Name

banff jasper collection

Legal name

Brewster Inc.

Website

https://banffjaspercollection.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality & Tourism

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industry

Rail Journey Package Tour Operators (THAKADAN)

Keywords

• Mountain hospitality services
• Scenic attraction tours
• Hotel accommodations
• Resort dining venues
• Guided sightseeing tours

Headquarters

HQ city

Banff

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel/Lodging Accommodations: Revenue from hotel rooms, cabins, lodges, and suites across multiple properties in Banff and Jasper, including Mount Royal Hotel, Elk + Avenue Hotel, Pyramid Lake Lodge, The Crimson, Chateau Jasper, Marmot Lodge, Miette Mountain Cabins, Lobstick Lodge, Forest Park Hotel, and Glacier View Lodge. Bookings made directly or through third-party resellers.
2. Attraction Tickets: Revenue from selling tickets to world-renowned attractions including Banff Gondola, Columbia Icefield Skywalk, Columbia Icefield Adventure, Maligne Lake Cruise, Lake Minnewanka Cruise, Jasper SkyTram, Golden Skybridge, and Open Top Touring. Tickets are non-transferable when purchased online.
3. Dining: Revenue from on-site restaurants including Brazen, Farm & Fire, Sky Bistro (Banff), Aalto, Terra, Silverwater Grill & Lounge, and Summit Café (Jasper), plus Lake House Café and Waffle Hut at Maligne Lake.
4. Transportation Services: Brewster Express shuttle services and Brewster Sightseeing tours providing transportation between Calgary, Canmore, Banff, Lake Louise, and Jasper, plus airport transfers.
5. Pursuit Pass: Bundled attraction pass offering savings up to 40% when booking multiple attractions together, including Banff Gondola, Columbia Icefield Explorer Tour, Columbia Icefield Skywalk, Golden Skybridge, Open Top Touring, and lake cruises.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Banff Jasper Collection operates a vertically integrated portfolio of hotels, world-renowned attractions, dining venues, and transportation services across the Canadian Rockies. Its offerings include the Pursuit Pass (bundled attraction pass with up to 40% savings), signature attractions such as the Banff Gondola, Columbia Icefield Adventure, and Maligne Lake Cruise, multiple hotel properties in Banff and Jasper, and Brewster Express shuttle/sightseeing services. All products are sold directly to travelers through the company's website, phone reservations, and on-site locations.

