What FinishTEK does

FinishTEK is an industrial B2B decorating services provider specializing in hydrographic (water transfer printing) and production painting for OEM plastic and metal parts. The company is a subsidiary brand of The Rowmark Group (TRG), a diversified industrial decorating conglomerate headquartered in Findlay, Ohio, with FinishTEK's operating facility in Dalton, Georgia. The company has been a pioneer in plastics and metal decorating for over 26 years, serving OEMs and their Tier 1 suppliers across power sports, heavy-duty trucks, automotive, appliances, agriculture, outdoors, and consumer products sectors. Named customers include Suzuki (ATV fenders, hoods, trim), Kenworth (heavy-duty truck cab interiors), Volvo (automotive color-match patterns), Bostrom Seating (Duck Commander limited edition seats), and Sprague Devices (camouflage-patterned wiper motors).

FinishTEK's core technology is centered on automated hydrographic decorating using PVA (polyvinyl alcohol) water-soluble film printing combined with robotic dipping lines that transfer patterns onto 3D parts, providing 360-degree coverage over corners and crevasses. The hydrographics offering is complemented by waterborne and 2K urethane production painting on robotic and manual paint lines, UV curable hard coating for scratch and chemical resistance, and additional value-add services including pad printing, silk screen, laser marking and etching, and EMI/RFI shielding. Process control is supported by state-of-the-art quality testing equipment (X-Rite Spectrophotometer, Fisher Dualscope, Gardco Gloss Meter, Microview Microscope) and Lean Six Sigma methods, with the company citing 24-month FL sunlight weathering durability on its UV-resistant finishes.

The business model is a B2B professional services model selling decorating services directly to OEMs and Tier 1 suppliers on a quote-based pricing structure. Revenue is generated from hydrographic decorating services and custom pattern development (minimum 250 sq meter film runs), with a 200+ pattern/finish library spanning woodgrain, camouflage (Kryptek, Mossy Oak, Realtree, True Timber), carbon fiber, stone, metal, and designer categories. Go-to-market is exclusively enterprise field sales through direct OEM relationships, supplemented by content marketing via the company website, blog, YouTube, Facebook, and LinkedIn channels, and industry trade show presence (notably NSSF). The company operates in the USA and Canada.

Name

FinishTEK

Legal name

FinishTEK

Website

https://finishtek.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

FinishTEK is a US-based industrial B2B decorating services provider, subsidiary of The Rowmark Group, applying robotic hydrographics, production painting, UV hard coating, and value-add processes (laser marking, EMI/RFI shielding) to OEM plastic and metal parts for customers in power sports, heavy-duty trucks, automotive, appliances, and agriculture.

Ownership category

akta.pro rank

Product category

Industrial Parts Decorating Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Dyeing, Coloring & Texturing (Dye, Pigment, Hydrographics, Texture) (IMAAAGAJ)

akta.pro secondary industries

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Surface Finishing & Smoothing (Vapor Smoothing, Tumbling, Polishing, Sanding) (IMAAAGAE)

Keywords

• Hydrographic printing services
• Industrial parts decorating
• OEM parts painting
• Water transfer printing
• Production painting services

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hydrographic Decorating Services: Industrial decorating services for OEM parts including hydrographics, waterborne and 2K urethane painting, UV hard coating, pad printing, silk screen, and laser marking
2. Custom Pattern Development: Custom design and development of hydrographic patterns including artwork creation, gravure printing cylinder production, and custom film production (minimum 250 sq meters)

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FinishTEK provides industrial hydrographic (water transfer printing) and production painting services for OEM plastic and metal parts. Using robotic automated dipping lines and robotic/manual paint lines, the company transfers over 200 standard patterns (carbon fiber, camouflage, woodgrain, stone, metal, designer) plus custom-developed patterns onto parts ranging from cell phone size to large ATV fenders. Additional processes include UV hard coating, pad printing, silk screen printing, laser marking and etching, EMI/RFI shielding, and assembly services for both low and high volume production.

