Maicol Photography

What Maicol Photography does

Maicol Photography is a founder-owned, solo-operated professional headshot and portrait studio based in West Palm Beach, Florida, serving individuals, models, and corporate teams across Palm Beach County and South Florida. The studio operates from a leased space inside Studio 1016 at 1016 Clare Ave, Suite 5, and offers a tiered service menu: the Executive Session ($695) and Modern Headshot ($275) for executives, attorneys, and professionals; the Portfolio Session ($1,000) and Comp Card ($500) for models and performers; and Corporate Headshots plus on-location mobile studio deployments for team bookings at law firms, real estate firms, and financial services companies. Customers self-serve through online booking links, phone, or email, with same-day image selection and 3-5 business day retouching turnaround.

The underlying technology is traditional professional photography equipment — studio lighting, backdrops, and a fully portable on-location setup — applied through a proprietary creative philosophy called "Onostra," which emphasizes portraits shaped by the subject's character, culture, and lived experience. The founder, Maicol Osorio, trained under Peter Hurley (HeadshotCrew) and holds the HeadshotCrew Associate certification earned in December 2020, along with mentorship from Lindsay Adler and John Ricard through the New York Institute of Photography. The studio is an active member of the Professional Photographers of America and the Chamber of Commerce of the Palm Beaches.

The business model is straightforward project-based services revenue: session fees are collected at booking, with additional retouched images sold at $100 per image (professional) or $75 per image (model) after the session. Makeup and hairstyling are sourced separately through partner Erick Glam. The company has no external funding, operates as an LLC, and has not disclosed financial figures. Revenue is generated entirely from one-time session fees with no recurring subscription or licensing model.

Name

Maicol Photography

Legal name

Maicol Photography, LLC

Website

https://maicolphotography.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Maicol Photography is a founder-owned headshot and portrait studio in West Palm Beach, Florida, serving executives, models, and corporate teams across Palm Beach County and South Florida through tiered in-studio and on-location photography sessions.

Ownership category

akta.pro rank

Product category

Professional Headshot Photography

NAICS

Photography Studios, Portrait (541921), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Professional headshot photography
• Corporate headshot services
• Model portfolio photography
• Branding portrait photography
• On-location photography services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Headshot Sessions: Two session tiers: The Executive Session at $695 includes 2-hour in-studio photography, pre-session strategy consultation, 3-5 looks, immediate on-site image selection, and 3 retouched images (additional images at $100 each). The Modern Headshot at $275 includes 1-hour in-studio session, comprehensive prep guide, up to 2 outfit changes, and images purchased at $100 each.
2. Model Portfolio Sessions: Portfolio session at $1000 includes pre-session consultation, 4-6 looks spanning commercial, editorial, and lifestyle (headshot, three-quarter, and full-length), and 6 naturally retouched images (additional images at $75 each). Comp Card session at $500 includes prep guide, agency-standard digitals with professional direction, and 3 retouched images (headshot, half-body, and full-length).
3. Additional Services and Add-ons: Makeup and hairstyling services available through partner Erick Glam (billed separately). On-location mobile photography sessions billed separately. Additional retouched images at $100 per image (professional sessions) or $75 per image (model sessions). Rush delivery options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maicol Photography is a West Palm Beach studio providing professional headshots, personal branding portraits, model portfolio sessions, comp card photography, and coordinated corporate headshots. It serves individuals and organizations through in-studio sessions at Studio 1016 and separately billed mobile photography at client locations across Palm Beach County and South Florida.

Product overview

Maicol Photography is a West Palm Beach-based professional photography studio offering headshot and portrait services through distinct session packages. The core offerings include the Executive Session ($695) and Modern Headshot ($275) for professional headshots, and Portfolio ($1000) and Comp Card ($500) sessions for modeling talent. Additional services include Corporate Headshots for teams and On-Location Photography that brings the studio to clients. Preparation guides for men and women support clients before sessions. The studio is located at Studio 1016 in West Palm Beach and serves professionals across Palm Beach County and South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Session (Your Presence) A $695, two-hour in-studio professional headshot session that includes a pre-session strategy consultation, three to five looks, immediate on-site image selection, and three retouched images, with additional images priced at $100 each.
• Modern Headshot (Your Identity) A $275, one-hour in-studio professional headshot session that includes a preparation guide, up to two outfit changes, immediate on-site image selection, and individually purchased images at $100 each.
• Portfolio Session (Your Range) A $1,000 modeling portfolio session with a pre-session consultation, four to six commercial, editorial, and lifestyle looks, headshot, three-quarter, and full-length coverage, and six naturally retouched images, with additional images priced at $75 each.
• Comp Card (Agency - The First Look) A $500 comp card session for modeling talent that includes a preparation guide, agency-standard digitals, professional direction, on-site image selection, and three naturally retouched images in headshot, half-body, and full-length formats, with additional images priced at $75 each.
• Corporate Headshots Team and company headshot photography for businesses and professional-services organizations seeking consistent professional portraits across an organization.
• On-Location Photography A separately billed mobile photography service that brings the studio's lighting and backdrop setup to a client's office or chosen location across the service area.

Quantifiable outcome

• Retouched final images delivered within 3 to 5 business days of selection
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Peter Hurley HeadshotCrewcoreStrategic or Co-development Partner · 1 December 2020Maicol joined Peter Hurley's HeadshotCrew in 2015. Completed the Headshot Intensive and Intensified programs in January 2018. Earned HeadshotCrew Associate status in December 2020. Benefits from Hurley's mentorship, training methodology, and the HeadshotCrew brand credibility. Mentorship from New York Institute of Photography including John Ricard, Lindsay Adler, and Peter Hurley.
• Professional Photographers of America (PPA)coreOthersActive member of the Professional Photographers of America, the world's largest nonprofit photographer organization. Listed in PPA's findaphotographer.com directory, providing credibility and professional standards alignment.
• Chamber of Commerce of the Palm BeachescoreOthersActive member of the Chamber of Commerce of the Palm Beaches, providing local business community access, networking, and regional credibility as a West Palm Beach-based professional photography studio.
• Erick Glam (Makeup Artist and Hairstylist)minorStrategic or Co-development PartnerTrusted makeup and hairstylist partner with over 10 years of experience. Specializes in clean, camera-ready looks for professional headshots, branding sessions, and editorial portraits. Available to clients during studio sessions. Referenced as the recommended MUA on the About page with Instagram presence at @erick.glams.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• PortraitSimple: A corporate headshot provider focused on convenient professional portraits, including on-site sessions for organizations. It serves the same professional and corporate-team customer base as Maicol Photography.
• Crisp: A corporate headshot company that organizes efficient headshot production for company teams and professionals. It is comparable because it addresses the same multi-person corporate photography use case with a more scalable service model.
• Peter Hurley Photography: A premium headshot and portrait photography practice led by the founder of the HeadshotCrew network. It competes for the same headshot customers and exemplifies the creator-led premium positioning Maicol is building.
• The Headshot Truck: A mobile headshot photography service that brings professional equipment to individuals and corporate teams. It directly overlaps Maicol Photography's in-studio and on-location headshot delivery model.
• Aragon Photo: A professional photography business offering corporate and executive headshot services. Its workplace-focused delivery and target customers are closely comparable to Maicol's mobile corporate offering.

Emerging players

• HeadshotPro: An AI-generated professional headshot service aimed at individuals and corporate teams. It serves the same core use case and customer profiles but competes through digital generation rather than a photography session.
• Shoott: An on-demand photography marketplace connecting customers with local portrait photographers. It partially overlaps Maicol's target market and session-based model while providing a platform-based alternative to a dedicated studio.

Broad incumbents

• HeadshotCrew: A global network of professional headshot photographers that also provides training and lead-generation visibility. It overlaps strongly with Maicol's headshot category and professional network, but uses a distributed network model rather than one local studio.

Regional players

• LaCour Images: A Los Angeles photography studio specializing in corporate and actor headshots. It offers the same type of portrait services to similar professional and entertainment customers but primarily competes in Southern California.
• Headshot NYC: A New York-based professional headshot studio serving actors, models, executives, and other professionals. Its service mix is closely comparable, although it operates in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/photosbymaicol
• Facebookfacebook.com/photosbymaicol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maicol Photography