Invisible Cities

What Invisible Cities does

Invisible Cities srl is an Italian innovative startup founded in 2020 and headquartered in Ferentino, Italy, operating in the VR/AR experience technology space. The company develops and deploys immersive tourism and cultural-heritage experiences for tourism boards, municipalities, and cultural institutions, with named projects including VR Bus (operational in Rome), VR Boat (in development), and AR Pavilion (transparent-monitor structure). Its core technology is Mov-X (Movement Extended Reality), a granted European patent (No. 102021000007463) that converts physical vehicle movements into identical virtual environment movements via a central processing unit compatible with major VR/AR display devices and graphics engines. The Mov-X Ecosystem bundles three components: Mov-X (movement processing), Media-X (multi-format display compatibility including VR, mixed reality, OLED, and holographic), and Tour-X (content creation platform for bespoke historical and futuristic journeys).

The business model rests on three revenue streams: hardware sales/deployment of VR Bus electric vehicles and AR Pavilion structures to institutional buyers, licensing of the patented Mov-X system to third parties, and professional services for custom content creation through Tour-X. All engagements are quote-based with no public pricing. Go-to-market is sales-led and partnership-driven, evidenced by the Forever Edinburgh 'Stay Like a Local' tourism campaign (UK Shared Prosperity Fund, February 2026) and the standalone VR Bus Rome consumer channel (vrbusroma.it). The company has drawn only €59,265 of an approved €587,328 Smart&Start Italia government grant, has no disclosed institutional VC backing, and operates with an 8-person named team. Geographic reach is Italy-domiciled with active projects in Rome and a new UK entry point via Edinburgh.

Name

Invisible Cities

Legal name

Invisible Cities srl

Website

https://invisiblecities.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisible Cities is an Italian VR/AR startup that builds immersive tourism and cultural-heritage experiences around its patented Mov-X movement-to-virtual conversion system, deploying VR Bus vehicles and AR Pavilion structures to municipalities, tourism boards, and cultural institutions across Italy and the UK.

Ownership category

akta.pro rank

Product category

Virtual Reality Tourism Technology

NAICS

All Other Amusement and Recreation Industries (71399), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)

Keywords

• Immersive VR experiences
• Augmented reality systems
• Cultural heritage tourism
• Motion tracking technology
• VR content platforms

Headquarters

HQ city

Ferentino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. VR/AR Experience Delivery (VR Bus & AR Pavilion): Sale or deployment of equipped electric vehicles (VR Bus) and AR Pavilion structures to tourism boards, municipalities, and cultural institutions for multisensory virtual experience tours. Revenue is generated through one-time deployment contracts or managed service arrangements.
2. Mov-X Licensing: Licensing of the patented Mov-X technology (European patent No. 102021000007463) to third parties for integration into their own vehicles and VR/AR systems, enabling conversion of real-world movement into virtual experiences.
3. Content Creation (Tour-X): Custom content creation for VR experiences, crafting stories and settings for immersive virtual journeys through historical epochs and future scenarios.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Invisible Cities is an Italian innovative startup that develops and deploys VR and AR technology for immersive live experiences. Its core offering is the patented Mov-X system that converts physical vehicle movements into identical virtual environments, delivered through electric VR Bus vehicles, AR Pavilion structures, and proprietary Media-X display and Tour-X content creation platforms for tourism boards, municipalities, and cultural institutions.

Product overview

Invisible Cities is an Italian innovative startup specializing in VR and AR technology. The core offering is the MOV-X patented system (European Patent No. 102021000007463), which transforms physical vehicle movements into identical virtual experiences. The MOV-X Ecosystem consists of three components: Mov-X (the patented movement conversion technology), Media-X (advanced display system for VR/mixed reality/OLED/holographic displays), and Tour-X (content creation platform). The company delivers VR experiences through two main products: VR Bus (an electric vehicle with OLED screens and immersive audio for multisensory experiences) and VR Boat (water-based VR experience in development), as well as AR Pavilion (transparent monitor structure for AR time travel).

