Mack Cycle and Fitness

What Mack Cycle and Fitness does

Mack Cycle and Fitness is a family-operated independent bicycle retailer founded in 1957 and headquartered at 5995 Sunset Drive, Miami, Florida. The business operates a unified brick-and-mortar showroom and Shopify-based e-commerce storefront, with the physical store serving the South Florida market and ship-to-home fulfillment extending reach nationwide. Mack Cycle sells premium bicycles across all major categories — road, gravel, mountain, triathlon/time-trial, kids, BMX, cruiser, and e-bikes — as an authorized dealer for more than a dozen brands including Specialized, Cannondale, BMC, Pinarello, Giant, Cervélo, Salsa, Electra, and Woom. The inventory spans entry-level kids' bikes starting around $59.99 through to high-end performance machines at $18,999.99, complemented by cycling electronics (Garmin, Wahoo), apparel, components, accessories, and proprietary Mack Cycle–branded merchandise.

The company's technology stack is purpose-built for retail rather than software: a Shopify e-commerce platform backed by professional-services hardware including the GURU Fit Studio for dynamic bike fitting and gebioMized additive-manufacturing technology for custom 3D-printed saddle mapping. No public API, AI/ML capabilities, or third-party platform integrations are disclosed; there are no patents, certifications, or regulatory actions on record. Revenue mechanics are split across bicycle sales (the dominant stream), accessories and components, professional services (fitting, repairs, custom saddle mapping), rentals, trade-in / consignment, and community-event-driven traffic. Distribution is omnichannel via the single Miami storefront and the nationwide e-commerce site; no franchise, wholesale, or additional physical locations are indicated.

Customer segments are predominantly individual consumers, ranging from kids and family riders to adult enthusiasts, triathletes, and gravel/adventure cyclists, with a horizontal segmentation approach across price points and riding disciplines. Marketing is community-led: active presence on Facebook, Instagram, YouTube, TikTok, and Strava, supplemented by group rides, charity-event partnerships (Dolphins Challenge Cancer, Best Buddies Challenge, Bike MS), and an in-store retail experience that emphasizes expert advice, free parking, and on-site service capability — all aimed at converting local cycling enthusiasts into multi-year customers who return for fit, repair, and upgrade purchases.

Name

Mack Cycle and Fitness

Legal name

Mack Cycle & Fitness

Website

https://mackcycle.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Mack Cycle and Fitness is a family-operated Miami bicycle retailer and e-commerce shop, founded 1957, authorized to sell premium brands including Specialized, BMC, Pinarello, Cannondale, and Giant, serving individual cycling enthusiasts with bikes, accessories, and professional fitting and repair services.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Premium bicycle retail
• Cycling accessories and apparel
• Professional bike fitting
• Bicycle repair services
• Specialty bike shop

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Sales of new bicycles across multiple categories including road, gravel, mountain, triathlon, e-bikes, and kids bikes. Brands include Specialized, Cannondale, BMC, Pinarello, Giant, and others.
2. Accessories and Components: Sales of cycling accessories including electronics (Garmin, Wahoo), helmets, clothing, components, and gear
3. Professional Services: Bike fitting services, repairs and maintenance, custom saddle mapping, new bike consultation
4. Bike Rentals: Short-term bicycle rental services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mack Cycle and Fitness is a family-operated bicycle retail and service business operating a single physical showroom in Miami, Florida, alongside a nationwide e-commerce storefront. It sells new bicycles, cycling accessories, electronics, and apparel from premium brands (Specialized, Cannondale, BMC, Pinarello, Giant, Cervélo, Salsa, and others) across all major categories including road, gravel, mountain, triathlon, e-bikes, kids, cruiser, and BMX. The business also delivers professional services such as GURU-powered bike fitting, 3D-printed custom saddle mapping, repairs and maintenance, rentals, and trade-in/consignment.

Product overview

Mack Cycle & Fitness is a family-operated bicycle retail store and online e-commerce platform based in Miami, Florida. The business operates a unified brick-and-mortar and digital storefront powered by Shopify, offering an extensive portfolio of bicycles across all major categories (road, gravel, mountain, triathlon, kids, cruiser, BMX, and e-bikes) from premium brands including Specialized, Pinarello, BMC, Cannondale, Giant, Salsa, Cervélo, Electra, Woom, and others. Complementing the bicycle inventory is a full range of cycling accessories (electronics, helmets, lights, tools), apparel (men's and women's jerseys, shorts, shoes, gloves, jackets), and proprietary Mack Cycle-branded merchandise. The company also provides value-added services including professional GURU 3D bike fitting, custom 3D-printed saddle mapping via gebioMized technology, full-service bike repairs, rentals, trade-ins, and community events including group rides and charity events. This is a retail distribution model, not a software platform—the company offers no API, integrations with third-party software platforms, or AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Specialized bicycles and gear, including premium S-Works line, Rockhopper mountain bikes, and all Specialized apparel and accessories.
• CannondalecoreChannel Partner/ Reseller/ DistributorAuthorized Cannondale dealer offering Topstone gravel bikes, SuperX cyclocross, Moterra e-MTB, and full Cannondale lineup.
• BMCcoreChannel Partner/ Reseller/ DistributorPremium BMC dealer offering Swiss-engineered Teammachine, Roadmachine, Speedmachine, Fourstroke, and Kaius gravel bikes.
• PinarellocoreChannel Partner/ Reseller/ DistributorAuthorized Pinarello dealer for Dogma road bikes, Granger gravel bikes, Paris, and Nytro e-bikes.
• GiantcoreChannel Partner/ Reseller/ DistributorGiant bicycles dealer offering TCR, Propel, Defy, Trance, and Liv women's-specific bikes.
• CervelocoreChannel Partner/ Reseller/ DistributorCervelo dealer offering P-Series and Caledonia triathlon/road bikes.
• Salsa CyclescoreChannel Partner/ Reseller/ DistributorSalsa Journeyer gravel bikes and adventure bikes dealer.
• GarmincoreChannel Partner/ Reseller/ DistributorGarmin cycling electronics dealer including Edge GPS computers, radar systems, and power meter pedals.
• Wahoo FitnesscoreChannel Partner/ Reseller/ DistributorWahoo cycling electronics dealer including KICKR smart trainers and ELEMNT GPS computers.
• Team Hurricanes / Dolphins Challenge CancerminorStrategic or Co-development PartnerCharitable cycling team partnership supporting Dolphins Challenge Cancer initiative, offering free team registration and bike raffles.
• Best Buddies InternationalminorStrategic or Co-development PartnerPartnership supporting Best Buddies Challenge events with proceeds from Team Dream CAAD14 bike sales going to Best Buddies International LLC.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: Large US outdoor/sporting goods cooperative with a substantial cycling assortment across road, gravel, e-bike, and accessories. Competes with Mack Cycle for cycling dollars but at much broader scale and assortment, without specialist premium-brand depth.
• Trek Bicycle Corporation: Major cycling brand that also operates its own retail store concept. Competes with Mack Cycle on premium road and mountain categories and is also a supplier competitor to several brands Mack Cycle carries. Comparable in premium positioning and brand-led retail.
• Dick's Sporting Goods: National sporting goods retailer that absorbed Performance Bicycle and sells entry-to-mid tier cycling product. Competes for casual and entry-level bike customers and accessory sales, but lacks the premium-brand authority and specialist service of Mack Cycle.

Others

• Rapha: Premium cycling apparel and lifestyle brand with its own clubhouse retail format. Adjacent to Mack Cycle rather than directly competitive — they compete for premium cycling apparel dollars and community positioning rather than for bike and accessory sales.
• Zwift: Indoor virtual cycling platform whose subscription fitness model is a partial substitute for outdoor cycling participation. Not a retailer, but a structural force that can divert would-be bike buyers toward indoor training instead of Mack Cycle's products.

Direct peers

• Jenson USA: Direct-to-consumer cycling retailer with a broad multi-brand catalog including premium and mid-tier road, mountain, and e-bikes. Comparable business model as a multi-brand specialty retailer competing for enthusiast buyers.
• Competitive Cyclist: Online premium cycling retailer carrying many of the same brands (Specialized, Cannondale, Pinarello) and targeting the same enthusiast/triathlon/gravel buyer. Closely comparable in product mix and customer demographic to Mack Cycle's premium positioning.
• Worldwide Cyclery: Specialty online cycling retailer with strong premium-brand depth (including Santa Cruz, Yeti, Pivot) and a heavy content/community orientation. Comparable to Mack Cycle in target customer and premium-brand concentration.

Emerging players

• Canyon Bicycles: German direct-to-consumer bike brand that bypasses traditional dealers, offering premium road, gravel, and mountain bikes at significantly lower prices. Represents the structural D2C threat that compresses authorized-dealer economics and competitive traffic.

Regional players

• Bike World: Multi-store premium cycling chain based in Texas, carrying overlapping premium brands and operating the same physical-plus-online specialty retail model as Mack Cycle. Comparable in store format and product mix, but serves a different US region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mackcyclemiami
• Facebookfacebook.com/mackcycle
• Instagraminstagram.com/mackcycleandfitness
• TikToktiktok.com/@mackcycle?lang=en
• Xx.com/mackcyclemiami
• LinkedInlinkedin.com/company/mack-cycle-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack Cycle and Fitness