What Ram Trucks Australia does

Ram Trucks Australia — the trading name of American Special Vehicles Pty Limited (ABN 17 606 337 508) — is the exclusive authorized importer, distributor, and right-hand-drive manufacturer of RAM Trucks for Australia and New Zealand. Founded in 2015 and headquartered in Melbourne, the company imports left-hand-drive vehicles from the RAM factory in the United States and remanufactures them to right-hand-drive at a purpose-built OEM-grade facility employing 200+ production line workers and 50+ engineers; it describes itself as the only factory-authorized full-volume RHD RAM manufacturer globally. Vehicles are sold and serviced through a 78-dealer nationwide network spanning all Australian states and territories, with a parallel presence in New Zealand (approaching ~2,000 vehicles sold cumulatively).

The product range centres on the Ram 1500 half-ton series (offered with the 5.7L HEMI V8 eTorque mild-hybrid or the new 3.0L Hurricane twin-turbo inline-six in Standard Output and High Output variants) and the Ram 2500/3500 Heavy Duty series powered by the 6.7L Cummins Turbo Diesel I6 in High Output form (313kW / 1,458Nm). Trim breadth spans value (Express Black Edition), off-road (Rebel), premium (Laramie Sport, Laramie Night), and ultra-premium (Limited Hurricane High Output), with class-exclusive features such as the RamBox cargo management system, Active-Level four-corner air suspension, and a 10.25-inch front passenger interactive display. Driveaway pricing begins at A$139,950, with Heavy Duty variants positioned materially higher and capable of up to 8,000kg braked towing. Supporting services include RAM Trucks Finance (provided through Nissan Financial Services Australia) covering consumer loans, commercial loans, finance leases, novated leases, and business credit lines, plus a 3-year / 100,000km roadside-assist program, a Build & Price configurator, a towing calculator, a fleet-enquiry channel, and a genuine-accessories and merchandise program.

The commercial model is a multi-revenue-stream automotive distribution business: primary one-time vehicle sales through the dealer network, ancillary revenue from captive-arranged finance, recurring parts and accessories, and brand merchandise. Distribution is exclusively dealer-mediated for physical sales, complemented by direct digital tools (Build & Price, Get a Quote, Stock Enquiry, Book a Test Drive, Fleet Enquiry). The company is private (no public listing identified), an authorized licensee of FCA US LLC for the RAM and related trademarks, and is described as backed by Australasia's largest independent vehicle distributor. From launch in December 2015 through end-June 2025, cumulative Australian unit sales reached 30,123 according to VFACTS data, delivering seven consecutive years as the top-selling US pick-up brand in the country.

Name

Ram Trucks Australia

Legal name

American Special Vehicles Pty Limited

Website

https://ramtrucks.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ram Trucks Australia (American Special Vehicles Pty Limited) is the exclusive authorized importer, distributor, and right-hand-drive manufacturer of RAM Trucks for Australia and New Zealand, converting US-built vehicles at its Melbourne plant and selling them through a 78-dealer nationwide network to retail, lifestyle, and commercial customers.

Ownership category

akta.pro rank

Product category

Full-size pickup trucks

NAICS

Heavy Duty Truck Manufacturing (33612), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

akta.pro secondary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

Keywords

• Full-size pickup trucks
• Right-hand-drive conversion
• Heavy duty towing vehicles
• Vehicle remanufacturing Australia
• Pickup truck distribution

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue stream from sale of full-size pickup trucks including Ram 1500, 2500, and 3500 models with various trim levels. Vehicles are remanufactured from left-hand-drive to right-hand-drive in Melbourne before sale.
2. RAM Trucks Finance: Financial services offered through Nissan Financial Services providing consumer loans, commercial loans, finance leases, novated leases, and business lines of credit for vehicle purchases
3. RAM Merchandise: Sale of RAM-branded merchandise through The RAM Collection online store including apparel and accessories
4. Genuine RAM Accessories: Sale of genuine RAM accessories including tonneau covers, bed storage systems, tow ball mount kits, running boards, and protection kits for existing vehicle owners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ram Trucks Australia imports left-hand-drive RAM pickup trucks from the United States and remanufactures them into right-hand-drive configuration at its purpose-built Melbourne facility for sale across Australia and New Zealand. Its core offering is a lineup of full-size pickup trucks spanning the Ram 1500 light-duty range (with HEMI V8 eTorque and Hurricane twin-turbo straight-six engines) and the Ram 2500/3500 Heavy Duty range (with Cummins 6.7L turbo-diesel). The company distributes these vehicles through a 78-dealer authorized network, supported by in-house finance, roadside assistance, genuine accessories, and online configuration tools.

