AVERY POSTCARDS AND GIFTS

What AVERY POSTCARDS AND GIFTS does

Avery Postcards and Gifts is a privately held, for-profit company founded in 1988 and headquartered in Kansas City, United States. Its stated business is producing postcards for businesses, indicating a B2B-leaning niche within the commercial printing and direct-mail category. The firm's go-to-market appears to be primarily direct e-commerce rather than enterprise sales, as evidenced by its operating presence on Square's hosted online store (avery-postcards.square.site) in addition to its own domain (averypostcards.com).

The company's business model is consistent with a small specialty printer/seller: custom or stock postcard production sold to business buyers, with order capture handled through Square's checkout infrastructure. No pricing tiers, volume contracts, minimum order quantities, or product line breakdown are disclosed in the available source material. There is no documented management team, no headcount figure, no disclosed revenue, no funding history, and no parent company — consistent with a closely held small business rather than an investor-backed or scaling operator.

The available evidence supports a stable, niche, owner-operated profile rather than a growth-stage venture. The data set is materially thin: there are no certifications, no partnerships, no M&A activity, no product launches, no regulatory actions, and no technology stack details beyond the Square storefront platform. Any analytical conclusion beyond "small private postcard vendor with long operating history" should be treated as speculative given the absence of primary-source disclosure.

Name

AVERY POSTCARDS AND GIFTS

Website

https://averypostcards.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Avery Postcards and Gifts is a privately held Kansas City-based company founded in 1988 that produces postcards for businesses, operating as a small e-commerce seller through Square's online platform and its own website.

Ownership category

akta.pro rank

Product category

Postcard Printing

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Greeting Cards (2771), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industry

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)

Keywords

• Custom postcard printing
• Greeting card products
• Direct mail marketing
• Gift merchandise
• Stationery products

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

AVERY POSTCARDS AND GIFTS produces custom postcards and related greeting card and gift products for businesses. Operating since 1988 and based in Kansas City, United States, the company sells its physical printed merchandise directly to business customers through its own online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Business Postcards

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• MOO: MOO is a design-led online print company known for high-quality business postcards, greeting cards, and stationery. It directly competes with Avery for design-conscious B2B and prosumer print customers, with a similarly curated product line but a stronger brand and digital UX.
• GotPrint: GotPrint is an online printing company offering postcards, business cards, and marketing materials at competitive bulk pricing. Like Avery, it targets B2B buyers seeking affordable printed marketing products, and competes on price and turnaround.
• UPrinting: UPrinting is an online commercial printer offering custom postcards, flyers, and marketing collateral for small businesses. It serves the same B2B print niche as Avery with a comparable transactional model, though with a larger product catalog and broader capabilities.

Emerging players

• Jukebox Print: Jukebox Print is a boutique online printer specializing in premium custom postcards, stationery, and business cards with distinctive design finishes. It targets the same SMB and prosumer print niche as Avery, with a more design-forward positioning and lower volume.
• Personalization Mall: Personalization Mall is an online retailer specializing in personalized gifts and custom-printed products for individuals and businesses. It overlaps with Avery's gift offering and its custom-print capabilities, particularly for corporate gifting and personalized stationery.

Broad incumbents

• Hallmark Business Connections: Hallmark Business Connections is the B2B arm of Hallmark, providing greeting cards and gift solutions to businesses for customer and employee outreach. It is comparable to Avery's B2B card and gift focus, but with the brand strength, scale, and supplier network of the parent Hallmark company.
• Vistaprint: Vistaprint is a large-scale online printing and marketing services company that produces custom postcards, business cards, and marketing materials for SMBs. It is comparable to Avery as a direct B2B print alternative, but at vastly greater scale and with a much broader product portfolio.
• Cardstore (by American Greetings): Cardstore is the online consumer greeting card business of American Greetings, offering personalized printed and digital cards plus gift items. It is comparable to Avery as a card-and-gift retailer, though it operates at much larger scale and is primarily consumer-facing rather than B2B.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVERY POSTCARDS AND GIFTS