Multirace

What Multirace does

Multirace (operating as Integrity Multisport Inc., "Integrity Multisport™") is a privately held Florida-based event-management and sports-marketing company that organizes multisport and running races across multiple venues in the state, including Key West, Miami, Fort DeSoto (St. Petersburg), Key Biscayne, Fort Lauderdale/Las Olas, and Sarasota/Lakewood Ranch. The portfolio spans Sprint, International/Olympic triathlons, duathlons, aquabikes, and half marathons, with a dedicated Para & Adaptive Athlete program. Customer transactions are individual race registrations, with a tested model in which athletes return for repeat events (long-tenured participants cite 12–26 completed races), supported by co-branded marketing with venue-specific partner race websites and an active social-media presence.

The product surface is delivered entirely through a third-party technology stack rather than proprietary systems. Registration, athlete tracking, results, and email communications run on TriRegistration (sign-ups and results), Triathlon Scoring (timing/scoring), and TriDirector (newsletter and athlete communications); an Athlete Tracking service is offered during events for spectators and supporters. The company does not have a mobile app, public API, or proprietary timing software; its "technology" is operational rather than software-product in nature. Brand and operating partnership ecosystem includes Mack Cycle & Fitness (core co-branded Key Biscayne Duathlon), City Bikes, Play Tri Sarasota, healthcare sponsors Orlando Health and Carolinas Fertility Institute, Trilogy Real Estate Group, and Gatorade Endurance, providing on-course support, hydration, and category sponsorship.

Commercially, the business runs an event-driven, transaction-fee revenue model charging per-athlete registration fees that vary by event type and distance; pricing is not publicly disclosed and flows through partner registration platforms. Marketing is concentrated in organic social (Facebook, Instagram), email newsletter, and cross-promotion on partner race websites via shared promotional codes. The company is structured as a small founder-/locally-owned operation (1–10 employees) headquartered at 10152 Indiantown Rd., Jupiter, FL, with no disclosed funding rounds, parent entity, or institutional ownership; financial details are not publicly disclosed.

Name

Multirace

Legal name

Integrity Multisport Inc.

Website

https://multiraceflorida.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Multirace (Integrity Multisport Inc.) is a privately held Florida event-management company that organizes and hosts triathlon, duathlon, aquabike, and half-marathon races for individual recreational and competitive athletes across South Florida venues.

Ownership category

akta.pro rank

Product category

Endurance Race Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• Multisport race events
• Triathlon event management
• Endurance race organization
• Florida running events
• Duathlon aquabike races

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Race Registration Fees: One-time registration fees charged to athletes participating in triathlon, duathlon, aquabike, and running events. Event types include Sprint Triathlons, Duathlons, Aquabikes, International Triathlons, Olympic Triathlons, and Half Marathons.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Multirace (Integrity Multisport Inc.) organizes and hosts multisport and running race events across Florida, including Sprint, Olympic, and International triathlons, duathlons, aquabikes, and half marathons. Events are held at premium South Florida venues including Key West, Miami, St. Petersburg (Fort DeSoto), Key Biscayne, Fort Lauderdale (Las Olas), and Sarasota/Lakewood Ranch, with end-to-end management from registration through race-day logistics. The company also operates a Para & Adaptive Athlete program supporting inclusive multisport participation.

Product overview

Integrity Multisport (Multirace) operates a portfolio of multisport and running race events across Florida. The core offering consists of organized race events spanning multiple formats: triathlons (Sprint, Olympic/International distances), duathlons (run-bike-run), aquabikes (swim-bike), and half marathons. The company also supports Para & Adaptive Athletes through a dedicated program. Supporting services include athlete tracking during events, online race registration with transfer/refund options, and a race results platform powered by Triathlon Scoring. The company organizes events at major Florida venues including Key West, Miami, Fort DeSoto (St. Petersburg), Key Biscayne, Fort Lauderdale (Las Olas), and Sarasota/Lakewood Ranch, with a corporate office located in Jupiter, FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprint Triathlon Events Short-distance triathlon races (swim-bike-run) typically completed in under 1.5 hours, offered at Florida venues including Key West, Miami, Fort DeSoto, and Key Biscayne for individual multisport athletes seeking competitive racing opportunities.
• Olympic Triathlon Events Standard-distance triathlon races (1.5km swim, 40km bike, 10km run) offered at Florida venues including Miami and Fort Lauderdale areas for athletes seeking standard-distance competition.
• International Triathlon Events Mid-distance triathlon races (e.g., Miami Man) equivalent to Olympic distance, available at Florida race venues for athletes seeking longer-format multisport competition.
• Duathlon Events Run-bike-run races (e.g., Mack Cycle/Integrity Multisport Key Biscayne Duathlon) offered at Key Biscayne and other Florida venues for athletes preferring a swim-free multisport format.
• Aquabike Events Swim-bike format races omitting the run portion, offered as an alternative multisport category for athletes seeking a swim-bike-only challenge.
• Half Marathon Events 13.1-mile running events offered at Key Biscayne (KB Half Marathon) and Key West (SOMO Half Marathon) for running-focused athletes seeking scenic half marathon courses.
• Para & Adaptive Athlete Program Specialized race category and support guidelines for para and adaptive athletes, providing inclusive multisport participation opportunities for athletes with disabilities.

