Fern & Petal

What Fern & Petal does

Fern & Petal generates revenue through two primary motions: direct-to-consumer e-commerce sales via its own storefront at fernandpetal.ca and a wholesale/B2B division. Unit pricing on consumer products ranges from approximately $13 to $26 (essential oils and blends at the lower end, room sprays around $18, and milk baths/tea soaks around $22), with free shipping on orders of $55 or more and a 15% newsletter signup discount. There is no subscription component; revenue is transactional one-time purchase. Distribution is hybrid: owned e-commerce, a network of Canadian retail stockists (Find a Retailer page), and a dedicated B2B business solutions arm offering scenting programs for hotels and short-term rentals, amenity products for spas, and custom product development for hospitality, wellness, retail/commercial, and restaurant clients. Customer segments are diversified across individual wellness consumers (primary) and enterprise/small-business buyers across four vertical industries. Marketing relies on Instagram organic social, an email newsletter, an educational blog ("Life & Nature"), an ambassador program, a Petal Points loyalty system, and earned media coverage in Fashion Magazine, Yahoo, Daily Hive, Nuvo, CTV, Curiocity, and Vita Daily. No funding rounds, M&A activity, patents, or institutional investors are disclosed.

Name

Fern & Petal

Legal name

Fern & Petal

Website

https://fernandpetal.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fern & Petal is a Canadian family-run e-commerce brand selling 100% pure, GCMS batch-tested essential oils, hand-blended proprietary blends, and bath products direct-to-consumer and to hospitality/wellness B2B clients.

Ownership category

akta.pro rank

Product category

Natural Wellness and Aromatherapy Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Essential oil products
• Natural wellness products
• Aromatherapy accessories
• Handmade bath products
• Natural skincare items

Headquarters

HQ city

Port Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales (B2C): One-time purchase model for individual consumers through e-commerce and retail channels. Products include essential oils, blends, rollers, sprays, milk baths, and accessories. No subscription component.
2. Wholesale & B2B (Business Solutions): Wholesale distribution to retailers and B2B solutions including scenting programs for hotels/spas, amenity products, and custom product development for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fern & Petal sells 100% pure, batch-tested essential oils, proprietary essential oil blends, refillable rollers, room and body sprays, and handmade milk baths and tea soaks. Products are hand-blended, hand-bottled, and hand-packaged in Vancouver, BC, with sustainability and cruelty-free credentials. The company also offers B2B solutions including commercial scenting programs, amenity products for hospitality, and custom product development for hotels, spas, retail spaces, and restaurants.

Product overview

Fern & Petal is a small family-run business offering 100% pure essential oils, handmade bath products, and aromatherapy accessories. The core product portfolio includes single essential oils, proprietary essential oil blends (such as Breathe, Dream, Meadow, River), refillable rollers, room/body sprays (Doze, Trail, Goddess), and milk baths/tea soaks (Pure, Bare, Blossom). The collection is complemented by diffusers and aromatherapy jewelry. For business customers, Fern & Petal provides scenting programs, amenity products, and custom product development services targeting hotels, spas, retail spaces, and restaurants. All products are batch-tested for purity, handmade in Vancouver, BC, and shipped in sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oils 100% pure single essential oils sourced from sustainable farmers, including Bergamot, Lavender, Eucalyptus, Frankincense, Lemon, and Peppermint. Each batch is GCMS-tested through Phytochemia with results searchable on the website.
• Essential Oil Blends
• Refillable Rollers
• Essential Oil Kits
• Sprays and Mists
• Milk Baths and Tea Soaks
• Pacific Aloe Gel
• Diffusers
• Jewelry
• Gift Cards
• Scenting Programs
• Amenity Products
• Custom Products

Quantifiable outcome

• 30-day satisfaction guarantee with full refund or exchange
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• doTERRA: Global leader in essential oils with a massive MLM distribution model and broad product line. Overlaps directly on essential oils and blends but operates at vastly greater scale and with a different GTM motion.
• Young Living: One of the largest essential oil companies globally, with MLM distribution and extensive blends, diffusers, and personal care. Direct product overlap with Fern & Petal but at much larger scale.
• NOW Solutions (NOW Foods): Mass-market natural products brand offering a wide essential oils and personal care line. Comparable on product categories; contrasts on price positioning and scale.
• Lush: Global handmade cosmetics and bath brand (bath bombs, soaks, body care) with strong in-store retail presence. Comparable on handcrafted bath/body products and natural-ingredient positioning, though at much larger scale.

Direct peers

• Rocky Mountain Soap Co. Canadian natural personal care brand with handmade bath products, body care, and natural ingredients. Comparable on handmade bath/body positioning and Canadian DTC-plus-retail distribution.
• Saje Natural Wellness: Canadian-based natural wellness retailer selling essential oils, diffusers, and bath products. Most direct comparable: similar product mix, Canadian roots, premium natural positioning, and a multi-channel DTC plus retail footprint.
• Aromatherapy Associates: Premium aromatherapy brand offering essential oil blends, bath products, and spa-grade wellness products with a similar purity/transparency story. Comparable on premium positioning, blend development, and spa/hospitality channel.
• Plant Therapy: Family-owned essential oils company with third-party batch testing (GCMS), kid-safe blends, and a strong DTC e-commerce presence. Highly comparable on transparency narrative, testing rigor, and indie/family-owned positioning.
• Edens Garden: Independent essential oils brand offering single oils, blends, and natural body products with GCMS testing and direct-to-consumer e-commerce. Closely matches Fern & Petal on purity testing and DTC-only GTM.
• Escents Aromatherapy: Canadian aromatherapy brand offering essential oils, blends, body care, and home fragrance. Closely matches Fern & Petal on product categories, handcrafted positioning, and target wellness consumer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fernandpetal
• Xx.com/fernandpetal
• Facebookfacebook.com/fernandpetal.ca
• LinkedInlinkedin.com/company/fernandpetalca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fern & Petal