Performance Coatings
Based, Performance Coatings is a Wisconsin-based B2B provider of custom powder, liquid, advanced, and specialty coating applications for automotive, RV, industrial, and specialty OEM manufacturers using robotic and precision application systems.
- Company typePrivate
- Founded2014
- HeadquartersOconomowoc, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Performance Coatings does
Company information indexed as identifies Performance Coatings as a privately held Wisconsin LLC based in Oconomowoc that provides contract powder and liquid coating services to OEMs in automotive, RV, industrial, motorcycle and powersports, heavy machinery, molding and fabrication, and specialty manufacturing. Its operating model is B2B project-based: customers provide specifications, applicable CAD files, annual-volume requirements, budget, and timing through a quote process, while the company earns revenue from custom coating application services rather than disclosed sales of coating equipment or chemistry.
The technical portfolio includes powder coating, which electrostatically applies charged dry powder to metal; liquid coating for precision finishes on varied substrates and geometries; and Advanced Coating Applications for demanding parts such as automotive lenses. The Oconomowoc facility uses lean manufacturing practices, clean-room standards, an ISO 9001-certified quality system, and Viper robotic application equipment to support high-volume OEM production and repeatable tolerances. No patents, proprietary AI models, or customer-validated performance benchmarks are disclosed.
Performance Coatings generates revenue through individually quoted coating programs, with pricing based on project specifications, volume, requirements, and budget. The supplied profile describes transaction-fee economics and a multi-year contract cadence, although public rates and contract values are unavailable. Customer acquisition is conducted almost entirely through direct OEM sales using the company website, phone, email, Request a Quote form, and CAD-file upload portal; no reseller or marketplace channel is disclosed.
Performance Coatings firmographics
Firmographics- Name
- Performance Coatings
- Legal name
- Performance Coatings LLC
- Website
- https://perfcoatllc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Based, Performance Coatings is a Wisconsin-based B2B provider of custom powder, liquid, advanced, and specialty coating applications for automotive, RV, industrial, and specialty OEM manufacturers using robotic and precision application systems.
- Ownership category
- akta.pro rank
Performance Coatings industry classification
Industry- Product category
- Industrial Contract Coating Services
- NAICS
- Coating, Engraving, Heat Treating, and Allied Activities (3328)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
- akta.pro secondary industries
- Powder Coating Services (IMAIAKAD), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Performance Coatings is headquartered
LocationHeadquarters
- HQ city
- Oconomowoc
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Coatings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Coating Services: Performance Coatings generates revenue through custom powder and liquid coating services for OEM manufacturers. The company provides end-to-end coating solutions from project initiation through production, with quotes generated based on item specifications, annual volume requirements, and budget parameters. Revenue is derived from manufacturing/production fees for coating application services rather than product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Performance Coatings product offering
Product offeringCore offering
Performance Coatings is an industrial contract coating services provider that applies durable and cosmetic powder and liquid coatings to OEM components for automotive, RV, motorcycle/powersports, heavy machinery, and molding/fabrication manufacturers. The company applies coatings via robotic application systems at its ISO 9001 certified facility in Oconomowoc, Wisconsin, with each job scoped and priced through a custom Request a Quote process tied to project specifications, annual volume, and production timeline.
Product overview
Performance Coatings offers a unified portfolio of powder and liquid coating solutions engineered for automotive, RV, industrial, motorcycle/powersports, heavy machinery, and specialty OEM production. The core offerings include Powder Coating, Liquid Coating, and Advanced Coating Applications, with Specialty Programs serving as add-on offerings that integrate molding through finishing. The company combines polymer engineering expertise, lean manufacturing processes, and cutting-edge robotic application technology (including Viper robotic systems) to deliver precision finishes with tight tolerances and rapid turnaround. The integrated approach reduces cost and supply chain risk for OEM partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Powder Coating A dry finishing process in which electrostatically charged powder is applied to metal surfaces, delivering durable, high-quality finishes for automotive, RV, industrial, and specialty OEM production customers.
- Liquid Coating A wet coating application service that produces precision finishes with advanced surface solutions for demanding OEM environments requiring tight tolerances and rapid turnaround.
- Advanced Coating Applications Specialized coating systems engineered for automotive lens production and other precision OEM applications that require cutting-edge technology, innovative processes, and production-ready performance.
- Specialty Programs Custom coating programs designed for unique OEM requirements, integrating coating solutions with molding and finishing operations to reduce cost and supply chain risk.
Companies that use Performance Coatings
Customer profileSegments4 records
Ideal customer profiles1 record
Performance Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performance Coatings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- MomentivecoreMaterial supplier partnership for advanced coating materials. Momentive is shown as a partner logo on the Performance Coatings website, indicating a supply relationship for coating chemicals and materials.
