GRASS

What GRASS does

GRASS is a Russian manufacturer and direct-to-consumer retailer of auto chemistry, household cleaning products, car cosmetics, and car-wash equipment, founded in 2003 as OOO Grassmart. The company operates its own production facilities in Promyshlennaya, Russia, and runs a regional sales office in Moscow. With a headcount in the 1,001-5,000 range, GRASS serves individual consumers, auto-care businesses (car washes and detailing services), commercial cleaning companies, and retailers across Russia through four distribution channels: its owned e-commerce platform grass.su, a dealer portal at thgrass.com, a B2B wholesale section with discounts up to 40% for legal entities and individual entrepreneurs, and authorized physical retail stores.

The product portfolio spans auto-care chemistry (Active Foam concentrates, Nano Shampoo with paint-protective film technology, Nano Wax with water-repellent and antistatic properties), household cleaning under brands such as ALPI, Azelit, Gloss, and DIGGER-GEL, car-wash equipment including high-pressure washers and spare parts, personal-care products under the AMBREE sub-brand, and accessories including microfiber cloths, sponges, wet wipes, winter brushes, and Emotion Series air fresheners. Key SKUs hold Russian sanitary-epidemiological certificates (СГР) and declarations of conformity. An AI-powered chatbot (Чат-бот GRASS) supports catalog navigation on the website.

Revenue is generated through three streams: unit-priced DTC sales at manufacturer-direct pricing, wholesale and dealer distribution under multi-year contracts, and B2B bulk purchasing with tiered discounts. Pricing across the catalog ranges from approximately RUB 92 for basic consumables to thousands of RUB for professional equipment, with a loyalty program offering up to 5% cashback, up to 30% bonus payment, installment options via the Подели service, and free delivery for orders above RUB 1,000. Geographic footprint is exclusively domestic (Russia), and the company is privately held with no disclosed institutional investors or public listing.

Name

GRASS

Legal name

OOO Grassmart (ООО «Грассмарт»)

Website

https://grass.su

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GRASS is a Russian manufacturer and online retailer of auto chemistry, household cleaning products, car cosmetics, and car-wash equipment, serving individual consumers, auto-care businesses, and commercial cleaning firms across Russia via its e-commerce site, dealer network, and B2B wholesale channels.

Ownership category

akta.pro rank

Product category

Cleaning Products Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM), Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Auto chemistry products
• Household cleaning chemicals
• Car care detergents
• Cleaning product manufacturing
• Auto cosmetics

Headquarters

HQ city

Promyshlennaya

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales - E-commerce: GRASS operates an e-commerce store at grass.su selling directly to consumers. Products include auto chemistry, household chemicals, auto cosmetics, cleaning supplies, personal care products, and equipment for car washes. The company offers direct-from-manufacturer pricing without transport and customs markups.
2. Wholesale and Dealer Distribution: GRASS sells through dealer networks and wholesale channels to businesses including auto services, cleaning companies, and retail stores. Volume discounts up to 40% are offered for business customers.
3. B2B Business Sales: Separate B2B section for legal entities and individual entrepreneurs offering bulk purchasing with special pricing and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GRASS manufactures and sells auto chemistry, household chemicals, auto cosmetics, and cleaning products manufactured at its own facilities in Russia. The company sells direct to consumers via its online store at grass.su with delivery across Russia, and operates a parallel B2B wholesale section and dealer network (thgrass.com) that supplies car wash services, detailing businesses, commercial cleaning companies, and retail partners. The product portfolio spans Active Foam shampoos, Nano Shampoo and Nano Wax protective treatments, defrosters, wet wipes, microfiber cloths, automotive sponges, waffle cloths, brushes, air fresheners, and personal care items.

Product overview

GRASS is a Russian manufacturer of auto chemistry, household chemicals, auto cosmetics, and cleaning products. The product portfolio includes auto shampoos (Nano Shampoo, Auto Shampoo, Wash & Wax, Carwash Foam), protective waxes (Nano Wax, Cherry Wax, Fast Wax), cleaning products (wet wipes, microfiber cloths, sponges, waffle cloths), winter accessories (brushes, de-icers), air fresheners (Emotion Series), and a chatbot service. The company operates as both a manufacturer and direct-to-consumer retailer through its online store grass.su.