Product overview

FinishTEK is an industrial OEM parts decorating company offering a unified manufacturing service combining hydrographics (water transfer printing) and production painting. The core offering consists of hydrographic decoration using robotic automated dipping lines that transfer hundreds of pattern/finish options onto plastic and metal parts, supplemented by waterborne and 2K urethane painting services on robotic and manual paint lines. Additional value-add processes include UV curable hard coating, pad printing, silk screen printing, laser marking and etching, and EMI/RFI shielding. The company serves manufacturers in powersports, automotive, appliances, agriculture, and outdoor industries with both low and high-volume production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrographics (Water Transfer Printing) Industrial hydrographic decorating service that transfers printed patterns onto plastic and metal OEM parts by submerging them through a soluble PVA film floating on water, providing 360-degree coverage over complex 3D surfaces. Serves OEMs and Tier 1 suppliers in power sports, automotive, heavy-duty trucks, appliances, agriculture, and consumer products.
• Waterborne & 2K Urethane Production Painting Robotic and manual paint line services using liquid paint systems with base coat and 2K clear coat systems, supporting parts ranging from cell phone size to large ATV fenders with consistent high-quality results. For OEMs requiring weatherable and chemical resistant finishes.
• UV Curable Hard Coating UV curable paint system providing superior scratch and chemical resistant coating for plastic substrates, ideal for cell phone cases, cameras, and lenses. For consumer electronics and consumer goods OEMs requiring durable high-gloss finishes.
• Pad Printing Secondary decorating process for adding text, graphics, or logos to OEM parts as part of the value-add manufacturing services.
• Laser Marking & Etching Laser-based marking and etching services for permanent part identification and decorative finishing on OEM parts.
• EMI/RFI Shielding Electromagnetic interference and radio frequency interference shielding services for electronic OEM components.
• Assembly & Value-Add Services Additional assembly operations and value-added manufacturing services to complete OEM parts.
• Silk Screen Printing Screen printing service for applying decorations and graphics to OEM parts.
• Custom Pattern Development Custom design and development of hydrographic patterns including artwork creation, gravure printing cylinder production, and custom film production (minimum 250 sq meters). Offers hundreds of standard patterns including carbon fiber, camouflage (Kryptek, Mossy Oak, Realtree, True Timber), woodgrain, stone, metal, and designer finishes.

Quantifiable outcome

• 24 month FL sunlight weathering without fade
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered parent_company and minor.

• The Rowmark Group (TRG)parent_companyOthersThe Rowmark Group is the parent company of FinishTEK. FinishTEK operates as a brand under TRG alongside sister companies Rowmark, IPI, Rowmark Custom Laminations, Gyford Standoff Systems, and Accent Signage Systems. TRG manages privacy policies and corporate operations from their Findlay, OH headquarters.
• NSSF (National Shooting Sports Foundation)minorGTM or Marketing PartnerFinishTEK displays the NSSF logo on their website, indicating membership or partnership with the National Shooting Sports Foundation, likely for industry exposure and marketing purposes in the power sports sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• PrinterPrezz: Emerging 3D printing and post-processing services company combining metal additive manufacturing with surface finishing and biocompatible coatings. Adjacent emerging player in finishing for additive-manufactured parts — represents a directional competitive shift as digital decoration matures.

Direct peers

• Liquid Concepts: Hydrographic and custom finishing services company serving OEM and aftermarket customers with water transfer printing and coating capabilities. Directly comparable service offering and customer base to FinishTEK.
• TWN Industries: Leading hydrographic film manufacturer and custom hydrographic decorating service provider serving OEM and consumer markets. Closest direct comparable to FinishTEK given overlapping hydrographics/water transfer printing technology and B2B decoration focus.
• Imagineering Finishing Technologies: Industrial finishing and decorative coatings service provider with hydrographic, paint, and masking capabilities for OEM manufacturers. Comparable multi-process industrial decorating model serving similar end markets.
• Performance Coatings Inc. Industrial coating and finishing services provider serving OEM manufacturers with paint, powder coating, and decorative finishing. Comparable contract industrial coater model serving transportation and equipment end markets.
• H&G Hydrographics: Hydrographic immersion printing services provider offering custom film and decoration services to OEM and consumer customers. Direct peer in water transfer printing technology and decorative finishing services.

Broad incumbents

• Sherwin-Williams: Major coatings manufacturer serving industrial, automotive refinish, and OEM markets globally. Broad incumbent that could compete on liquid paint supply for OEM customers and on finishing services through its industrial division.
• Axalta Coating Systems: Global coatings manufacturer focused on automotive, industrial, and refinish coatings. Broad incumbent serving overlapping OEM customers (notably heavy-duty trucks and automotive) with liquid paint systems — competitive supply alternative for OEM paint programs.
• PPG Industries: Large diversified global coatings manufacturer with industrial, automotive, and specialty coatings segments. Broad incumbent with overlap in OEM liquid paint and clear coat chemistries that FinishTEK applies, and deeper multinational reach.

Others

• Marabu North America: Specialty inks and coatings supplier for industrial and graphics applications including screen, pad, and digital printing inks. Enabling supplier to industrial decorators like FinishTEK that consume specialty inks and clear coats for OEM finishing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLivpF4CcTt3rJ2UYgQCL6irAnvHPTXIMC
• Facebookfacebook.com/CVGFinishTEK
• LinkedInlinkedin.com/company/cvg-finishtek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinishTEK