Amplex
Amplex-Emirates is a UAE-based utility solutions integrator (founded 2004, Abu Dhabi) delivering end-to-end smart grid, battery energy storage, water/wastewater, and instrumentation/telecom systems to government utilities and infrastructure operators across the UAE.
- Company typePrivate
- Founded2004
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Amplex does
Amplex-Emirates, established in 2004 and headquartered in Abu Dhabi with a branch in Dubai, is a privately held utility solutions integrator serving government-owned water, electricity, and broader infrastructure operators across the UAE and selectively in the wider region. The company delivers an integrated end-to-end offering — design consultancy, hardware and software supply, installation, system integration, commissioning, and ongoing operation and maintenance — across four business lines: Smart Grid and Smart City (AMR/AMI metering, Amplight street lighting control, traffic signal UPS), Energy Storage Systems (utility-scale Battery Energy Storage Systems including the world's largest single deployment of 108MW/648MWh NAS batteries across 10 Abu Dhabi sites), Water and Wastewater (smart metering, leakage detection, hydraulic modeling), and Instrumentation, Control and Telecommunication (SCADA, DCS, PLC, fiber optic networks). A fifth IT Solutions line provides data center operational support.
The underlying technology combines proprietary platforms such as the Centralized Integrated System Controller (CISC) for centralized BESS monitoring and the Amplight networked street lighting control system (managing approximately 7,700 control cabinets and 500,000 poles) with integration of partner technology from global manufacturers including NGK Insulators (Japan) for sodium sulfur batteries, INGETEAM for power conversion, Amplex Denmark for metering and Amplight, and Alpha UPS for traffic signal backup. The company has integrated over 400,000 metering points into the Abu Dhabi network and deployed 500km of enterprise fiber optic infrastructure.
Amplex's revenue mechanics are built on three streams: project services (design, installation, integration, commissioning on a tender basis), managed services (multi-year O&M contracts on installed infrastructure), and hardware supply (equipment sourced from technology partners). Pricing is quote-based and negotiated per project, with no public rate cards. The go-to-market is exclusively direct enterprise sales through account management and field sales teams targeting UAE utilities (ADWEA, ADDC, AADC, DEWA, Abu Dhabi Department of Energy, TRANSCO/SEDE), regional governments (Kurdistan Regional Government), and select enterprise clients (ABB). Marketing relies on event sponsorships at major regional exhibitions (WETEX) and organic social channels, consistent with a relationship-driven public sector sales motion. The company maintains ISO 9001, ISO 45001, ISO 14001, and ICV Rev3 certifications, with the latter being mandatory for certain Abu Dhabi government and ADNOC tenders.
Amplex firmographics
Firmographics- Name
- Amplex
- Legal name
- Amplex
- Website
- https://amplex.ae
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amplex-Emirates is a UAE-based utility solutions integrator (founded 2004, Abu Dhabi) delivering end-to-end smart grid, battery energy storage, water/wastewater, and instrumentation/telecom systems to government utilities and infrastructure operators across the UAE.
- Ownership category
- akta.pro rank
Amplex industry classification
Industry- Product category
- Utility Smart Grid & Energy Storage Solutions
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Water Supply and Irrigation Systems (22131)
- SIC
- Electric, Gas & Sanitary Services (4900), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Smart Grid Automation & Distribution Management (DA/ADMS) (EUADAPAA)
Keywords
Where Amplex is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Amplex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project Services (Design, Installation, Integration, Commissioning): End-to-end project delivery including design consultancy, hardware/software installation, system integration, and commissioning services for utility water and energy networks.
- Operation and Maintenance Services: Ongoing O&M and support services for installed systems including battery energy storage systems, mesh wireless networks, metering infrastructure, and traffic signal systems.
- Hardware Supply: Supply of equipment including smart meters, battery storage systems, UPS systems, and instrumentation equipment from technology partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Amplex product offering
Product offeringCore offering
Amplex-Emirates delivers all-inclusive integrated solutions for utility water and energy networks across four business lines: Smart Grid and Smart City (AMR/AMI metering, Amplight street lighting, traffic signal UPS), Energy Storage Systems (utility-scale BESS using NAS battery technology), Water and Wastewater (smart metering, leakage detection, hydraulic modeling), and Instrumentation, Control & Telecommunication (automation, SCADA, fiber optic networks). The company executes projects end-to-end from design consultancy through installation, integration, commissioning, and ongoing operation & maintenance, with a separate IT Solutions business line providing data center operational support.
Product overview
Amplex-Emirates provides an all-inclusive integrated solution for utility water and energy networks, from design consultancy to installation, integration, commissioning, and operation & maintenance. The company operates as a unified platform with four interconnected business lines: Smart Grid and Smart City (including AMR/AMI metering, Amplight street lighting, traffic signal UPS), Energy Storage Systems (utility-scale BESS using NAS battery technology), Water and Wastewater (smart metering, leakage detection, hydraulic modeling), and Instrumentation/Control & Telecommunication (automation, SCADA, fiber optic networks). Additional IT Solutions services include data center operational support. The portfolio is unified through Amplex's engineering expertise and partnerships with global manufacturers like NGK Japan, Amplex Denmark, EDMI, and INGETEAM.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Grid and Smart City Solutions End-to-end offering covering AMR/AMI metering systems, intelligent street light monitoring, traffic signal power backup, remote communication systems, meter data management, and control room systems for utilities and government entities.
- Energy Storage Systems (BESS) Complete engineering, supply, installation, commissioning and O&M services for utility-scale battery energy storage systems using advanced battery technology (sodium sulfur NAS) from global manufacturers, including system integration, energy management, and grid support services for utilities.
- Water and Wastewater Solutions Smart water metering, transmission/distribution pipelines, water leakage detection, real-time hydraulic modeling, pipe condition assessment, data consolidation, transient detection, water quality monitoring, and Non-Revenue Water reduction solutions for water utilities.
- Instrumentation, Control & Telecommunication Solutions Automation, instrumentation and electrical services including DCS, PLC-based control systems, SCADA & telemetry, telecommunications networks, fiber optic networks, CCTV pipeline inspection, and electro-mechanical activities for utilities, oil & gas, and telecommunications sectors.
- Automated Meter Reading (AMR) Technology System Flexible and scalable AMR solution integrating different models and types of utility meters (energy and water) using GPRS, WiFi, PLC and RF communication technologies for remote data collection and transfer to central databases, serving utilities.
- Amplight Street Lighting Control System Intelligent street lighting monitoring and control system by Amplex Denmark for networked and automated street lighting management with dimming capabilities, syncing light on/off timings from centralized server using twilight tables, for utilities and municipalities.
- 108MW/648MWh Battery Energy Storage System (BESS) World's largest single deployment of sodium sulfur (NAS) batteries for Abu Dhabi's utility grid, deployed across 10 locations with centralized integrated system controller (CISC) for individual or unified plant control, serving ADWEA.
- Data Center Operational Support Services Comprehensive datacenter operational support including infrastructure monitoring, patch management, incident management with SLA, preventive/corrective maintenance, and backup/restore management for government clients.
Quantifiable outcome
- 1.6M+ cubic meters of water saved annually through smart water metering
- +4 more outcomes
Companies that use Amplex
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Amplex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amplex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NGK Insulators (Japan)coreStrategic partnership with NGK Japan, the worldwide leader in manufacturing grid-scale sodium-sulfur (NAS) batteries, to develop Battery Energy Storage Systems. Together they deployed the world's largest single deployment of NAS batteries (108MW/648MWh) across 10 locations in Abu Dhabi. Also collaborated on the pilot BESS project at Mohammed bin Rashid Al Maktoum Solar Park in Dubai.
- INGETEAMcoreTechnology partner for the DEWA pilot BESS project, supplying 1.2 MW Power Conversion System (PCS) with medium voltage components including power transformer, MV switchgear, and Power Plant Controller (PPC) for integration with NGK NAS batteries.