Differentiator

Problem solved

Functional benefit

Products and services

• Antibacterial Hand Wet Wipes (Салфетки влажные для рук, антибактериальные) Wet wipes made from soft non-woven material designed for cleaning hands from heavy contaminants such as gasoline, soot, mazut, tar, and machine oil. Contains polyhexamethylene guanidine hydrochloride 0.5% and phenoxyethanol 2%, with sanitary-epidemiological certificate (СГР) confirming product safety. Sold to retail consumers through grass.su.
• Microfiber Cloths (Салфетки микрофибра) Microfiber cloths made from polyester and polyamide fibers (80/20 composition), available in densities of 180–350 g/m² and sizes from 30x30cm to 70x80cm. Used for cleaning glass, floors, car bodies, and optical equipment without leaving streaks or scratches.
• Automotive Sponges (Губки автомобильные) Polyurethane-foam automotive sponges available in various densities and sizes, including coarse-porous sponges for body washing and medium-density sponges for tires, plastics, and seals. Covered by a Declaration of Conformity.
• Wet Wipes (Влажные салфетки) Multi-purpose wet wipes for children (with chamomile, aloe, vitamin E), antibacterial use, universal cleaning, cosmetics, and intimate hygiene. Made from soft non-woven spunlace material composed of cotton and viscose.
• Nano Shampoo (Наношампунь) High-foaming shampoo that combines vehicle washing with paint protection. Restores shine and creates a thin film on the body that protects against water, dirt, and icing, with a water-repellent effect for long-lasting protection.
• Auto Shampoo (Автошампунь) Universal car shampoo produced from effective cleaning components. Removes ingrained dirt, soot, oil stains, salt, and other heavy operational contaminants, provides a polishing effect, and does not irritate skin.
• Nano Wax (Нановоск с защитным эффектом) Next-generation concentrated product for long-term surface preservation after washing. Forms an ultra-thin protective film with high water-repellent properties, ensures rapid drying, creates an antistatic effect, and protects against water, dirt, and harmful reagents.
• Defroster (Средство для размораживания стекол и замков) Window and lock de-icing agent that removes snow and ice from windows, headlights, mirrors, and wipers, and thaws door locks and seals. Effective at temperatures down to −50°C, with sanitary-epidemiological certificate (СГР) confirming safety.
• Winter Brush (Щетка зимняя, 84 см) Winter brush for cleaning car body and windows from snow. Medium-stiffness bristles clear snow from paintwork, while a frost-resistant plastic scraper removes frozen snow and ice from windows. Exempt letter confirms it does not require mandatory certification.
• Emotion Series Air Freshener (Картонный ароматизатор Emotion Series) Exclusive series of cardboard air fresheners inspired by world-famous perfume brands. Each composition is developed with professional perfumers to deliver a luxurious, long-lasting fragrance; certified by sanitary-epidemiological certificate (СГР) and exempt letter.
• Waffle Cloth (Вафельное полотно) High-quality waffle cloth with strong hygroscopic properties, made from 100% cotton at 110 g/m² density, supplied as rolls 40 cm wide and 10 meters long. Used as wiping material in industrial, production, household, restaurant, and bar settings.
• GRASS Chatbot (Чат-бот GRASS) AI-powered chatbot assistant embedded on the GRASS website to help customers search for products and navigate the catalog.

Quantifiable outcome

• Discounts up to 40% for business customers
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Synergetic: Russian manufacturer of eco-friendly household detergents, cleaning products, and personal care items, sold through its own D2C site and major retail chains. Overlaps with GRASS across laundry gels, dishwashing, and surface cleaners and competes for the same Russian consumer shelf.
• Pro-Brite: Russian manufacturer and supplier of professional cleaning chemicals and auto chemistry, headquartered in Russia with a broad B2B/B2C portfolio spanning auto shampoos, household cleaners, and detergents - directly comparable to GRASS on geography, product mix, and channel strategy.
• Koch Chemie: German manufacturer of professional auto-detailing chemicals (shampoos, active foams, waxes, polishes) with strong CPG brand presence. Highly comparable to GRASS's auto chemistry line including Active Foam and Nano Wax at the formulation and end-use level.
• Sonax: German premium auto-care brand offering car shampoos, waxes, interior cleaners, and detailing consumables. Direct product overlap with GRASS's auto cosmetics portfolio and addresses the same professional car wash and consumer detailing use cases.
• Bagi (Israeli-Russian brand): Israeli/Russian-positioned cleaning products brand (washing powders, gels, dish soaps, auto chemistry) distributed across Russian retail. Directly competes with GRASS for the household detergents and dishwashing segments across B2B and B2C channels.

Broad incumbents

• Reckitt Benckiser: Global consumer health and hygiene company owning Finish, Vanish, Cillit Bang, and Dettol cleaning brands. Relevant as a multinational household cleaning peer against which GRASS's surface cleaners and specialty detergents compete for shelf.
• Procter & Gamble: Multinational CPG giant with laundry (Tide/Ariel), dishwashing (Fairy/Mr.Clean), and surface cleaning brands. Provides the household-cleaning category benchmark against which GRASS's mass-market portfolio competes.
• Kärcher: German cleaning equipment and chemistry manufacturer (pressure washers, detergents, auto care). Comparable to GRASS in car-wash equipment plus the chemistry consumables attached to it, addressing the same professional car wash segment.
• Turtle Wax: Global mass-market auto care brand with shampoos, waxes, and detailing products. Comparable to GRASS on the auto chemistry category but operates as a much broader multinational with portfolio breadth rather than a focused private label.
• Henkel: Global CPG incumbent owning Fairy/Clin/Losk detergent brands plus Bonafit auto cosmetics. Overlaps with GRASS in laundry detergents, dishwashing, hard-surface cleaners, and auto cosmetics as a much larger multinational benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ooograss
• LinkedInlinkedin.com/company/grass-car-wash-chemicals

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRASS