Cricks Sunshine Coast

What Cricks Sunshine Coast does

Cricks Sunshine Coast is a privately-held multi-franchise automotive dealership group operating five retail locations across Queensland's Sunshine Coast region (Maroochydore, Noosa, and Nambour). Founded in 1995 by Garry Crick with the purchase of Nissan and Mitsubishi franchises in Nambour, the group now represents 18 automotive brands spanning mainstream (Mitsubishi, Nissan, Subaru, Suzuki, Kia, Honda, Volkswagen), premium European (Skoda), American (RAM, Fiat), Chinese newcomers (JAC Motors, Chery, Foton), and electric vehicle manufacturers (Xpeng, Zeekr, Deepal, Volkswagen ID.Buzz). The group maintains a 400+ used vehicle inventory alongside new and demonstrator stock, and holds a 4.4-star Google rating across 2,036 reviews.

The company's revenue model spans four primary streams: vehicle sales (new, demo, used) acting as the core transactional engine; finance and insurance commissions facilitated through multiple lender partnerships; vehicle servicing, genuine parts, and accessories through dedicated service departments; and recurring revenue from proprietary aftermarket products including the Autopact Protection Plan (mechanical warranties in Gold/PlatinumOne/Platinum 72 tiers at $1,095–$2,785 pricing) and the UltraTek car care range (ceramic coatings, fabric/leather protection, rust proofing, window film, 4K dash cams). Distribution is omnichannel with five physical dealerships, online inventory browsing with reservation capabilities, a dedicated fleet specialist for business customers with no minimum order requirements, and digital marketing including SEO content, email newsletters, and seasonal EOFY promotional campaigns offering $1,000–$2,000 "Your Way" incentives.

Cricks is wholly owned by Autopact Pty Ltd / Autopact Group, a larger automotive conglomerate operating 35 dealerships across Australia's eastern seaboard, providing back-office scale, shared services, and national dealer network support. The group employs 251–500 people across its Sunshine Coast footprint and is actively expanding its electric vehicle portfolio while maintaining its traditional ICE vehicle franchise base. Recent strategic activity includes the discontinuation of the Happy Rewards loyalty program in 2024 and aggressive EOFY 2026 promotional activity across all five locations.

Name

Cricks Sunshine Coast

Legal name

Autopact Pty Ltd

Website

https://cricks.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Cricks Sunshine Coast is a multi-franchise automotive dealership group operating five locations across Queensland's Sunshine Coast, selling 18 vehicle brands alongside integrated finance, servicing, fleet, and aftermarket protection services. It is a wholly-owned subsidiary of Autopact Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, demo, and used vehicles across 18 automotive brands. Revenue generated from vehicle transactions with pricing ranging from economy to luxury segments.
2. Automotive Finance: Finance arrangements through multiple lender partnerships. Earns commissions or fees from facilitating vehicle loans for customers. Offers fixed interest rate financing options.
3. Vehicle Servicing and Parts: Service department providing vehicle maintenance, repairs, and genuine OEM parts and accessories sales.
4. Autopact Protection Plans: Mechanical protection plans for vehicles including Gold, PlatinumOne, Platinum 72 tiers. Plans cover repairs and include roadside assistance. Revenue from plan purchases.
5. UltraTek Car Care Products: Aftermarket car care products including ceramic coatings, fabric protection, leather protection, window tint, rust proofing, dash cams, and car shampoo. Products sold as add-ons to vehicle purchases or separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cricks Sunshine Coast is a multi-brand automotive dealership group that sells new, demonstrator, and used vehicles from 18 brands across five physical locations on the Sunshine Coast. It complements vehicle sales with finance origination through partner lenders, a service and parts operation, the Autopact mechanical Protection Plan, and the proprietary UltraTek aftermarket car-care product line.

Product overview

Cricks Sunshine Coast is a multi-franchise automotive dealership group offering a comprehensive portfolio of vehicle sales, finance, servicing, and protection products. The company operates 5 dealership locations across the Sunshine Coast (Maroochydore, Noosa, Nambour) representing 18 automotive brands. The product portfolio includes new, demo, and used vehicle sales across brands such as Volkswagen, Mitsubishi, Subaru, Suzuki, KGM, Honda, JAC Motors, Jaecoo, Skoda, Xpeng, Zeekr, Deepal, Kia, Nissan, Chery, RAM, Fiat, and Foton. The company complements vehicle sales with integrated financial services (car finance, pre-approval, calculator tools), vehicle servicing and genuine parts, and proprietary protection products including the Autopact Protection Plan (mechanical protection plans with multiple coverage tiers) and UltraTek (premium car care products including ceramic paint protection, fabric/leather/vinyl protection, rust protection, ceramic window film, car shampoo, and 4K dash cams).

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales (New, Demo, Used) Comprehensive inventory of new, demonstrator, and used vehicles across 18 automotive brands including Volkswagen, Mitsubishi, Subaru, Suzuki, KGM, Honda, JAC Motors, Jaecoo, Skoda, Xpeng, Zeekr, Deepal, Kia, Nissan, Chery, RAM, Fiat, and Foton, available at 5 Sunshine Coast dealership locations.
• Car Finance & Calculator Vehicle loan financing arranged through multiple finance providers offering fixed interest rates, online pre-approval, trade-in evaluation, and tailored finance solutions for new and used vehicle purchases.
• Vehicle Service & Parts Vehicle maintenance and repair services using qualified technicians, latest technology and equipment, including genuine OEM parts and accessories ordering.
• Autopact Protection Plan Mechanical protection plans covering vehicle repairs and roadside assistance across Gold (2 Year/200,000km free), PlatinumOne (1 Year/250,000km or 3 Year), and Platinum 72 (additional 6 Year/250,000km) tiers, with no excess and 50% refund if unused.
• UltraTek Car Care Products Australian-manufactured premium car care product line including ceramic and fabric coatings for automotive surfaces, leather and vinyl treatments, ceramic window film, electronic rust proofing, 4K WiFi dual dash cams, and car shampoo; sold as add-ons to vehicle purchases or separately.
• Fleet Services Custom fleet solutions for business customers including vehicle procurement, servicing coordination, repairs, national dealer network support via Autopact Group, fast quotes, and finance options with no minimum order requirements.
• Instant Price / Sell Your Car Online instant price assessment tool allowing customers to obtain an estimated trade-in value for their vehicle before visiting a dealership.

Quantifiable outcome

• 4.4 star Google rating with 2,036 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Autopact GroupcoreStrategic or Co-development PartnerParent company of Cricks Sunshine Coast. Autopact Group is an automotive dealership group operating 35 dealerships across Australia's eastern seaboard. Cricks is part of this larger network providing national dealer network support, shared services, and brand coordination.
• Volkswagen Group AustraliacoreChannel Partner/ Reseller/ DistributorVolkswagen brand represented at dedicated Maroochydore Volkswagen dealership. Offers new Volkswagen vehicles including Touareg, Multivan, ID.Buzz electric vehicles, and Crafter commercial vehicles.
• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorMitsubishi brand represented at three locations: Maroochydore, Noosa, and Nambour dealerships. Featured models include Triton ute.
• Nissan AustraliacoreChannel Partner/ Reseller/ DistributorNissan brand represented at Noosa and Nambour dealerships. Featured models include Patrol and Patrol Warrior.
• Subaru AustraliacoreChannel Partner/ Reseller/ DistributorSubaru brand represented at Maroochydore and Noosa locations.
• RAM Trucks AustraliacoreChannel Partner/ Reseller/ DistributorRAM Trucks brand (including RAM 1500, 2500, 3500) represented at Nambour dealership. Popular models in stock include Laramie, Big Horn, and Rebel variants.
• Multiple Vehicle ManufacturerscoreChannel Partner/ Reseller/ DistributorAdditional brands including Suzuki, KGM (formerly SsangYong), Honda, JAC Motors, Jaecoo, Skoda, Kia, Chery, Fiat, Foton, Xpeng, Zeekr, and Deepal. Electric vehicle brands include Xpeng, Zeekr, Deepal, and Volkswagen ID.Buzz.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lithia Motors: One of the largest automotive retailers in North America, operating hundreds of franchise dealerships across all major brands. Comparable multi-franchise dealer model and attach-revenue strategy, though US-focused and at vastly larger scale.
• Bapcor Limited: Australia's largest aftermarket automotive parts and accessories retailer/distributor (Auto Parts, Burson, Truckline). Adjacent rather than direct — both serve vehicle owners post-purchase, but Bapcor does not sell new vehicles.
• Inchcape plc: Global automotive distributor and retailer with operations across multiple markets including Australia. Comparable as a multi-brand vehicle retailer, though operating at much larger scale and across more geographies.
• AMA Group Limited: Australian collision repair and aftermarket services operator. Comparable on the service/parts revenue stream side of dealership economics but does not retail new vehicles.

Direct peers

• Peter Warren Automotive Group: Australian multi-franchise automotive dealership group operating in NSW and Queensland, similar to Cricks. Directly comparable business model (multi-brand, multi-location, finance/service/parts), with overlapping brand portfolio including Volkswagen, Mitsubishi, and Nissan.
• Eagers Automotive Limited: Australia's largest automotive retailer operating hundreds of dealerships across all major brands nationally. Most directly comparable as a multi-franchise dealer group with similar OEM franchise model, finance/insurance attach, and aftermarket services, though at vastly larger scale.
• Autosports Group Limited: Australian multi-brand luxury and prestige vehicle retailer with dealerships across Sydney, Melbourne, and Brisbane. Comparable as a multi-franchise dealer group with new/used vehicle sales, finance, and service operations, though skewed more toward luxury brands.

Others

• AdTorque Edge: Digital marketing agency that designed Cricks' website and likely provides ongoing digital services. Adjacent as an enabler/supplier to the dealership's online presence rather than a competitor.

Regional players

• Pendragon plc: UK-based automotive retailer (now largely acquired by Lithia/Pinewood). Comparable multi-franchise dealer group model, but UK-focused rather than Australian.
• Heartland Group Holdings: New Zealand automotive retailer group operating multi-brand dealerships. Comparable as a multi-franchise, multi-region dealer with finance and service offerings, though based in New Zealand rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricks Sunshine Coast