Heavy Duty Manufacturers Association

Trade Association Serviceshdma.org

Heavy Duty Manufacturers Association, operating as MEMA, is a US trade association founded in 1983 that represents vehicle parts manufacturers and suppliers across Original Equipment, Aftermarket, Advocacy, and Sustainability segments through tiered membership, councils, events, and government affairs advocacy.

Company typePrivate
Founded1983
HeadquartersDurham, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Heavy Duty Manufacturers Association does

Heavy Duty Manufacturers Association (operating under the MEMA brand — Motor & Equipment Manufacturers Association) is a US trade association founded in 1983 and headquartered at 1425 K Street NW, Suite 910, Washington, DC. MEMA represents vehicle parts manufacturers and suppliers across four market segments: Original Equipment Suppliers (light and commercial vehicle), Aftermarket Suppliers (light vehicle, commercial vehicle, and remanufacturing), Advocacy, and Sustainability. The organization is governed by separate OE and Aftermarket boards and operates specialized councils (Original Equipment Councils & Forums, Aftermarket Councils & Forums, Sustainability Council, Business Technology Council, and the Council of Remanufacturing Excellence) plus a Government Affairs Committee.

MEMA's core offerings are membership-based services rather than technology products: tiered OE and Aftermarket membership programs, council participation, flagship events and webinars, market research and channel forecasts, and direct government advocacy on tariffs, USMCA, right to repair, and sustainability regulation. The technology stack supporting delivery is not disclosed; MEMA is positioned as an advocacy, research, and networking platform rather than a software or AI vendor. Revenue is generated through recurring membership dues (subscription model) plus event and sponsorship income; pricing is quote-based and not publicly disclosed. The customer base is enterprise — vehicle supplier companies across both light and heavy-duty segments — with no disclosed revenue concentration on individual members.

Commercially, MEMA's go-to-market is community-led: content marketing via news and research insights, email newsletters segmented by market interest, in-person and virtual events, and direct membership enrollment. Recent strategic activity (2026) includes a new senior director hire for international trade policy, a joint webinar partnership with the Auto Care Association, launch of the 2026 Sustainability Collective, and ongoing federal advocacy on USMCA Joint Review and right-to-repair legislation. No acquisitions, funding rounds, or material restructuring are reported.

Heavy Duty Manufacturers Association firmographics

Firmographics

Name: Heavy Duty Manufacturers Association
Legal name: MEMA
Website: https://hdma.org
Company type: Private
Founded year: 1983
Operating status: Operating
Headcount range: 1–10 employees
Short description: Heavy Duty Manufacturers Association, operating as MEMA, is a US trade association founded in 1983 that represents vehicle parts manufacturers and suppliers across Original Equipment, Aftermarket, Advocacy, and Sustainability segments through tiered membership, councils, events, and government affairs advocacy.
Ownership category
akta.pro rank

Heavy Duty Manufacturers Association industry classification

Industry

Product category: Trade Association Services
NAICS: Heavy Duty Truck Manufacturing (33612), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Body Manufacturing (336211), Transportation Equipment Manufacturing (336)
SIC: Truck & Bus Bodies (3713), Motor Vehicles & Passenger Car Bodies (3711)
akta.pro primary industry: Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

Trade association services
Vehicle supplier advocacy
Automotive aftermarket membership
Commercial vehicle industry
Government affairs lobbying

Where Heavy Duty Manufacturers Association is headquartered

Location

Headquarters

HQ city: Durham
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Heavy Duty Manufacturers Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Dues: MEMA generates revenue through membership fees from vehicle supplier companies. Membership tiers include Original Equipment Suppliers and Aftermarket Suppliers categories, providing access to councils, events, advocacy resources, research & insights, and sustainability programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Heavy Duty Manufacturers Association product offering

Product offering

Core offering

MEMA is a trade association that advances the commercial vehicle supplier industry and the business interests of its members through tiered membership programs (Original Equipment Suppliers and Aftermarket Suppliers), industry advocacy and government affairs, peer councils and forums, market research and insights, and flagship events. It serves light vehicle, commercial vehicle, and remanufacturing parts suppliers across the United States, acting as the collective voice for the vehicle supplier industry on tariff, USMCA, right to repair, and sustainability policy matters.

Product overview

MEMA is a trade association serving the vehicle supplier industry through a membership-based model with four primary market segments: Original Equipment (light and commercial vehicle suppliers), Aftermarket (light vehicle, commercial vehicle, and remanufacturing suppliers), Advocacy (government affairs and policy influence), and Sustainability (environmental strategy and reporting). The organization provides networking through specialized councils and forums, produces market research and industry insights, organizes events and conferences, and advocates for members' collective interests on regulatory and trade matters. Services are delivered through tiered membership options with council participation, event access, and research resources.

