Amplex Denmark
- Company typePrivate
- Founded2001
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Amplex Denmark firmographics
Firmographics- Name
- Amplex Denmark
- Legal name
- Amplex Denmark ApS
- Website
- https://amplex.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Amplex Denmark industry classification
Industry- Product category
- Smart City Infrastructure Management
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Computer Communications Equipment (3576), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Grid Data & Analytics Enablement (MDM, Data Integration, Hosting) (EUAEANAI), Device/Asset Enablement & Edge Control (IoT Gateways, Controllers, Interoperability) (EUAFAHAI), Telemetry, Metering & Measurement & Verification (M&V) for Flexibility (EUAFAHAJ), SCADA/DMS/OMS Integration, Upgrades & Managed Services (EUAEANAE)
Keywords
Where Amplex Denmark is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Amplex Denmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of proprietary hardware modules including gridCPU, gridDOT, AmsCPU, and related add-on modules for streetlight control and utility monitoring.
- Cloud-based Software Platform: Cloud-hosted GridLight platform providing data collection, analysis, and management capabilities. All upgrades and new releases handled through the cloud with full scalability for installation base expansion.
- Professional Services: Implementation, site survey, planning, and customization services for utility intelligence solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on deployment size and requirements |
Go-to-market motion3 records
Distribution channels19 records
Marketing channels5 records
Amplex Denmark product offering
Product offeringCore offering
Amplex Denmark develops and sells proprietary hardware gateways, controllers, and sensors (gridCPU, gridDOT, AmsCPU, AmsCPU-IO, Squid, plus add-on and metering modules) combined with the cloud-based GridLight software platform built on the OpenCity architecture. The offering enables municipalities, utilities, and distribution enterprises to monitor, manage, and control streetlights, energy, and other resources through multi-protocol connectivity (LoRaWAN, GSM, WiFi) and adaptive lighting with BLE traffic detection. The company also delivers advanced metering (MeterMind), energy benchmarking (GreenWise), smart grid (StartGrid), assisted living IoT (CheckMarks), air quality, and travel-time solutions.
Product overview
Amplex Denmark offers a comprehensive utility intelligence platform called OpenCity™ with modular architecture. The core product GridLight™ provides streetlight management controlling millions of streetlights globally. Hardware products include gateway modules (AmsCPU, AmsCPU-IO, gridCPU, gridDOT, Squid) for various control scenarios, add-on modules (AmsBattery, AmsSwitch, AmsCurrent, AmsRS485, DALI Master) for extended functionality, and metering solutions (AmsMBUS, AmsSense, AmsW-MBUS, AmsEuridis, AmsSevernTrent). Accessories include CPU-Guard surge protection, light sensors, current sensors, and dedicated IoT SIM cards. Vertical solutions include GreenWise (energy benchmarking), TravelTime (traffic management), Air Quality monitoring, StartGrid (smart grid), MeterMind (advanced metering), and CheckMarks (assisted living IoT).
Differentiator
Problem solved
Functional benefit
Brands
- GridLight: Streetlight management solution that enables monitoring, control, and energy optimization of street lighting infrastructure.
- GreenWise
- MeterMind
- CheckMarks
- OpenCity
- Utility Intelligence
Products and services
- GridLight Cloud-based streetlight management system that enables monitoring, control, and dimming of streetlights for municipalities and utilities, supporting GSM, WiFi, and LoRaWAN protocols.
- GreenWise Energy management solution used by government agencies to benchmark energy spending from local facilities to full municipality-wide power and water consumption.
- AmpLight Smart city lighting solution for comprehensive streetlight control and optimization across municipal deployments.
- TravelTime Traffic management solution leveraging streetlight infrastructure for travel time measurement and traffic flow analysis in urban environments.
- Air Quality Air quality monitoring solution using streetlight-mounted sensors for environmental data collection and pollution alerting.
- StartGrid Smart grid solution for utilities and distribution companies managing distributed energy and IoT networks.
- MeterMind Advanced metering infrastructure solution providing automated meter reading and management for utility companies.
- CheckMarks IoT-based assisted living solution using wireless sensors and a base station (Squid gateway) to monitor elderly residents' safety at home, including call buttons, motion sensors, smoke/flood detectors, smart plugs, and door/window sensors.
- OpenCity Modular, scalable data collection, analysis, and management platform architecture for utility companies and distribution enterprises, built on open standards with a carrier-neutral approach for long-term city energy efficiency.
- AmsCPU CPU module for monitoring, metering, and management of streetlight cabinets with standard surge protection and support for 2G to 4G modem upgrades.
- AmsCPU-IO Input/Output CPU module for streetlight cabinet control with enhanced connectivity for integrating sensors and controlling connected devices.
- gridCPU Grid controller cabinet module for streetlight management infrastructure with LTE and LoRa connectivity options.
- gridDOT Zhaga-compatible luminaire controller for individual LED streetlight control with adaptive lighting, traffic sensing, and BLE communication capabilities, available in LTE, LoRa, and Radar variants.
- Squid IoT gateway/base station for residential and small-scale deployments, used as the base station for the CheckMarks assisted living solution.
- AmsBattery Battery backup module for AmsCPU systems to ensure continuous operation during power outages.
- AmsSwitch Switch module for controlling additional electrical loads connected to AmsCPU-based streetlight cabinet systems.
- AmsCurrent Current measurement module for monitoring electrical current in streetlight circuits and detecting load anomalies.
- AmsRS485 RS485 communication interface module for integrating legacy metering and control equipment with Amplex CPU systems.
- DALI Master DALI (Digital Addressable Lighting Interface) master module for controlling DALI-compatible LED drivers and luminaires from Amplex CPU systems.
- AmsMBUS M-Bus (Meter-Bus) wired interface module for reading consumption data from utility meters.
- AmsSense Sensing module for collecting environmental and electrical data from streetlight installations.
- AmsW-MBUS Wireless M-Bus module for reading wireless-enabled utility meters and consumption data.
- AmsEuridis Euridis-compliant metering interface module for two-way communication with utility meters using the Euridis protocol.
- AmsSevernTrent Severn Trent compatible metering interface module for utility meter communication in compatible networks.
- CPU-Guard Surge protection accessory module for AmsCPU/AmsCPU-IO providing ±6 kV surge protection, ±3 kV burst protection, and thermal protection.
- Light Sensors Ambient light sensors for streetlight on/off and dimming control based on measured natural light levels.
- Leakage Current Sensor Sensor for detecting leakage current in streetlight electrical circuits to enable safety monitoring and fault detection.
- Three-Phase Current Sensor Three-phase current measurement sensor for monitoring electrical load in three-phase streetlight installations.
- Amplex IoT SIM Cards Dedicated IoT SIM cards developed in partnership with Telefonica that automatically roam across multiple European mobile networks, with no subscription fee until 20kb of data is used.
Quantifiable outcome
- Up to 22% energy savings using light sensors compared to astronomically calculated set points
- +4 more outcomes
Companies that use Amplex Denmark
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Amplex Denmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature11 records
Amplex Denmark partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered regional, core and strategic.
- RaftáknregionalReseller partnership covering the Iceland market. Raftákn distributes Amplex streetlight and utility solutions in Iceland.
- EnergiFynregionalDanish energy company serving as reseller for Amplex products in Denmark.
- UPPA TrafficregionalFinnish traffic solutions company distributing Amplex solutions in Finland.
- GETSregionalMalaysian company distributing Amplex solutions in Malaysia and surrounding regions.
- TvilightregionalDutch smart city lighting company distributing Amplex solutions in the Netherlands.
- Amplex EmiratesregionalRegional office and reseller covering UAE and Middle East market.
- LixtecregionalAustrian technology company distributing Amplex solutions in Austria.
- Enervie VernetztregionalGerman energy company distributing Amplex solutions in Germany.
- Vossloh-SchwabecoreLeading lighting manufacturer partner combining GridLight streetlight management with pole controllers from Vossloh Schwabe. Long-standing partnership dating back to 2016 Light+Building exhibition.
- DigimondoregionalGerman IoT company distributing Amplex solutions in Germany.
- ONE NordicregionalNordic energy services company distributing Amplex solutions in Sweden.
- TeknikGruppenregionalDanish technical solutions company distributing Amplex solutions in Denmark.
- Strøm HansenregionalDanish electrical solutions company distributing Amplex solutions in Denmark.
- ELSPROregionalGerman electrical solutions company distributing Amplex solutions in Germany.
- AECregionalGerman company distributing Amplex solutions in Germany.
- MinebeaMitsumiregionalJapanese multinational company distributing Amplex solutions across Europe.
- EONcoreMajor European energy company partner for Amplex solutions.
- TelefonicacoreStrategic partnership with Spanish telecom giant (ranked #7 in Top 10 Telecom Companies of the World 2016) for dedicated IoT SIM card development. SIM card roams on multiple networks across European countries for higher GSM connection availability.
- TALQ ConsortiumcoreGlobal interface standard organization for smart city device networks. Amplex is a member and has TALQ-certified the GridLight platform. Exhibits together with TALQ Consortium at Smart City Expo World Congress.
- Aalborg UniversitystrategicResearch partner in HiFLEX project developing AI-driven traffic forecasting algorithms using machine learning to analyze BLE traffic data combined with weather forecasts and holiday calendars.
- SCANGRID ApScorePrime contractor in HiFLEX project. Amplex serves as subcontractor developing GridLight integration for demand-side flexibility in buildings and municipal infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Amplex Denmark competitors and assessment
Company assessmentDirect peers
- Paradox Engineering: Swiss smart city/IoT platform company offering STARnet for streetlight and city infrastructure management; competes with Amplex's OpenCity platform in European municipal markets.
- DimOnOff: Canadian smart streetlight control vendor with cloud-based management software and cabinet/lighting controllers; directly comparable product line to Amplex GridLight and AmsCPU products.
- Tvilight: Dutch smart city lighting company offering wireless streetlight management and adaptive lighting controls; directly competes with Amplex in Europe and also operates as an Amplex channel partner in the Netherlands.
- CIMCON Lighting: US-based provider of smart streetlight management software (LightingGale) and Zhaga/NEMA controllers; competes directly with Amplex's gridDOT offering in municipal markets.
- Telensa: UK-based provider of wireless smart streetlight controls using its own radio network; a focused direct competitor to Amplex GridLight in the municipal lighting market globally.
Broad incumbents
- Itron: Major smart metering and utility networking vendor with streetlight control capabilities; competes with Amplex in the utility and municipality space with a broader AMI/smart grid offering.
- Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) with its Interact City streetlight management platform; competes head-to-head with Amplex in municipal deployments but offers a much broader luminaire and IoT portfolio.
- Quantela: Smart city solutions provider (backed by Engie) offering broader urban IoT and lighting management platforms; competes with Amplex in municipal smart city contracts with a wider portfolio.
- Schréder: Belgian global luminaire manufacturer with its own Shuffle and smart streetlight management offerings; competes with Amplex primarily through bundled lighting + control solutions to municipalities.
- EnLighten / Current (GE/Acuity): Acuity Brands' smart city / streetlight controls business; broader lighting + IoT incumbent competing with Amplex in North American and global municipal deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplex Denmark social profiles
Digital presenceAmplex Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplex Denmark leadership team
Management profileNumber of profiles
Profiles2 records
Amplex Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplex Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplex Denmark
What does Amplex Denmark do?
Amplex Denmark develops and sells proprietary hardware gateways, controllers, and sensors (gridCPU, gridDOT, AmsCPU, AmsCPU-IO, Squid, plus add-on and metering modules) combined with the cloud-based GridLight software platform built on the OpenCity architecture. The offering enables municipalities, utilities, and distribution enterprises to monitor, manage, and control streetlights, energy, and other resources through multi-protocol connectivity (LoRaWAN, GSM, WiFi) and adaptive lighting with BLE traffic detection. The company also delivers advanced metering (MeterMind), energy benchmarking (GreenWise), smart grid (StartGrid), assisted living IoT (CheckMarks), air quality, and travel-time solutions.
Is Amplex Denmark a public or private company?
Amplex Denmark is a private company. It is classified as management employee owned and is currently operating.
When was Amplex Denmark founded?
Amplex Denmark was founded in 2001. It employs 11 to 50 people.
Where is Amplex Denmark based?
Amplex Denmark is headquartered in Aarhus, Denmark, in the Europe region.
How does Amplex Denmark make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are cloud-based Software Platform and professional Services.
Who are Amplex Denmark's main competitors?
Direct peers on record are Paradox Engineering, DimOnOff, Tvilight, CIMCON Lighting and Telensa. Broad incumbents are Itron, Signify (Philips Lighting), Quantela, Schréder and EnLighten / Current (GE/Acuity).
Does Amplex Denmark have an API?
No public API is recorded for Amplex Denmark.
What industry is Amplex Denmark in?
Amplex Denmark's product category is Smart City Infrastructure Management. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of EUAEANAI, Grid Data & Analytics Enablement (MDM, Data Integration, Hosting). Its NAICS code is 22112 and its SIC code is 3576.