Kubo Group

What Kubo Group does

KUBO Group is a Netherlands-based greenhouse technology company, founded in 1945 and headquartered in Monster, Westland. The company designs, engineers, and delivers turnkey greenhouse projects to professional growers and institutional investors across more than 45 countries, anchored by two proprietary greenhouse concepts: the traditional Venlo greenhouse (1,000+ hectares installed globally) and the patented Ultra-Clima® semi-closed greenhouse (700+ hectares installed globally, introduced 2007). Its technology stack integrates in-house hardware (HAWE Cultivation Systems, PDI Screen Installations) with software platforms including the SDF Horti Software data platform, AutoPylot AI-driven cultivation optimization, and the Smart Growing data-driven support model, validated through two proprietary BlueLab test centers in the Westland.

The business operates a project-based, direct enterprise sales model. Revenue is generated primarily through multi-year, bespoke capital contracts for greenhouse construction and delivery, typically structured around project-specific Total Cost of Ownership (TCO) and ROI analyses with reported payback periods of 5–10 years. Beyond initial construction, KUBO captures secondary revenue through bundled cultivation systems and screen installations, plus recurring managed services revenue via the Smart Growing program (climate monitoring, cultivation advisory, preventive maintenance) and professional services for feasibility studies and consulting. Customer segments split between two primary buyer personas: professional growers seeking yield and efficiency gains, and institutional investors seeking stable, ESG-aligned returns from controlled environment agriculture infrastructure. KUBO Group operates as a multi-brand holding with wholly-owned subsidiaries (SDF, HAWE, PDI), a minority shareholder (NPM Capital, since 2021), and is led by third-generation CEO Wouter Kuiper. The company employs 101–250 people across offices in the Netherlands, China, and Canada.

Name

Kubo Group

Legal name

KUBO Tuinbouwprojecten B.V.

Website

https://kubogroup.nl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

KUBO Group is a Netherlands-based greenhouse technology company founded in 1945 that designs, engineers, and delivers turnkey Venlo and Ultra-Clima® semi-closed greenhouse projects to professional growers and institutional investors across 45+ countries.

Ownership category

akta.pro rank

Product category

Greenhouse Construction & Controlled Environment Agriculture Technology

NAICS

Support Activities for Crop Production (11511), Other Food Crops Grown Under Cover (111419), Soil Preparation, Planting, and Cultivating (115112)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

Keywords

• Greenhouse construction
• Controlled environment agriculture
• Semi-closed greenhouse technology
• AI cultivation optimization
• Sustainable horticulture

Headquarters

HQ city

Netherlands

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Greenhouse Construction and Delivery: Design, engineering, and turnkey delivery of greenhouse infrastructure. KUBO provides fully integrated greenhouse solutions combining greenhouse structures (Venlo and Ultra-Clima®), cultivation systems, climate technology, software, and installation. Revenue is project-based, typically large capital contracts with multi-year delivery timelines.
2. Cultivation Systems and Technology Integration: Sale and integration of proprietary subsystems including HAWE Cultivation Systems (crop handling and space-efficient production systems), PDI Screen Systems (climate and energy screens), and SDF Horti Software (data and cultivation software). Often bundled into overall greenhouse project contracts.
3. Smart Growing Operational Support: Ongoing cultivation advisory, data-driven support, and operational assistance throughout the project lifecycle. Includes climate monitoring, cultivation strategy consultation, and preventive maintenance services, providing recurring revenue relationships beyond initial project delivery.
4. Professional Services and Consulting: Pre-project feasibility studies, ROI calculations, energy consumption analysis, and crop-specific consulting. Also includes training, commissioning, and ongoing customer support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

KUBO Group designs, engineers, and delivers fully integrated greenhouse projects combining its proprietary Ultra-Clima semi-closed greenhouse technology and Venlo greenhouse structures with AI-driven cultivation software (AutoPylot), climate and energy systems, and ongoing Smart Growing data-driven operational support. Each project is bespoke and covers the entire lifecycle from feasibility study and ROI analysis through construction, commissioning, and long-term cultivation advisory.

