What Hollen Industries does

Hollen Industries is a privately held Canadian product broker headquartered in Edmonton, Alberta, that intermediates between a network of 300+ manufacturers/vendors and end-customer businesses, municipalities, and educational institutions across Canada. The company curates and sources commercial and industrial products across ten-plus categories — including matting and flooring, shelving and pallet racking, safety equipment and PPE, material handling, carts, waste and recycling receptacles, food service supplies, sports and recreation equipment, merchandising displays, and site furnishings — positioning itself as a single point of contact for multi-category facility procurement. Founded by Allen Palmer and his wife Holly, Hollen operates with a team of 1–10 employees and is self-described as "Western Canada's Premier Product and Service Broker."

The company's underlying technology stack is minimal: it is a relationship-and-sourcing intermediary rather than a software platform, with no proprietary technology, API, or digital product beyond a marketing website, email newsletter, blog, and a catalog-request workflow. Hollen accesses what it reports as 1M+ products through its vendor network, which is the central operational asset of the business; named vendor partners include Naseco, Busch Systems, and AK-West Inc., all categorized as minor supplier relationships feeding into the broker catalog.

Commercially, Hollen operates a quote-based B2B pricing model where revenue is generated on a transaction/markup basis as products flow from vendor to end customer. The go-to-market motion is sales-led and consultative, driven primarily by direct phone (1-888-424-2019) and email ([email protected]) outreach, supplemented by catalog requests and inbound website lead capture. Customer segments span three priority verticals/horizontals — Education (preschool through post-secondary institutions), Business and Facility Operations (commercial matting, shelving, safety, material handling, waste/recycling), and Municipalities — with the company holding a PIPEDA-compliant privacy posture as of July 2025. No external funding, M&A activity, or institutional ownership is disclosed; the company is founder-owned and privately held.

Name

Hollen Industries

Legal name

Hollen Industries

Website

https://hollenindustries.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hollen Industries is a privately held Canadian product broker, headquartered in Edmonton, Alberta, that sources commercial and industrial facility products (matting, shelving, safety, carts, waste/recycling, food service, site furnishings) from 300+ vendors for businesses, municipalities, and educational institutions across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Product Brokerage / Resale: Hollen Industries operates as a product-broker partner, earning revenue by connecting customers with products from their network of 300+ vendors. They curate and source commercial solutions across multiple categories including matting, shelving, safety equipment, carts, material handling, and more, acting as the intermediary between manufacturers and end-user businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hollen Industries is a Canadian product broker headquartered in Edmonton, Alberta, that sources and supplies commercial and industrial products from a network of 300+ vendors. It curates and delivers facility, operational, safety, material handling, and site furnishing solutions to businesses, municipalities, and facilities across Canada, acting as a single point of contact for multi-category procurement needs.