Differentiator

Problem solved

Functional benefit

Brands

• MOV-X: Patented technology that converts physical vehicle movements into identical virtual experiences (Movement Extended Reality).
• VR BUS
• AR PAVILLON
• MOV-X ECOSYSTEM

Products and services

• Mov-X Patented Movement Extended Reality system applied to vehicles that transforms every real movement of the vehicle into an identical movement in the virtual environment, enabling VR experiences to extend across large areas and entire neighborhoods. Compatible with all VR and AR display devices and supports peripherals such as scent dispensers. Sold/licensed to tourism boards, municipalities, and cultural institutions.
• VR Bus Electric vehicle equipped with OLED screens and immersive audio that delivers multisensory VR experiences, enabling users to take virtual journeys through time within a moving vehicle. Deployed for tourism boards and municipalities for city-wide virtual tours.
• AR Pavilion Lightweight structure with transparent monitors designed for augmented reality time-travel experiences, offering an alternative to vehicle-based VR delivery for cultural heritage and tourism applications.
• Tour-X Content creation platform where stories and settings are crafted to immerse users in engaging VR experiences, pushing the adventure beyond physical boundaries. Used to create custom virtual journeys through historical epochs and future scenarios.
• Media-X Advanced display system compatible with a wide range of devices, from VR and mixed reality headsets to OLED displays and holographic systems, ensuring visual output for immersive experiences.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Forever EdinburghcoreStrategic or Co-development Partner · 19 February 2026Social enterprise partnership delivering the 'Stay Like a Local' tourism campaign in Edinburgh, funded by the UK Shared Prosperity Fund. Invisible Cities provides training for individuals who have experienced homelessness to become walking tour guides, enabling the initiative to promote responsible tourism that creates meaningful employment and benefits local communities and businesses.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hologate: Provides turnkey location-based VR entertainment systems to FECs, arcades, and attractions. Comparable to Invisible Cities as a B2B provider of immersive VR experience infrastructure to entertainment operators and tourism-adjacent venues.
• Immotion Group: Designs and operates VR/AR experiences for aquariums, zoos, museums, and family entertainment centers. Comparable to Invisible Cities as a provider of premium immersive VR/AR attractions to institutional and tourism-driven venues, with a similar out-of-home entertainment go-to-market.
• Sandbox VR: Operates location-based VR experience centers globally using VR headsets and motion tracking for group entertainment. Comparable to Invisible Cities as both deliver immersive VR experiences to consumers as the primary product, though Sandbox focuses on physical venues rather than vehicle-based deployment.
• Zero Latency: Free-roam, multi-player VR entertainment deployed in venues worldwide. Comparable as a location-based VR experience operator that uses proprietary technology to enable untethered movement within virtual environments, similar to Invisible Cities' Mov-X concept of extending VR beyond confined rooms.
• ARVI Labs: Provides location-based VR arcade solutions and immersive entertainment systems for FECs and entertainment venues. Comparable as a B2B immersive VR experience infrastructure provider in the same out-of-home entertainment vertical.

Broad incumbents

• EON Reality: Established provider of VR and AR knowledge transfer and training solutions across education, industry, and entertainment. Comparable as a broader AR/VR experience platform with institutional customers, though it operates at much larger scale across many verticals.
• Disney (Parks, Experiences and Products): Operates global theme parks and attractions that combine immersive storytelling, themed environments, and emerging technology. Comparable as a benchmark for the ultimate destination-experience business model Invisible Cities aspires to enable for tourism boards.

Emerging players

• Smartify: AR-powered platform for museums and cultural institutions, enabling visitors to access immersive content around artworks and exhibits. Comparable as a cultural-heritage-focused AR/VR experience provider targeting institutional tourism clients.
• TimeLooper: Provides AR-based historical and cultural heritage experiences for tourism destinations and museums. Comparable to Invisible Cities in using immersive tech for cultural heritage and tourism storytelling, though TimeLooper focuses on mobile AR rather than vehicle-based VR.
• D-BOX Technologies: Provides haptic motion systems integrated into vehicles and entertainment venues. Conceptually adjacent to Invisible Cities in that both enhance experiences by synchronizing physical motion with digital content, though D-BOX focuses on haptics rather than full VR environments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@invisiblecities4872
• Facebookfacebook.com/invisible.cities.srl
• LinkedInlinkedin.com/company/74187825

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Cities