Smart Advisory Solutions
Smart Advisory Solutions is a Bali-based professional advisory firm providing legal, tax, accounting outsourcing, payroll/HR, and outsourced CFO services to foreign entrepreneurs, SMEs, and companies establishing or operating businesses in Indonesia.
- Company typePrivate
- Founded2018
- HeadquartersCanggu, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Smart Advisory Solutions does
Smart Advisory Solutions is a private professional advisory and outsourcing firm founded in 2018 and headquartered in Canggu, Bali, Indonesia, with a secondary office in Jimbaran. The firm delivers end-to-end legal, tax, accounting, payroll/HR, and financial advisory services to foreign entrepreneurs and companies establishing or operating businesses in Indonesia, with particular emphasis on PT PMA (foreign investment company) formation and ongoing outsourced finance for villa, hospitality, tourism, real estate, and SME clients. Its service portfolio comprises six core lines — Legal Advisory Services (Indonesian and international law, real estate law, commercial disputes), Accounting Outsourcing Services (AOS, a fully staffed off-site operation running client-owned online accounting systems), Tax Advisory Services, Payroll & HR Services, Financial & More Services (forecasting, budgeting, internal control, strategic development, HR, marketing, IT), and Transaction Support Services — plus a Trusted CFO add-on. Co-Founder and President Director Gregoire Morlaës Dusautoir leads the firm.
The underlying technology is explicitly service-delivery based, not a proprietary platform: no patents, no API, no proprietary AI/ML capability, and no app are disclosed. Technology is the firm's integration of Indonesian regulatory expertise, bilingual team coverage, and managed client-side accounting systems, delivered through in-person consultation at the two Bali offices and via WhatsApp and online booking. Revenue is generated through professional consulting fees priced on a case-by-case basis (complexity, legal structure, subsidiaries, scope), recurring accounting/payroll outsourcing retainers, and Trusted CFO engagements. Go-to-market is direct enterprise field sales targeting foreign investors and SMEs, supported by organic digital channels (LinkedIn, Facebook, Instagram), content marketing via the firm blog, a Mailchimp newsletter, and Trustindex-verified Google reviews/testimonials. The firm claims 180+ worldwide clients and states 650+ employees on its homepage (firmographic data indicates 51-100), with named logos concentrated in Bali-based hospitality, villa management, tourism, and SMB advisory segments; an MNC segment is listed but no anchor enterprise logos are disclosed.
Smart Advisory Solutions firmographics
Firmographics- Name
- Smart Advisory Solutions
- Legal name
- Smart Advisory Solutions
- Website
- https://smadso.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smart Advisory Solutions is a Bali-based professional advisory firm providing legal, tax, accounting outsourcing, payroll/HR, and outsourced CFO services to foreign entrepreneurs, SMEs, and companies establishing or operating businesses in Indonesia.
- Ownership category
- akta.pro rank
Smart Advisory Solutions industry classification
Industry- Product category
- Professional Business Advisory Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industries
- Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
Keywords
Where Smart Advisory Solutions is headquartered
LocationHeadquarters
- HQ city
- Canggu
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Smart Advisory Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Advisory Services: Revenue generated through professional consulting fees for legal advisory, accounting outsourcing, tax consultation, payroll and HR services, and financial advisory. Services are priced on a case-by-case basis depending on complexity, business activities, legal structure, and number of subsidiaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized consulting services with pricing based on complexity and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Smart Advisory Solutions product offering
Product offeringCore offering
Smart Advisory Solutions is a professional advisory firm delivering legal, tax, accounting, payroll/HR, transaction support, and broader financial advisory services primarily to foreign entrepreneurs and companies establishing or operating businesses in Indonesia. Services include PT PMA (foreign investment company) setup, ongoing outsourced accounting delivered via client-owned online systems, tax planning and compliance, payroll processing, HR administration, and outsourced CFO support, all priced on a case-by-case basis.
Product overview
Smart Advisory Solutions is a professional advisory and consultancy firm providing end-to-end legal, tax, accounting, and HR advisory services for foreign entrepreneurs and companies operating in Indonesia. The company's service portfolio consists of six core service offerings: Legal Advisory Services (covering Indonesian and international law, PT PMA establishment), Accounting Services/Accounting Outsourcing Service (AOS), Tax Advisory Services, Payroll and HR Services, Financial and More Services (including forecasting, budgeting, internal control, strategic development, and IT services), and Transaction Support Services. An additional Trusted CFO Services offering provides outsourced CFO capabilities. Services are delivered via a combination of on-site consultations and off-site delivery through online systems, targeting foreign and local entrepreneurs, SMEs, and MNCs in Indonesia and the Asia-Pacific region.
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Advisory Services Legal advisory covering Indonesian law (general corporate, commercial, foreign investment, and real estate) and international law, including assistance with PT PMA establishment and commercial disputes. Targeted at foreign entrepreneurs and companies establishing or operating businesses in Indonesia.