- Amplex DenmarkcoreTechnology provider for intelligent power and metering equipment including Amplight street lighting control system and electricity meters. Amplex Emirates serves as the regional partner for Amplex Denmark products.
Scale indicators13 records
Recent moves8 records
Expansion highlights5 records
Amplex competitors and assessment
Company assessmentBroad incumbents
- ABB: ABB's Grid Automation and Measurement & Analytics businesses offer SCADA/ADMS/metering solutions; also named as an Amplex technology partner/customer, making it both supplier and competitor in the smart grid space.
- Schneider Electric: Global energy management and automation provider whose EcoStruxure platform and grid/water solutions directly address the utility digitalization scope Amplex serves — relevant for ADMS and water network management tenders.
- GE Vernova: GE Vernova's GridOS / ADMS and grid services portfolio competes with Amplex's distribution management and BESS integration work in MENA and is increasingly active in GCC utility tenders.
- Siemens Smart Infrastructure: Siemens' Smart Infrastructure division delivers ADMS, SCADA, AMI, and grid automation platforms that compete with Amplex's smart grid integration work, particularly in large ADMS tenders.
Direct peers
- EDMI: Asia-Pacific-headquartered smart metering OEM that is one of Amplex's own technology partners; competes for the same utility metering and AMI tenders globally, serving as both collaborator and competitor.
- Itron: US-listed smart metering and utility network management company; its AMI, MDM, and meter data analytics compete head-to-head with Amplex's AMR technology system across EMEA and emerging markets.
- Kamstrup: Danish smart metering and energy management specialist with deep utility relationships in EMEA — a direct competitor for the same regional metering tenders Amplex bids on, with comparable intelligent-meter technology.
- Elster Group (Honeywell): Now part of Honeywell, Elster is a major smart metering and grid solutions provider — directly comparable to Amplex's AMR/AMI deployment business for utility and government customers.
- Landis+Gyr: Global leader in smart metering and grid intelligence, supplying AMI/AMR solutions and meter data management to utilities worldwide — directly overlapping with Amplex's 400,000+-point metering business and MDM integration scope.
Emerging players
- Diehl Metering: German smart metering and water management specialist with comparable AMI and meter data analytics capabilities — an emerging European competitor in MENA utility digitalization projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplex social profiles
Digital presenceAmplex compliance and trust
Trust signalCompliance4 records
Amplex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplex leadership team
Management profileNumber of profiles
Amplex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplex
What does Amplex do?
Amplex-Emirates delivers all-inclusive integrated solutions for utility water and energy networks across four business lines: Smart Grid and Smart City (AMR/AMI metering, Amplight street lighting, traffic signal UPS), Energy Storage Systems (utility-scale BESS using NAS battery technology), Water and Wastewater (smart metering, leakage detection, hydraulic modeling), and Instrumentation, Control & Telecommunication (automation, SCADA, fiber optic networks). The company executes projects end-to-end from design consultancy through installation, integration, commissioning, and ongoing operation & maintenance, with a separate IT Solutions business line providing data center operational support.
Is Amplex a public or private company?
Amplex is a private company. It is classified as unknown and is currently operating.
When was Amplex founded?
Amplex was founded in 2004. It employs 101 to 250 people.
Where is Amplex based?
Amplex is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Amplex make money?
Three revenue lines are on record. Project Services (Design, Installation, Integration, Commissioning) is the primary driver. The others are operation and Maintenance Services and hardware Supply.
Who are Amplex's main competitors?
Broad incumbents on record are ABB, Schneider Electric, GE Vernova and Siemens Smart Infrastructure. Direct peers are EDMI, Itron, Kamstrup, Elster Group (Honeywell) and Landis+Gyr. Diehl Metering is listed as an emerging player.
Does Amplex have an API?
No public API is recorded for Amplex.
What industry is Amplex in?
Amplex's product category is Utility Smart Grid & Energy Storage Solutions. Its primary akta.pro industry code is EUADAPAA, Smart Grid Automation & Distribution Management (DA/ADMS). Its NAICS code is 2211 and its SIC code is 4900.