Quantifiable outcome

• 26 events completed by a single athlete since 2009
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mack Cycle & FitnesscoreGTM or Marketing PartnerLong-standing partner for Key Biscayne duathlon events (Mack Cycle/Integrity Multisport Key Biscayne Duathlon). Co-branding relationship for race sponsorship and athlete support.
• City BikesminorGTM or Marketing PartnerBicycle retailer partner providing athlete support and race promotion.
• TriDirectorcoreTechnology or IntegrationRace management technology platform used for event registration, athlete tracking, and newsletter subscriptions. Primary operational partner for race logistics.
• TriRegistrationcoreTechnology or IntegrationRace registration platform handling athlete sign-ups and results management.
• Play Tri SarasotaminorGTM or Marketing PartnerPartner race organizer for Sarasota/Lakewood Ranch triathlon events.
• Orlando HealthminorGTM or Marketing PartnerHealthcare provider partner for race events.
• Trilogy Real Estate GroupminorGTM or Marketing PartnerSponsor for Fort DeSoto Trilogy events.
• Carolinas Fertility InstituteminorGTM or Marketing PartnerHealthcare partner sponsoring race events.
• Gatorade EnduranceminorGTM or Marketing PartnerSports nutrition brand providing hydration and fuel products for endurance athletes at race events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lifetime Triathlon: Operates the Life Time Triathlon series across U.S. cities (including Miami). Direct peer to Multirace in producing sprint and Olympic-distance triathlons at premium venues, competing for the same South Florida multisport athlete base.
• Challenge Family: International triathlon series with branded middle- and long-distance events in destination locations. Direct peer to Multirace in the multisport endurance category, differentiated by global footprint versus Multirace's regional Florida focus.
• Tough Mudder: Operator of mass participation endurance and obstacle events targeting amateur athletes seeking community-driven experiences. Direct peer to Multirace on the participatory event business model and lifestyle brand positioning.
• HITS Triathlon Series: U.S.-based multisport event organizer running sprint, Olympic, and long-course triathlons at destination venues. Direct peer to Multirace in event format and athlete target, often competing in the same warm-weather state footprint.
• IRONMAN Group: Global triathlon and endurance event organizer operating the IRONMAN, Ironman 70.3, and 5150 series. Direct peer to Multirace in multisport event production, target athlete segment (triathlon/duathlon), and event format, but at vastly larger scale and geographic reach.
• Rock 'n' Roll Running Series: Mass participation running event series (marathons and half marathons) with destination-style Florida races. Direct peer to Multirace's half marathon offering (Key Biscayne, Key West SOMO) on event format and athlete target.
• Spartan Race: Global mass participation obstacle and endurance event brand with a strong repeat-athlete community model. Direct peer to Multirace on participation-driven revenue, repeat-customer dynamics, and event-based community building.
• St. Anthony's Triathlon: Long-standing Olympic-distance triathlon held at the same St. Petersburg / Tampa Bay venues used by Multirace. Direct peer competing for the same South Florida multisport athletes and sponsor pool.

Others

• USA Triathlon: National governing body for triathlon in the U.S., sanctioning body for many of the events Multirace operates. Not a direct competitor but a key ecosystem participant whose sanctioning rules and athlete pipeline materially shape Multirace's operating environment.

Regional players

• Miami Marathon & Half Marathon: Florida-based mass participation running event in the same Miami market as Multirace's half marathons. Regional peer competing for the same South Florida runner base on format (13.1-mile road race) and venue profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/integritymultisportinc
• Instagraminstagram.com/integritymultisportinc
• Xx.com/multiraceevents
• LinkedInlinkedin.com/company/multirace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multirace