- Accounting Services (Accounting Outsourcing Service - AOS) Fully staffed off-site accounting outsourcing service that runs a client's financial and accounting department through an online accounting system owned by the client but maintained and operated by Smart Advisory Solutions. Designed to let clients focus on core competencies while outsourcing finance back-office work.
- Tax Advisory Services Tax consultation services providing a dedicated tax manager or partner who effectively serves as an in-house Tax Director for the client. Pricing is case-by-case, considering the complexity of business activities, legal structure, and number of subsidiaries.
- Payroll and HR Services Payroll processing and human resources advisory services for clients operating in Indonesia, addressing recurring payroll, HR administration, and people-related compliance.
- Financial and More Services Financial advisory services including forecasting, budgeting, financial advice, internal control, and strategic development, plus adjacent advisory in HR, marketing & communication, and information technology.
- Transaction Support Services Transaction support services for business transactions and deals, provided as part of the firm's advisory portfolio alongside its legal, accounting, and tax practices.
- Trusted CFO Services Outsourced CFO services providing financial leadership and strategic guidance to clients, offered as part of the firm's accounting firm engagement for clients that need senior financial leadership without a full-time CFO.
Companies that use Smart Advisory Solutions
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Smart Advisory Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Advisory Solutions partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Smart Advisory Solutions competitors and assessment
Company assessmentBroad incumbents
- EY Indonesia: Big-4 incumbent offering tax, transaction advisory, and consulting services in Indonesia; overlaps with Smart Advisory on tax compliance, transaction support, and advisory for foreign-invested entities.
- KPMG Indonesia: Big-4 incumbent providing tax, advisory, and consulting services in Indonesia; competing broadly in the same professional services categories that anchor Smart Advisory's offering.
- PwC Indonesia: Big-4 incumbent providing tax, legal, transaction advisory, and consulting services across Indonesia; competes for the same mid-market and MNC clients that Smart Advisory targets in its MNC segment.
- Deloitte Indonesia: Big-4 incumbent offering full tax, legal, consulting, and advisory services in Indonesia; overlaps directly with Smart Advisory's MNC and complex multi-entity segments and represents a competitive ceiling on enterprise-tier pricing.
Regional players
- Deel: Global EOR/PEO platform with Indonesia entity setup, payroll, and HR services for foreign companies; comparable in market entry and HR/payroll outsourcing, but operates through a tech platform rather than local advisory.
- Globalization Partners: Global EOR with established Indonesia coverage offering entity setup, payroll, and HR compliance for foreign companies; comparable in market entry and HR outsourcing but with a global rather than Bali-centric positioning.
- Biro Jasa Adyatama: Indonesian business licensing and company formation services provider covering PT PMA setup and ongoing compliance; comparable in entity setup and licensing but with broader Indonesia-wide focus rather than Bali-specific.
Direct peers
- OD Consulting Indonesia: Bali-based business consulting, tax, accounting, and HR advisory firm serving SMEs and foreign entrepreneurs in the same geographic and customer niche as Smart Advisory.
- Cekindo Business International: Indonesia-focused market entry and company formation specialist offering PT PMA setup, tax, accounting, payroll, and HR advisory for foreign investors — nearly identical service model and target customer to Smart Advisory Solutions in the same geography.
- InCorp Indonesia (Asurea): Leading Indonesian company registration, licensing, tax, and accounting firm specifically built around PT PMA establishment and ongoing compliance for foreign-owned companies — directly comparable service offering and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Smart Advisory Solutions social profiles
Digital presenceSmart Advisory Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Advisory Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Smart Advisory Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Advisory Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Advisory Solutions
What does Smart Advisory Solutions do?
Smart Advisory Solutions is a professional advisory firm delivering legal, tax, accounting, payroll/HR, transaction support, and broader financial advisory services primarily to foreign entrepreneurs and companies establishing or operating businesses in Indonesia. Services include PT PMA (foreign investment company) setup, ongoing outsourced accounting delivered via client-owned online systems, tax planning and compliance, payroll processing, HR administration, and outsourced CFO support, all priced on a case-by-case basis.
Is Smart Advisory Solutions a public or private company?
Smart Advisory Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Advisory Solutions founded?
Smart Advisory Solutions was founded in 2018. It employs 51 to 100 people.
Where is Smart Advisory Solutions based?
Smart Advisory Solutions is headquartered in Canggu, Indonesia, in the Asia region.
How does Smart Advisory Solutions make money?
One revenue line is on record: professional Advisory Services.
Who are Smart Advisory Solutions's main competitors?
Broad incumbents on record are EY Indonesia, KPMG Indonesia, PwC Indonesia and Deloitte Indonesia. Regional players are Deel, Globalization Partners and Biro Jasa Adyatama. Direct peers are OD Consulting Indonesia, Cekindo Business International and InCorp Indonesia (Asurea).
Does Smart Advisory Solutions have an API?
No public API is recorded for Smart Advisory Solutions.
What industry is Smart Advisory Solutions in?
Smart Advisory Solutions's product category is Professional Business Advisory Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPACAHAM, Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation). Its NAICS code is 54169 and its SIC code is 8742.