SGB Group
SGB Group is an Australian commercial design-and-build construction company founded in 2013, serving enterprise clients across hospitality, retail, office, childcare, medical, and ground-up sectors. Operating across NSW, QLD, and ACT with 54 in-house employees.
- Company typePrivate
- Founded2013
- HeadquartersBotany, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SGB Group does
SGB Group is an Australian commercial design-and-build construction company founded in 2013 and headquartered in Botany, New South Wales, with a secondary office in Kelvin Grove, Queensland. The company provides end-to-end construction services across six vertical segments: hospitality (restaurants, bars, pubs, taverns), retail fit-outs, office fit-outs, childcare and education facilities, medical and health club spaces, and ground-up commercial and industrial construction. Its customer base includes enterprise operators such as Rockpool Dining Group, Australian Venue Co, Seagrass Hospitality Group, ABC Bullion, Next Practice, Aspen Medical, CBRE, Colliers International, Viva Fitness, World Gym, Guardian Childcare, and Soak Bathhouse, spanning at least seven end-markets.
Revenue is generated through project-based, one-time fees for design, construction, and project management services, with project values ranging from approximately $600,000 (a 350 m² VIVA Gym fit-out) to $21 million (the El Camino Cantina national roll-out) and typical commercial fit-out projects between $1 million and $10 million. The firm operates with 54 in-house employees who manage all phases from estimating and feasibility advice through joinery planning, value engineering, and project delivery — explicitly differentiating itself by eliminating subcontractor layers and middle-management overhead. In FY24, SGB Group reported $75 million AUD in turnover across more than 600 completed projects.
The company is privately held, founder-owned, and led by Executive Director and co-founder Guy Binder. It has no disclosed external institutional investors, no parent company, and no public listing. Marketing is conducted primarily through organic social channels (Instagram and LinkedIn) and a project portfolio on its Squarespace-hosted website. The firm operates exclusively within Australia, with project coverage across New South Wales, Queensland, and the Australian Capital Territory, and pursues a relationship-driven direct enterprise sales motion targeting business owners, property developers, and corporate clients.
SGB Group firmographics
Firmographics- Name
- SGB Group
- Legal name
- SGB Group
- Website
- https://sgbgroup.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SGB Group is an Australian commercial design-and-build construction company founded in 2013, serving enterprise clients across hospitality, retail, office, childcare, medical, and ground-up sectors. Operating across NSW, QLD, and ACT with 54 in-house employees.
- Ownership category
- akta.pro rank
SGB Group industry classification
Industry- Product category
- Commercial Construction Services
- NAICS
- Nonresidential Building Construction (2362)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- Commercial General Contracting (New Build) (IMAFAAAA)
- akta.pro secondary industry
- Self-Performing General Contractors (IMAFAAAI)
Keywords
Where SGB Group is headquartered
LocationHeadquarters
- HQ city
- Botany
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
SGB Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Construction and Fit-Out Services: Project-based revenue from commercial construction, fit-out, and renovation services. Revenue is earned through one-time project fees for design, construction, and project management services across hospitality, retail, office, childcare, medical, and wellness sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SGB Group product offering
Product offeringCore offering
SGB Group is an Australian commercial design-and-build construction company that delivers end-to-end design, construction, fit-out, refurbishment, and ground-up building services for commercial clients. The company manages the entire process in-house across hospitality, retail, office, childcare and education, medical and health club, and ground-up commercial and industrial projects. With over 600 projects completed and FY24 turnover of $75M AUD, SGB Group offers a single integrated construction solution rather than separate design and build contracts.
Product overview
SGB Group is a commercial construction company offering a unified suite of design-and-build services managed entirely in-house. The core offering spans multiple service lines including hospitality, retail, office, childcare, medical, and ground-up construction. With lean operations and 54 in-house employees, the company delivers approximately $75M annual turnover across 600+ completed projects. Their approach emphasises streamlined processes from concept to completion, eliminating unnecessary steps and excess overhead to achieve faster turnarounds and cost-effective solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Construction Services Design and build services for restaurants, bars, pubs, and taverns, balancing operational efficiency and guest experience with front-of-house appeal and back-of-house functionality. Targeted at hospitality venue operators and hospitality groups.
- Retail Fit-Outs High-quality retail fit-outs that enhance brand presence, improve customer experience, and maximise business performance through a seamless, end-to-end construction process that minimises disruption. Targeted at luxury retail brands, large retail tenants, and shopping centre operators.
- Office Fit-Outs Design and delivery of office spaces that enhance productivity, flexibility, and company culture, tailored to meet the evolving needs of businesses, including upgrades of existing workspaces or full office transformations. Targeted at commercial office tenants.
