What Burgdesign does

Burgdesign (trading as Burg Design) is an Australian automotive aftermarket accessories distributor and retailer headquartered at 3 Adele Street, Keysborough, Victoria. The company sells a multi-brand catalogue of vehicle safety, convenience, performance, and care products through a direct-to-consumer e-commerce storefront at burgdesign.com.au and phone-based ordering, shipping Australia-wide. Its flagship brand is PARKSAFE, which positions ultrasonic parking sensors (160-degree view angle, 4-5 detection zones, up to 5-year local warranty) for cars, vans, trucks, trailers, caravans and motorhomes; Burgdesign claims Australia's only wireless heavy-duty commercial-vehicle parking sensor in this line. The company also distributes the X1R range of NASA-developed engine, fuel, and transmission additives; YOUTRAC 4G/3G GPS vehicle trackers (Telstra network); RIDOF antibacterial cleaning wipes; KOTE-IT K1 nano-ceramic paint protection; Hyundai-branded battery chargers; Bongiovi Acoustics audio upgrades for Toyota and Honda vehicles; TTC coil suspension boosters; plus TPMS, dash cameras, reversing cameras, blind-spot radar, air purifiers, exhaust tips, and door-step protectors.

The business model is straightforward unit-pricing hardware retail: products are sold at price points from roughly A$15 to A$600 with Australian warranty support and quote-based pricing for custom installations. Burgdesign serves four primary segments — individual vehicle owners (primary), commercial fleet operators, caravan/trailer owners, and automotive enthusiasts — via owned digital channels (e-commerce, Facebook, Instagram) plus email and phone sales. It carries no subscription, SaaS, or recurring-revenue component, and generates 100% of revenue from physical product sales. The firm is privately held with 1-10 employees, no disclosed funding, no parent company, and no M&A activity; its strategic history is characterised by incremental brand partnership additions and a 2021 product-line expansion into air purification, truck blind-spot detection, and wireless camera systems, alongside motorsport brand-building via Targa Tasmania participation between 2010 and 2018.

Name

Burgdesign

Legal name

Burg Design

Website

https://burgdesign.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Burgdesign is a privately-held Australian automotive aftermarket retailer and distributor, operating from Keysborough, Victoria, that sells multi-brand vehicle safety, performance, and accessory products — primarily PARKSAFE parking sensors, X1R additives, and YOUTRAC GPS trackers — direct to consumers and small commercial buyers across Australia via e-commerce.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Parking sensors
• Automotive accessories
• Vehicle safety products
• Reversing cameras
• Car care products

Headquarters

HQ city

Steyr

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Automotive Electronics Hardware Sales: Primary revenue from selling automotive safety and convenience products including parking sensors, reversing cameras, TPMS, monitors, battery chargers, and related accessories. Products sold as one-time purchases with varying warranty periods (1-5 years).
2. Performance Additives and Treatments: X1R brand engine oils, fuel additives, transmission treatments, and performance products sold as consumable automotive care products.
3. Car Care and Cleaning Products: RIDOF antibacterial cleaning wipes and KOTE-IT K1 nano ceramic paint protection products sold through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Burgdesign sells automotive aftermarket accessories through its own e-commerce store, with the PARKSafe ultrasonic parking sensor range as the flagship product line. The portfolio also includes reversing cameras, TPMS, dash cameras, blind spot detection, GPS vehicle tracking, performance additives (X1R brand), battery chargers, ceramic paint protection, audio upgrades, and car care products distributed under multiple partner brands. Products are sold directly to individual vehicle owners, commercial fleets, and automotive enthusiasts across Australia with local warranty support.

Product overview

Burgdesign is an Australian automotive accessories retailer based in Keysborough, Victoria, operating since approximately 2010. The company offers a diverse portfolio of vehicle safety, convenience, and performance products primarily under the PARKSAFE brand (parking sensors, cameras, blind spot detection) and X1R brand (engine/fuel additives). The core offering centers on PARKsafE ultrasonic parking sensor systems (wired and wireless variants for cars, trucks, caravans with up to 5-year warranty) complemented by related safety products including TPMS, dash cameras, blind spot radar, and GPS vehicle tracking. Additional product categories include Hyundai battery chargers, performance additives (X1R NASA-developed treatments), RIDOF cleaning wipes, ceramic paint protection (KOTE-IT K1), coil suspension boosters, Bongiovi acoustic audio upgrades for Toyota vehicles, and automotive accessories like exhaust tips and door step protectors. The business serves both retail consumers and trade customers across Australia with Australian warranty support.

Differentiator

Problem solved

Functional benefit

Brands

• PARKSAFE: Parking sensor brand offering reversing sensors, wireless parking systems, and related accessories for vehicles
• X1R
• YOUTRAC
• RIDOF
• KOTE-IT (K1)

Products and services

• PARKSAFE Parking Sensors Ultrasonic parking sensor systems for cars, vans, trucks, trailers, caravans and motorhomes, available in wired and wireless versions with up to 5-year Australian warranty, 160-degree view angle and 4 detection zones. Targeted at individual vehicle owners, commercial fleets, and caravan/trailer owners.
• Front Parking Sensors Front-facing ultrasonic parking sensor systems with LED digital display, featuring 5 detection zones and 160-degree view angle for domestic and commercial vehicles.
• Wireless Parking Sensor Kits OEM-look wireless parking sensors for various vehicles including Toyota Landcruiser, Prado, Ford Ranger and caravan applications, with easy installation and no wiring through the vehicle.
• Blind Spot Detection Systems Radar and microwave-based blind spot detection systems for vehicles to alert drivers of objects in adjacent lanes, enhancing driving safety for cars and trucks.
• TPMS Vehicle Safety Products Tyre Pressure Monitoring Systems available in 4, 6, and 8-tyre configurations with heavy-duty monitoring capabilities, LCD displays, and overspeed alerts for cars, trucks, and commercial vehicles.
• Dash Cameras & Driving Recorders Dashboard cameras for recording driving footage, providing evidence in case of accidents or incidents for individual vehicle owners.
• Battery Chargers & Accessories Hyundai-branded battery chargers (1.5A to 15A), solar battery chargers, battery desulfators, analyzers with Bluetooth and workshop chargers, all with 36 months local warranty.
• X1R Performance Products NASA-developed engine oil additives, fuel treatments, octane boosters, transmission treatments (CVT, automatic, manual), brake cleaners, and engine flush products for automotive performance and maintenance.
• YOUTRAC GPS 4G/3G Vehicle Tracking Real-time GPS tracking devices using Telstra 4G network with IP67 waterproof rating, built-in immobiliser, panic button, geofencing, and overspeed alerts for cars, trucks, buses, motorbikes, caravans and machinery.
• Car/Caravan Cameras & Monitors Reversing camera systems, wireless trailer camera systems, mirror monitors, and towing mirror monitors for cars, caravans, trucks and trailers.
• RIDOF Cleaning Wipes Multi-award winning antibacterial waterless hand and surface cleaning wipes suitable for home, car, office, hospitality, agriculture and workshop use, removing bugs, tar, silicone, paint, grease, oil, dirt and bacteria.
• Door Step Protectors Stainless steel car door step trim protectors for various vehicle makes including Toyota, Mazda, Mitsubishi, Nissan, Holden, Ford, Honda, Kia and Porsche.
• KOTE-IT K1 Nano Ceramic Paint Protection Professional-grade ceramic glass, paint and wheel protection coating with 9H hardness rating, offering up to 5 years durability with hydrophobic properties and UV resistance.
• Coil Suspension Boosters Genuine TTC brand suspension upgrade buffers that improve ride comfort, sports car handling, safety and reduced vibration, with easy installation in under 1 hour and 5-year local warranty.
• Air Purification Systems Portable and in-car air purification/ionizer systems for vehicles, homes and offices, designed to remove airborne pollutants and viruses.
• Bongiovi Acoustics Car Audio Upgrades Digital Power Station (DPS) audio enhancement products for Toyota vehicles (Corolla, Camry, RAV4, Yaris, FT86) and Honda Jazz, providing plug-and-play factory harness integration with adjustable audio settings.
• PARKSAFE Wireless Heavy Duty Commercial Vehicle Parking Sensors Australia's only wireless heavy-duty commercial vehicle parking sensors from PARKSAFE, targeting truck, bus and commercial fleet operators.

Quantifiable outcome

• 160 degree horizontal wide view angle with no blind spots
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PARKSAFE / HaodicoreTechnology or IntegrationPrimary brand for parking sensor products. PARKSAFE positioned as Australia's best reversing sensors with exclusive wireless heavy-duty commercial vehicle sensors. Haodi is the manufacturing/original equipment brand for wireless parking sensor systems.
• X1RcoreTechnology or IntegrationX1R performance products including engine oil treatments, fuel additives, transmission treatments. Products developed and proven by NASA (USA). Sold through dedicated x1r.com.au subdomain and burgdesign.com.au.
• TTC BuffersminorChannel Partner/ Reseller/ DistributorGenuine TTC (Tennex Taiwan Co.) coil suspension buffers. Nationally distributed by Burg Design Australia Pty Ltd. Product claims improved ride comfort, sports car handling, and increased safety with easy 1-hour installation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BlackVue: Global premium dash cam brand competing head-to-head with Burg Design's dash camera range, with strong Australian distribution and consumer-brand recognition.
• Steelmate: Global Chinese manufacturer and brand of ultrasonic parking sensors, reversing cameras and TPMS — a competing upstream supplier whose branded products overlap directly with PARKSAFE's range.
• EchoMaster: Specialist in automotive blind spot detection, backup cameras and parking sensor systems — directly comparable to Burg Design's blind spot radar and reversing camera categories.
• Nulon: Australian lubricants and fuel/additive brand directly competing with X1R across engine treatments, transmission additives and fuel system cleaners via similar Australian retail channels.
• Parkmate: Australian parking sensor and reversing camera brand directly competing with PARKSAFE in the same Australian aftermarket channel, with overlapping SKUs across front/rear sensors and wireless systems.
• Cellink: Australian battery management and monitoring brand directly competing with Burg Design's Hyundai-branded battery charger and desulfator range for the same vehicle-parc customer base.

Regional players

• Narva: Australian automotive lighting and electrical brand with adjacent product overlap in LED lighting, reversing kits and trailer electrical, serving the same Australian aftermarket customer base.

Broad incumbents

• Supercheap Auto: Largest Australian auto aftermarket retailer carrying parking sensors, dash cams, TPMS, battery chargers and car care — competing on breadth and physical-store convenience rather than specialisation.
• Repco: Major Australian automotive parts and accessories chain selling similar aftermarket electronics, tools and consumables across hundreds of stores nationwide.
• Autobarn: Australian auto parts and accessories retailer overlapping Burg Design's categories (parking sensors, lighting, batteries, car care) with broader mass-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61585954582194
• Instagraminstagram.com/automotive_burg_design
• LinkedInlinkedin.com/company/burg-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgdesign