Colli

What Colli does

Colli is a Vienna-based luxury menswear retailer operating since 1994 under the legal entity Sartoria GmbH, managed by Geschäftsführer Marko Djordjevic. The company curates and sells premium men's shirts, belts, and T-shirts sourced from prestigious Italian fabric mills including Albini, Thomas Mason, and Loro Piana, positioning itself around the persona of the "modern, sporty-elegant gentleman." Its core product categories are Italian-crafted dress shirts (Lino, Cotone, Flanella collections at €119–€129), leather belts (€unit-priced), and premium T-shirts/polos (€69–€99), supplemented by a discounted "COLLI Archives 01" sale collection.

Colli operates a hybrid direct-to-consumer retail model combining two physical touchpoints in Vienna — a flagship store at Rotenturmstraße 5 in the 1st district (open Monday–Saturday) and an appointment-only Atelier Uomo at Gumpendorfer Strasse 63F/8 in the 6th district for made-to-measure shirt consultations and outlet access — with a Shopify-powered e-commerce storefront shipping to Austria and Germany via DPD, DHL, and Österreichische Post. The technology stack is intentionally minimal: a standard Shopify storefront with inventory, payments, and customer accounts, no proprietary platform components, and no AI/ML capabilities disclosed. Marketing is driven by Instagram (@collimenstyle), Google Reviews, a Member Program offering a €10 first-purchase discount, and sustained attendance at premium Italian fashion trade shows including Pitti Uomo in Florence.

The revenue model is purely transactional one-time-purchase retail, with no subscription tiers or membership fees; pricing is unit-based with promotional discounting via the sale collection. Customer segments are horizontal and persona-driven (a single target archetype of quality-focused, Italian-craftsmanship-appreciating menswear buyers) rather than enterprise or B2B. The company is privately held with no disclosed external investors, funding rounds, or parent entity, and operates with a small specialized team across its boutique footprint.

Name

Colli

Legal name

Sartoria GmbH

Website

https://colli.at

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Colli is a Vienna-based luxury menswear retailer (Sartoria GmbH) founded in 1994, curating Italian-crafted shirts, belts, and T-shirts for the modern sporty-elegant gentleman via a flagship store, an appointment-only atelier, and a Shopify e-commerce platform serving Austria and Germany.

Ownership category

akta.pro rank

Product category

Luxury Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAFAF

Luxury Menswear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYCRAGAGAC

Men’s Specialty Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores

SECONDARYHSACAJAG

Men’s Styling & Tailoring Coordination

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

Keywords

• Luxury menswear retail
• Italian dress shirts
• Leather belts
• Made-to-measure tailoring
• Premium menswear

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Online): Direct e-commerce sales through their Shopify-powered online store, selling shirts, t-shirts, and belts to customers across Austria and Germany with 3-5 day delivery times
2. Retail Sales (Physical Stores): Boutique retail sales through flagship store in Vienna's 1st district and Atelier/Outlet location with appointment-based consultations
3. Custom Tailoring Services: Made-to-measure shirt consultations and styling services at the Atelier Uomo location, available by appointment only

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Colli is a Vienna-based luxury menswear retailer that curates and sells premium Italian-crafted men's shirts, leather belts, and T-shirts through a Flagship Store, an appointment-only Atelier for custom tailoring, and a Shopify-powered e-commerce site. The assortment is sourced from renowned Italian fabric mills (Albini, Thomas Mason, Loro Piana) and offered to individual consumers seeking a sporty-elegant wardrobe with personal styling consultation.

Product overview

Colli is a luxury menswear retailer based in Vienna, Austria, operating since 1994 with over 30 years of market experience. The company offers a curated portfolio of men's fashion products centered around four main categories: (1) Hemden (dress shirts) made from Italian fabrics, (2) Gürtel (leather belts), (3) T-Shirts including premium polos and casual graphic prints, and (4) COLLI Archives 01 (sale collection) for discounted items. The business operates as a single unified retail brand with physical flagship store and atelier locations in Vienna, supplemented by an e-commerce platform. Products are sourced from prestigious Italian textile suppliers including Albini, Thomas Mason, and Loro Piana, with emphasis on quality materials and Italian craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemden (Shirts) Italian-crafted dress shirts made from premium fabrics including Lino (linen), Cotone (cotton), and Flanella (flannel), combining masterful craftsmanship with premium cotton quality and timeless elegance, priced €119–€129. Targeted at individual male consumers seeking premium, sporty-elegant everyday shirts.
• Gürtel (Belts) Leather belts crafted from high-quality nubuck and suede leather with stylish designs and precise craftsmanship, featuring screw-fastened buckles for individual adjustment. Includes lines such as Il Classico, Il Nobile, and Cintura. Targeted at individual male consumers seeking premium accessories.
• T-Shirts Premium cotton T-shirts and polo shirts offered in exclusive designs. Includes polo styles (Polo Tabacco, Polo Acciaio, Polo Notte) at €99 and casual tee prints (Bitter Spirits, Gin Tonic Social Club) at €69, featuring unique graphic prints. Targeted at individual male consumers seeking premium casual wear.
• Atelier Uomo — Custom Tailoring & Personal Styling Made-to-measure shirt consultations and personal styling services offered by appointment only at the Atelier Uomo location in Vienna's 6th district, providing individual gentlemen with bespoke shirt fitting, private styling consultations, and outlet access.

Quantifiable outcome

• 30+ years of market experience in luxury menswear
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AlbinicoreOthersPremium Italian fabric supplier that COLLI sources from for their shirt collections. Albini is a renowned Italian mill known for high-quality shirting fabrics. This partnership ensures access to premium materials for COLLI's shirt offerings.
• Thomas MasoncoreOthersPremium Italian fabric supplier that COLLI sources from for their shirt collections. Thomas Mason is an established name in luxury shirting fabrics. This partnership ensures access to premium materials for COLLI's shirt offerings.
• Loro PianacoreOthersPremium Italian fabric supplier that COLLI sources from for their shirt collections. Loro Piana is a world-renowned Italian luxury fabric manufacturer. This partnership ensures access to the highest quality materials for COLLI's premium shirt offerings.
• DPDminorOthersShipping service provider used by COLLI for package delivery within Austria and Germany.
• DHLminorOthersShipping service provider used by COLLI for package delivery within Austria and Germany.
• Österreichische PostminorOthersAustrian national postal service used by COLLI for package delivery within Austria and to other EU countries.
• Pitti ImmagineminorOthersOrganizer of Pitti Uomo, the prestigious Italian menswear trade fair in Florence that COLLI regularly attends to discover new products, suppliers, and fabric sources.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Pohland: Vienna-based menswear retailer serving Austrian customers with premium suiting, shirts, and accessories. Directly comparable as a local luxury menswear competitor in Colli's home market, with similar target persona and curated assortment.
• Loden-Frey: Munich-based luxury department store carrying premium menswear, tailoring, and accessories from international and Italian designer brands. Comparable to Colli as a DACH luxury menswear destination, but operating at broader department-store scale rather than as a curated menswear specialist.

Direct peers

• E. Tautz: Savile Row-affiliated British menswear label with a small boutique footprint and direct online sales of premium shirts and tailored clothing. Comparable to Colli as a small-team, design-led luxury menswear retailer emphasizing craftsmanship and made-to-measure service.
• Suitsupply: Amsterdam-headquartered menswear retailer combining a direct-to-consumer e-commerce platform with branded physical stores and a made-to-measure shirt program. Closely comparable to Colli in model — Italian fabric sourcing, hybrid online + boutique, and made-to-measure service — but operating at much larger scale across Europe and North America.
• Hackett London: British heritage menswear brand retailing premium shirts, tailoring, and accessories with strong Italian fabric influence. Closely comparable to Colli's positioning as a classic, quality-driven luxury menswear retailer with European boutique and e-commerce presence.

Broad incumbents

• Boglioli: Italian luxury menswear brand known for soft-tailored jackets, premium shirting, and high-end casualwear with a strong wholesale and DTC presence. Comparable to Colli in its Italian fabric heritage and luxury menswear positioning, but operates at significantly larger brand scale with global wholesale distribution.
• Pal Zileri: Italian luxury menswear brand offering tailored clothing, shirts, and accessories through boutiques and department stores. Comparable to Colli in its Italian shirting heritage and luxury menswear positioning, but at much larger scale with international wholesale distribution.
• Brunello Cucinelli: Italian luxury house with a major menswear line emphasizing premium fabrics, craftsmanship, and quiet-luxury positioning. Comparable to Colli in its Italian fabric sourcing and craft-led menswear narrative, but vastly larger — listed on the Italian stock exchange with a global boutique and wholesale footprint.

Emerging players

• Massimo Alba: Italian independent luxury menswear label specializing in premium shirting, knitwear, and casualwear with a soft, color-driven aesthetic. Comparable to Colli as a small, design-led Italian-influenced menswear brand emphasizing fabric quality and direct customer relationships via select boutiques and online.
• Eleventy: Contemporary Italian menswear brand blending premium fabrics, refined casualwear, and made-in-Italy craftsmanship with a growing DTC and selective wholesale footprint. Comparable to Colli in its Italian fabric-driven luxury menswear positioning, though positioned at a slightly more contemporary and broader market tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/collimenstyle
• Facebookfacebook.com/colli.fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colli