Anima Trading

What Anima Trading does

Anima Trading (also doing business as Anima Trading & Consultancy) is a privately held Dutch horticultural supplier founded in 1994 and headquartered at Vlotlaan 661 in Monster, Netherlands. The company supplies complete projects, installations, and physical products for commercial horticultural operations worldwide, with a product portfolio that spans glass and tunnel greenhouses, control systems, irrigation equipment, internal transport trolleys (including Benomic Star double scissor and Danish trolleys), air circulation fans, water and fertilizer storage tanks, and both mobile and fixed spraying solutions with customizable tank options. It also distributes artificial turf as a non-core line. Its core technology is essentially conventional horticultural infrastructure and equipment, augmented by an in-house logistics operation that handles loading, unloading, and storage to support international container shipments.

The business operates on a direct-to-customer model, engaging commercial growers and greenhouse operators through a consultative sales process that scopes site-specific requirements and delivers tailored combinations of equipment and installation services. Pricing is quote-based and not publicly disclosed, and revenue derives from four streams: hardware sales, project and installation services, consultancy, and managed logistics/distribution. The company serves a single primary segment — commercial horticultural operations — and reaches customers globally via direct outreach, a company website, and a Facebook page, with no disclosed enterprise customer logos, partnerships, awards, certifications, patents, or external funding.

The firm is small (1-10 employees) and privately held with no subsidiaries, no parent company, no management team bios publicly listed, and no evidence of M&A, leadership changes, or capital raises in the input data. The website is built on WordPress with imagery dating to 2012, and digital presence is limited to a single Facebook page, suggesting minimal recent investment in marketing or brand infrastructure. The combination of a 30-year operating history, global project claims, and a one-stop product/service portfolio is the primary basis on which Anima Trading competes.

Name

Anima Trading

Legal name

Anima Trading

Website

https://anima-trading.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Anima Trading & Consultancy is a privately held Dutch horticultural supplier, founded in 1994 and based in Monster, Netherlands, that sells greenhouse installations, irrigation, climate, transport, and spraying equipment — plus project and logistics services — to commercial horticultural businesses worldwide.

Ownership category

akta.pro rank

Product category

Horticultural Equipment & Supplies

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Harvesting & Forage Equipment (IMAHACAD)

akta.pro secondary industries

Airflow Management Components (Plenums, Floors, Louvers, Dampers) (AFAOAHAD), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Horticultural equipment
• Greenhouse installations
• Irrigation systems
• Horticultural consultancy
• Agricultural supplies

Headquarters

HQ city

Monster

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of horticultural equipment and materials including control systems, irrigation equipment, trolleys, air circulation fans, water tanks, fertilizer tanks, spraying equipment, greenhouses, and artificial turf. Both complete project packages and individual items available.
2. Project and Installation Services: Providing complete horticultural installations with tailored solutions for specific site requirements
3. Consultancy Services: Expert consultancy services for the horticultural sector, helping customers find suitable solutions for their unique needs and circumstances
4. Logistics Services: Logistics handling including shipping and distribution of horticultural products globally

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Anima Trading supplies physical horticultural equipment and materials — including control systems, irrigation equipment, internal transport trolleys, air circulation fans, water and fertilizer storage tanks, and spraying equipment — to commercial horticultural businesses globally. Beyond product supply, the company delivers complete greenhouse project installations (glass and tunnel greenhouses) tailored to site-specific requirements, supported by installation, consultancy, and worldwide logistics services.

Product overview

Anima Trading & Consultancy operates as a horticultural solutions provider offering a unified portfolio of physical products and project services. The company provides complete greenhouse installations (glass and tunnel greenhouses) alongside essential equipment including air circulation fans, internal transport trolleys (Benomic Star, Danish trolleys), spraying solutions (mobile and fixed units), and water/fertilizer storage tanks. Additional offerings include control systems and irrigation equipment. The product line is complemented by installation, consultancy, and logistics services for the global horticultural sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Circulation Fans Air circulation fans for horticultural applications, used to maintain optimal airflow and climate control in greenhouses and growing environments.
• Internal Transport Trolleys Trolleys for internal transport and labor activities in horticultural operations, including Benomic Star double scissor trolleys and Danish trolleys for trays and plants.
• Comprehensive Spraying Solutions Spraying equipment for horticultural applications, including mobile and fixed units tailored to local site requirements, with compatible tank options available for the trolleys.
• Water Storage & Fertilizer Tanks Storage tanks for water and fertilizer solutions used in horticultural operations to support crop nutrition and irrigation systems.
• Control Systems

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Priva: Leading Dutch provider of climate, process, and water management computer systems for horticulture and building automation. Comparable because control systems are a category Anima supplies; Priva is the dominant incumbent in this specific segment.
• Hoogendoorn Growth Management: Dutch provider of process automation, climate computers, and growth management software for greenhouses. Comparable through the control systems and integrated solutions overlap with Anima's offering, with a stronger software/automation focus.
• Ridder Group: Dutch group offering greenhouse climate systems, drive technology, and water treatment for horticulture. Adjacent competitor in several categories Anima carries (fans, irrigation, climate), but operates as a manufacturer rather than distributor.

Direct peers

• Kubo Greenhouses: Specialist builder of complete glass and film greenhouse projects, including turnkey installation and project management. Directly comparable to Anima's greenhouse project offering, though Kubo operates its own manufacturing and construction capabilities.
• Dalsem: Dutch developer of complete greenhouse projects and high-tech indoor farming solutions. Overlaps with Anima on greenhouse construction and project delivery, but with significantly more scale, in-house technology, and a developer/integrator role.
• Royal Brinkman: Dutch-based horticultural supplier offering a broad portfolio of greenhouse products, equipment, and consultancy to growers worldwide. Closest comparable to Anima Trading given similar full-range distribution model, Dutch origin, and global delivery focus, though substantially larger.
• Horticoop Technical Supplies: Dutch horticultural cooperative distributing technical supplies, equipment, and substrates to professional growers. Comparable to Anima in serving commercial greenhouse operators with a broad equipment and consumables catalogue from a Netherlands base.
• Certhon: Dutch turnkey greenhouse constructor delivering high-tech glass greenhouses, indoor farming, and project installations globally. Comparable in delivering complete horticultural projects; substantially larger with in-house engineering and construction.

Regional players

• Arvesta: Belgian agribusiness group with horticulture, animal nutrition, and crop solutions across the Benelux region. Comparable as a multi-category agricultural/horticultural supplier, but operating primarily in Belgium and adjacent markets rather than from the Netherlands.

Others

• AGRO Merchants Group: Global provider of cold storage, distribution, and value-added services for produce and horticulture supply chains. Tangentially related to Anima's logistics handling capability, but focused on post-harvest cold chain rather than greenhouse equipment distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Anima-Trading/386350281389811
• LinkedInlinkedin.com/company/anima-trading-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anima Trading