What Shoott does

Shoott is a two-sided photography marketplace that connects consumers with a network of freelance photographers for outdoor mini photoshoot sessions. Founded in 2018 by Jennifer Tsay (CEO) and Jennifer Yeh (COO), the company operates a self-serve web platform where customers book free 30-minute sessions at scheduled times and locations across 60+ U.S. cities, then purchase only the photos they want to keep from a delivered gallery of 40+ edited images. The platform handles scheduling, photographer matching, payment processing, and gallery delivery entirely online, using Stripe for payments, Klaviyo for SMS/email marketing communications, and AWS for cloud infrastructure.

The revenue model is a transaction-fee / pay-per-photo structure with three published pricing tiers — individual photos at $25 each, a 10-photo bundle at $199, and a full gallery of 40+ photos at $299. Shoott monetizes primarily by retaining a commission of up to 40% of photographer fees; customers face no upfront session fee, which reduces booking friction. The primary customer segments are families and individuals marking life milestones (graduations, maternity, engagements, birthdays, pet photos), with a secondary B2B segment served through Headshot Days, Event Photography, and corporate Gift Cards.

Shoott has scaled to over 300,000 cumulative sessions completed, 24 million photos delivered, and 250,000+ families served, supported by a network of 900+ background-checked photographers across 600+ outdoor locations. The company is privately held, incorporated in Delaware with headquarters in New York City, bootstrapped without disclosed institutional funding, and reportedly profitable at $10MM+ in revenue per its cofounders' page. It maintains a 4.9-star Google rating across 2,809+ reviews and has earned media coverage in Forbes, Good Housekeeping, Women's Health, People, Elle, Oprah Daily, The Knot, Brit+Co, and the NBC Today Show.

Name

Shoott

Legal name

Shoott Inc.

Website

https://shoott.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoott is a two-sided photography marketplace operating in 60+ U.S. cities that connects consumers with 900+ freelance photographers for free 30-minute outdoor mini photoshoots, monetizing via pay-per-photo purchases and photographer commissions.

Ownership category

akta.pro rank

Product category

Photography Marketplace

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

Keywords

• Photography marketplace
• Outdoor photoshoots
• Professional photography services
• Freelance photographer network
• Pay-per-photo platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Photo Sales (Pay-per-Photo): Customers receive 40+ edited photos after their free 30-minute session and pay only for photos they choose to purchase. Individual photos are $25 each, with package discounts for 10+ photos ($199 for 10 digital photos) or full gallery ($299 for 40+ photos). Shoott retains a commission from photographer earnings, documented as up to 40% of photographer fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shoott operates a web-based marketplace platform that connects U.S. consumers with a network of 900+ freelance professional photographers for free 30-minute outdoor mini photoshoots across 60+ cities and 600+ locations. Customers book and schedule their own sessions online, receive 40+ edited photos afterward, and only pay for the photos they choose to keep at $25 per photo, $199 for 10, or $299 for the full gallery.

Product overview

Shoott is a photography marketplace platform offering free professional outdoor mini-sessions in 60+ U.S. cities with a pay-per-photo model. The core offering is the Free Professional Photoshoot service where clients book complimentary 30-minute sessions and only purchase the photos they want (starting at $25 per photo). The main products include Individual Photo Purchase ($25/photo), 10-Photo Package ($199 with $20 retouching credits), and Full Gallery Package ($299 with $40 retouching credits). The platform also extends into B2B services through Headshot Days for business professionals, Event Photography for corporate occasions, and Gift Cards for bulk corporate gifting. Additional offerings include an Affiliate Program for referral marketing and a Refer a Friend Program with purchase incentives. The platform connects clients with over 900 independent photographers across 600+ outdoor locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Professional Photoshoot Free 30-minute outdoor photography session with a background-checked professional photographer from Shoott's network, available in 60+ U.S. cities and 600+ outdoor locations. Customers self-book online and receive 40+ edited photos, paying only for the photos they choose to keep.
• Headshot Days Professional headshot photography service for working professionals and businesses needing affordable headshots for LinkedIn, company websites, and employee branding.
• Event Photography Photography services for corporate events, team events, family days, and company parties, including mini sessions delivered at event locations.
• Gift Cards Single and bulk Shoott gift cards that provide recipients with photography session credits, marketed for employee and client gifting programs.

Quantifiable outcome

• 4.9 star rating from 2,809+ Google reviews
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Tot SquadminorStrategic or Co-development Partner · 12 August 2025Partnership with Tot Squad to support families at every stage of parenting, from baby bumps to big kid smiles. This collaboration aligns Shoott's photography services with Tot Squad's parenting resources and community.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flytographer: Online marketplace matching travelers with local photographers worldwide for vacation and engagement shoots. Closest direct competitor to Shoott's outdoor mini-session marketplace model, with a similar pay-per-photo booking experience.
• Snappr: On-demand photography marketplace offering professional shoots for events, portraits, and commercial use. Directly competes with Shoott in the consumer mini-session category and offers a similar booking-flow and photographer network model.
• The Knot Marketplace: Wedding vendor marketplace owned by The Knot Worldwide, featuring photographer directories and booking tools. Direct overlap with Shoott's engagement and wedding-adjacent shoots, with deeper wedding specialization.
• WeddingWire: Wedding planning platform with a vendor marketplace including photographers. Comparable to Shoott in the life-events photography category, particularly for engagements and bridal shoots.

Broad incumbents

• Thumbtack: Large-scale local services marketplace connecting consumers with photographers (and many other pros). Operates much more broadly than Shoott but overlaps directly in the family/event photography category with self-serve booking.
• Bark.com: Global local-services marketplace matching customers with photographers, event vendors, and other professionals. Comparable marketplace mechanics and audience overlap though operates across many service categories.

Emerging players

• HoneyBook: All-in-one business management platform for photographers and creative event professionals. Comparable customer base (independent photographers) and adjacent value proposition, though HoneyBook is software rather than a marketplace.

Others

• Pixieset: Business platform providing galleries, booking, and storefront tools for photographers. Adjacent ecosystem player serving the same freelance photographer supply that Shoott relies on.
• Pic-Time: Photography business platform offering galleries, sales, and album design tools. Adjacent vendor to Shoott's photographer network, often integrated into photographer workflows.
• Peerspace: Marketplace for booking unique event and shoot locations. Adjacent to Shoott's outdoor-location model and overlaps in the events and creative-services buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shoottphotos
• LinkedInlinkedin.com/company/shoott
• Instagraminstagram.com/shoottphotos/?hl=en
• Pinterestpinterest.com/shoottphotos
• TikToktiktok.com/@shoottphotos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoott