SGB Group

What SGB Group does

SGB Group is an Australian commercial design-and-build construction company founded in 2013 and headquartered in Botany, New South Wales, with a secondary office in Kelvin Grove, Queensland. The company provides end-to-end construction services across six vertical segments: hospitality (restaurants, bars, pubs, taverns), retail fit-outs, office fit-outs, childcare and education facilities, medical and health club spaces, and ground-up commercial and industrial construction. Its customer base includes enterprise operators such as Rockpool Dining Group, Australian Venue Co, Seagrass Hospitality Group, ABC Bullion, Next Practice, Aspen Medical, CBRE, Colliers International, Viva Fitness, World Gym, Guardian Childcare, and Soak Bathhouse, spanning at least seven end-markets.

Revenue is generated through project-based, one-time fees for design, construction, and project management services, with project values ranging from approximately $600,000 (a 350 m² VIVA Gym fit-out) to $21 million (the El Camino Cantina national roll-out) and typical commercial fit-out projects between $1 million and $10 million. The firm operates with 54 in-house employees who manage all phases from estimating and feasibility advice through joinery planning, value engineering, and project delivery — explicitly differentiating itself by eliminating subcontractor layers and middle-management overhead. In FY24, SGB Group reported $75 million AUD in turnover across more than 600 completed projects.

The company is privately held, founder-owned, and led by Executive Director and co-founder Guy Binder. It has no disclosed external institutional investors, no parent company, and no public listing. Marketing is conducted primarily through organic social channels (Instagram and LinkedIn) and a project portfolio on its Squarespace-hosted website. The firm operates exclusively within Australia, with project coverage across New South Wales, Queensland, and the Australian Capital Territory, and pursues a relationship-driven direct enterprise sales motion targeting business owners, property developers, and corporate clients.

Name

SGB Group

Legal name

SGB Group

Website

https://sgbgroup.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SGB Group is an Australian commercial design-and-build construction company founded in 2013, serving enterprise clients across hospitality, retail, office, childcare, medical, and ground-up sectors. Operating across NSW, QLD, and ACT with 54 in-house employees.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industry

Self-Performing General Contractors (IMAFAAAI)

Keywords

• Commercial design and build
• Hospitality fit-out construction
• Retail fit-out services
• Office fit-out construction
• Ground-up commercial construction

Headquarters

HQ city

Botany

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Construction and Fit-Out Services: Project-based revenue from commercial construction, fit-out, and renovation services. Revenue is earned through one-time project fees for design, construction, and project management services across hospitality, retail, office, childcare, medical, and wellness sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SGB Group is an Australian commercial design-and-build construction company that delivers end-to-end design, construction, fit-out, refurbishment, and ground-up building services for commercial clients. The company manages the entire process in-house across hospitality, retail, office, childcare and education, medical and health club, and ground-up commercial and industrial projects. With over 600 projects completed and FY24 turnover of $75M AUD, SGB Group offers a single integrated construction solution rather than separate design and build contracts.

Product overview

SGB Group is a commercial construction company offering a unified suite of design-and-build services managed entirely in-house. The core offering spans multiple service lines including hospitality, retail, office, childcare, medical, and ground-up construction. With lean operations and 54 in-house employees, the company delivers approximately $75M annual turnover across 600+ completed projects. Their approach emphasises streamlined processes from concept to completion, eliminating unnecessary steps and excess overhead to achieve faster turnarounds and cost-effective solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Construction Services Design and build services for restaurants, bars, pubs, and taverns, balancing operational efficiency and guest experience with front-of-house appeal and back-of-house functionality. Targeted at hospitality venue operators and hospitality groups.
• Retail Fit-Outs High-quality retail fit-outs that enhance brand presence, improve customer experience, and maximise business performance through a seamless, end-to-end construction process that minimises disruption. Targeted at luxury retail brands, large retail tenants, and shopping centre operators.
• Office Fit-Outs Design and delivery of office spaces that enhance productivity, flexibility, and company culture, tailored to meet the evolving needs of businesses, including upgrades of existing workspaces or full office transformations. Targeted at commercial office tenants.
• Childcare & Education Fit-Outs Construction of early learning centres, school facilities, and training spaces that foster learning, creativity, and seamless day-to-day operations while ensuring full compliance with Australian childcare and education regulations. Targeted at childcare and education operators.
• Medical & Health Facilities Construction Design and build of medical and health club facilities that prioritise functionality, compliance, and user experience for private clinics, specialist medical centres, and premium health clubs. Targeted at healthcare providers and health club operators.
• Ground-Up Construction Complete ground-up construction from site selection to final handover, delivering high-performance commercial and industrial facilities built for longevity, efficiency, and operational success. Targeted at commercial and industrial businesses undertaking purpose-built construction.
• Refurbishments Refreshment or complete reimagining of existing spaces with minimal disruption to operations while maximising impact and providing cost-effective improvements with long-term value. Targeted at commercial tenants and operators seeking to upgrade existing premises.

Quantifiable outcome

• Over 600 projects completed with fine-tuned processes
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Make Group: Make Group is an Australian design-and-construct contractor specialising in commercial, hospitality, retail and healthcare fit-outs. Direct peer on service offering, vertical mix and mid-market enterprise customers.
• Shape Australia: Shape is a leading Australian fit-out and refurbishment contractor serving corporate, hospitality, retail and healthcare clients. Directly comparable to SGB in target segments, project scale, and end-to-end project delivery approach.
• Ganellen: Ganellen is an Australian commercial construction and fit-out firm with strong NSW presence and similar multi-vertical exposure to hospitality, healthcare and office. Comparable to SGB in service mix and target customer profile.
• ABD Group: ABD is an Australian fit-out specialist focused on hospitality, retail and commercial projects, including national roll-out programs. Highly comparable to SGB on customer verticals, design-and-build model, and project scale.
• FDC Construction: FDC is one of Australia's largest privately-held fit-out and construction specialists, delivering commercial, hospitality, retail and refurbishment projects nationally. Closely comparable to SGB on service mix, customer verticals, and design-and-build delivery model.
• Grindley Construction: Grindley is an Australian commercial construction and fit-out specialist with strong hospitality, retail and office exposure. Comparable to SGB on customer mix, project scale and design-and-build delivery approach.

Regional players

• Condev Construction: Condev is a Queensland-headquartered commercial construction and fit-out firm serving the QLD and northern NSW markets. Geographic and vertical overlap with SGB's Kelvin Grove office, comparable on mid-market commercial project delivery.

Broad incumbents

• Built Group: Built (formerly Buildcorp) is a major national Australian construction and fit-out contractor with a much broader portfolio including large commercial new-builds. Comparable to SGB in commercial fit-out but operates at significantly larger scale and geographic reach.
• Hickory Group: Hickory is one of Australia's largest privately-held construction groups, with extensive commercial, residential and hospitality experience including proprietary modular systems. Larger and more diversified than SGB but overlapping in hospitality and commercial build delivery.
• Roberts Pizzarotti: Roberts Pizzarotti is a large Australian commercial builder delivering commercial, hospitality and residential projects nationally. Larger and broader than SGB but overlaps on hospitality and commercial fit-out work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sgb-group-services
• Instagraminstagram.com/sgbgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGB Group