Invisible Cities
Invisible Cities is an Italian VR/AR startup that builds immersive tourism and cultural-heritage experiences around its patented Mov-X movement-to-virtual conversion system, deploying VR Bus vehicles and AR Pavilion structures to municipalities, tourism boards, and cultural institutions across Italy and the UK.
- Company typePrivate
- Founded2020
- HeadquartersFerentino, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Invisible Cities does
Invisible Cities srl is an Italian innovative startup founded in 2020 and headquartered in Ferentino, Italy, operating in the VR/AR experience technology space. The company develops and deploys immersive tourism and cultural-heritage experiences for tourism boards, municipalities, and cultural institutions, with named projects including VR Bus (operational in Rome), VR Boat (in development), and AR Pavilion (transparent-monitor structure). Its core technology is Mov-X (Movement Extended Reality), a granted European patent (No. 102021000007463) that converts physical vehicle movements into identical virtual environment movements via a central processing unit compatible with major VR/AR display devices and graphics engines. The Mov-X Ecosystem bundles three components: Mov-X (movement processing), Media-X (multi-format display compatibility including VR, mixed reality, OLED, and holographic), and Tour-X (content creation platform for bespoke historical and futuristic journeys).
The business model rests on three revenue streams: hardware sales/deployment of VR Bus electric vehicles and AR Pavilion structures to institutional buyers, licensing of the patented Mov-X system to third parties, and professional services for custom content creation through Tour-X. All engagements are quote-based with no public pricing. Go-to-market is sales-led and partnership-driven, evidenced by the Forever Edinburgh 'Stay Like a Local' tourism campaign (UK Shared Prosperity Fund, February 2026) and the standalone VR Bus Rome consumer channel (vrbusroma.it). The company has drawn only €59,265 of an approved €587,328 Smart&Start Italia government grant, has no disclosed institutional VC backing, and operates with an 8-person named team. Geographic reach is Italy-domiciled with active projects in Rome and a new UK entry point via Edinburgh.
Invisible Cities firmographics
Firmographics- Name
- Invisible Cities
- Legal name
- Invisible Cities srl
- Website
- https://invisiblecities.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Invisible Cities is an Italian VR/AR startup that builds immersive tourism and cultural-heritage experiences around its patented Mov-X movement-to-virtual conversion system, deploying VR Bus vehicles and AR Pavilion structures to municipalities, tourism boards, and cultural institutions across Italy and the UK.
- Ownership category
- akta.pro rank
Invisible Cities industry classification
Industry- Product category
- Virtual Reality Tourism Technology
- NAICS
- All Other Amusement and Recreation Industries (71399), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
Keywords
Where Invisible Cities is headquartered
LocationHeadquarters
- HQ city
- Ferentino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Invisible Cities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- VR/AR Experience Delivery (VR Bus & AR Pavilion): Sale or deployment of equipped electric vehicles (VR Bus) and AR Pavilion structures to tourism boards, municipalities, and cultural institutions for multisensory virtual experience tours. Revenue is generated through one-time deployment contracts or managed service arrangements.
- Mov-X Licensing: Licensing of the patented Mov-X technology (European patent No. 102021000007463) to third parties for integration into their own vehicles and VR/AR systems, enabling conversion of real-world movement into virtual experiences.
- Content Creation (Tour-X): Custom content creation for VR experiences, crafting stories and settings for immersive virtual journeys through historical epochs and future scenarios.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Invisible Cities product offering
Product offeringCore offering
Invisible Cities is an Italian innovative startup that develops and deploys VR and AR technology for immersive live experiences. Its core offering is the patented Mov-X system that converts physical vehicle movements into identical virtual environments, delivered through electric VR Bus vehicles, AR Pavilion structures, and proprietary Media-X display and Tour-X content creation platforms for tourism boards, municipalities, and cultural institutions.
Product overview
Invisible Cities is an Italian innovative startup specializing in VR and AR technology. The core offering is the MOV-X patented system (European Patent No. 102021000007463), which transforms physical vehicle movements into identical virtual experiences. The MOV-X Ecosystem consists of three components: Mov-X (the patented movement conversion technology), Media-X (advanced display system for VR/mixed reality/OLED/holographic displays), and Tour-X (content creation platform). The company delivers VR experiences through two main products: VR Bus (an electric vehicle with OLED screens and immersive audio for multisensory experiences) and VR Boat (water-based VR experience in development), as well as AR Pavilion (transparent monitor structure for AR time travel).
Differentiator
Problem solved
Functional benefit
Brands
- MOV-X: Patented technology that converts physical vehicle movements into identical virtual experiences (Movement Extended Reality).
- VR BUS
- AR PAVILLON
- MOV-X ECOSYSTEM
Products and services
- Mov-X Patented Movement Extended Reality system applied to vehicles that transforms every real movement of the vehicle into an identical movement in the virtual environment, enabling VR experiences to extend across large areas and entire neighborhoods. Compatible with all VR and AR display devices and supports peripherals such as scent dispensers. Sold/licensed to tourism boards, municipalities, and cultural institutions.
