Alberta Food Processors Association

Name

Alberta Food Processors Association

Legal name

Alberta Food Processors Association

Website

https://afpa.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Industry Association Services (Food and Beverage Processing)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Food safety training
• Workplace safety certification
• Industry association services
• Food processing advocacy
• HACCP and GFSI training

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for processors and associate members, providing access to training discounts, networking events, member directory, and advocacy services.
2. Training Courses: Revenue from food safety and workplace safety training courses including GFSI standards (BRCGS, SQF, FSSC 22000), HACCP, COR/SECOR certification courses. Member pricing available with discounted rates.
3. Events: Revenue from industry events including Golf Classic, Industry Summit, Food & Beverage Awards, and AGM. Includes sponsorship opportunities.
4. Sponsorship and Advertising: Corporate sponsorships at Gold, Silver, Bronze levels; digital and print advertising in newsletters and AFPA in Action magazine.
5. Customized eBlast Opportunities: Marketing opportunities to reach 800+ members or entire 1,500+ Alberta industry for $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

AFPA is a non-profit industry association that delivers food safety training (GFSI standards, HACCP), workplace safety training and COR/SECOR certification, advocacy, networking events, and SME growth programs to Alberta's food and beverage processing industry. It operates member-supported programs including SCALE AB, Made in Alberta, AB Food Connect, CareersNOW! Alberta, and AFPA On Demand to support industry compliance, growth, and visibility.

Product overview

The Alberta Food Processors Association (AFPA) offers a comprehensive portfolio of training, consulting, and member services for Alberta's food and beverage processing industry. The core offerings center on two primary training streams: Food Safety & Quality Training (covering GFSI standards like BRCGS and SQF, HACCP, and regulatory compliance) and Workplace Safety Training (including COR/SECOR certification). These are complemented by the SCALE AB Program for SME growth acceleration with tiered funding, AFPA on Demand for online learning, and the AB Food Connect co-packing portal. AFPA also provides promotional programs (Made in Alberta, CareersNOW! Alberta), member resources (directory, discounts, TeamWorks HR toolkit), events (Golf Classic, Summit, Awards), and the AFPA in Action magazine. Together, these services support the industry through advocacy, training, and business development.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Safety & Quality Training

Quantifiable outcome

• WCB premium rebates of up to 20% for employers maintaining valid COR certification
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and supporting.

• Food and Beverage Canada (FBC)coreStrategic or Co-development PartnerFBC is a national industry association dedicated to bolstering the Canadian food and beverage manufacturing sector. AFPA actively collaborates through FBC's Board, with AFPA's Executive Director Bianca Parsons serving on FBC's Board to ensure Alberta's food processors have a strong voice in national discussions on trade, tariffs, labour, innovation, and regulatory environment.
• Food Safety SolutionscoreStrategic or Co-development PartnerAuthorized training partner collaborating with AFPA to deliver food safety and quality training courses. Provides exclusive member rates for consulting and training services on BRCGS, SQF, and other GFSI standards.
• PBR Laboratories Inc.supportingStrategic or Co-development PartnerCanadian analytical laboratory providing members access to professional laboratory testing services supporting food safety, product quality, and regulatory compliance including nutritional analysis, shelf-life studies, and preservative challenge testing.
• NAIT (Northern Alberta Institute of Technology)supportingStrategic or Co-development PartnerIndustry educator partnership offering AFPA members free in-depth workshops run by top industry experts.
• BDC (Business Development Bank of Canada)supportingStrategic or Co-development PartnerFinancial partner providing business development resources, exit planning guides, and business health assessment tools for AFPA members.
• ATB (ATB Financial)supportingStrategic or Co-development PartnerSilver sponsor and industry partner providing economic updates and sector analysis for Alberta's food and beverage industry.
• MNP LLPsupportingStrategic or Co-development PartnerSilver sponsor and industry partner providing tariff impact analysis, business advisory services, and webinar content for members.
• Edmonton GlobalsupportingStrategic or Co-development PartnerRegional economic development organization partnering with AFPA to provide valuable industry insights and expertise to members.
• LearnSpheresupportingStrategic or Co-development PartnerIndustry educator offering AFPA members free in-depth workshops run by top industry experts.
• PBR LaboratoriessupportingStrategic or Co-development PartnerSilver sponsor and provider of analytical laboratory services for the food industry.
• Great Little Box CompanysupportingStrategic or Co-development PartnerSilver sponsor and packaging solutions provider for food and beverage industry.
• Hollen IndustriessupportingStrategic or Co-development PartnerSilver sponsor and manufacturing partner, featuring chipping contest at AFPA Golf Classic.
• Navacord Insurance (formerly Lloyd Sadd Insurance)supportingStrategic or Co-development PartnerPreferred/strategic partner offering property and liability insurance packages combining basic needs into one policy with food industry-specific coverages.
• BrokerLink InsurancesupportingStrategic or Co-development PartnerBronze sponsor offering group, property, auto, and employee health benefits insurance with member discounts and bundled pricing options.
• Peninsula CanadasupportingStrategic or Co-development PartnerHR and employment relations partner providing health and safety services, online tools, 24/7 advice, and Peninsula Protect legal assistance with 5% member discount.
• Provision AnalyticssupportingTechnology or IntegrationMember benefit provider offering food safety and QA program automation software with 50% off implementation services and 25% off software subscriptions.
• CaddysupportingTechnology or IntegrationDigitization services provider offering $1,500 pricing credit over 24 months for AFPA members, with potential stacking with SCALE program funding.
• Government of Alberta (Partnerships in Injury Reduction)coreStrategic or Co-development PartnerGovernment partner in the PIR program offering COR/SECOR certification through AFPA, enabling WCB premium rebates for employers.
• Workers Compensation Board (WCB) AlbertacoreStrategic or Co-development PartnerWCB partners with AFPA and Government of Alberta on PIR program, providing COR/SECOR certified employers with up to 20% WCB premium rebates.
• EDC (Export Development Canada)supportingStrategic or Co-development PartnerBronze sponsor and government export credit agency providing trade intelligence and tariff information resources.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ontario Food Processors Association (OFPA): OFPA is Ontario's provincial food processing industry association, providing training, advocacy, and networking for Ontario-based food and beverage manufacturers — the closest functional peer to AFPA in Canada's largest processing market.
• BC Food & Beverage: BC Food & Beverage is the British Columbia provincial food and beverage industry association, directly comparable to AFPA in provincial trade association mandate, training programs, advocacy, and member services for Western Canadian processors.
• Saskatchewan Food Industry Development Centre Inc. The Saskatchewan Food Centre supports Saskatchewan food processors with product development, training, and commercialization services. Like AFPA, it serves as a Prairies-based industry support organization with both training and SME growth mandates.
• Conseil de la transformation alimentaire du Québec (CTAC): CTAC is Quebec's food processing industry association, providing training, advocacy, and member services to Quebec-based food and beverage manufacturers. It is a comparable provincial-level trade association with similar member services to AFPA.

Others

• Bioenterprise Canada: Bioenterprise is a national agri-food innovation accelerator supporting food and agtech ventures across Canada. It is adjacent to AFPA's SCALE program and member services, providing commercialization support to SMEs in the same sector.

Emerging players

• Canadian Food Innovation Network (CFIN): CFIN is a national not-for-profit network accelerating innovation in Canada's food processing sector. It overlaps with AFPA's SME growth and innovation programming (SCALE) at a national rather than provincial level.
• Provision Coalition: Provision Coalition is a Canadian cross-sectoral food industry sustainability coalition offering member tools, training, and benchmarking. It is comparable to AFPA as a member-driven industry support organization serving Canadian food processors with complementary sustainability and workforce programming.
• Food Processing Skills Canada (FPSC): FPSC is a national non-profit focused on workforce skills and training for Canada's food and beverage processing industry. It overlaps with AFPA's training and CareersNOW! Alberta mandate at a national level rather than provincial.

Direct peers

• Food and Beverage Canada (FBC): FBC is the national industry association representing Canada's food and beverage manufacturing sector. AFPA's Executive Director sits on FBC's board, and FBC serves as the umbrella advocacy body for provincial associations like AFPA, making it the closest counterpart in scope and member profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AFPA_food
• YouTubeyoutube.com/@CareersNOWca
• Facebookfacebook.com/AFPAfood
• LinkedInlinkedin.com/company/alberta-food-processors-association-afpa-
• Instagraminstagram.com/afpa_alberta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Food Processors Association