Product overview

KUBO Group is a greenhouse technology company offering an integrated portfolio centered around two main greenhouse concepts: the traditional Venlo greenhouse (1,000+ hectares installed worldwide) and the patented Ultra-Clima semi-closed greenhouse (700+ hectares installed worldwide). The portfolio includes proprietary technologies like AutoPylot (AI-driven growing automation) and Smart Growing (data-driven cultivation support). KUBO Group operates as a multi-brand company following acquisitions in 2022, encompassing SDF Horti Software (cultivation data software), HAWE Cultivation Systems, and PDI Screen Systems, all integrated to provide complete greenhouse solutions from construction to ongoing operational support.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra-Clima®: Semi-closed greenhouse technology with positive pressure, climate corridors, and energy-efficient design for optimal growing conditions.
• AutoPylot
• Smart Growing
• BlueLab
• TopFit

Products and services

• Venlo Greenhouse Traditional scalable greenhouse concept offering maximum productivity with minimal investment; over 1,000 hectares of KUBO Venlo greenhouses have been installed globally. Designed for commercial horticulture growers producing tomatoes, cucumbers, peppers, leafy greens, and other crops.
• Ultra-Clima Greenhouse Proprietary semi-closed greenhouse technology using positive air pressure, mechanical ventilation, climate air mixing, heat recovery, efficient cooling and dehumidification, and CO2 recirculation. Over 700 hectares deployed worldwide. Designed for professional growers needing energy-efficient, climate-resilient year-round production in any geography, including extreme climates.
• Smart Growing Support Service Integrated, data-driven support model combining climate data monitoring, cultivation advisors, data experts, and researchers to support sustainable and profitable cultivation throughout the project lifecycle. Designed for commercial greenhouse operators seeking ongoing operational assistance beyond initial construction.
• Service & Expertise (Installation and Maintenance) Long-term support offering installation, commissioning, training, and ongoing preventive maintenance services for KUBO-built greenhouse projects. Designed for commercial growers who need expert support throughout the project lifecycle.

Quantifiable outcome

• 18.5% reduction in energy consumption vs traditional greenhouse
• +9 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SDF Horti SoftwarecoreTechnology or Integration · 1 January 2022KUBO acquired SDF Horti Software in 2022, adding data and cultivation software to KUBO Group's portfolio. SDF provides data and cultivation software supporting the digital side of greenhouse operations, forming a core part of KUBO's integrated, data-driven cultivation support model.
• HAWE Cultivation SystemscoreTechnology or Integration · 1 January 2022KUBO acquired HAWE Cultivation Systems in 2022, adding cultivation systems expertise to the group. HAWE provides systems that support smarter crop handling, better use of space, and efficient production, integrated into KUBO's full-service greenhouse solutions.
• PDI Screen InstallationscoreTechnology or Integration · 1 January 2022PDI Screen Installations joined KUBO Group in 2022, strengthening the group with expertise in climate and energy screens. Together, PDI and KUBO create complete solutions for optimal greenhouse climate and energy efficiency.
• Hoogendoorn Growth ManagementcoreTechnology or IntegrationTogether with Hoogendoorn Growth Management, KUBO connects greenhouse construction, cultivation technology, and process automation to support the greenhouse of the future. This collaboration enables smarter growing through data and automation integration.
• RegreenerminorStrategic or Co-development PartnerTogether with Regreener, KUBO protects 80 hectares of rainforest in Ecuador and supports mangrove restoration in Brazil as part of its climate impact strategy. This partnership enables KUBO to offer verified carbon offset and nature restoration programs to its clients.
• Saudi Agrifood Tech Alliance (SAFTA)coreGTM or Marketing PartnerThrough SAFTA, KUBO shares greenhouse expertise to support local food production, efficient resource use, and controlled growing environments in Saudi Arabia. This partnership advances sustainable food production in the Middle East and supports regional food security objectives.
• AVAG (Greenhouse Technology Center)minorStrategic or Co-development PartnerThrough AVAG, KUBO shares knowledge and collaborates with Dutch greenhouse technology partners to advance sustainable horticulture worldwide. AVAG is a Dutch industry network connecting greenhouse technology companies for knowledge sharing and collective industry advancement.
• Underground ForestminorStrategic or Co-development PartnerTogether with Underground Forest, KUBO introduces timber pile foundations that combine greenhouse construction with long-term CO₂ storage. This partnership explores carbon credit opportunities by integrating carbon storage into the physical greenhouse infrastructure.
• AnthesisminorStrategic or Co-development PartnerAnthesis (formerly Living Coral) is a sustainability consultancy that has worked with KUBO on sustainability strategy and reporting, including the validation of KUBO's CO₂-negative cultivation strategy through their internationally recognized sustainability advisory services.

Scale indicators15 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Priva: Dutch incumbent in horticultural climate computers, process automation, and building management for greenhouses, with a much wider installed base globally. Comparable as the dominant automation/software supplier in the same greenhouse ecosystem that KUBO serves with AutoPylot, though Priva is software-led while KUBO sells full turnkey projects.
• Hoogendoorn Growth Management: Dutch process-automation and climate-computer incumbent, formally a strategic integration partner of KUBO. Closely comparable in target customer and product category (greenhouse automation software), and a meaningful adjacent competitor/partner for any new build considering KUBO's AutoPylot stack.
• Ridder Group: Dutch family-controlled supplier of greenhouse climate screens, drive systems, and water treatment solutions, including the HortiQ-certified Ridder screen systems. Comparable as a multi-decade Dutch horticulture technology incumbent with deep overlap into KUBO's climate, screen, and water-recirculation subsystems (PDI's adjacent competitive set).

Emerging players

• Netafim: Israel-based global leader in precision irrigation and controlled-environment agriculture solutions, owned by Orbia. Comparable as a global CEA technology supplier serving professional growers and large ag-investor projects across arid climates, including the Middle East, Africa, and Latin America — geographies where KUBO is also expanding.

Direct peers

• Ammerlaan Construction (SBG Group): Dutch greenhouse builder focused on Dutch-style glass greenhouse projects for professional vegetable and soft-fruit growers in Western Europe and select international markets. Comparable regional mid-sized EPC peer with similar Venlo-style offerings and customer overlap in the Benelux grower segment.
• Van der Hoeven Horticultural Projects: Netherlands-based designer and builder of high-tech Venlo and semi-closed greenhouses for international vegetable, floriculture, and pharma crops. Direct peer with similar project-based turnkey delivery model, comparable 10–50+ hectare project scale, and overlapping customer base of professional growers and investors.
• Certhon: Dutch high-tech greenhouse builder offering turnkey Venlo and semi-closed greenhouse projects for global growers. Direct competitor in the same Western European horticultural engineering space, competing for many of the same mega-project contracts in the Middle East, China, and North America.
• Richel Group: French family-owned greenhouse manufacturer and turnkey project supplier with global reach, specializing in plastic and glass greenhouse solutions for vegetables, berries, and flowers. Comparable as a multi-generational, family-controlled international greenhouse EPC with overlapping customer geographies.
• Dalsem Complete Greenhouse Projects: Dutch turnkey greenhouse builder serving horticultural producers worldwide with fully integrated Venlo and high-tech greenhouse solutions. Directly comparable in scope (structures + climate + screens + controls) and customer profile (large professional growers and investor-led projects).

Others

• Royal Brinkman: Largest Dutch supplier of greenhouse technical inputs, substrates, crop protection, and equipment for the international horticultural industry. Comparable as an adjacent ecosystem participant serving the same professional grower and investor customers, but operating as a wholesale/distributor rather than project EPC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kubo_global
• YouTubeyoutube.com/@KuboGroup
• LinkedInlinkedin.com/company/kubo-tuinbouwprojecten
• Instagraminstagram.com/kubogroup
• TikToktiktok.com/@werkenbijkubogroup
• Facebookfacebook.com/kubogroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kubo Group