China Machinery Exhibition

What China Machinery Exhibition does

China Machinery Exhibition (CMES华机展), operating under the legal entity Shanghai Huahao Exhibition Co., Ltd. (上海华好会展有限公司), is a Chinese B2B trade-show organizer focused exclusively on the machine tool industry. Founded in 2003 and headquartered in Xuhui, Shanghai, the company runs a synchronized 'chain exhibition' (产业连锁展) model that stages shows across 11 cities: nine domestic venues in Ningbo, Tianjin, Yuhuan, Dongguan, Shanghai, Xi'an, Foshan, Suzhou, and Taizhou, plus two international venues in Hanoi, Vietnam and Jakarta, Indonesia. Each edition covers four core exhibition areas and 24 application industries spanning aerospace, automotive manufacturing (including NEVs), medical devices, rail transit, precision molds, petrochemicals, electronics, and general machinery.

CMES's core offering is the exhibition itself — physical booth space rented to machine tool manufacturers and suppliers — augmented by event sponsorships, paid conference forums (e.g., the China Intelligent Manufacturing and Supply Chain Collaborative Innovation Conference and the New Energy Vehicle Parts Manufacturing Technology Summit), and a 'TAP Club' for high-value enterprise buyers. The supporting 'Digital New Exhibition' (数字化新会展) stack combines a 2.6 million-contact industry database, 160,000+ industry community groups, and 200 million+ online promotion channel reach for pre-event marketing and supply-demand matching, paired with WeChat Official Account, WeChat Mini-Program, WeChat Enterprise Account, and Douyin social channels for top- and mid-funnel demand generation.

Revenue is generated one-time per exhibition cycle from booth rentals, sponsorship tiers, and conference fees on a quote-based pricing model that varies by city, booth size, location premium, and sponsorship level. The company claims exhibitor costs are reduced by over 30% relative to standalone shows via the chain model. Customer concentration on the exhibitor side appears highly fragmented across thousands of machine tool makers, while the TAP buyer program concentrates demand-side relationships among named aerospace, automotive, and medical-device enterprises such as COMAC, Tesla, NIO, SAIC, Volvo, Johnson & Johnson, Philips, Siemens Healthineers, and MicroPort.

Name

China Machinery Exhibition

Legal name

上海华好会展有限公司

Website

https://expocme.cn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

China Machinery Exhibition (CMES华机展) operates a chain of B2B trade shows for China's machine tool industry across 11 cities (9 domestic, 2 in Southeast Asia), serving manufacturers, suppliers, and enterprise buyers in aerospace, automotive, medical devices, and 24 industrial verticals.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Machine tool exhibitions
• Industrial trade shows
• Exhibition booth rental
• B2B exhibition services
• Manufacturing industry expos

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Booth Rental: Revenue generated from renting exhibition booth space to machine tool manufacturers, suppliers, and industry participants across 11 city locations
2. Event Sponsorships: Corporate sponsorships for conference forums, premium exhibition zones, and brand visibility opportunities during the exhibitions
3. Conference Forum Fees: Revenue from specialized conference sessions such as the '中国智能制造与供应链协同创新大会' and '新能源汽车零部件制造技术高峰论坛'

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

China Machinery Exhibition (CMES华机展) organizes a chain-style trade show platform for the machine tool and industrial mother-machine ecosystem, running synchronized exhibitions across 11 cities (9 domestic Chinese cities and 2 international venues in Hanoi and Jakarta). The platform rents booth space to machine tool manufacturers and suppliers, runs the TAP (Targeted Attended Program) buyer club for high-value procurement enterprises, and hosts specialized conference forums on topics such as intelligent manufacturing, supply chain collaboration, and new energy vehicle parts manufacturing.

Product overview

CMES华机展 is a chain exhibition platform for China's machine tool industry (中国机床连锁产业展), operating multiple trade shows across 11 cities. The offering is structured as a network of domestic exhibitions in China (宁波, 天津, 玉环, 东莞, 上海, 西安, 佛山, 苏州, 台州) and international exhibitions (河内, 雅加达). The platform organizes exhibitions covering four core areas and 24 application industries including petrochemical, aerospace, electronics, automotive, medical devices, and precision tooling sectors.

