APLS Group
APLS Group is a Raleigh, NC-based, founder-owned corporate training firm that delivers Everything DiSC-based team building, leadership development, and certification courses to enterprise clients, plus individual professional coaching subscriptions. It operates as an Emerald-tier Wiley Authorized Partner.
- Company typePrivate
- Founded2000
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What APLS Group does
APLS Group is a privately held, founder-owned corporate training and talent development firm founded in 2000 and headquartered in Raleigh, North Carolina (with a Holly Springs, NC mailing address). The company delivers Everything DiSC-based team building, leadership development, and communication training to corporate enterprises, alongside one-on-one professional coaching for leaders and individual professionals. Its operating model is professional-services-led: APLS designs and delivers customized corporate workshops using certified facilitators, then layers on subscription-format individual coaching (3/6/12-month programs) and per-seat Everything DiSC Practitioner Certification courses priced at $3,990.
The underlying technology stack is not proprietary. Delivery runs on Wiley's Everything DiSC on Catalyst platform, an online learning environment that provides DiSC assessments, colleague comparison tools, on-demand profiles, and group learning capabilities. APLS layers in-person and virtual facilitation, blended learning paths (self-guided online coursework combined with live instructor-led sessions), and an e-commerce marketplace (APLS Marketplace on Square) for selling facilitation kits and assessment materials. The portfolio extends beyond the DiSC suite to include The Five Behaviors (team development and certification), Ken Blanchard-licensed leadership programs, and proprietary courses such as Leading Change, Leadership Essentials, and Mastering the Art of Difficult Conversations. The 2026 course catalog is currently promoted.
The go-to-market is sales-led with an event-driven overlay. Channels include direct corporate engagement (free consultations, tailored programs), free virtual Everything DiSC showcases, content marketing (blog, monthly email newsletter, YouTube/Elevate Podcast), and organic social on LinkedIn and Facebook. Revenue streams are diversified across custom corporate training (quote-based), certification courses ($3,990 per seat), individual coaching subscriptions, and product sales. The company holds Emerald Award-Winning Authorized Partner status with Wiley and WBENC certification as a women-owned business, both of which support enterprise and supplier-diversity pipeline access. The company has no outside funding, no API or software product, and no disclosed financials.
APLS Group firmographics
Firmographics- Name
- APLS Group
- Legal name
- APLS Group
- Website
- https://aplsgroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APLS Group is a Raleigh, NC-based, founder-owned corporate training firm that delivers Everything DiSC-based team building, leadership development, and certification courses to enterprise clients, plus individual professional coaching subscriptions. It operates as an Emerald-tier Wiley Authorized Partner.
- Ownership category
- akta.pro rank
APLS Group industry classification
Industry- Product category
- Corporate Training and Professional Development Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where APLS Group is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
APLS Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Training Programs: Experiential learning-based corporate training focused on team building, leadership development, and communication skills. Programs are personalized and tailored to address core issues impacting productivity.
- Everything DiSC Certification Courses: Virtual certification course priced at $3,990 per person with group discounts available for 5+. Includes Catalyst Practitioner Experience with facilitation materials, real-time insights, and Foundations course access.
- Individual Coaching Programs: One-on-one coaching available in 3, 6, or 12-month programs. Includes professional development, career transition, career management, and presentation skills coaching.
- Product Sales: Sale of facilitation kits, profiles, assessments, and training materials through APLS Marketplace (Square storefront).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Everything DiSC Certification Course - Virtual |
| Subscription | Multi-year contract | Individual Coaching Programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
APLS Group product offering
Product offeringCore offering
APLS Group delivers experiential learning-based corporate training, individual professional coaching, and Everything DiSC certification programs using Wiley's Catalyst online platform. Programs focus on team building, leadership development, communication, conflict resolution, and emotional intelligence for businesses and individual professionals globally. Offerings include customized corporate engagements, one-on-one coaching in 3/6/12-month formats, and practitioner certification courses priced at $3,990 per participant.
Product overview
APLS Group offers a portfolio of corporate training, coaching, and professional development programs centered around Everything DiSC assessments and the Five Behaviors model. The core platform is Everything DiSC on Catalyst, an online learning management system that delivers various DiSC-based modules including Workplace, Agile EQ (emotional intelligence), Management, Worksmart, Productive Conflict, Work of Leaders, Sales, and Coaching add-ons. These programs are delivered through a combination of in-person facilitation, virtual sessions, and the Catalyst online platform. The company also offers The Five Behaviors team development solutions and practitioner certifications for both DiSC and Five Behaviors. The portfolio is structured around Wiley's Everything DiSC research and proprietary assessment tools, with APLS Group serving as an authorized partner and distributor.
Differentiator
Problem solved
Functional benefit
Brands
- Everything DiSC: Best-selling personal development program measuring preferences based on four behavioral styles (Dominance, Influence, Steadiness, Conscientiousness) with online platform Catalyst for ongoing learning.
- The Five Behaviors
Products and services
- Corporate Training
- Individual Coaching
- Everything DiSC Practitioner Certification
- Everything DiSC on Catalyst
- The Five Behaviors Certification
- APLS Marketplace (Training Materials and Assessments)
Quantifiable outcome
- 500+ businesses served with improved workplace outcomes
- +1 more outcomes
Companies that use APLS Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
APLS Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APLS Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and supporting.
- Wiley (Everything DiSC)coreAPLS Group is an Emerald Award-Winning Everything DiSC Authorized Partner & Distributor. As a premier partner, they deliver Everything DiSC certification, training programs, and sell DiSC products including the Catalyst learning platform.
- The Ken Blanchard CompanyminorAPLS Group incorporates Ken Blanchard Company's external programs into their course catalog, expanding their leadership development offerings beyond their proprietary content.
- Women's Business Enterprise National Council (WBENC)supportingWBENC certification confirms APLS Group as a women-owned business, providing access to supplier diversity programs and corporate partnerships.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
APLS Group competitors and assessment
Company assessmentBroad incumbents
- FranklinCovey: Large-scale provider of leadership, productivity, and organizational training content. Competes with APLS for corporate training wallets across leadership and team-effectiveness categories, with much broader content portfolio and global scale.
- Center for Creative Leadership: Premier research-driven leadership development institution. Overlaps with APLS on leadership programs and executive development but at much larger scale, with proprietary research and global delivery footprint.
- DDI (Development Dimensions International): Large, established global leadership and talent development firm. Overlaps with APLS in leadership, management, and team-effectiveness training but operates at significantly greater scale and breadth, often competing for the same enterprise L&D budgets.
Direct peers
- Vital Learning: Corporate training provider focused on leadership, sales, and customer service skills. Directly comparable to APLS in target buyer (corporate L&D), delivery model (workshops + reinforcement), and product mix (leadership, sales, service).
- Interaction Associates: Consulting and training firm focused on leadership, collaboration, and influence skills. Closely comparable to APLS in the soft-skills and team-effectiveness niche, with similar workshop-based delivery and enterprise customer base.
- TalentSmartEQ: Provider of emotional intelligence (EQ) training and assessments to corporate clients. Comparable to APLS in the soft-skills and EQ development niche, with overlapping enterprise buyers seeking behavior-change programs backed by validated assessment tools.
- Wilson Learning: Global provider of sales, leadership, and employee development training with a research-validated assessment backbone. Highly comparable to APLS in targeting enterprise buyers, blending assessment-driven programs with facilitator-led delivery, and emphasizing measurable behavior change.
- The Leadership Circle: Leadership assessment and development firm serving enterprise and executive clients. Comparable to APLS in selling proprietary leadership assessments paired with coaching and certification pathways for practitioners.
- The Ken Blanchard Companies: Long-established leadership development and management training firm. APLS Group explicitly lists Ken Blanchard as a partner whose external programs are incorporated into APLS's course catalog, making them directly comparable in leadership/management training content and customer base.
Others
- Wiley (Everything DiSC): Owner of the Everything DiSC product line and Catalyst platform that APLS distributes. APLS is an Emerald-tier reseller of Wiley products, making Wiley both the core product supplier and a strategic ecosystem relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
APLS Group social profiles
Digital presenceAPLS Group compliance and trust
Trust signalCompliance3 records
APLS Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
APLS Group leadership team
Management profileNumber of profiles
Profiles7 records
APLS Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APLS Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APLS Group
What does APLS Group do?
APLS Group delivers experiential learning-based corporate training, individual professional coaching, and Everything DiSC certification programs using Wiley's Catalyst online platform. Programs focus on team building, leadership development, communication, conflict resolution, and emotional intelligence for businesses and individual professionals globally. Offerings include customized corporate engagements, one-on-one coaching in 3/6/12-month formats, and practitioner certification courses priced at $3,990 per participant.
Is APLS Group a public or private company?
APLS Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APLS Group founded?
APLS Group was founded in 2000. It employs 1 to 10 people.
Where is APLS Group based?
APLS Group is headquartered in Raleigh, United States, in the North America region.
How does APLS Group make money?
Four revenue lines are on record. Corporate Training Programs are the primary driver. The others are everything DiSC Certification Courses, individual Coaching Programs and product Sales.
Who are APLS Group's main competitors?
Broad incumbents on record are FranklinCovey, Center for Creative Leadership and DDI (Development Dimensions International). Direct peers are Vital Learning, Interaction Associates, TalentSmartEQ, Wilson Learning, The Leadership Circle and The Ken Blanchard Companies. Wiley (Everything DiSC) is listed as an others.
Does APLS Group have an API?
No public API is recorded for APLS Group.
What industry is APLS Group in?
APLS Group's product category is Corporate Training and Professional Development Services. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.