Product overview

Ram Trucks Australia offers a portfolio of full-size pickup trucks with a range of powertrain options and trim levels. The core vehicle lineup consists of the Ram 1500 series (light-duty half-ton trucks available with HEMI V8 or Hurricane straight-six turbo engines) and the Ram 2500/3500 Heavy Duty series (powered by Cummins turbo diesel engines). Key product variants include the value-oriented Express Black Edition, off-road-focused Rebel, premium Laramie Sport, distinctive Laramie Night, and top-spec Limited models. The company also provides comprehensive supporting services including financing through RAM Trucks Finance, 3-year/100,000km roadside assistance, nationwide dealer network (78 locations), online vehicle configuration and towing calculation tools, genuine accessories, and downloadable brochures. Ram Trucks Australia is the exclusive authorized importer and manufacturer of right-hand-drive RAM trucks, converting US left-hand-drive vehicles at their Melbourne facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Ram 1500 Big Horn Crew Cab HEMI V8 Full-size light-duty pickup truck powered by a 5.7L V8 HEMI eTorque mild-hybrid petrol engine producing 291kW and 556Nm of torque, offering a class-leading 4.5-tonne max braked towing capacity and choice of 5'7" or 6'4" cargo tub sizes. Sold through authorized Ram dealers across Australia to consumers and fleet buyers.
• Ram 1500 Express Black Edition Hurricane Value-oriented full-size pickup featuring the 3.0L Hurricane Straight Six Twin Turbo engine producing 313kW/420HP, with Black Edition styling as standard including black grille, Mopar Sport Performance Hood, 20-inch black rims, and dual black exhaust tips. Sold to consumers seeking an affordable entry into the Ram 1500 range.
• Ram 1500 Rebel Hurricane Purpose-built off-road performance pickup featuring the 3.0L Hurricane Straight Six Twin Turbo engine producing 313kW/420HP, equipped with 1-inch raised ride height, Bilstein off-road performance-tuned shocks, skid plates, electronic diff lock, and Rebel-exclusive rugged styling. Sold to off-road and adventure-focused buyers.
• Ram 1500 Laramie Sport Hurricane Premium full-size pickup featuring the 3.0L Hurricane Straight Six Twin Turbo engine producing 313kW/635Nm, with 4.5T max braked towing, 863kg payload, 7,711kg GCM, 900-watt Harman Kardon sound system, panoramic sunroof, and sport appearance package with 20-inch rims. Sold to premium lifestyle and towing buyers.
• Ram 1500 Laramie Night Hurricane Premium full-size pickup featuring the 3.0L Hurricane Straight Six Twin Turbo engine producing 313kW/635Nm, distinguished by the Night appearance package with black-painted grille surrounds, black-painted premium mirrors, sports performance hood, black badges, dual black exhaust tips, and 22-inch black painted aluminium wheels.
• Ram 1500 Limited Hurricane High Output Top-of-the-line full-size pickup featuring the High Output Hurricane 3.0L Straight Six Twin Turbo engine producing 403kW/707Nm (540HP), with class-exclusive 10.25-inch front passenger screen, Active-Level four-corner air suspension, 14.4-inch Uconnect touchscreen, 900-watt Harman Kardon 19-speaker sound system, and massaging front seats.
• Ram 2500 Laramie Crew Cab High Output Heavy-duty pickup featuring the High Output 6.7L Cummins Turbo Diesel I6 engine producing 313kW and 1,458Nm of torque, paired with TorqueFlite Heavy Duty eight-speed automatic transmission. Offers up to 8,000kg max braked towing with gooseneck hitch for serious towing and commercial applications.
• Ram 3500 Laramie Crew Cab High Output Most capable heavy-duty pickup featuring the High Output 6.7L Cummins Turbo Diesel I6 engine producing 313kW and 1,458Nm of torque. Offers up to 1,652kg payload, 5,352kg GVM, and up to 8,000kg max braked towing capacity with gooseneck hitch for the heaviest commercial and towing applications.
• Genuine RAM Accessories Range of genuine Mopar accessories including tonneau covers (hard folding, soft folding, electric roll cover), bed storage systems, bed mats, pickup box utility rails, bed assist handles, air deflectors, window air deflectors, sports bars, off-road wheel flares, splash guards, side steps, rock rails, and premium protection kits. Sold through the dealer network and online.
• Ram Trucks Finance Comprehensive financing solutions for vehicle purchases including consumer loans (1-5 years, fixed rates), commercial loans, finance leases, novated leases, and business lines of credit. Provided through Nissan Financial Services Australia Pty Ltd to individual and business buyers of Ram vehicles in Australia.
• Ram Roadside Assist 24/7 roadside assistance program included with all new Ram trucks for 3 years or 100,000km (whichever comes first), covering breakdowns, flat tyres, fuel delivery, and lockout situations to provide peace of mind for owners.
• RAM Merchandise (The RAM Collection) RAM-branded merchandise including apparel and accessories sold through The RAM Collection online store to existing and prospective Ram owners and enthusiasts.

