Safarious

What Safarious does

Safarious is a privately held, founder-led bespoke safari travel company registered in Mauritius with operational support in Cape Town, South Africa. The company designs and guides custom-crafted journeys to wilderness areas across Africa and select international destinations, targeting high-net-worth individual travelers seeking expert-led, conservation-minded experiences. Its product is delivered entirely through its four founding guides — James Kydd, Michael Lorentz, Warren Pearson, and Rob Janisch — who collectively bring over 80 years of African guiding experience and personally lead safaris across 18+ countries, including Tanzania, Ethiopia, Chad, Rwanda, Kenya, Botswana, Namibia, and Mozambique.

The core offering is a single unified service: custom-designed safari itineraries priced on a quote basis, with no public pricing tiers and no intermediaries, resellers, or marketplace listings. Featured itineraries include 15-day Tanzania journeys (Lake Tanganyika, Mahale chimp trekking, Serengeti), Ethiopia expeditions (Omo Valley, Bale Mountains), and 16-day Chad journeys (Ennedi, Zakouma). A complementary offering, The Safarious Fund (launched 2024), directs a minimum 2% of every trip's total cost to eight named conservation and community partners, with cumulative contributions exceeding US$200,000. The business is sales-led and relationship-driven, with customers acquired via direct website inquiry, editorial coverage (Condé Nast Traveler, Travel + Leisure, Time Magazine), and referrals, supported by content marketing across YouTube, LinkedIn, Instagram, Facebook, and email newsletter. There is no disclosed software platform, technology stack, or AI/ML capability; the moat is human expertise and conservation ecosystem relationships rather than technology.

Name

Safarious

Legal name

Safarious

Website

https://safarious.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Safarious is a privately held, founder-led boutique safari travel company that designs and guides bespoke, expert-led journeys across Africa for high-net-worth individual travelers, with a conservation fund directing a minimum 2% of every trip to wildlife and community partners.

Ownership category

akta.pro rank

Product category

Luxury Safari Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Bespoke safari tours
• Guided wildlife experiences
• Luxury african travel
• Custom safari design
• Conservation travel services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Safari Tours: Safarious designs and guides meticulously crafted journeys to wilderness areas across Africa and beyond. Each trip is custom-designed for individual clients, with pricing based on the specific itinerary, destinations, accommodation choices, and duration. The company also directs a minimum of 2% of the total cost of every trip to The Safarious Fund for conservation partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Safarious designs and guides meticulously crafted, custom-built safari journeys to wilderness areas across Africa and beyond for individual travelers. Each trip is individually designed around client preferences for destinations, accommodation level, and duration, led by one of the company's four founder-guides with combined 80+ years of experience. The company also directs a minimum of 2% of each trip's total cost to conservation partners through The Safarious Fund.

Product overview

Safarious is a premium safari travel company offering a single unified product: bespoke, meticulously crafted safari journeys across Africa and select international destinations. The core offering consists of custom-designed safari experiences (Tanzania, Ethiopia, Chad) guided by a team of four expert naturalists (James Kydd, Michael Lorentz, Warren Pearson, Rob Janisch). The company has over eight decades of combined guiding experience. A complementary offering, The Safarious Fund, directs a minimum of 2% of each trip's cost to conservation and community partners. The business does not operate a software platform but rather provides human-guided travel services.

Differentiator

Problem solved

Functional benefit

Brands

• The Safarious Fund: A conservation fund established by Safarious that directs a minimum of 2% of each trip's total cost to conservation and community initiatives across Africa, including partners such as Dian Fossey Gorilla Fund, Big Life Foundation, and others.

Products and services

• Custom Safari Experiences Bespoke, custom-designed safari journeys to wilderness areas across Africa and select international destinations, tailored to each client's preferences for destinations, accommodation level, and duration, and led by one of the company's four expert founder-guides. Intended for affluent individual travelers seeking premium, privately guided experiences.
• Tanzania Safari Experience A 15-day Tanzanian adventure spanning Lake Tanganyika, Greystoke Mahale, the Mahale Mountains for chimpanzee trekking, the Lamai Serengeti, and the Singita Grumeti Reserve, with accommodation at Singita Sabora Tented Camp. Designed for individual travelers seeking a multi-destination Tanzania safari.
• Ethiopia Safari Experience Exploration of southern Ethiopia including the Omo Valley for cultural experiences with remote tribes and the Bale Mountains for Ethiopian wolf sightings and endemic wildlife. Designed for travelers seeking an off-the-beaten-path cultural and wildlife itinerary.
• Chad Safari Experience A 16-day journey through Chad's Ennedi Natural and Cultural Reserve (sandstone wonderland) and Zakouma National Park, offering contrasting experiences from meditative solitude to wildlife abundance. Designed for experienced travelers seeking remote and unusual destinations.
• Private Guiding Services Personalized guiding services by expert naturalists including James Kydd, Michael Lorentz, Warren Pearson, and Rob Janisch, who provide private safari guiding, travel design, and conservation photography services.