Differentiator

Problem solved

Functional benefit

Brands

• TAP俱乐部: Targeted Attended Program club for high-value buyers including aerospace, military, automotive manufacturing, precision molds, medical devices, and rail transit industries

Products and services

• CMES China Machinery Exhibition (华机展中国机床连锁产业展) A chain exhibition platform for the machine tool and industrial mother-machine industry, organizing synchronized trade shows across 11 cities (Ningbo, Tianjin, Yuhuan, Dongguan, Shanghai, Xi'an, Foshan, Suzhou, Taizhou domestically; Hanoi and Jakarta internationally). The exhibition spans four core areas covering 24 application industries including aerospace, automotive manufacturing, medical devices, precision molds, and rail transit. It is targeted at machine tool manufacturers seeking to exhibit to concentrated, pre-qualified buyer bases.
• TAP Club (TAP俱乐部 - Targeted Attended Program) A VIP buyer program that aggregates high-value procurement decision-makers from aerospace, military, automotive manufacturing, precision molds, medical devices, and rail transit industries, including named buyers such as COMAC, AECC, Tesla Shanghai, NIO, SAIC Motor, Volvo Cars, Johnson & Johnson China, Philips China, Siemens Healthineers, and MicroPort, for facilitated B2B match-making with exhibitors.
• Conference Forums (China Intelligent Manufacturing & Supply Chain Collaborative Innovation Conference, New Energy Vehicle Zero-Parts Manufacturing Technology Summit, Outsourcing Processing Precision Matching Session) Specialized conference and forum program that provides thought-leadership content on topics such as intelligent manufacturing, supply chain collaboration, new energy vehicle zero-parts manufacturing technology, and outsourcing processing precision matching, held alongside CMES exhibitions and open to registered attendees and exhibitors.

Quantifiable outcome

• Exhibitor participation costs reduced by over 30%
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 宁波市智能制造协会 (Ningbo Intelligent Manufacturing Association)coreStrategic or Co-development Partner · 3 September 2026Co-organizer of the '中国智能制造与供应链协同创新大会——外协加工的新质生产力专场' conference to be held at CMES Ningbo exhibition. The partnership combines industry association expertise with exhibition platform reach for conference programming and TAP buyer recruitment.
• 宁波市中国制造2025试点示范城市minorStrategic or Co-development PartnerCMES Ningbo exhibition is positioned within China's first 'Made in China 2025' pilot demonstration city, leveraging municipal government support and industrial cluster advantages for buyer recruitment and exhibition positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reed Exhibitions (RX Global): Major global exhibition organizer with industrial and manufacturing event portfolios across Asia. Comparable as a broad incumbent targeting the same exhibitor and buyer pool with deep brand relationships and global event IP.
• Messe Frankfurt: German trade fair organizer with significant Asia-Pacific operations including industrial exhibitions in China. Comparable as a broad incumbent with multi-city chain exhibition capabilities and global brand recognition competing for the same industrial exhibitor wallet.
• GL events: French-based global events company with venue management and exhibition organization across industrial sectors. Comparable as a broad incumbent offering integrated event infrastructure and trade fair services competing for industrial exhibition contracts.
• Informa Markets: Global trade show organizer operating dozens of industrial and manufacturing exhibitions including events in China. Comparable as a broad incumbent running multi-vertical B2B exhibition portfolios targeting manufacturing buyers and suppliers, directly overlapping with CMES's value proposition to machine tool exhibitors.
• Koelnmesse: German trade fair organizer with industrial and metalworking exhibitions. Comparable as a broad incumbent expanding into Asian markets with similar industrial exhibition portfolio competing for global exhibitor participation.

Emerging players

• DMG MORI (dmg events): Major machine tool OEM that runs its own open house and exhibition-style events for customers. Comparable as a machine-tool-adjacent event organizer with deep end-user relationships that competes for machine tool buyer attention.

Direct peers

• IMTS (International Manufacturing Technology Show): Major US biennial machine tool and manufacturing technology exhibition. Direct peer as a flagship machine tool exhibition competing for the same global exhibitor marketing budgets and buyer audiences that CMES targets.
• Hannover Milano Fairs Shanghai: Joint venture between Deutsche Messe and Fiera Milano organizing industrial fairs in China. Direct peer as a focused China-based industrial exhibition operator with comparable event-driven revenue model serving manufacturing exhibitors.
• Adsale Exhibition Services: Hong Kong-based trade show organizer operating major industrial exhibitions in mainland China (e.g., Chinaplas). Direct peer as a for-profit exhibition company with similar China-focused chain exhibition model targeting manufacturing exhibitors and B2B buyers.

Regional players

• VNU Exhibitions Asia: Asia-Pacific focused trade show organizer producing industrial and manufacturing exhibitions across Southeast Asia. Comparable as a regional player with overlapping Southeast Asian geography (relevant to CMES's Hanoi/Jakarta expansion) targeting manufacturing exhibitors and buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xdouyin.com/user/china-mach-expo
• LinkedInlinkedin.com/company/chn-mach-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Machinery Exhibition