What Ochouno does

Ochouno (legal entity: Negocios y Soluciones Creativas de Latinoamérica S.A.S.) is a Latin American change management consulting firm founded in 2015 and headquartered in Armenia, Quindío, Colombia, with operational offices in Mexico City, Monterrey, Colombia, and the United States. The firm specializes in driving adoption for enterprise technology and organizational transformations — including ERP (Oracle, SAP), CRM (Salesforce), AI, and process redesign programs — for large multinational clients undergoing change, with named engagements across retail (OXXO México, Tiendas D1), food and beverage (Sigma Alimentos, Postobón, Heineken), consumer goods (L'Oréal, Kimberly-Clark), mining (First Majestic), and financial services (Atlas Transvalores).

The firm's delivery model is built around its proprietary GMIC (Global Model In Change) methodology, a five-stage framework (Structure, Align, Connect, Ensure, Maintain) registered as a trademark and aligned with ACMP global standards. The portfolio comprises six core offerings: strategic executive consulting (Exchange/EXChange), operational consulting for adoption activation, Change on Demand (modular objective-based services), Fábrica GDC (a scalable parallel-initiative delivery model), CMO (a permanent Change Management Office), and GMIC E-Learning (a recurring-subscription online certification). Technology components include an Adoption Indicators Dashboard, a CHAT Diagnostic Tool, AI-enabled analytics built on Microsoft Copilot, and licensed Change First stakeholder-readiness tooling, with an Raken AI Labs partnership extending advanced analytics capability.

Ochouno monetizes primarily through quote-based professional services engagements sized by project scope and number of affected employees (with an online project-sizing calculator), multi-year contracts for managed services (CMO, Fábrica GDC), and a recurring subscription e-learning certification. Distribution is enterprise field-sales led, anchored on consultative 30-minute diagnostic sessions with expert consultants, supplemented by partnerships with BTC, Raken AI Labs, Coagente, Change First, and Microsoft. The firm holds ACMP Qualified Education Provider (QEP) status and operates across 15 Latin American countries, positioning itself as a region-native alternative to global consulting firms.

Name

Ochouno

Legal name

Negocios y Soluciones Creativas de Latinoamérica S.A.S.

Website

https://ochouno.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ochouno is a Latin American change management consulting firm that drives adoption of enterprise technology and organizational transformations for large multinational clients across 15 countries, built on its proprietary GMIC framework and supported by AI-enabled analytics and ACMP QEP-aligned certification programs.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Change management consulting
• Organizational transformation services
• Digital adoption consulting
• Enterprise ERP change enablement
• Change management certification

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting (Exchange): Executive-level change management consulting aligning leadership and senior management to generate business value from transformations. Premium engagement focused on ROI and behavior change.
2. Operational Consulting: Change activation services for teams, processes, and platforms to convert strategy into behavior. Includes change management, communication, training, and measurement.
3. Change Management Office (CMO): Implementation of permanent change management structures in client organizations with processes, roles, tools, and indicators. Operates over 12-week structured plans.
4. GMIC Certification (E-Learning): Online certification program in the Global Model In Change methodology. 100% online, guided by certified consultants, focused on real application. Approximately 25 hours of coursework with 3-month access.
5. Change on Demand: Flexible, objective-based change management services. Modular service offerings allowing clients to purchase specific interventions (strategy, diagnosis, plans, indicators, training, communication execution, design).
6. Change Factory (Fábrica GDC): Scalable change management delivery model allowing organizations to absorb multiple simultaneous change initiatives with standardized, measurable approach. Provides immediate capacity for multiple projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ochouno is a Latin American change management consulting firm that helps enterprises drive adoption of technology and organizational transformations. Its core offering is strategic and operational consulting delivered through the proprietary GMIC framework, covering executive alignment, change activation across teams and processes, permanent Change Management Offices, scalable change factories, and a certified e-learning program for practitioners. Services are technology-enabled with AI analytics and real-time adoption dashboards.

Product overview

Ochouno is a change management consulting firm offering a comprehensive portfolio of services built around their proprietary GMIC (Global Model in Change) framework. The core offering consists of strategic consulting services complemented by modular solutions: Change on Demand provides flexible, objective-based support; Fabrica GDC enables high-volume parallel change initiative management; and CMO establishes permanent change management offices. The EXChange model focuses on measurable execution alignment, while GMIC E-Learning provides certification training. All services are grounded in the GMIC methodology which structures change management across five stages, and the firm operates with a Latin American focus tailored to regional organizational culture.