Product overview

Banff Jasper Collection by Pursuit is a portfolio of hospitality experiences across the Canadian Rockies, operating as a platform of hotels, attractions, dining venues, and transportation services. The collection includes 9+ hotel properties in Banff (Elk + Avenue Hotel, Mount Royal Hotel) and Jasper (Pyramid Lake Lodge, The Crimson, Chateau Jasper, Marmot Lodge, Miette Mountain Cabins, Lobstick Lodge, Forest Park Hotel) plus Glacier View Lodge, offering accommodations from downtown boutique hotels to wilderness cabins and lakefront resorts. The attractions portfolio features the Pursuit Pass bundling access to major landmarks including Banff Gondola, Columbia Icefield Adventure, Columbia Icefield Skywalk, Ice Odyssey, Maligne Lake Cruise, Lake Minnewanka Cruise, Jasper SkyTram, Golden Skybridge, and Open Top Touring. Dining offerings span 8+ restaurants including Terra (Jasper farm-to-table), Aalto (Pyramid Lake lakeside), Farm & Fire (Banff fire cuisine), Sky Bistro (mountaintop), and various casual venues. Transportation services include Brewster Express airport shuttles and Brewster Sightseeing tours. The platform operates on a unified booking system with integration to OpenTable for restaurant reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pursuit Pass A bundled attraction pass offering savings up to 40% when booking multiple attractions in Banff, Jasper, and Golden. Includes access to Banff Gondola, Columbia Icefield Explorer Tour, Columbia Icefield Skywalk, Golden Skybridge, Open Top Touring, and either Maligne Lake Cruise or Lake Minnewanka Cruise. Targeted at leisure travelers seeking value across multiple attractions.
• Banff Gondola A gondola ride ascending Sulphur Mountain offering panoramic views of the Canadian Rockies. Features the Summit Upper Terminal with dining and observation experiences. For tourists and day-trippers visiting Banff.
• Columbia Icefield Adventure A guided tour onto the Athabasca Glacier aboard specially designed Ice Explorer vehicles, allowing visitors to walk on ancient glacial ice. For tourists visiting the Columbia Icefield.
• Columbia Icefield Skywalk A glass-floored walkway extending over the Sunwapta Valley, offering views of the glacier and surrounding mountains from 280 meters above the valley floor. For tourists and day-trippers.
• Ice Odyssey An immersive glacial experience featuring exploration of the Columbia Icefield with ice activities and educational components. For tourists interested in educational glacier experiences.
• Maligne Lake Cruise A scenic cruise across the turquoise waters of Maligne Lake to Spirit Island, one of the most photographed locations in the Canadian Rockies. For tourists and day-trippers visiting Jasper.
• Lake Minnewanka Cruise A cruise on Lake Minnewanka, Banff's largest lake, offering views of the surrounding mountains and historic Devil's Gap. For tourists and day-trippers visiting Banff.
• Jasper SkyTram British Columbia's longest aerial tramway, lifting visitors to an elevation of 2,263 meters for views of the Jasper area and surrounding peaks. For tourists and day-trippers visiting Jasper.
• Golden Skybridge Two suspension bridges in Golden, BC offering views of the Columbia Valley and the Rocky Mountains, with hiking trails and outdoor activities. For tourists and day-trippers.
• Open Top Touring Custom vintage-style vehicle tours providing sightseeing experiences with knowledgeable guides through Banff and the surrounding area. For tourists seeking guided sightseeing experiences.
• Rockies Rangers A ranger-led interpretive program offering guided nature walks and educational experiences about the Canadian Rockies ecosystem. For tourists and families visiting the Canadian Rockies.
• Elk + Avenue Hotel A contemporary hotel in downtown Banff offering modern accommodations with mountain-style design. Features the on-site Farm & Fire restaurant, jacuzzi, dry sauna, and heated underground parking. For leisure travelers and families visiting Banff.
• Mount Royal Hotel A hotel in downtown Banff offering comfortable accommodations in the heart of the mountain town. For leisure travelers visiting Banff.
• Pyramid Lake Lodge A chalet-style resort located on the shores of Pyramid Lake, 6km north of Jasper. Features lakeside dining at Aalto restaurant and outdoor activities including canoeing, kayaking, and mountain biking. For leisure travelers and event planners.
• The Crimson A boutique hotel in the heart of Jasper offering modern mountain-chic accommodations with on-site dining at Terra restaurant. For leisure travelers visiting Jasper.
• Chateau Jasper A hotel near downtown Jasper featuring an indoor pool, hot tub, on-site Silverwater Grill & Lounge, and meeting facilities for up to 90 guests. For leisure travelers, families, and corporate groups.
• Marmot Lodge A cozy mountain-style lodge in Jasper offering motel-style exterior entry rooms, on-site Evil Dave's Grill and Starbucks, heated indoor pool, and hot tub. For leisure travelers and families.
• Miette Mountain Cabins Hidden gem cabins in Jasper National Park featuring heated outdoor pool, playground, hiking access, and proximity to Miette Hot Springs. For leisure travelers seeking wilderness accommodations.
• Lobstick Lodge A hotel property in Jasper offering alpine-style accommodations with amenities for mountain adventures. For leisure travelers and outdoor enthusiasts.
• Forest Park Hotel A hotel in Jasper offering spacious guest rooms and suites with Alpine and Woodland wings, resort-style amenities, and event spaces. Currently undergoing renovations with new experiences planned for Fall 2026. For leisure travelers and groups.
• Glacier View Lodge A lodge offering views of the Columbia Icefield, providing accommodation near one of the most iconic attractions in the Canadian Rockies. For tourists and adventure travelers.
• Terra Restaurant A farm-to-table restaurant inside The Crimson hotel in Jasper, featuring locally farmed and foraged ingredients with menus that change seasonally. Known for locally sourced game, Alberta beef, and creative cocktails. For hotel guests and Jasper visitors.
• Aalto Restaurant A lakeside restaurant at Pyramid Lake Lodge offering 'lake-food' cuisine inspired by Pyramid Lake and surrounding peaks. Features Nordic-inspired dishes with regional ingredients. For hotel guests and Jasper visitors.
• Farm & Fire An on-site restaurant at Elk + Avenue Hotel in Banff featuring locally-inspired cuisine with an open fire cooking approach. Offers apres-hour specials from 4-6pm daily. For hotel guests and Banff visitors.
• Brazen Restaurant A dining establishment in Banff offering elevated cuisine as part of the Banff Jasper Collection portfolio. For Banff visitors and hotel guests.
• Sky Bistro A mountaintop dining experience at the Banff Gondola summit, offering panoramic views and elevated cuisine. For attraction visitors and dining guests.
• Silverwater Grill & Lounge An on-site restaurant at Chateau Jasper offering breakfast and dinner with locally inspired mountain cuisine. For hotel guests and Jasper visitors.
• Summit Café A dining venue at the Jasper SkyTram offering refreshments and meals for visitors at the summit. For attraction visitors.
• Lake House Café A casual dining venue at Maligne Lake featuring regionally sourced menu items with spectacular lake views. For attraction visitors and day-trippers.
• Maligne Lake Chalet A National Historic Site dining room offering elevated lunch and dinner in a 1927 cabin-style setting overlooking Maligne Lake. For attraction visitors and special occasion diners.
• Waffle Hut A sweet and savory waffle shop at Maligne Lake offering breakfast and snack items with lake views. For attraction visitors and casual diners.
• Brewster Express Airport shuttle and transportation service connecting Calgary, Canmore, Banff, Lake Louise, and Jasper with scenic mountain views. For travelers needing transportation between Calgary airports and mountain destinations.
• Brewster Sightseeing Guided sightseeing tours and transportation services throughout the Canadian Rockies region. For tourists seeking guided mountain experiences.
• Pyramid Lake Lodge Meeting Spaces Event and meeting facilities at Pyramid Lake Lodge including Aalto's private event space with capacity for 60 guests in 816 square feet. For corporate groups and event planners.
• Chateau Jasper Meeting Spaces Meeting and event facilities at Chateau Jasper including the Tête Jaune Room (80 guests, 1,525 sq ft) and Geikie Boardroom (14 guests, 360 sq ft) with catering from Silverwater Grill. For corporate meetings and small events.
• Pyramid Lake Lodge Weddings Wedding venue at Pyramid Lake Lodge offering lakeside vows with private shoreline ceremony site, catering for up to 60 guests, and access to Pyramid Island. For couples and wedding planners.
• Pyramid Lake Boat Rentals Boat rental services at Pyramid Lake including canoes, kayaks, and stand-up paddleboards. Complimentary bike rentals also available for guests. For hotel guests and outdoor recreation visitors.