- BASF/ChemetallcoreMaterial supplier partnership for surface treatment and coating chemicals. BASF/Chemetall brand is featured as a partner, indicating a supplier relationship for industrial coating materials and surface treatment solutions.
- TIGERcorePowder coating material supplier partnership. TIGER (TIGER Coatings) is a leading manufacturer of powder coatings whose logo appears as a partner, indicating a supplier relationship for powder coating materials.
- HentzencoreCoating materials supplier partnership. Hentzen is a manufacturer of industrial coatings whose logo appears as a partner, indicating a supplier relationship for coating materials.
- Sherwin-WilliamscoreMajor coating materials supplier partnership. Sherwin-Williams is one of the largest coatings manufacturers globally, and their partnership with Performance Coatings indicates a supply relationship for industrial coating products.
- MICI CoatingscoreCoating materials supplier partnership. MICI Coatings is featured as a partner on the website, indicating a supplier relationship for industrial coating materials.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Performance Coatings competitors and assessment
Company assessmentBroad incumbents
- BASF: Global chemical major with industrial coatings and surface treatment via Chemetall. Comparable as a material supplier and benchmark for industrial coating chemistry that Performance Coatings relies on.
- Sherwin-Williams: Largest coatings manufacturer in North America with industrial and OEM coating product lines. A current material supplier to Performance Coatings, but also a broad incumbent shaping the competitive landscape for industrial powder and liquid coatings.
- Axalta Coating Systems: Global coatings manufacturer and applicator serving automotive OEMs, refinish, and industrial markets. Comparable as a major coatings player in the same automotive OEM customer base, though operates at significantly larger scale than Performance Coatings.
- PPG Industries: Diversified global coatings manufacturer with deep automotive OEM and industrial coatings exposure. Comparable as a tier-1 supplier of industrial coating materials and OEM-spec finishes to the same end markets Performance Coatings serves.
Emerging players
- TIGER Coatings: Specialty powder coatings manufacturer with strong industrial OEM presence. Comparable as a current material supplier partner and as a benchmark for specialty powder formulations in the same automotive and industrial segments.
- IFS Coatings: Specialty powder coatings manufacturer focused on industrial and architectural applications. Comparable as a specialty competitor in the powder coating value chain serving similar OEM end markets.
- TCI Powder Coatings: North American powder coatings manufacturer serving industrial and OEM customers. Comparable as a regional powder coatings material supplier operating in the same end markets and customer types.
- Cortec Corporation: Specialty coatings manufacturer focused on corrosion protection and industrial finishes. Comparable as a specialty chemistry provider serving heavy machinery and industrial OEM customers.
Direct peers
- Precision Powder Coating: Regional contract powder coating applicator serving automotive, industrial, and manufacturing OEMs. Directly comparable as a same-sized contract coater competing for similar powder coating services work.
- Wright Coating Technologies: Contract industrial powder and liquid coating applicator serving OEM manufacturers in North America. Directly comparable as a peer contract coater competing for similar OEM production finishing programs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Performance Coatings social profiles
Digital presencePerformance Coatings compliance and trust
Trust signalCompliance1 record
Performance Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Coatings leadership team
Management profileNumber of profiles
Performance Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Coatings
What does Performance Coatings do?
Performance Coatings is an industrial contract coating services provider that applies durable and cosmetic powder and liquid coatings to OEM components for automotive, RV, motorcycle/powersports, heavy machinery, and molding/fabrication manufacturers. The company applies coatings via robotic application systems at its ISO 9001 certified facility in Oconomowoc, Wisconsin, with each job scoped and priced through a custom Request a Quote process tied to project specifications, annual volume, and production timeline.
Is Performance Coatings a public or private company?
Performance Coatings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Coatings founded?
Performance Coatings was founded in 2014. It employs 11 to 50 people.
Where is Performance Coatings based?
Performance Coatings is headquartered in Oconomowoc, United States, in the North America region.
How does Performance Coatings make money?
One revenue line is on record: custom Coating Services.
Who are Performance Coatings's main competitors?
Broad incumbents on record are BASF, Sherwin-Williams, Axalta Coating Systems and PPG Industries. Emerging players are TIGER Coatings, IFS Coatings, TCI Powder Coatings and Cortec Corporation. Direct peers are Precision Powder Coating and Wright Coating Technologies.
Does Performance Coatings have an API?
No public API is recorded for Performance Coatings.
What industry is Performance Coatings in?
Performance Coatings's product category is Industrial Contract Coating Services. Its primary akta.pro industry code is IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep), with a secondary code of IMAIAKAD, Powder Coating Services. Its NAICS code is 3328 and its SIC code is 3470.