Differentiator

Problem solved

Functional benefit

Brands

• GMIC® E-Learning: Online certification program in Global Model In Change, aligned with ACMP Global standards and recognized as a Qualified Education Provider (QEP).
• CMO®
• EXChange
• Fábrica de Gestión del Cambio
• Change on Demand
• Consultoría en Gestión del Cambio

Products and services

• Consultoría en Gestión del Cambio (Change Management Consulting) Strategic consulting services that help organizations ensure employee adoption of new processes, technologies, and organizational changes. Works with leadership and senior management to develop internal change capacity, delivered in Spanish-speaking Latin American enterprises.
• Change on Demand Flexible, measurable change management service that activates adoption exactly where projects need it, integrating strategy, communication, training, and measurement. Priced per objective with clear metrics, allowing clients to pay only for the specific interventions required.
• Fábrica GDC (Fábrica de Gestión del Cambio / Change Factory) Change management factory model that allows organizations to absorb multiple simultaneous change initiatives in parallel with a standardized, scalable, and measurable approach. Centralizes, standardizes, and scales change management capacity across a portfolio of programs.
• GMIC E-Learning Certification Online certification program for the Global Model in Change (GMIC) framework. 100% online, guided by certified consultants, focused on real-world application of change management methodologies. Approximately 25 hours of coursework with 3-month access.
• EXChange Model that ensures measurable execution of change, aligning behavior, indicators, and real results at the executive level. Transforms strategies into measurable impact by managing behaviors, adoption, and results with constant measurement.
• CMO (Change Management Office) Permanent Change Management Office structure implemented in client organizations to manage multiple changes in a structured, measurable, and sustainable way. Includes processes, roles, tools, and adoption indicators for parallel initiative management.

Quantifiable outcome

• Projects without results expected: 70%
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BTC (Business Transformation Consulting)coreStrategic or Co-development PartnerStrategic alliance with Business Transformation Consulting, a reference consultancy in supply chain operations optimization. BTC transforms businesses and enhances client productivity through solutions that improve operational efficiency and reduce costs. Jointly offers change management services for technology projects and organizational transformation.
• Raken AI LabscoreTechnology or IntegrationAI-powered data strategy partnership. Raken AI Labs specializes in data-based strategies, advanced analytics, information governance, and business intelligence. Enables companies to leverage data for increased profitability, operational optimization, and improved customer engagement. Integrates AI capabilities into change management consulting.
• CoagenteminorStrategic or Co-development PartnerDigital ecosystem partnership for independent insurance agents. Coagente provides personalized tools and comprehensive technology to manage clients, automate processes, and analyze data. Ochouno provides change management support for digital transformation initiatives.
• Change FirstcoreTechnology or IntegrationTechnology partnership providing 1 license of Change First tool usage for client projects. Change First tools enable organizations to assess stakeholder perception and readiness for change, measuring how collaborators view the company during transformation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prosci: Prosci is the global leader in change management methodology and certification (ADKAR model), with ACMP alignment. It is the most direct comparable to Ochouno's GMIC-based change management training and consulting practice, though Prosci operates at a larger scale and is US-headquartered.
• Change First: Change First provides change management assessments and tools (including readiness diagnostics) used in enterprise transformation programs. Ochouno already licenses Change First's tools via partnership, making it both a technology ally and a comparable methodology/assessment competitor.
• BTC (Business Transformation Consulting): BTC is a LATAM-focused management consulting firm specializing in supply chain operations and business transformation. BTC is also an Ochouno alliance partner, indicating direct overlap in client base and transformation delivery in the region.

Broad incumbents

• Accenture Change Management: Accenture delivers large-scale transformation and change management services as part of its broader consulting portfolio. Many of Ochouno's clients (L'Oréal, Heineken, Kimberly-Clark) are global Accenture accounts where Accenture can offer integrated strategy-to-implementation services.
• EY-Parthenon People & Organization: EY-Parthenon offers organization transformation and change management services as part of its strategy consulting practice. It competes with Ochouno for enterprise transformation engagements, particularly with multinational clients operating in LATAM.
• Deloitte Human Capital / Organization Transformation: Deloitte's Human Capital practice provides change management, organization transformation, and adoption services globally, including in LATAM. It competes with Ochouno on enterprise transformation mandates at the largest multinational clients.
• BCG Change & Organization: BCG's Change & Organization practice delivers transformation execution support, culture change, and adoption programs globally. It is a comparable competitor at the strategic end of the LATAM enterprise transformation market.
• McKinsey Transformation & Organization Practice: McKinsey's Transformation practice advises CEOs and senior leaders on large-scale organizational change, including ERP and operating-model transformations. It competes with Ochouno at the executive/strategic tier of the same transformation engagements.
• Willis Towers Watson (WTW) — Change & Transformation: WTW offers change management, communication, and employee experience consulting as part of its human capital and risk advisory portfolio. It is a comparable broad incumbent serving LATAM enterprises on adoption and transformation programs.
• KPMG People & Change: KPMG's People & Change practice delivers organizational change management alongside tax, audit, and advisory services. It competes for the same enterprise transformation RFPs and has a meaningful LATAM footprint through its regional member firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/ochounomx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ochouno