WOGRA

What WOGRA does

WOGRA AG is a privately-held German custom software development and consulting firm headquartered in Augsburg (registered in the Augsburg commercial register under HRB 31859) with a second office in Berlin. Founded in 2013 as an Aktiengesellschaft (AG) and operating under CEO Wolfgang Graßhof with Heiko Simonek as Chairman of the Supervisory Board, the company employs 11–50 people and has been developing software solutions for more than a decade. WOGRA serves three primary customer groups: Germany's largest enterprises, Mittelstand (mid-market) companies, and startups, delivering projects across industries including consumer appliances, automotive, HR technology, sports and IoT, B2B e-procurement, and corporate training. Named customers include Bosch Siemens Hausgeräte (FoodFittery PWA), BMW (VR learning application), Perim Digital (TAL/ORC HR-AI tools), scan.up AG (Scan OMT), Sesitec (wakeboard lift management), Academy4Privacy, Pawlik Consultants, Entport, Compenyon, Abteilung D, MP Management Pool, and Sportbrain (a joint-venture partner).

The company's service portfolio spans custom web applications, mobile/progressive web applications, AI solutions, software modernization, automation solutions, workshops, UI/UX design, and ongoing DevOps support. Delivery is organized around a proprietary four-phase Agile Nutzenorientierter Projektprozess (Initiation, Conception, Realization, Introduction) and User Story Mapping methodology, with AI work following a structured three-step process (Conception, Data Analysis, Proof of Concept). The technical stack is centered on Angular, Spring Boot, Java, TypeScript, Vue.js, Node.js and Flutter with Docker/GitLab CI for DevOps; AI/ML is built on TensorFlow, Keras, Scikit-learn, RASA and Dialogflow, using Python or Java with DeepLearning4j. WOGRA operates a wholly-owned subsidiary, digital two GmbH, which specializes in chatbots and AI solutions, and has formed a joint venture with Sportbrain GmbH for sports-technology software. State-funded R&D activity extends to a current joint research project with DLR (German Aerospace Center).

WOGRA generates revenue through project-based custom software development engagements, paid workshops (starter workshops, AI fundamentals, coaching) and post-project DevOps/support contracts; pricing is not publicly disclosed, and engagements typically begin with a free initial consultation. Go-to-market is sales-led and direct, supplemented by content marketing (blog, weekly Tech Talks at WOGRA Academy) and customer referrals, with distribution limited to Germany despite individual products (e.g., Sesitec, BSH FoodFittery) being deployed internationally by clients. AI capabilities are positioned as a key differentiator, including NLP pipelines using Word2Vec embeddings for CV parsing, predictive analytics on CRM/ERP data with historical validation, candidate-recommendation engines, and chatbot solutions — supported by named case studies achieving 90%+ classification accuracy.

Name

WOGRA

Legal name

WOGRA AG

Website

https://wogra.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WOGRA AG is a privately-held German software firm delivering bespoke web, mobile and AI applications to large enterprises, Mittelstand companies, and startups from offices in Augsburg and Berlin.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), IT Architecture & Solutions Design (Enterprise/Cloud Architecture, Integration) (EDABAFAK)

Keywords

• Custom software development
• Software modernization services
• AI development services
• Mobile application development
• UI/UX design services

Headquarters

HQ city

Gersthofen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Custom Software Development Services: WOGRA generates revenue primarily through custom software development engagements, building web applications, mobile applications, and AI solutions for enterprise clients. Projects are delivered using agile methodologies and typically involve multi-phase engagements from conception through implementation.
2. Workshop & Consulting Services: WOGRA offers paid workshops in software projects, product development, and AI. This includes free initial consultation sessions, paid starter workshops, coaching, and AI fundamentals workshops. These serve as both revenue stream and lead generation for larger development projects.
3. DevOps & Ongoing Support Contracts: Post-project support, maintenance, and ongoing DevOps services for delivered solutions. WOGRA explicitly mentions supporting clients via support contracts after project delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WOGRA AG is a German custom software development firm that designs, builds, and modernizes bespoke digital products for business clients. Its core deliverables include web applications, mobile/progressive web applications, AI and machine-learning solutions, software modernization of legacy systems, and automation solutions, complemented by UI/UX design, DevOps, and consulting workshops. Engagements are project-based and delivered using a proprietary agile User Story Mapping process.

Product overview

WOGRA is a German custom software development company offering bespoke digital products rather than a packaged software platform. Its portfolio spans digital product development (web applications, mobile applications, AI solutions), software modernization, automation solutions, workshops, UI/UX design, and DevOps services. The product portfolio includes named client solutions such as the FoodFittery Recipe App (PWA for BSH), the Sesitec Wakeboard Management System (web application with IoT/MQTT integration), the BMW VR Learning App, the Academy4Privacy Online Training Platform, ORC (Online Recruiting Check) and TAL (Talent Acquisition List) for Perim Digital, Scan OMT for Scan up. AG, and the MAX the Bot Adminpanel for digital two GmbH. These are built using technologies including Angular, Spring Boot, TensorFlow, Scikit-learn, and Flutter, and delivered via an agile project process.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Development Full-cycle design and engineering of bespoke web applications, mobile/progressive web applications, and AI-driven digital products for corporate clients seeking tailored software.
• Software Modernization Replacement and modernization of legacy enterprise software with up-to-date, user-friendly solutions aimed at reducing maintenance costs and closing security gaps.
• Automation Solutions Custom-built automation solutions that streamline business workflows, reduce manual effort and error rates, and fit the unique structures of each client.
• Workshops & Coaching Practice-oriented workshops and coaching covering project processes, User Story Mapping, architecture, tailored solution design, and AI fundamentals, delivered online, on-site, or at WOGRA offices.
• AI / Machine Learning Solutions Design and development of AI/ML solutions including predictive analytics, NLP/document parsing, candidate recommendation, chatbots, and intelligent process automation, delivered via a Conception → Data Analysis → Proof of Concept process.
• Web Application Development Custom web application engineering built primarily as Single-Page Applications with frameworks such as Angular, Vue.js, and Spring Boot, focused on performance, usability, and flexibility for business clients.
• Mobile Application Development Custom mobile and progressive web application development emphasizing thoughtful UX design, user-centric programming, and frameworks such as Flutter.
• UI/UX Design Professional UI/UX design services that produce efficient and intuitive user experiences for bespoke software solutions, from wireframes through prototypes and usability testing.
• DevOps & Ongoing Support Post-project support, maintenance, and DevOps services for delivered software solutions, including Docker-based and GitLab CI pipelines offered under ongoing support contracts.

