company.
• Visit MississaugaminorGTM or Marketing Partner · 21 November 2025Sponsored the 2025 Canadian Tourism Award that Bay of Fundy Adventures won.
• Paddle CanadacoreStrategic or Co-development PartnerProvides Paddle Canada certified guide training and certification programs. Bay of Fundy Adventures offers Paddle Canada Sea Kayaking Basic Skills courses.
• Whitney Coffee CompanyminorOthersLocal coffee roaster supplying beans for the Shipyard Cafe located in the Bay of Fundy Adventures shop.
• BeauteafulminorOthersOrganic tea supplier for the Shipyard Cafe located in the Bay of Fundy Adventures shop.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outer Island Expeditions: Maine-based sea kayak and wildlife tour operator offering multi-day island expeditions and guided nature trips along the North Atlantic coast. Comparable coastal wilderness paddling model with seasonal operations.
• Sea Kayak Adventures: BC-based guided sea kayaking expeditions and courses including multi-day wilderness trips and Paddle Canada-aligned instruction. Comparable product mix and premium pricing model.
• West Coast Wild Adventures: Vancouver-based kayak and zodiac tour operator offering guided wildlife and eco-tours in coastal waters. Comparable in guided marine wildlife tours, small-group model, and seasonal operations.
• NovaShores Adventures: Sea kayaking and adventure tour operator on Nova Scotia's eastern shore offering multi-day expeditions and wildlife-focused paddling trips. Directly comparable in product, geography (Atlantic Canada), and target customer.
• Coastal Kayaking: Sea kayak tour operator based in the UK with guided expeditions and instruction. Highly comparable guided-kayak-tour model with multi-day trip structures and certification-aligned offerings.

Broad incumbents

• Adventure Canada: Canadian expedition travel company offering small-ship cruises and guided nature-based travel across Atlantic Canada. Comparable in Canadian adventure-tourism positioning and experiential focus, though operates via cruise model.
• Pursuit Banff Jasper Collection: Large Canadian experiential tourism operator offering guided adventure experiences, sightseeing tours, and lodging across multiple destinations. Comparable in adventure tourism product, but operates at much larger scale across multiple provinces.

Others

• Destination Canada: Canada's national tourism marketing agency that has featured BoFA in case studies and earned media. Acts as a promotional channel partner enabling inbound tourism demand for the company's offerings.
• Tourism Industry Association of Canada: National tourism industry body that awarded BoFA its 2025 Small-to-Medium Business of the Year. Relevant as an industry ecosystem partner rather than a competitor.
• Paddle Canada: National paddling certification body partnered with BoFA. Relevant as the standards body whose certifications BoFA offers, providing ecosystem context for the outdoor education segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCM6tiCKb8NCk0N1tquK2Q8g
• Facebookfacebook.com/bayoffundyadventures
• Instagraminstagram.com/bayoffundyadventures
• TikToktiktok.com/@bayoffundyadventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay of Fundy Adventures