Interaction Management Associates
Interaction Management Associates, founded in 2004 and headquartered in Tempe, Arizona, delivers virtual mediation training, certification, and conflict management services to individuals, enterprises, governments, and peacebuilders across North America, Africa, and Asia through a Teachable-hosted blended-learning platform and direct consulting.
- Company typePrivate
- Founded2004
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Interaction Management Associates does
Interaction Management Associates (IMA) is a privately-held Arizona LLC founded in 2004 that provides mediation, facilitation, conflict coaching, and training services to individuals and organizations. The company sells a suite of conflict-management and mediator-certification programs delivered through a 100% virtual blended-learning platform that combines self-paced online content with live small-group mediation simulations coached by expert practitioners. Core products include the IMA New Mediator (a 40-hour introductory certificate course), the IMA Master Mediator and IMA Mediator Pro subscription programs for practicing mediators, the IMA Mediator Practice Lab for ongoing simulation practice, and the IMA Conflict Manager course for non-mediator professionals. The technology stack is a Teachable/Hotmart-hosted LMS layered with Zoom Pro for live sessions, Acuity for scheduling, and ConvertKit for email, with no proprietary AI or model layer disclosed.
IMA monetizes through three streams: (1) course and subscription fees (one-time purchases plus monthly/annual subscriptions such as Mediator Pro and the annual Master Mediator, with most Master Mediators described as renewing year after year), (2) certificate-driven continuing-education revenue (CLE, CEU, CPE eligibility across legal, mental-health, education, and accounting professions), and (3) direct professional services (conflict analysis, coaching, facilitation, ombuds-related services, mediation, and other conflict interventions) sold to organizations of all sizes. Pricing ranges from roughly $678 for the Conflict Manager course to a typical $1,000-$2,000 per learner for mediator certifications, with scholarships, non-profit/government discounts, and court-referred enrollment channels in place. Customers span enterprise (Intel, Sprouts Farmers Market, Berry Riddell LLC), public sector (City of Tempe, ASU, Maricopa Community Colleges, multiple Arizona municipalities and school districts), nonprofits (Feed Our Nations, Empower Kids South Sudan, Lost Boys Center), and a global community of over 300 mediators across North America, Africa, and Asia. CEO Kate Otting, a 25-year mediator and former Arizona Deputy Ombudsman, leads the company with a staff listed at 1-10 employees and no external funding.
Interaction Management Associates firmographics
Firmographics- Name
- Interaction Management Associates
- Legal name
- Interaction Management Associates LLC
- Website
- https://imamediation.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Interaction Management Associates, founded in 2004 and headquartered in Tempe, Arizona, delivers virtual mediation training, certification, and conflict management services to individuals, enterprises, governments, and peacebuilders across North America, Africa, and Asia through a Teachable-hosted blended-learning platform and direct consulting.
- Ownership category
- akta.pro rank
Interaction Management Associates industry classification
Industry- Product category
- Conflict Management Training and Mediation Services
- NAICS
- Professional and Management Development Training (61143), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Conflict Resolution & Negotiation (EDABAMAE)
- akta.pro secondary industries
- Conflict Management, Negotiation & Difficult Conversations (EDABAAAJ), Collaboration, Teamwork & Conflict Resolution (EDAAAKAF)
Keywords
Where Interaction Management Associates is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interaction Management Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Course Sales: Revenue from selling online mediation and conflict management courses. Includes IMA New Mediator (40-hour introductory certificate), Master Mediator (advanced annual subscription), Mediator Pro (monthly/annual subscription), and IMA Conflict Manager courses. One-time purchases and subscription models available.
- Direct Conflict Management Services: Fees for direct conflict management training and services to organizations including conflict analysis, coaching, facilitation, ombuds-related services, mediation and other conflict interventions.
- Certificate Program Revenue: 40-hour Certificate of Completion for mediator training courses. Certificates may qualify for continuing education credits (CLE, CEU, CPE) for attorneys, mental health professionals, teachers, accountants and other professions.