- VR Bus Electric vehicle equipped with OLED screens and immersive audio that delivers multisensory VR experiences, enabling users to take virtual journeys through time within a moving vehicle. Deployed for tourism boards and municipalities for city-wide virtual tours.
- AR Pavilion Lightweight structure with transparent monitors designed for augmented reality time-travel experiences, offering an alternative to vehicle-based VR delivery for cultural heritage and tourism applications.
- Tour-X Content creation platform where stories and settings are crafted to immerse users in engaging VR experiences, pushing the adventure beyond physical boundaries. Used to create custom virtual journeys through historical epochs and future scenarios.
- Media-X Advanced display system compatible with a wide range of devices, from VR and mixed reality headsets to OLED displays and holographic systems, ensuring visual output for immersive experiences.
Companies that use Invisible Cities
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Invisible Cities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Invisible Cities partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Forever EdinburghcoreSocial enterprise partnership delivering the 'Stay Like a Local' tourism campaign in Edinburgh, funded by the UK Shared Prosperity Fund. Invisible Cities provides training for individuals who have experienced homelessness to become walking tour guides, enabling the initiative to promote responsible tourism that creates meaningful employment and benefits local communities and businesses.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Invisible Cities competitors and assessment
Company assessmentDirect peers
- Hologate: Provides turnkey location-based VR entertainment systems to FECs, arcades, and attractions. Comparable to Invisible Cities as a B2B provider of immersive VR experience infrastructure to entertainment operators and tourism-adjacent venues.
- Immotion Group: Designs and operates VR/AR experiences for aquariums, zoos, museums, and family entertainment centers. Comparable to Invisible Cities as a provider of premium immersive VR/AR attractions to institutional and tourism-driven venues, with a similar out-of-home entertainment go-to-market.
- Sandbox VR: Operates location-based VR experience centers globally using VR headsets and motion tracking for group entertainment. Comparable to Invisible Cities as both deliver immersive VR experiences to consumers as the primary product, though Sandbox focuses on physical venues rather than vehicle-based deployment.
- Zero Latency: Free-roam, multi-player VR entertainment deployed in venues worldwide. Comparable as a location-based VR experience operator that uses proprietary technology to enable untethered movement within virtual environments, similar to Invisible Cities' Mov-X concept of extending VR beyond confined rooms.
- ARVI Labs: Provides location-based VR arcade solutions and immersive entertainment systems for FECs and entertainment venues. Comparable as a B2B immersive VR experience infrastructure provider in the same out-of-home entertainment vertical.
Broad incumbents
- EON Reality: Established provider of VR and AR knowledge transfer and training solutions across education, industry, and entertainment. Comparable as a broader AR/VR experience platform with institutional customers, though it operates at much larger scale across many verticals.
- Disney (Parks, Experiences and Products): Operates global theme parks and attractions that combine immersive storytelling, themed environments, and emerging technology. Comparable as a benchmark for the ultimate destination-experience business model Invisible Cities aspires to enable for tourism boards.
Emerging players
- Smartify: AR-powered platform for museums and cultural institutions, enabling visitors to access immersive content around artworks and exhibits. Comparable as a cultural-heritage-focused AR/VR experience provider targeting institutional tourism clients.
- TimeLooper: Provides AR-based historical and cultural heritage experiences for tourism destinations and museums. Comparable to Invisible Cities in using immersive tech for cultural heritage and tourism storytelling, though TimeLooper focuses on mobile AR rather than vehicle-based VR.
- D-BOX Technologies: Provides haptic motion systems integrated into vehicles and entertainment venues. Conceptually adjacent to Invisible Cities in that both enhance experiences by synchronizing physical motion with digital content, though D-BOX focuses on haptics rather than full VR environments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Invisible Cities social profiles
Digital presenceInvisible Cities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invisible Cities leadership team
Management profileNumber of profiles
Profiles1 record
Invisible Cities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invisible Cities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invisible Cities
What does Invisible Cities do?
Invisible Cities is an Italian innovative startup that develops and deploys VR and AR technology for immersive live experiences. Its core offering is the patented Mov-X system that converts physical vehicle movements into identical virtual environments, delivered through electric VR Bus vehicles, AR Pavilion structures, and proprietary Media-X display and Tour-X content creation platforms for tourism boards, municipalities, and cultural institutions.
Is Invisible Cities a public or private company?
Invisible Cities is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invisible Cities founded?
Invisible Cities was founded in 2020. It employs 1 to 10 people.
Where is Invisible Cities based?
Invisible Cities is headquartered in Ferentino, Italy, in the Europe region.
How does Invisible Cities make money?
Three revenue lines are on record. VR/AR Experience Delivery (VR Bus & AR Pavilion) is the primary driver. The others are mov-X Licensing and content Creation (Tour-X).
Who are Invisible Cities's main competitors?
Direct peers on record are Hologate, Immotion Group, Sandbox VR, Zero Latency and ARVI Labs. Broad incumbents are EON Reality and Disney (Parks, Experiences and Products). Emerging players are Smartify, TimeLooper and D-BOX Technologies.
Does Invisible Cities have an API?
No public API is recorded for Invisible Cities.
What industry is Invisible Cities in?
Invisible Cities's product category is Virtual Reality Tourism Technology. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 71399 and its SIC code is 7900.