Quantifiable outcome

• 30,000+ vehicles sold in Australia since 2015, making RAM the top-selling US pick-up brand in the country
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• KTM RacingminorGTM or Marketing Partner · 1 August 2025KTM Race Team partnership featuring RAM presence at Penrite ProMX Championship motocross events. RAM trucks displayed at events to showcase towing and adventure capabilities to motorsport enthusiasts.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walkinshaw Automotive Group: Australian vehicle remanufacturer that re-engineers and converts imported vehicles for the local market (historically Ford Performance Vehicles). Closely comparable to Ram Trucks Australia's model of importing LHD vehicles and performing structural remanufacturing work at a dedicated Australian facility before sale.
• GM Specialty Vehicles (formerly Holden Special Vehicles): Australian remanufacturer of GM-badged vehicles including the Chevrolet Silverado 1500 and 2500, importing LHD US vehicles and converting them to RHD for Australian sale via the HSV/GMSV network. Directly comparable to Ram Trucks Australia's RHD remanufacturing, distribution, and dealer-network business.

Broad incumbents

• Toyota Australia (HiLux): Toyota HiLux has been Australia's top-selling vehicle and dominates the ute/pickup segment. While not a full-size pickup competitor, it is the primary alternative for buyers considering a Ram and sets the volume and pricing benchmark for the entire Australian pickup market.
• Mazda Australia (BT-50): Mazda BT-50 is a mid-size ute built on the same platform as the Isuzu D-Max and competes for lifestyle buyers considering an upgrade to a full-size Ram. Serves as a price-anchored alternative in the pickup conversation.
• Isuzu UTE Australia (D-Max): Isuzu D-Max is a major ute competitor in Australia with strong commercial and recreational share. While not full-size, it competes for the same buyer budget in the lifestyle/work ute segment that Ram addresses.
• Ford Australia (Ranger): Ford Ranger is the largest direct competitor in the pickup space and the top-selling vehicle in Australia. As Ford's parent operates the broader Ford Performance Vehicles line, it represents both a volume competitor and a benchmark for heavy-duty capability expectations.
• Mitsubishi Motors Australia (Triton): Mitsubishi Triton is a mid-size ute competitor with strong fleet and recreational appeal in Australia. It competes for buyers stepping up to a Ram as well as for fleet contracts that include heavy-tow requirements.

Emerging players

• Chevrolet Australia (Silverado): Chevrolet Silverado (1500 and 2500 HD) is sold in Australia via GM Specialty Vehicles and competes head-to-head with Ram 1500 and 2500 for full-size US pickup buyers with similar V8 powertrains and towing specs.
• Jeep Australia: A Stellantis sister brand distributed in Australia. Jeep competes in adjacent segments (Gladiator pickup, Grand Cherokee) and shares some distribution economics with Ram Trucks Australia via the same parent OEM relationship.
• GMC Australia (Sierra / Yukon): GMC's premium SUV/pickup lineup (Sierra, Yukon) is distributed through the same Specialty Vehicles channel in Australia, competing with Ram for premium-American-buyer dollars in the lifestyle and towing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ram-trucks-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ram Trucks Australia