Quantifiable outcome

• Save up to 40% with Pursuit Pass bundled attractions
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered minor.

• Certified Angus BeefminorOthersDining partner at Terra restaurant supplying certified Angus beef for menu items including Steak Frites, Chuck Steak Burger, and beef tartare. Part of Terra's commitment to quality local ingredients.
• Good LeafminorOthersDining partner at Terra restaurant providing locally sourced produce. Part of Terra's sustainability and local sourcing initiatives.
• Certified Angus BeefminorOthersDining partner at Aalto restaurant supplying premium beef for New York Striploin and other grilled items.
• Rocky Mountain RoastersminorOthersCoffee supplier featured at Terra and other Pursuit dining locations, providing espresso and drip coffee options.
• Folding Mountain BreweryminorOthersLocal brewery near Miette Mountain Cabins, featured in Happy Hour drink menus at Terra and Aalto restaurants. Supports local craft beverage offerings.
• Alley Kat BrewingminorOthersNon-alcoholic beer partner offering Clear Skies Non-Alcoholic Pale Ale at Terra restaurant.
• GreenStep EcoFundminorOthersEnvironmental partnership adding $2 Eco-Fee per night to hotel reservations and $1 Eco-Fee on attraction tickets to invest in efficient technologies and regional environmental initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hyatt (Hyatt Centric Banff): International hospitality chain with a Banff presence, competing for mountain resort demand but without an integrated attractions/transportation platform.
• WestJet Vacations / Air Canada Vacations: Canadian airline-affiliated package tour operators selling bundled Rockies vacations including flights, hotels, and attractions, competing for the same leisure traveler wallet but as resellers rather than operators.
• Marriott Bonvoy (Delta Hotels Banff, Rimrock): Global hospitality giant operating multiple lodging properties in Banff and surrounding area; competes for the same hotel guests while offering broader loyalty distribution but lacking attractions and transportation integration.

Direct peers

• Sky Lagoon: Reykjavík-based geothermal attraction and sister Pursuit Collection brand; demonstrates the parent's strategy of operating single iconic attractions and offers a comparable direct-to-consumer ticketing model.
• Rocky Mountaineer: Luxury scenic rail tour operator running multi-day Canadian Rockies packages through Banff, Lake Louise, and Jasper, directly competing for the same premium leisure traveler and package-tour spend.
• Pursuit Glacier Park Collection: Sister collection under Pursuit Collection operating hotels and attractions in Glacier National Park (including the Prince of Wales Hotel in Waterton); shares the same vertically integrated hospitality and attractions business model and parent.
• Pursuit Alaska Collection: Sister Pursuit Collection brand operating hotels, tours, and transportation in Alaska (e.g., Denali, Kenai Fjords) with the same direct-to-consumer, attraction-bundling playbook as Banff Jasper Collection.
• Jasper Park Lodge (Fairmont): Major Jasper luxury resort directly competing with Pyramid Lake Lodge, The Crimson, and Chateau Jasper for high-end Jasper accommodation demand.
• Fairmont Banff Springs & Fairmont Chateau Lake Louise: Iconic luxury hotels in Banff and Lake Louise operated by Accor's Fairmont brand, offering similar mountain resort lodging, dining, and spa experiences to the same leisure and corporate traveler segments as Banff Jasper Collection.

Others

• Viator (Tripadvisor): Global tours and attractions marketplace where Banff Jasper Collection is also distributed as an authorized reseller; comparable as a channel partner rather than a direct competitor, and a key Tripadvisor partner where the company just won a 2025 Travellers' Choice Award.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PursuitBanffJasper
• Instagraminstagram.com/pursuitbanffjasper
• LinkedInlinkedin.com/company/banff-jasper-collection-by-pursuit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about banff jasper collection