Differentiator

Problem solved

Functional benefit

Products and services

Original Equipment Suppliers Membership Tiered membership program for light and commercial vehicle original equipment suppliers, providing access to councils, forums, research, advocacy resources, and sustainability engagement.
Aftermarket Suppliers Membership Tiered membership program for light vehicle, commercial vehicle, and remanufacturing aftermarket suppliers, offering specialized councils, channel forecasting resources, and right to repair advocacy.
Original Equipment Councils & Forums Peer networking groups for original equipment suppliers covering industry-specific topics, best practices, and collaborative problem-solving across the vehicle supplier industry.
Aftermarket Councils & Forums Peer networking groups for aftermarket suppliers focused on market trends, regulatory issues, and business development in light vehicle, commercial vehicle, and remanufacturing segments.
Sustainability Council Specialized council addressing environmental sustainability, policy issues, reporting resources, and strategic partnerships for vehicle suppliers, including ESG reporting and EPR (Extended Producer Responsibility) resources.
Government Affairs Committee Committee focused on influencing government policy, monitoring legislative developments on tariffs, USMCA, right to repair, and trade competitiveness, and providing testimony on industry-relevant regulations.
Research & Insights Market research and industry intelligence covering original equipment, aftermarket, advocacy, and sustainability segments, providing forecasts such as the U.S. Light Vehicle Automotive Aftermarket growth forecast and trend analysis.
Events & Conferences Flagship events, market-specific conferences, and webinars including the 2026 Sustainability Collective, Mobility Technology Council webinars, M&A Strategy events, Sustainability Hour virtual sessions, and the 2026 Joint Channel Forecast Webinar with Auto Care Association.

Companies that use Heavy Duty Manufacturers Association

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Heavy Duty Manufacturers Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Heavy Duty Manufacturers Association partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Auto Care AssociationcoreStrategic or Co-development Partner · 4 June 2026MEMA Aftermarket Suppliers and Auto Care Association partner on annual joint channel forecast webinars. The 2026 Joint Channel Forecast Webinar provides market intelligence and forecasting for the automotive aftermarket sector.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Heavy Duty Manufacturers Association competitors and assessment

Company assessment

Direct peers

Specialty Equipment Market Association (SEMA): Trade association for the specialty automotive equipment industry, providing advocacy, market research, and flagship events. Comparable membership-based GTM focused on vehicle parts and accessories manufacturers.
National Truck Equipment Association (NTEA): Trade association for commercial truck, chassis, and equipment manufacturers and upfitters. Highly comparable to HDMA's heavy-duty commercial vehicle supplier focus, with similar advocacy and member services.
Truck Trailer Manufacturers Association: Trade association representing truck trailer manufacturers and their suppliers in the US. Comparable trade association model serving a subset of the heavy-duty commercial vehicle supply chain.
Auto Care Association: Trade association serving the automotive aftermarket, with whom MEMA Aftermarket Suppliers co-hosts annual joint channel forecast webinars. Directly comparable membership-based advocacy and research model for vehicle parts suppliers.
Alliance for Automotive Innovation: Primary US trade association representing automakers and light-duty vehicle manufacturers. Comparable DC-based advocacy, research, and policy engagement model across the vehicle ecosystem.
Original Equipment Suppliers Association (OESA): Association representing automotive Original Equipment suppliers. Operates closely with MEMA's OE Suppliers division and addresses a substantially overlapping constituency of vehicle parts manufacturers.
Motor & Equipment Remanufacturers Association (MERA): Trade association for the remanufacturing segment of the motor vehicle parts industry. Sits inside MEMA's ecosystem and directly serves one of HDMA's stated member segments (remanufacturing).

Emerging players

SAE International: Global association of engineers and technical experts in the automotive, aerospace, and commercial vehicle industries. Adjacent peer providing standards, research, and events to an overlapping technical and supplier audience.

Broad incumbents

American Trucking Associations: Federation of trucking associations representing the entire US trucking industry. Broader and more established than HDMA, but operates in the same commercial vehicle value chain with similar federal advocacy focus.

Others

Heavy Duty Trucking (HDA) - Randall-Reilly: Media and data business covering the heavy-duty trucking industry. Thematically related to HDMA's commercial vehicle supplier base and serves as an adjacent channel for industry intelligence and member engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Heavy Duty Manufacturers Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heavy Duty Manufacturers Association leadership team

Management profile

Number of profiles

Profiles1 record

Heavy Duty Manufacturers Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heavy Duty Manufacturers Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavy Duty Manufacturers Association

What does Heavy Duty Manufacturers Association do?

Is Heavy Duty Manufacturers Association a public or private company?

Heavy Duty Manufacturers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Heavy Duty Manufacturers Association founded?

Heavy Duty Manufacturers Association was founded in 1983. It employs 1 to 10 people.

Where is Heavy Duty Manufacturers Association based?

Heavy Duty Manufacturers Association is headquartered in Durham, United States, in the North America region.

How does Heavy Duty Manufacturers Association make money?

One revenue line is on record: membership Dues.

Who are Heavy Duty Manufacturers Association's main competitors?

Direct peers on record are Specialty Equipment Market Association (SEMA), National Truck Equipment Association (NTEA), Truck Trailer Manufacturers Association, Auto Care Association, Alliance for Automotive Innovation, Original Equipment Suppliers Association (OESA) and Motor & Equipment Remanufacturers Association (MERA). SAE International is listed as an emerging player. American Trucking Associations is listed as a broad incumbent. Heavy Duty Trucking (HDA) - Randall-Reilly is listed as an others.

Does Heavy Duty Manufacturers Association have an API?

No public API is recorded for Heavy Duty Manufacturers Association.

What industry is Heavy Duty Manufacturers Association in?

Heavy Duty Manufacturers Association's product category is Trade Association Services. Its primary akta.pro industry code is IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics). Its NAICS code is 33612 and its SIC code is 3713.