Product overview

Hollen Industries is a Canadian product broker headquartered in Edmonton, AB, that sources and supplies commercial and industrial products from 300+ vendors. Their portfolio consists of physical products across 10+ categories rather than a unified software platform: Matting & Flooring (Entrance Mats, Anti-Fatigue & Safety Matting, Logo Mats, Athletic Flooring & Mats, Specialty Matting Products), Safety & Security (PPE, Material Handling Products, Barriers & Signage), Materials Management (Shelving & Pallet Racking, Bins & Containers, Carts & Mobile Units, Lockers/Cabinets, Shipping Supplies), Operations/Construction/Maintenance (Building Products, Maintenance Products, Tools & Workwear), Food Service (Packaging, Service Ware, Carts & Food Prep Equipment, Harvesting/Transportation/Storage), Sports & Recreation (Facility Equipment, Safety Equipment, Sporting Equipment), Merchandising & Display (Display Fixtures, Signage, Branding), Space Management/Queuing (Space Division, Queuing Equipment, Public Guidance), Waste & Recycle Solutions (Receptacles, Collection Carts & Containers), and Site Furnishings (Tables & Chairs, Outdoor Furnishing, Site Decor, Work Stations/Desks/Cubicles, Accessories). The company operates as a one-stop sourcing partner for businesses, municipalities, and facilities needing commercial fixtures, equipment, and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Matting & Flooring Products Commercial matting and flooring products including entrance mats, anti-fatigue and safety matting, custom logo mats, athletic flooring and gym mats, and specialty matting (beam pads, elevator pads, antibacterial mats, trade show flooring, rooftop/drainage flooring) for facility entryways, workspaces, athletic venues, and specialized environments.
• Safety & Security Products Personal protective equipment (eye, head, hearing, respiratory, fall protection), material handling equipment (carts, racks, lockers, cabinets, hoppers), and barriers/signage (barricades, cones, guard rails, dock bumpers, exit signage) for workplace safety, facility security, and traffic control applications.
• Materials Management Products Storage and handling solutions including shelving and pallet racking, bins and containers, carts and mobile units, lockers/lockups/cabinets, and shipping and warehouse supplies (pallet racks, decking, straps, tapes, packaging, workbenches) for warehouses, distribution centers, and back-of-house operations.
• Construction, Building & Maintenance Products Building products (bike racks, bollards, doors, hand dryers, grab bars, railings), maintenance supplies (mops, brooms, scrubbers, soap dispensers, waste bins), and tools/workwear (hand/power tools, welding equipment, gloves, abrasives, paint supplies) for facility construction, upkeep, and repair.
• Food Service Products Food packaging, serviceware (barware, glassware, bakeware, flatware, dinnerware), food preparation equipment and carts, and harvesting/transportation/storage solutions for restaurants, cafeterias, catering, and commercial kitchens.
• Sports & Recreation Products Sports facility equipment (badminton/football/gymnastics/ volleyball systems, gym coverings, bleachers, scoreboards), sports safety equipment (matting, padding, wall coverings), and sporting equipment (basketball, soccer, tennis, pickleball, playground equipment) for athletic facilities, gyms, and recreational venues.
• Marketing & Merchandising Products Retail display fixtures (slatwall, gridwall, pegboard, showcases, refrigerated displays, fashion retail systems), marketing signage (A-frame signs, banners, LED signs, electronic shelf labels), and custom branding products (logo mats, apparel, pop-up tents, trade show booths, custom signage) for retail merchandising and brand promotion.
• Public Guidance, Space Division & Queuing Products Space division products (barricades, fencing, partitions, room dividers, telescopic seating), queuing equipment (retractable barriers, stanchions, turnstiles), and public guidance solutions (wayfinding mats, signage, info stands) for crowd and facility flow management.
• Waste & Recycling Products Waste and recycling receptacles (curbside containers, recycling carts, e-waste bins, organics bins, biomedical waste bins, pet waste stations), and collection carts/containers (above/below ground bins, tote lockers, hazardous waste containers) for waste management programs.
• Site Furnishings Tables and chairs, outdoor furnishings (tents, Adirondack chairs, benches, patio furniture), site decor and specialty products (planters, windshields, acoustic solutions), workstations/desks/cubicles, and accessories for indoor and outdoor site furnishing needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• NasecominorOthersVendor partner supplying industrial and commercial products through Hollen Industries' broker network.
• Busch SystemsminorOthersVendor partner specializing in recycling and waste bin products offered through Hollen Industries' product catalog.
• AK-West Inc.minorOthersVendor partner supplying bulk containers, carts, and material handling equipment through Hollen Industries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acklands-Grainger: Acklands-Grainger (operating as Grainger Canada) is one of Canada's largest industrial and facility maintenance product distributors, offering millions of SKUs across safety, material handling, shelving, and janitorial categories. It is the closest large-scale analog to Hollen's broker-style multi-vendor distribution model.
• Grand & Toy: Grand & Toy is a Canadian office and facility supplies distributor offering multi-category product sourcing to businesses and institutions. It is directly comparable to Hollen Industries as a Canadian facility-equipment and supply distribution channel, though it operates at substantially larger scale with more digital infrastructure.
• Uline: Uline is a North American distributor of shipping, industrial, janitorial, and facility maintenance products with a vast catalog. It is comparable to Hollen across several product categories (carts, bins, shelving, material handling, janitorial supplies) and competes for similar B2B facility-operations buyers, though with much larger scale and a fully digital ordering platform.
• The Stevens Company: The Stevens Company is a Canadian distributor specializing in industrial, maintenance, and facility supplies, serving customers across multiple provinces. It is comparable to Hollen as a Canadian multi-category industrial and facility supplies distributor with a consultative, relationship-driven sales model.
• Wajax: Wajax is a Canadian industrial equipment and product distributor serving customers across materials handling, warehousing, and facility operations. It is comparable to Hollen's material-handling, shelving, and racking categories, though with a focus on heavier industrial capital equipment rather than consumable facility supplies.

Broad incumbents

• Bunzl: Bunzl is a global distribution and sourcing company that supplies a broad range of non-food consumables, including facility supplies, safety products, and janitorial equipment, to businesses and institutions. It is comparable as a multi-category distribution services provider serving similar end markets, though at far greater scale and geographic breadth.
• Fastenal: Fastenal is a North American industrial and construction supply distributor with an extensive product catalog spanning fasteners, safety, material handling, and facility maintenance. It overlaps with Hollen's product categories and multi-vendor sourcing model, though it owns significant physical inventory and operates its own branch network.
• Office Depot: Office Depot is a North American distributor of office, janitorial, breakroom, and facility supplies serving businesses and institutions. It overlaps with Hollen in facility furnishings, janitorial/maintenance supplies, and material handling categories, though at much larger scale and with both retail and B2B channels.
• HD Supply (Home Depot Pro): HD Supply is a North American distributor of maintenance, repair, and operations (MRO) products serving facilities, municipalities, and institutions. It overlaps with Hollen's facility-equipment and maintenance-product offering and pursues a similar multi-vendor distribution model at national scale.
• Rexel Canada: Rexel Canada is a national distributor of electrical, lighting, and facility-related products serving commercial and industrial customers. It overlaps with Hollen in the facility-equipment distribution space and offers a multi-vendor catalog model comparable to Hollen's curated sourcing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hollenindustries
• LinkedInlinkedin.com/company/hollenindustries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollen Industries