- Childcare & Education Fit-Outs Construction of early learning centres, school facilities, and training spaces that foster learning, creativity, and seamless day-to-day operations while ensuring full compliance with Australian childcare and education regulations. Targeted at childcare and education operators.
- Medical & Health Facilities Construction Design and build of medical and health club facilities that prioritise functionality, compliance, and user experience for private clinics, specialist medical centres, and premium health clubs. Targeted at healthcare providers and health club operators.
- Ground-Up Construction Complete ground-up construction from site selection to final handover, delivering high-performance commercial and industrial facilities built for longevity, efficiency, and operational success. Targeted at commercial and industrial businesses undertaking purpose-built construction.
- Refurbishments Refreshment or complete reimagining of existing spaces with minimal disruption to operations while maximising impact and providing cost-effective improvements with long-term value. Targeted at commercial tenants and operators seeking to upgrade existing premises.
Quantifiable outcome
- Over 600 projects completed with fine-tuned processes
- +2 more outcomes
Companies that use SGB Group
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
SGB Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SGB Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
SGB Group competitors and assessment
Company assessmentDirect peers
- Make Group: Make Group is an Australian design-and-construct contractor specialising in commercial, hospitality, retail and healthcare fit-outs. Direct peer on service offering, vertical mix and mid-market enterprise customers.
- Shape Australia: Shape is a leading Australian fit-out and refurbishment contractor serving corporate, hospitality, retail and healthcare clients. Directly comparable to SGB in target segments, project scale, and end-to-end project delivery approach.
- Ganellen: Ganellen is an Australian commercial construction and fit-out firm with strong NSW presence and similar multi-vertical exposure to hospitality, healthcare and office. Comparable to SGB in service mix and target customer profile.
- ABD Group: ABD is an Australian fit-out specialist focused on hospitality, retail and commercial projects, including national roll-out programs. Highly comparable to SGB on customer verticals, design-and-build model, and project scale.
- FDC Construction: FDC is one of Australia's largest privately-held fit-out and construction specialists, delivering commercial, hospitality, retail and refurbishment projects nationally. Closely comparable to SGB on service mix, customer verticals, and design-and-build delivery model.
- Grindley Construction: Grindley is an Australian commercial construction and fit-out specialist with strong hospitality, retail and office exposure. Comparable to SGB on customer mix, project scale and design-and-build delivery approach.
Regional players
- Condev Construction: Condev is a Queensland-headquartered commercial construction and fit-out firm serving the QLD and northern NSW markets. Geographic and vertical overlap with SGB's Kelvin Grove office, comparable on mid-market commercial project delivery.
Broad incumbents
- Built Group: Built (formerly Buildcorp) is a major national Australian construction and fit-out contractor with a much broader portfolio including large commercial new-builds. Comparable to SGB in commercial fit-out but operates at significantly larger scale and geographic reach.
- Hickory Group: Hickory is one of Australia's largest privately-held construction groups, with extensive commercial, residential and hospitality experience including proprietary modular systems. Larger and more diversified than SGB but overlapping in hospitality and commercial build delivery.
- Roberts Pizzarotti: Roberts Pizzarotti is a large Australian commercial builder delivering commercial, hospitality and residential projects nationally. Larger and broader than SGB but overlaps on hospitality and commercial fit-out work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SGB Group social profiles
Digital presenceSGB Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SGB Group leadership team
Management profileNumber of profiles
Profiles1 record
SGB Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SGB Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SGB Group
What does SGB Group do?
SGB Group is an Australian commercial design-and-build construction company that delivers end-to-end design, construction, fit-out, refurbishment, and ground-up building services for commercial clients. The company manages the entire process in-house across hospitality, retail, office, childcare and education, medical and health club, and ground-up commercial and industrial projects. With over 600 projects completed and FY24 turnover of $75M AUD, SGB Group offers a single integrated construction solution rather than separate design and build contracts.
Is SGB Group a public or private company?
SGB Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SGB Group founded?
SGB Group was founded in 2013. It employs 51 to 100 people.
Where is SGB Group based?
SGB Group is headquartered in Botany, Australia, in the Oceania region.
How does SGB Group make money?
One revenue line is on record: construction and Fit-Out Services.
Who are SGB Group's main competitors?
Direct peers on record are Make Group, Shape Australia, Ganellen, ABD Group, FDC Construction and Grindley Construction. Condev Construction is listed as a regional player. Broad incumbents are Built Group, Hickory Group and Roberts Pizzarotti.
Does SGB Group have an API?
No public API is recorded for SGB Group.
What industry is SGB Group in?
SGB Group's product category is Commercial Construction Services. Its primary akta.pro industry code is IMAFAAAA, Commercial General Contracting (New Build), with a secondary code of IMAFAAAI, Self-Performing General Contractors. Its NAICS code is 2362 and its SIC code is 1540.