Hillyard House

What Hillyard House does

Hillyard House is an independent, privately-held boutique hotel located at 1-5 Castle Avenue, Castlewellan, County Down, Northern Ireland, operating since its founding year of 2020 with 11-50 employees. Its core offering is 20 ensuite rooms plus an integrated on-site food and beverage operation comprising The Yard Restaurant (open seven days for breakfast, lunch, and dinner) and Mrs Coleman's Bar, supported by ancillary hospitality services including Hillyard Mews self-catering accommodation, the Redwood Suite for private room hire and corporate events, a weddings and receptions service, afternoon tea, and gift vouchers. The property sits adjacent to Castlewellan Forest Park, within reach of the Mourne Mountains, Slieve Donard, and the Newcastle seaside resort, drawing leisure travelers from across Ireland and internationally.

The business generates revenue across five streams: hotel accommodation (primary), food and beverage, themed packages (romantic, golf, family, corporate, young and lively, escape and recharge, young at heart, dinner bed and breakfast), events and private hire, and gift vouchers sold through Voucher Connect. Distribution is direct-to-consumer via the hotel's own website (powered by Net Affinity) and phone reservations, supplemented by third-party listings on Booking.com, TripAdvisor, and Google Reviews, with global reach through these OTAs. Customer segments are heterogeneous and persona-driven: couples and romance seekers, golfers, outdoor and nature visitors, families, corporate and group functions, and wedding parties. Pricing is not publicly disclosed; transaction is encouraged via direct booking rather than listed rates.

There is no evidence of institutional ownership, private equity backing, parent company, or public listing; the entity operates as a single-property independent boutique operation, with an email domain (@hillyardhospitality.com) suggesting a possible parent operating group but no confirmed corporate structure. No technology beyond standard hotel booking integration, OTA listings, and a hospitality CMS is disclosed, and there is no indication of AI/ML capability. The strategic posture is expansion of packaged offerings, sustainability certification (Green Tourism Bronze), and partnership-led distribution rather than technology differentiation.

Name

Hillyard House

Legal name

Hillyard House Hotel

Website

https://hillyard-house.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillyard House is an independent 20-room boutique hotel in Castlewellan, County Down, Northern Ireland, offering ensuite accommodation alongside The Yard Restaurant, Mrs Coleman's Bar, self-catering, weddings, and corporate events to leisure travelers and small groups.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Country Inns & Rural B&Bs (THAGAHAD)

Keywords

• Boutique hotel accommodation
• Hotel restaurant dining
• Wedding reception venue
• Private event hire
• Leisure break packages

Headquarters

HQ city

Castlewellan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Overnight stays in 20 ensuite rooms including superior rooms and suites. Revenue generated through room bookings with check-in from 15:00 and check-out by 11:00.
2. Food and Beverage: The Yard Restaurant serves breakfast, lunch, and dinner to both hotel guests and the general public seven days a week. Mrs Coleman's Bar offers drinks and cocktails. Sunday lunch available until 8pm.
3. Packages and Special Offers: Themed packages including romantic breaks, golf stay and play, dinner bed and breakfast, family getaways, young and lively, escape and recharge, and corporate packages. Special seasonal offers like Summer Two Night B&B Special and Sunday Monday Club Offer.
4. Events and Private Hire: Private room hire including the Redwood Suite for meetings, events, and weddings. Venue hire for celebrations and corporate functions.
5. Gift Vouchers: Gift vouchers available for purchase, sold through voucherconnect.com platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hillyard House is a boutique hotel in Castlewellan, County Down, Northern Ireland, offering 20 ensuite rooms, The Yard Restaurant (open seven days for breakfast, lunch, and dinner), Mrs Coleman's Bar, and Hillyard Mews self-catering accommodation. The property also provides the Redwood Suite for weddings, meetings and private events, afternoon tea service, gift vouchers, and themed stay packages covering romantic breaks, golf, families, and corporate guests.

Product overview

Hillyard House is a boutique hotel offering a single-property hospitality experience with integrated accommodation, dining, and bar services. The core offering consists of 20 ensuite hotel rooms, The Yard Restaurant (open daily for breakfast, lunch, and dinner), and Mrs Coleman's Bar. Additional services include self-catering accommodation at Hillyard Mews, wedding and reception hosting, private room hire for meetings and events, afternoon tea service, and gift vouchers. The hotel also offers various themed packages targeting romantic breaks, golf trips, family getaways, corporate events, and empty nesters.

Differentiator

Problem solved

Functional benefit

Products and services

• Hillyard House Hotel Accommodation Boutique hotel accommodation with 20 cosy, modern ensuite rooms located beside Castlewellan Forest Park in Castlewellan, County Down, Northern Ireland. Rooms include superior rooms and suites and offer free Wi-Fi and air conditioning.
• The Yard Restaurant On-site restaurant open seven days a week serving breakfast, lunch, and dinner to both hotel guests and the general public, with locally sourced dishes.
• Mrs Coleman's Bar Hotel bar offering cocktails, drinks, and casual dining atmosphere for hotel guests and visitors.
• Hillyard Mews Self-Catering Self-catering accommodation option at the Hillyard House property for guests who prefer independent stays.
• Wedding & Reception Services Wedding ceremonies and receptions hosting services at the hotel venue, including venue hire and full hospitality services.
• Private Room Hire Meeting and event space hire including the Redwood Suite for corporate events, conferences, and private functions, with full catering options.
• Afternoon Tea Afternoon tea service available at Hillyard House for hotel guests and visitors.
• Gift Vouchers Gift voucher packages available for purchase for hotel stays, dining, and experiences, sold through the voucherconnect.com platform.
• Special Offers & Packages Curated promotional packages including Summer Two Night B&B Special, Sunday Monday Club Offer, Dinner Bed & Breakfast, Romantic Breaks, Golf Stay & Play, Family Getaways, Corporate Packages, Young & Lively, and Escape & Recharge experiences.

Quantifiable outcome

• Guest reviews consistently rate the hotel highly for cleanliness, staff friendliness, food quality, and location

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered supporting, aspirational and core.

• TripAdvisorsupportingChannel Partner/ Reseller/ DistributorGuest reviews and ratings displayed on TripAdvisor platform. Customer reviews sourced from TripAdvisor featured on the hotel website homepage.
• Booking.comsupportingChannel Partner/ Reseller/ DistributorListed on Booking.com for third-party reservations. Customer reviews from Booking.com displayed on hotel website.
• Google ReviewssupportingChannel Partner/ Reseller/ DistributorGoogle Reviews displayed on website homepage showing guest testimonials.
• Voucher ConnectsupportingChannel Partner/ Reseller/ DistributorGift vouchers sold through voucherconnect.com external platform.
• Green TourismaspirationalStrategic or Co-development PartnerWorking towards Green Tourism Bronze accreditation as part of sustainability initiative. Green Tourism is an internationally recognized certification body.
• Cairndhu Golf CoursesupportingStrategic or Co-development PartnerGolf Stay & Play package includes nearby Cairndhu Golf Course in Larne, Co. Antrim.
• Castlewellan Forest ParkcoreStrategic or Co-development PartnerLocated directly beside Castlewellan Forest Park entrance, less than 1 minute walk away. Forest park is a key local attraction for hotel guests.
• Net AffinitysupportingTechnology or IntegrationWebsite booking integration and technology provider for hotel reservations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Net Affinity: Technology provider for hotel direct booking, website, and digital marketing. Listed as a technology/integration partner of Hillyard House. Relevant as an ecosystem enabler whose continued partnership supports Hillyard House's direct-channel strategy and online conversion capability.

Direct peers

• Slieve Donard Hotel & Spa: Upscale resort hotel in Newcastle, County Down operated by Hastings Hotels, the largest hotel group in Northern Ireland. Directly comparable because it serves the same Mourne Mountains leisure, golf, and corporate guests in the same micro-market as Hillyard House, but with substantially larger inventory and spa/conference facilities.
• Galgorm Resort: Northern Ireland resort hotel known for spa, F&B, and event-led revenue. Comparable because it shows the trajectory of a single-property NI operator scaling into a destination resort with weddings, corporate events, and F&B at the core - the same revenue mix Hillyard House is building toward.
• The Merchant Hotel: Award-winning luxury boutique hotel in Belfast. Comparable as a Northern Ireland boutique hotel competing for the same domestic and inbound leisure, wedding, and corporate guests, with a similar focus on restaurant, bar, and event revenue streams layered on top of accommodation.
• The Bushmills Inn: Award-winning boutique hotel and restaurant in County Antrim, Northern Ireland. Comparable as a small, character-led boutique hotel with integrated award-winning restaurant and bar, curated experience packages, and a strong wedding/event trade - a close operating model analogue to Hillyard House.

Broad incumbents

• Lough Erne Resort: Five-star resort in Enniskillen offering accommodation, multiple restaurants, spa, and conference facilities. Comparable because it competes for the same golf, leisure, and corporate guests across Northern Ireland and overlaps with Hillyard House's golf and event revenue ambitions.
• Hastings Hotels: Largest hotel group in Northern Ireland, operating multiple upscale and mid-scale properties including Slieve Donard, Europa, and Culloden. A broad incumbent competing with Hillyard House across leisure, golf, and corporate segments in the same region with much greater scale and distribution.
• The Montcalm Hotels: UK-based boutique and luxury hotel group operating multiple upscale properties. Comparable as a broader boutique-hotel operator against which Hillyard House benchmarks on positioning, package design, and amenity expectations for high-end leisure and corporate guests.

Regional players

• Trident Hotel Kinsale: Boutique hotel and restaurant in Kinsale, County Cork. Comparable as an independently operated small-property hotel with a strong restaurant-led experience, packages, and wedding/event trade - similar operating model to Hillyard House but in a different Irish regional market.
• Burren Coast Hotel & Spa: Hotel and spa on the Wild Atlantic Way in County Clare, Republic of Ireland. Comparable as a regionally anchored boutique-style property combining accommodation, F&B, spa, and event offerings - relevant as a regional peer from the same island but in a different tourism corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hillyardhouse
• LinkedInlinkedin.com/company/forest-park-development-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillyard House