Creative Education

Name

Creative Education

Legal name

Creative Education Ltd

Website

https://creativeeducation.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Ownership category

akta.pro rank

Product category

Education Professional Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Special Education / Intervention & Differentiated Instruction Content Development (EDAGAKAO)

Keywords

• Online CPD courses
• Teacher professional development
• Continuing professional development
• Educator training platform
• School staff training

Headquarters

HQ city

South Norwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Course Purchase: One-time purchase of individual courses for 12 months access. Course prices range from £45-£170 per course including VAT.
2. Individual Membership: Annual subscription providing unlimited access to all 400+ courses for one user. Priced at £70 per year including VAT.
3. Organisation Membership: Annual multi-year membership for schools, colleges and trusts providing whole-organisation access with management dashboard and dedicated account manager. Custom pricing based on organisation size. Starting from £595 per year for 3 years.
4. In-House Training Services: Face-to-face and online training sessions delivered by freelance consultants at client schools. Competitive day rates for workshop delivery and implementation coaching.
5. Live Webinars and Online Conferences: Fee-based webinar sessions with guest experts on education topics. Prices vary by webinar.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Creative Education operates an online CPD platform for UK educators delivering 400+ on-demand video-based courses, weekly live webinars, online conferences, and in-house training sessions covering mental health, SEND, behaviour, safeguarding, leadership and teaching skills. The offering is structured around tiered membership subscriptions (individual, school/college, local authority/MAT, and supply/tutoring agency) bundled with a team management dashboard, course assignment tools, and progress reporting for organisations.

Product overview

Creative Education is a unified online professional development (CPD) platform for the UK education sector offering multiple delivery formats: an On-Demand Library of 400+ courses, weekly Live Webinars, Online Conferences, and Live In-House Training. The platform is structured around tiered Membership options (Individual, School/College, Local Authority/MAT, and Supply Agency) that provide access to course bundles, team management dashboards, and reporting tools. Core training programmes include Senior Mental Health Lead (SMHL) Training, the Human Kind Staff Wellbeing Award, and GCSE English Resit Training. Additional offerings include On-Demand CPD Packages such as Smarter Schools: Practical AI Training, Embedding Neurodiversity, and Transforming Attendance programmes. The platform also provides free resources, guides, and the Pooky Ponders podcast. Training for Supply Candidates is available at Level 1 and Level 2. All courses award certificates upon completion.

Differentiator

Problem solved

Functional benefit

Brands

• Pooky Ponders: A podcast hosted by Dr Pooky Knightsmith exploring topics related to mental health, behaviour, SEND and safeguarding.

Products and services

• On-Demand Course Library Library of 400+ evidence-based, practical online CPD courses empowering educators to develop skills anytime, anywhere, on any device. Includes certificates for completion.
• Live Webinars Weekly live webinar sessions with expert guest speakers on education topics, available individually or as part of membership. Webinar recordings are also sold as standalone courses.
• Live In-House Training Face-to-face and online training sessions delivered at schools for whole-school teams, covering topics such as adaptive teaching, de-escalation, metacognition, and reading culture.
• Senior Mental Health Lead (SMHL) Training Comprehensive training programme for Senior Mental Health Leads in schools, complemented by annual refresher courses to maintain qualifications.
• Fully Funded Post-16 GCSE English Resit Training Government-funded CPD programme supporting teachers working with GCSE English resit students in post-16 settings, awarded under a DfE grant.
• CPD for SEND Transport Continuing professional development courses specifically designed for staff involved in SEND transport.
• Human Kind Staff Wellbeing Award Whole-school accreditation programme recognising schools committed to staff mental health and wellbeing, developed in partnership with place-based wellbeing support.
• Leadership Supervision Supervision service providing leadership support and professional development for educational leaders.
• Individual Membership Subscription providing unlimited access to all 400+ courses and live webinars for one individual educator, priced at £70/year.
• Memberships for Schools and Colleges Organisational membership providing whole-school access to courses, management dashboard, dedicated account manager, and team reporting tools.
• Memberships for Local Authorities and Multi Academy Trusts Enterprise-level membership for local authorities and multi-academy trusts managing multiple schools, providing centralised training coordination and reporting.
• Memberships for Supply and Tutoring Agencies Tailored membership option for supply teacher and tutoring agencies to access CPD training and ensure candidate compliance.
• Training for Supply Candidates Essential skills courses at Level 1 and developing skills courses at Level 2 for supply candidates, covering safeguarding, food safety, health and safety, data protection, behaviour management, and teaching assistant training.
• Smarter Schools: Practical AI Training On-demand CPD package providing practical artificial intelligence training for entire school teams.
• Embedding Neurodiversity: A Whole-School Programme for Real Change Comprehensive whole-school programme designed to create lasting change in how schools approach and support neurodiversity.
• Transforming Attendance: A Whole School Approach Evidence-informed programme helping schools develop comprehensive strategies to improve pupil attendance.
• Online Conferences Virtual conference events bringing together education professionals for professional development and knowledge sharing.
• Senior Mental Health Lead (SMHL) Annual Refresher Course 2026/2027 Annual refresher training for existing Senior Mental Health Leads to maintain and update their qualifications.

Quantifiable outcome

• Trusted by over 200,000 educators across the UK
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Department for EducationmajorStrategic or Co-development Partner · 1 January 2026Creative Education was awarded a Department for Education CPD grant for English, specifically for Post-16 GCSE English Resit Training. This is a significant government partnership enabling the company to develop and deliver CPD programmes supporting teachers working with GCSE English resit students in post-16 settings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• CPD Standards Office: The CPD Standards Office is an accreditation body that certifies CPD providers against quality benchmarks. It is an ecosystem participant rather than a direct competitor, but its accreditation framework influences the CPD market in which Creative Education operates.
• SecEd (Publications): SecEd is a UK publication serving secondary school educators with news, CPD content, and resources. It is thematically related to Creative Education's educator audience but operates as a media outlet rather than a competing training provider.

Broad incumbents

• FutureLearn: FutureLearn is a UK-headquartered online course platform offering CPD and professional certificates from universities and institutions. It is a broader incumbent with overlapping online CPD delivery but a wider audience beyond education.
• Twinkl: Twinkl is a major UK educational resources platform offering teaching materials, lesson plans, and subscription tiers to schools and educators. It is a broader incumbent whose subscription model and educator audience overlap with Creative Education.
• Learning Curve Group: Learning Curve Group is a UK-based training and education provider delivering vocational, apprenticeship, and CPD programmes. It serves a broader scope than Creative Education but overlaps in CPD and workforce training for the education sector.

Direct peers

• EduCare: EduCare is a UK-based e-learning provider delivering CPD and safeguarding courses to schools and education professionals. It is a direct competitor to Creative Education's online course library and organisational membership model.
• The Skills Network: The Skills Network is a UK provider of online CPD and vocational courses for schools, academies, and adult learners. Its school-facing subscription model and course catalog closely mirror Creative Education's organisational membership.
• Optimus Education: Optimus Education provides CPD, training, and resources specifically for UK schools and senior leaders. It is comparable to Creative Education's school-focused organisational membership and leadership training offerings.
• SSS Learning: SSS Learning is a UK-based online training provider specialising in safeguarding and child protection courses for schools and supply agencies. It directly competes with Creative Education's safeguarding and supply candidate training lines.

Emerging players

• MyKnowledgeMap: MyKnowledgeMap provides digital tools for CPD tracking, appraisal, and workforce development in UK education. It overlaps with Creative Education's reporting and course assignment functionality as an adjacent technology peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/creativeeduk
• Xtwitter.com/creativeed
• LinkedInlinkedin.com/company/creativeeducationtraining

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Education