Quantifiable outcome

• Scan OMT AI solution classifies candidates correctly in over 90% of cases for scan.up AG
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sportbrain GmbHcoreStrategic or Co-development PartnerWOGRA AG and Sportbrain GmbH have formed a joint venture to collaborate on software projects. The close and trust-based cooperation makes WOGRA a perfect partner for Sportbrain, combining software development and AI capabilities for sports technology applications.
• Compenyon GmbHcoreStrategic or Co-development PartnerWOGRA built the Compenyon Microlearning Platform on its digital content platform portfolio. The agile approach and digital content platform portfolio convinced Compenyon, making WOGRA their preferred partner for future projects.
• Perim Digital GmbHcoreStrategic or Co-development PartnerWOGRA and Perim Digital collaborated on multiple AI/HR solutions including TAL (Talent Acquisition List) and ORC (Online Recruiting Check). Perim Digital has been an international pioneer in HR AI, with WOGRA as their preferred AI partner for over 3 years.
• digital two GmbHcoreStrategic or Co-development Partnerdigital two GmbH is a subsidiary of WOGRA AG specializing in chatbots and AI solutions. The companies collaborate on MAX the Bot chatbot products, with WOGRA providing UI/UX design services and digital two providing AI/chatbot technology.
• Academy 4 PrivacyminorStrategic or Co-development PartnerWOGRA built the Academy 4 Privacy online training platform on the WOGRA Digital Content Platform. The platform provides data protection training content and a customized administration and billing system.
• scan.up AGcoreStrategic or Co-development PartnerWOGRA developed the Scan OMT AI solution for scan.up AG's HR eignungsdiagnostik platform, achieving over 90% classification accuracy. scan.up AG and its customers received optimal AI-powered solutions, with WOGRA enjoying their full trust for future projects.
• Abteilung DminorStrategic or Co-development PartnerAbteilung D partnered with WOGRA on multiple customer solutions combining software development and AI. The combination of software development and AI opens many new possibilities for Abteilung D's customers.
• PERIM Digital GmbHcoreStrategic or Co-development PartnerPERIM Digital and WOGRA co-developed the TAL (Talent Acquisition List) active sourcing solution using AI for resume extraction and candidate ranking. WOGRA is PERIM Digital's preferred AI partner, enabling international recognition for their HR AI solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holisticon AG: Hamburg-based German IT consultancy offering custom software development, AI/data engineering, and agile coaching for enterprise clients — directly comparable in scale, offerings, and target customers.
• iteratec GmbH: Munich-based custom software, AI, and DevOps consultancy serving German Mittelstand and enterprises. Direct overlap with WOGRA's service portfolio (web apps, AI, DevOps, agile delivery) and target customer base.
• codecentric AG: German software consultancy specializing in Java, cloud, and AI/ML engineering for enterprise clients. Similar technology focus, agile delivery, and Mittelstand enterprise customers to WOGRA.
• Senacor Technologies: German IT consultancy delivering custom software, data engineering, and digital transformation to large enterprises and banks. Closely comparable in technology stack and enterprise sales motion.
• adesso SE: German IT services and custom software development firm with comparable Mittelstand and enterprise focus, similar technology stack (Java, web, AI), and similar project-based delivery model. Headquartered in Dortmund with thousands of employees, making it a relevant scaled comparison point for WOGRA's offering.

Broad incumbents

• Accenture Germany: Global professional services firm with a large German practice covering custom software, AI, and digital transformation for enterprise clients — competes for the same BMW/BSH-class engagements.
• T-Systems: Deutsche Telekom's enterprise IT arm offering custom software, cloud, and AI services primarily to German and European large enterprises. A broad incumbent alternative for the same customer segment WOGRA serves.
• Capgemini Deutschland: Global IT services giant with a strong German practice delivering custom application development, AI, and digital transformation. Represents the larger-establishment competitor WOGRA competes against for enterprise RFPs.

Emerging players

• Rasa: Open-source conversational AI framework that WOGRA already uses (RASA, Dialogflow) to build client chatbots. Relevant as both a technology dependency and as an emerging competitor in the chatbot tooling space that could disintermediate WOGRA's implementation work.
• Cognigy: Düsseldorf-based enterprise conversational AI platform. Comparable to WOGRA's digital two GmbH chatbot offering (MAX the Bot) but productized as a SaaS platform — a potential benchmark for where WOGRA's chatbot subsidiary could head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xxing.com/company/wogra
• LinkedInlinkedin.com/company/wogra-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOGRA