What HOLOGATE does

HOLOGATE GmbH is a Munich-based extended reality (XR) company founded in 2013 by Leif Petersen that designs, manufactures, and operates turnkey multiplayer VR systems for two distinct end markets: location-based entertainment and enterprise training. Its entertainment portfolio centers on HOLOGATE ARENA — a compact free-roam multiplayer VR platform available in CORE, INFINITE, and ULTIMATE variants and now featuring proprietary hyper-real wireless streaming — and HOLOGATE BLITZ, a premium belt-driven motion simulator supporting 2-8 players with proprietary low-latency tracking designed to eliminate motion sickness. The enterprise division, branded HGXR and launched in 2020, sells training and simulation systems to military, police, and security organizations, anchored by products such as the HGXR SIM mobile motion simulator and the AgiS Training Replica, with integrations such as the Fraunhofer Digital Map Table for mission planning.

HOLOGATE operates what it describes as the world's largest out-of-home VR network, with 450+ installed systems across 50+ countries serving 25M+ cumulative users. The business model combines upfront hardware sales of turnkey systems (quote-based, multi-year contracts) with recurring revenue from content licensing (including Ghostbusters VR Academy via Sony Pictures Virtual Reality and The Smurfs: Blueberry Battle), accessories and upgrades (Haptic Vests, Holofence, terminals, Cleanbox UVC hygiene), and enterprise professional services. Go-to-market is split between direct enterprise field sales for HGXR deployments and a global distribution partner network for entertainment venues, supplemented by an active trade show presence at IAAPA, Gamescom, and related industry events. The company is privately held, has raised €8.3M in Series A funding (August 2023) led by Bolero Holdings and Vester Partners, and employs 80+ people worldwide.

The company's strategic positioning increasingly blends entertainment economics with defense and public-safety verticalization, evidenced by the December 2024 strategic cooperation with Rheinmetall AG for VR military simulation, deployments to the German Army and multiple state police forces, and stated AI investment in virtual-human training scenarios. Recent operational milestones include the 2024 launch of wireless ARENA variants, the 2026 launch of the AgiS Training Replica, and the operation of HOLOGATE WORLD, a 1,200+ m² flagship immersive entertainment concept in Fürth, Germany that functions as both retail showroom and product proving ground.

Name

HOLOGATE

Legal name

HOLOGATE GmbH

Website

https://hologate.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

HOLOGATE GmbH is a Munich-based XR company that designs and operates turnkey multiplayer VR systems — HOLOGATE ARENA and BLITZ — for location-based entertainment venues worldwide, and sells the HGXR enterprise training and simulation platform to military, police, and security organizations.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Systems and VR Training/Simulation Platforms

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD), VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE), Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Extended reality systems
• VR training simulation
• VR entertainment platforms
• Motion simulator systems
• XR training solutions

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VR System Sales (Entertainment): Sale of turnkey HOLOGATE ARENA and BLITZ VR systems to family entertainment centers, amusement parks, and other venues. Systems include hardware, software, and content library.
2. Enterprise Training Solutions (HGXR): Enterprise XR training and simulation solutions for military, police, and security organizations. Includes HGXR platform, training replicas, and professional services.
3. Content Licensing: Licensing of proprietary game content including Ghostbusters VR Academy, Angry Birds VR, and original titles to operators. Content updates and new game releases.
4. Upgrade Options and Accessories: Sale of upgrade options including Holofence, blaster racks, haptic vests, terminals, card readers, and hygiene products. Additional revenue stream from accessories and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HOLOGATE designs, manufactures, and sells turnkey extended reality (XR) systems combining proprietary software, immersive content, and specialized hardware for two markets: location-based entertainment venues (HOLOGATE ARENA multiplayer free-roam VR and HOLOGATE BLITZ motion simulator) and enterprise defense/security training (HGXR platform with mobile simulators, AgiS Training Replica, and AI-driven scenario generation). The company also licenses an extensive game library including Ghostbusters VR Academy, Angry Birds VR, The Smurfs, and original eSports titles to operators globally.