- Mediator Practice Lab Simulations: One-hour virtual simulation sessions available for trained mediators seeking refresher training. 12-simulation package included in IMA New Mediator and Master Mediator programs, also available separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IMA New Mediator Course - 40-hour Introductory Certificate |
| Other | Annual | Scholarship Program |
| Subscription | Annual | IMA Master Mediator - Advanced Annual Subscription |
| Subscription | Monthly | IMA Mediator Pro - Monthly or Annual Subscription |
| One time/ perpetual license | Monthly | IMA Conflict Manager Certificate Course |
| Subscription | Monthly | IMA Mediator Practice Lab |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Interaction Management Associates product offering
Product offeringCore offering
Interaction Management Associates provides conflict management training and direct conflict resolution services, including mediation, facilitation, conflict coaching, ombuds-related services, and conflict interventions. The company sells a suite of online certification and professional development courses (e.g., IMA New Mediator, Master Mediator, Mediator Pro, Conflict Manager, Mediator Practice Lab) delivered via a virtual blended-learning platform, and delivers custom training and direct mediation services to organizations in the public, corporate, and nonprofit sectors.
Product overview
Interaction Management Associates offers a suite of conflict management and mediation training programs delivered 100% virtually via its own website and a Teachable-hosted learning management system. The core product is the IMA New Mediator — a 40-hour introductory certificate course combining self-paced content with live small-group mediation simulations. Advanced learners can add the Master Mediator (annual subscription with coaching, templates, and webinars), IMA Mediator Pro (self-study advanced subscription), IMA Mediator Practice Lab (simulation-only add-on), or IMA Conflict Manager (shorter self-paced primer course of ~10–20 hours). Services include conflict analysis, coaching, facilitation, ombuds-related services, mediation, and other conflict interventions.
Differentiator
Problem solved
Functional benefit
Brands
- IMA New Mediator: The Essential 40-hour Introductory Mediation Training certificate course
- IMA Master Mediator
- IMA Mediator Pro
- IMA Conflict Manager
- IMA Mediator Practice Lab
Products and services
- IMA New Mediator A 40-hour introductory mediation certificate course delivered as a 100% virtual blended-learning program combining self-paced content with live small-group mediation simulations coached by expert practitioners. Culminates in a 40-hour Certificate of Completion and is designed for individuals entering the mediation field.
- IMA Master Mediator Advanced annual subscription program for trained mediators seeking to professionalize their practice, including business tools, mediator templates, supportive coaching calls, live webinars, continual practice opportunities, and fresh content added throughout the year.
- IMA Mediator Pro Monthly or annual subscription offering self-study advanced content, recorded webinars, professional tools, customizable templates, and essentials designed for trained mediators to advance their practice at their own pace.
- IMA Mediator Practice Lab Online simulation lab offering one-hour real-life mediation scenario sessions for trained mediators to practice alongside new and seasoned mediators, including recorded coaching and expert feedback.
- IMA Conflict Manager Self-paced online conflict management course covering approximately 10-20 hours of foundational skills and strategies for productively engaging in conflict, culminating in a Certificate of Completion. Includes video demonstrations, a workbook, reading materials, and quizzes.
- Direct Conflict Management Services Direct conflict management services provided to organizations, including conflict analysis, coaching, facilitation, ombuds-related services, mediation, and other conflict interventions. Custom training programs and organizational dispute resolution are also offered.
Quantifiable outcome
- Over 1,400 students from two universities benefited from mediation, communication, negotiation and active listening skills
- +2 more outcomes
Companies that use Interaction Management Associates
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Interaction Management Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Interaction Management Associates partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Interaction Management Associates competitors and assessment
Company assessmentBroad incumbents
- JAMS (Judicial Arbitration and Mediation Services): JAMS is the largest private ADR provider in the US, offering mediation, arbitration and training across all practice areas. Overlaps with IMA's mediation training and direct dispute resolution services but operates at vastly larger scale and broader portfolio.
- American Arbitration Association (AAA-ICDR): AAA is a long-established incumbent providing arbitration, mediation and ADR training and certification. Comparable in delivering mediator training and organizational dispute resolution, but at much larger scale and as part of a broader ADR services portfolio.