Quantifiable outcome

• Minimum 2% of every trip cost goes to conservation partners

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Dian Fossey Gorilla FundcoreStrategic or Co-development Partner · 1 January 2024Founded in 1967, the Dian Fossey Gorilla Fund protects endangered gorillas through daily monitoring and anti-poaching while supporting local communities with education, training, and sustainable livelihoods.
• Big Life FoundationcoreStrategic or Co-development Partner · 1 January 2024Big Life Foundation protects wildlife across 1.6 million acres through anti-poaching, conflict mitigation, and habitat preservation—ensuring conservation benefits both wildlife and the communities who live alongside them.
• Wild Entrust - Botswana Predator Conservation ProgramcoreStrategic or Co-development Partner · 1 January 2024Wild Entrust's Botswana Predator Conservation Program protects large carnivores—including lions, cheetah, and wild dogs—through scientific research, conflict mitigation, and community-driven conservation efforts.
• Tracker AcademycoreStrategic or Co-development Partner · 1 January 2024Tracker Academy preserves the ancient skill of wildlife tracking while creating careers in conservation. With Safarious Fund support, one student was sponsored a full year of intensive training in tracking and wildlife protection.
• Zambian Carnivore ProgrammecoreStrategic or Co-development Partner · 1 January 2024The Zambian Carnivore Programme protects lions, leopards, wild dogs, and cheetahs through research, anti-poaching, and community partnerships, securing long-term conservation for both wildlife and people.
• Women Together GlobalcoreStrategic or Co-development Partner · 1 January 2024Women Together Global empowers women and girls through education, skills training, and leadership development—creating opportunities for them to thrive while driving community and environmental change.
• Skeleton Coast Brown Hyena ProjectcoreStrategic or Co-development Partner · 1 January 2024The Skeleton Coast Brown Hyena Project protects Namibia's rare brown hyenas through research, monitoring, and community engagement in one of the most remote and challenging environments on Earth.
• The Lugenda FoundationcoreStrategic or Co-development Partner · 1 January 2024Based in Niassa Special Reserve, Mozambique, the Lugenda Foundation is committed to protecting wildlife and empowering local communities through anti-poaching efforts, habitat conservation, and sustainable development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roar Africa: Boutique luxury African safari company focused on bespoke, conservation-minded experiences for high-end travelers. Directly comparable in scale, premium positioning, and conservation integration.
• African Travel Inc. Luxury safari tour operator offering fully customized itineraries across Africa. Closely comparable on bespoke HNW safaris, multi-country capability, and US-headquartered distribution.
• Scott Dunn: Luxury bespoke tour operator with curated private-guided experiences worldwide, including Africa. Comparable on custom-design model, HNW clientele, and expert-led private guiding ethos.
• Wilderness Safaris: Largest dedicated luxury safari operator in Africa, offering high-end guided wildlife experiences across multiple countries. Directly comparable on multi-destination bespoke safaris, premium positioning, and conservation partnerships.
• &Beyond: Premium African safari and travel operator with a portfolio of luxury lodges and bespoke guiding across multiple African countries. Comparable to Safarious in target HNW clientele, multi-country trip design, and conservation-integrated brand positioning.
• Singita: Ultra-luxury safari lodge and guiding brand operating across East and Southern Africa. Comparable on HNW clientele, conservation-driven model, and high-touch custom safari experiences; Safarious even books guests into Singita properties.
• Ker & Downey Africa: Luxury African safari outfitter offering custom-designed itineraries across multiple countries. Comparable on HNW bespoke trip design, multi-country depth, and relationship-driven sales motion.
• Micato Safaris: Bespoke luxury safari operator specializing in Africa with a reputation for high-end service and philanthropy-linked travel (1% of revenue to African communities). Closely comparable business model and customer base to Safarious.
• Natural Habitat Adventures: Conservation-focused adventure travel company offering premium guided wildlife experiences worldwide. Comparable on nature-led small-group and private guided safaris with sustainability positioning.

Emerging players

• Black Tomato: Luxury experiential travel company specializing in bespoke, story-driven trips including African safaris. Comparable on HNW bespoke model and focus on transformative, off-the-beaten-path experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@safarious_/videos
• Facebookfacebook.com/safarious
• LinkedInlinkedin.com/company/safarious
• Instagraminstagram.com/safarious
• Xx.com/safarious

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safarious