Product overview

HOLOGATE is a global leader in extended reality (XR) solutions offering a platform-plus-modules architecture spanning entertainment and enterprise segments. The core entertainment portfolio consists of HOLOGATE ARENA (multiplayer free-roam VR platform available in CORE, INFINITE, and ULTIMATE variants) and HOLOGATE BLITZ (premium VR motion simulator for racing/flying experiences), complemented by game titles including Ghostbusters VR Academy, The Smurfs: Blueberry Battle, Zombyte 2.0, Towertag, and others. The enterprise division (HGXR) provides turnkey training and simulation solutions for military and police organizations, including the HGXR SIM mobile motion simulator and AgiS modular training replica. Additional offerings include HOLOGATE X (next-gen free-roam platform), HYPER GOLF (miniature golf fusion), and the HOLOGATE WORLD flagship entertainment location. Optional add-on modules include Terminal (eSports/management interface), Haptic Vests, Holofence illumination, and Cleanbox UVC sanitization integration. The company operates the world's largest out-of-home VR network with 450+ installations across 50+ countries serving over 25 million users.

Differentiator

Problem solved

Functional benefit

Brands

• HOLOGATE ARENA: Compact multiplayer VR system for free-roam VR experiences at entertainment venues
• HOLOGATE BLITZ
• HGXR
• HOLOGATE X
• HYPER GOLF
• HOLOGATE WORLD

Products and services

• HOLOGATE ARENA Multiplayer free-roam VR platform enabling up to 4 players to explore virtual worlds together. Features hyper-real graphics, immersive gameplay across multiple game titles, and spectator screens for live broadcast. Available in three variants: CORE (portable/flexible), INFINITE (compact visually-appealing design), and ULTIMATE (premium anchor attraction). A Wireless Streaming Edition was launched in 2024 delivering high-resolution cinematic graphics cable-free. Sold to family entertainment centers, amusement parks, and other location-based entertainment venues.
• HOLOGATE BLITZ Premium VR motion simulator platform for flying, racing, and underwater experiences. Supports 2-8 players with a proprietary belt-driven system for quiet, low-maintenance operation. Features up to 1 meter vertical lift, ±30° motion range, augmented wind effects, and proprietary low-latency motion tracking that eliminates motion sickness. Available in 2-player, 4-player, and 8-player configurations. Sold to family entertainment centers and location-based entertainment venues.
• HGXR Enterprise Training & Simulation Turnkey enterprise XR training and simulation solutions for military, police, and security organizations. Recreates hyper-realistic scenarios including close quarter battle and police training in safe virtual environments. Mobile and compact systems transform any room into a dynamic virtual training space. Includes the HGXR SIM mobile motion simulator for helicopter, truck, and boat simulations with up to 2g dynamic G-forces, the AgiS Training Replica modular platform, AI-driven scenario generation, and integration with the Fraunhofer Digital Map Table (DigLT) for mission planning. Sold to armed forces, defense ministries, and police forces through direct enterprise sales.
• AgiS Training Replica Modular training replica platform for law enforcement, military, and security organizations. Launched with the AGIS LW PKG95 package providing realistic training scenarios for operational and tactical preparation. Integrates with the broader HGXR enterprise training platform.
• HYPER GOLF Fusion of miniature golf and digital arcade experience. Originated as part of the HOLOGATE WORLD flagship concept in Fürth, Germany, and available for global distribution to entertainment venues.