- Pepperdine University Straus Institute for Dispute Resolution: Straus Institute is a leading academic provider of mediation, arbitration and conflict resolution certificates and degrees. Comparable to IMA in training aspiring mediators, but anchored in a university brand with on-campus and online programs at larger scale.
Direct peers
- Beyond Conflict: Beyond Conflict works on international peacebuilding, leadership development and conflict resolution training globally. Comparable to IMA's international peacebuilder segment (South Sudan, Africa, Asia) and shares overlap in organizational conflict interventions and training.
- Mediate.com: Mediate.com is the largest online directory and resource hub for mediation, offering online training and listings for mediators. Directly comparable as a digital-first mediation training and community platform serving aspiring and practicing mediators, similar target buyer to IMA's New Mediator and Master Mediator courses.
- National Conflict Resolution Center (NCRC): NCRC delivers mediation training, certification programs and organizational conflict resolution services to businesses, courts and government. Comparable scope (training + services) and target customers (corporates, courts, public agencies) overlapping with IMA's segments.
- Center for Dispute Resolution (CDR Associates / CDR Group): CDR provides mediation training, conflict resolution consulting and direct facilitation services to organizations and government clients. Highly comparable to IMA's mix of certificate training and enterprise conflict management services, with similar public-sector and corporate customer base.
Others
- International Mediation Institute (IMI): IMI sets international competency standards and certifies mediators globally rather than selling training directly. Comparable as a standards-setter in the same mediator ecosystem IMA serves, and IMA-trained mediators are a potential feed into IMI certification.
Emerging players
- Mediator Academy: Mediator Academy offers online mediator training and certification programs for new and practicing mediators. Comparable to IMA's New Mediator and Mediator Pro offerings, though typically more transactional/self-paced and less focused on live expert coaching.
- Workplace Fairness Institute: Workplace Fairness Institute provides workplace conflict resolution training, consulting and certification led by mediator Blaine Donais. Comparable niche focus on organizational and workplace conflict management training, with similar target buyer of HR and corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Interaction Management Associates social profiles
Digital presenceInteraction Management Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interaction Management Associates leadership team
Management profileNumber of profiles
Profiles1 record
Interaction Management Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interaction Management Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interaction Management Associates
What does Interaction Management Associates do?
Interaction Management Associates provides conflict management training and direct conflict resolution services, including mediation, facilitation, conflict coaching, ombuds-related services, and conflict interventions. The company sells a suite of online certification and professional development courses (e.g., IMA New Mediator, Master Mediator, Mediator Pro, Conflict Manager, Mediator Practice Lab) delivered via a virtual blended-learning platform, and delivers custom training and direct mediation services to organizations in the public, corporate, and nonprofit sectors.
Is Interaction Management Associates a public or private company?
Interaction Management Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interaction Management Associates founded?
Interaction Management Associates was founded in 2004. It employs 1 to 10 people.
Where is Interaction Management Associates based?
Interaction Management Associates is headquartered in Tempe, United States, in the North America region.
How does Interaction Management Associates make money?
Four revenue lines are on record. Online Course Sales are the primary driver. The others are direct Conflict Management Services, certificate Program Revenue and mediator Practice Lab Simulations.
Who are Interaction Management Associates's main competitors?
Broad incumbents on record are JAMS (Judicial Arbitration and Mediation Services), American Arbitration Association (AAA-ICDR) and Pepperdine University Straus Institute for Dispute Resolution. Direct peers are Beyond Conflict, Mediate.com, National Conflict Resolution Center (NCRC) and Center for Dispute Resolution (CDR Associates / CDR Group). International Mediation Institute (IMI) is listed as an others. Emerging players are Mediator Academy and Workplace Fairness Institute.
Does Interaction Management Associates have an API?
No public API is recorded for Interaction Management Associates.
What industry is Interaction Management Associates in?
Interaction Management Associates's product category is Conflict Management Training and Mediation Services. Its primary akta.pro industry code is EDABAMAE, Conflict Resolution & Negotiation, with a secondary code of EDABAAAJ, Conflict Management, Negotiation & Difficult Conversations. Its NAICS code is 61143 and its SIC code is 8742.