Mas Amiel
Mas Amiel is a historic French biodynamic wine estate founded in 1816 in Maury, Roussillon, producing approximately 25 cuvées of organic sweet, dry, and aged oxidative wines sold direct-to-consumer globally to wine enthusiasts and collectors, complemented by wine tourism experiences.
- Company typePrivate
- Founded1816
- HeadquartersMaury, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mas Amiel does
Mas Amiel is a historic French wine estate founded in 1816 in Maury, in the Roussillon wine region of southern France. The estate operates across 95 vineyard parcels spanning diverse terroirs (calcareous schist, gneiss, mica schist, black marl) and cultivates indigenous grape varieties under 100% biodynamic farming (certified 2020, organic since 2017), with traditional ploughing by draught horses on selected parcels. It produces approximately 25 cuvées across sweet wines (including multi-vintage oxidative blends aged 20, 30, and 40 years in century-old oak casks, single-vintage sweet wines, and 2-litre demijohn formats), dry wines (premium Oiseau Rare and Origine blends, single-parcel Terres Rares, Natural range with minimal intervention, and the accessible Vertigo line), all under AOC Maury, AOC Maury Sec, AOC Côtes du Roussillon, and IGP Côtes Catalanes appellations.
The business operates a direct-to-consumer model anchored by a Shopify-powered e-commerce platform (masamiel.com) with country-specific pricing and shipping to 50+ countries, supplemented by Chronopost delivery, a breakage guarantee, and integration of 11+ payment methods including Klarna, Apple Pay, and regional European schemes. A secondary revenue stream is wine tourism, including guided tours, themed tasting workshops (Wine & Chocolate, Wine & Cheese, Cellar's Treasures, Catalan Hiking), and gift cards priced at $30-$48 per person. Trade distribution is limited to a manual-request 10-litre demijohn channel for sommeliers and restaurateurs, and a "Find a Reseller" link for the Natural Cinsault. Customer segments are individual wine enthusiasts and collectors globally, plus a small trade and wine-tourism visitor base. The company is privately held, with no disclosed parent company, funding rounds, or investor structure.
Mas Amiel firmographics
Firmographics- Name
- Mas Amiel
- Legal name
- Mas Amiel
- Website
- https://masamiel.com
- Company type
- Private
- Founded year
- 1816
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mas Amiel is a historic French biodynamic wine estate founded in 1816 in Maury, Roussillon, producing approximately 25 cuvées of organic sweet, dry, and aged oxidative wines sold direct-to-consumer globally to wine enthusiasts and collectors, complemented by wine tourism experiences.
- Ownership category
- akta.pro rank
Mas Amiel industry classification
Industry- Product category
- Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Mas Amiel is headquartered
LocationHeadquarters
- HQ city
- Maury
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mas Amiel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Direct Wine Sales (E-commerce): Mas Amiel operates a direct-to-consumer Shopify e-commerce store selling wines globally with country-specific pricing and shipping. Wines are shipped directly from the estate cellars with breakage guarantee. Orders over €149 qualify for free shipping in metropolitan France. The estate offers 25+ cuvées across dry wines, sweet wines, oxidative wines, and vintages.
- Wine Tourism Experiences: The estate generates revenue through oenotourism activities including guided tours of the vineyard, wine tasting workshops (Wine & Chocolate, Wine & Cheese, Treasures from the Cellar, Catalan Hiking), and gift certificates. Experiences are priced and booked through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level wines: Natural Cinsault 2023 ($25), Vertigo White ($19.50), Vertigo Red ($29) |
| Unit Pricing | Pay-as-you-go | Premium dry wines: Oiseau Rare 2022 ($29), Altair 2024 ($45), Legende 2021 ($45), Origine 2022 (~$29+) |
| Unit Pricing | Pay-as-you-go | Sweet/Vintage wines: Vintage Reserve 2022 ($49), Vintage Charles Dupuy ($54), Vintage Blanc 2025 ($35), Vintage Rouge 2023 ($35) |
| Unit Pricing | Pay-as-you-go | Oxidative wines: 20 Years Old ($69), 30 Years Old (~$129+), 40 Years Old ($129), Vintage 80 ($139), Vintage 69 ($219), Vintage 99 ($99) |
| Unit Pricing | Pay-as-you-go | 2-litre Demijohn Oxidative wines: 20 Year ($146), 30 Year ($219), 40 Year ($317), Vintage 99 ($215), Vintage 85 ($258), Vintage 69 ($536) |
| Unit Pricing | Pay-as-you-go | Wine tourism experiences: Tasting of the cellar's treasures ($48), Catalan Hiking ($30), various workshops available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mas Amiel product offering
Product offeringCore offering
Mas Amiel is a historic French wine estate founded in 1816 in Maury, Roussillon, producing approximately 25 cuvées of organic and biodynamic sweet and dry wines from 95 vineyard parcels. Its signature offerings include oxidative sweet wines aged 20-40+ years in century-old oak casks, single-vintage sweet wines, premium dry blends, terroir-specific parcel wines, natural wines, and the iconic 2-litre demijohn format. The estate also operates wine tourism experiences including guided tours, themed tasting workshops, and vineyard hikes.
Product overview
Mas Amiel is a historic wine estate founded in 1816 in Maury, Roussillon, producing both sweet and dry wines under organic and biodynamic certification. The portfolio comprises two main categories: Sweet Wines including the legendary Oxidative range (multi-vintage blends aged 20, 30, and 40 years in oxidative conditions) and Vintage range (single vintage expressions using the mutage technique), available in standard bottles and the iconic 2-litre demijohn format. Dry Wines span four ranges: the premium Oiseau Rare and Origine blends representing the art of blending; Terres Rares offering single-parcel wines from distinct micro-terroirs (Légende, Vers le Nord, Alt. 433M, Vol de Nuit); Natural wines with minimal intervention (Cinsault, Grenache, Syrah, Blanc); and the accessible VERTIGO line for everyday drinking. The estate also offers wine tourism experiences including tastings, workshops, and vineyard hikes.
Differentiator
Problem solved
Functional benefit
Brands
- Vertigo: Young, accessible wine range featuring Grenache noir blended from Carignan for reds and Grenache blanc & Maccabeu for whites. Described as fruity and thirst-quenching wines.
- Oiseau Rare
- Origine
- Terres Rares
- Natural
- Vintage
- Oxidatifs
Products and services
- Oxidative Sweet Wines (20, 30, 40 Years Old) Multi-vintage blends of fortified Grenache Noir aged a minimum of 20, 30, or 40 years in oxidative conditions in century-old oak casks, producing amber wines with rancio notes, dried fig, walnut, spice, and date aromas. Targeted at collectors and connoisseurs of rare aged wines.
- Vintage Oxidative Sweet Wines (Vintage 69, 80, 85, 99) Single-vintage oxidative sweet wines from 1969, 1980, 1985, and 1999, expressing each year's harvest in its purest form through the traditional mutage technique and decades of aging.
- Vintage Sweet Wines (Vintage Reserve, Charles Dupuy, Blanc, Rouge, Muscat) Single-vintage sweet wines including 100% Grenache Noir (Vintage Reserve, Charles Dupuy), Grenache Gris (Vintage Blanc), Vintage Rouge, and Muscat, aged on lees or in oak barrels with notes of dark fruits, garrigue, freshness, and minerality.
- 2-Litre Demijohn Oxidative Wines Oxidative sweet wines (20, 30, 40 Years Old and vintage 69, 80, 85, 99) presented in 2-litre glass demijohns with wooden gift cases, priced from $146 to $536, targeted at collectors and trade.
- Premium Dry Wines (Origine, Oiseau Rare) Premium dry red blends featuring Origine (70% Grenache Noir, 20% Carignan, 10% Syrah) and Oiseau Rare (Grenache), expressing pure, precise, complex and dynamic Roussillon style.
- Terres Rares Parcel Wines (Légende, Vers le Nord, Alt. 433M, Vol de Nuit) Single-parcel dry wines from specific vineyard plots including Légende 2021 (Cabirou parcel, calcareous schist), Vers le Nord 2021 (Deveze district), Alt. 433M 2022 (highest plots at 433m on decomposed granite/gneiss), and Vol de Nuit 2023 (century-old Carignan on schist).
- Natural Dry Wines (Cinsault, Syrah, Grenache, Blanc) Natural dry wines (Cinsault 2023, Syrah 2022, Grenache 2022, Blanc 2025) made from biodynamically-grown grapes with minimal intervention, no filters, and no winemaking inputs or SO2.
- Vertigo Range (Red, White) Young, accessible wines including Vertigo White (Grenache Blanc and Maccabeu) and Vertigo Red (Grenache Noir blended with Carignan), priced from $19.50 for everyday consumption.
- Altair Dry White Dry white wine from old vines of Grenache Blanc, Grenache Gris, and Macabeu with vibrant acidity and iodine freshness.
- Wine Tourism Experiences (Tastings, Workshops, Tours, Gift Card) Estate-based experiences including free tasting of all 25 cuvées, Wine & Cheese Tasting, Vintages & Chocolate Tasting, Tasting of the Cellar's Treasures, Catalan Hiking through the Agly valley, and gift cards, priced from $30 to $48 per person.
Quantifiable outcome
- Robert Parker Score: 95/100 for 40 Years Old oxidative wine
- +8 more outcomes
Companies that use Mas Amiel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mas Amiel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Mas Amiel partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Mas Amiel competitors and assessment
Company assessmentDirect peers
- Domaine Gauby: Roussillon-based biodynamic estate producing terroir-driven red, white, and sweet wines with a focus on old vines and indigenous grape varieties — extremely close parallel to Mas Amiel's positioning and farming philosophy in the same region.
- Domaine de l'Horizon: Biodynamic Roussillon estate producing premium red and white wines from calcareous and schist soils with old vines — overlaps with Mas Amiel on biodynamic methods, Roussillon terroir, and small-scale premium positioning.
- Domaine Tempier: Heritage Provence estate known for biodynamic and traditional farming, old-vine reds, and distinctive terroir expressions — overlapping philosophy and small-scale premium craft positioning with Mas Amiel.
- Domaine Cazes: Long-established Roussillon biodynamic producer with a similar mix of dry wines, sweet wines, and old-vine cuvées; comparable agricultural philosophy and overlapping product portfolio to Mas Amiel.
- Domaine Léon Barral: Biodynamic Languedoc producer using traditional, low-intervention winemaking on old-vine parcels — strongly comparable to Mas Amiel on biodynamic farming, old-vine heritage, and artisanal production ethos.
- Domaine de la Rectorie: Roussillon (Banyuls/Collioure) producer with strong tradition in sweet and rancio oxidative wines — directly comparable to Mas Amiel's signature oxidative portfolio.
Broad incumbents
- Gérard Bertrand: Largest biodynamic producer in the Languedoc-Roussillon region with broad portfolio across appellations and distribution; competes with Mas Amiel on biodynamic narrative but at much greater scale and breadth.
- Domaine Zind-Humbrecht: Biodynamic Alsace producer with strong DTC infrastructure and global reputation for terroir-driven wines — comparable on biodynamic certification, DTC strength, and premium positioning.
- Château d'Yquem: Iconic French sweet wine specialist (Sauternes) with multi-generational aging stocks and exceptional per-bottle pricing — comparable to Mas Amiel on aged sweet wine production and luxury positioning, despite different appellation.
- M. Chapoutier: Major biodynamic Rhône Valley producer with diversified appellations and global distribution; shares biodynamic farming ethos and premium positioning with Mas Amiel, though operating at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mas Amiel social profiles
Digital presenceMas Amiel compliance and trust
Trust signalCompliance1 record
Mas Amiel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mas Amiel leadership team
Management profileNumber of profiles
Mas Amiel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mas Amiel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mas Amiel
What does Mas Amiel do?
Mas Amiel is a historic French wine estate founded in 1816 in Maury, Roussillon, producing approximately 25 cuvées of organic and biodynamic sweet and dry wines from 95 vineyard parcels. Its signature offerings include oxidative sweet wines aged 20-40+ years in century-old oak casks, single-vintage sweet wines, premium dry blends, terroir-specific parcel wines, natural wines, and the iconic 2-litre demijohn format. The estate also operates wine tourism experiences including guided tours, themed tasting workshops, and vineyard hikes.
Is Mas Amiel a public or private company?
Mas Amiel is a private company. It is classified as unknown and is currently operating.
When was Mas Amiel founded?
Mas Amiel was founded in 1816. It employs 11 to 50 people.
Where is Mas Amiel based?
Mas Amiel is headquartered in Maury, France, in the Europe region.
How does Mas Amiel make money?
Two revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Tourism Experiences.
Who are Mas Amiel's main competitors?
Direct peers on record are Domaine Gauby, Domaine de l'Horizon, Domaine Tempier, Domaine Cazes, Domaine Léon Barral and Domaine de la Rectorie. Broad incumbents are Gérard Bertrand, Domaine Zind-Humbrecht, Château d'Yquem and M. Chapoutier.
Does Mas Amiel have an API?
No public API is recorded for Mas Amiel.
What industry is Mas Amiel in?
Mas Amiel's product category is Wines. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130 and its SIC code is 5180.