Quantifiable outcome

• 97% of German Army participants felt VR training offered substantial improvements over existing methods
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Rheinmetall AGcoreStrategic or Co-development Partner · 2 December 2024Strategic cooperation agreement to develop innovative military simulation solutions. First tangible result is a VR driving simulator for training military drivers, combining Rheinmetall's defense expertise with HOLOGATE's XR technology.
• Sony Pictures Virtual Reality (SPVR)coreOEM/ Whitelabel/ Licensing PartnerPublisher of Ghostbusters VR Academy, developed by HOLOGATE and available at 450+ global locations. Also partnered for Angry Birds Movie 2 VR content.
• WargamingstrategicOEM/ Whitelabel/ Licensing PartnerPartnership to bring World of Tanks VR to HOLOGATE's multiplayer VR network. Enabled first cross-arena multiplayer matches supporting 4-vs-4 gameplay.
• HPminorGTM or Marketing PartnerSponsored first HOLOGATE VR eSports tournament at E3 2019, providing HP Reverb VR Headsets as grand prizes.
• Secret LocationstrategicOEM/ Whitelabel/ Licensing PartnerPartnership with Emmy-Award-winning creative studio to bring 'Blasters of the Universe: VR Bullet Hell' to HOLOGATE's global network of 400+ locations.
• Fraunhofer InstitutestrategicTechnology or IntegrationIntegration of Fraunhofer Digital Map Table (DigLT) into HOLOGATE's XR solutions for enhanced mission planning capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zero Latency: Zero Latency is a direct competitor in free-roam, multiplayer out-of-home VR entertainment. Both companies sell turnkey multiplayer VR systems to FECs and amusement venues worldwide with comparable headcount capacity (typically 4-8 players per arena), making them the closest head-to-head peer for HOLOGATE ARENA.
• Sandbox VR: Sandbox VR operates a global chain of location-based VR entertainment venues using full-body motion tracking and premium content. Both companies target the same venue operator and end-customer segments with premium-priced multiplayer VR experiences and face comparable capital intensity and per-location unit economics.
• The VOID (Hyper Reality Experiences): The VOID pioneered location-based VR entertainment with blockbuster IP tie-ins (Star Wars, Marvel, Ghostbusters). Although now reorganized, it remains the most direct historical comp in combining premium IP, turnkey LBE VR systems, and global venue deployment — exactly HOLOGATE's model.

Broad incumbents

• CAE: CAE is the world's largest pure-play civil aviation and defense simulation/training company with multi-billion-dollar revenue. It is the broad incumbent competing against HGXR in defense and security training simulation, with substantially larger capital base and a long incumbent customer base among NATO militaries and police forces.
• Bohemia Interactive Simulations (VBS): BISim's Virtual Battlespace (VBS) is a long-established military training simulation software suite used globally by armed forces. It is a broad incumbent in the same defense XR/simulation market HOLOGATE's HGXR division targets, though focused on desktop/PC-based versus immersive VR delivery.
• HTC VIVE (Enterprise): HTC VIVE is a broad VR hardware incumbent providing both consumer and enterprise VR headsets and platform services. It is comparable as a competitor/supplier to HOLOGATE's VR stack and competes indirectly in the LBE and enterprise training markets with much greater scale and capital.

Emerging players

• STRIVR: STRIVR provides immersive VR training solutions primarily for enterprise and sports customers (Walmart, Verizon, NFL teams). It is an emerging peer in the enterprise XR training category where HOLOGATE's HGXR competes, with overlapping go-to-market but different customer mix (commercial vs. military/law enforcement).
• Moth+Flame VR: Moth+Flame builds immersive VR training content and platforms specifically for law enforcement, de-escalation, and first-responder scenarios. It directly competes with HGXR's law enforcement vertical and is one of the most relevant emerging competitors in the police training VR niche.
• Vertigo Games (VR Arcade / Arizona Sunshine): Vertigo Games develops and publishes location-based VR titles (Arizona Sunshine) and has its own arcade content distribution. It is an emerging player that overlaps with HOLOGATE's content and venue economics, though focused more on publishing than full turnkey venue systems.
• Two Bit Circus: Two Bit Circus is a US-based high-tech FEC operator that uses HOLOGATE ARENA as a featured attraction (and is also a customer of HOLOGATE). It is comparable as an emerging player building next-generation FECs that combine XR, eSports, and immersive entertainment — effectively the downstream venue model HOLOGATE's entertainment systems power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hologate
• LinkedInlinkedin.com/company/hologate
• Facebookfacebook.com/hologate
• Instagraminstagram.com/hologate
• TikToktiktok.com/@hologate
• YouTubeyoutube.com/hologate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLOGATE