ServusTV
ServusTV is an Austrian free, ad-supported streaming platform and TV channel operated by Red Bull Media House, delivering live sports (DFB-Pokal, Europa League, FIFA WC 2026), news, documentaries, and entertainment to Austrian audiences via web, SmartTV, and mobile.
- Company typePrivate
- Founded2009
- HeadquartersWals, Austria
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What ServusTV does
ServusTV is an Austrian free-to-access streaming platform and linear television channel that distributes live sports, news, documentaries, and entertainment programming primarily to Austrian consumers. Headquartered in Anif near Salzburg and operating as a wholly-owned subsidiary of Red Bull Media House (within the wider Red Bull conglomerate), the service has been active since 2009 and runs a multi-product architecture anchored by the ServusTV On streaming platform, with dedicated content verticals for sport (ServusTV Sport), news (Servus Nachrichten), and an on-demand media library (ServusTV Mediathek). Technical infrastructure spans web, SmartTV applications, and mobile apps, supporting live TV streaming, on-demand playback, and unified search across content categories. The service is geo-restricted to Austria, with international access enabled only through VPN services, and serves as the domestic broadcast home for premium football rights including DFB-Pokal matches and Europa League games, plus event-based coverage such as the FIFA World Cup 2026.
The platform monetises entirely through advertising inventory, offering all content free to viewers. Customer segments are split between Austrian general audiences, Austrian sports viewers, international sports fans accessing via VPN, and German-speaking drama viewers reached through co-productions with ARD, BR, and SRF, with international distribution handled by Beta Film. Distribution combines a direct-to-consumer streaming platform, a linear TV channel, and ad-driven earned media coverage (e.g., Mashable highlighting free streaming availability), supplemented by referral traffic through VPN-service recommendations. The business operates within a broader Red Bull media network that cross-links with sister properties such as Servus, Bergwelten, Speedweek, and Red Bull TV, leveraging the parent group's content, brand, and distribution assets without disclosing standalone financial performance.
ServusTV firmographics
Firmographics- Name
- ServusTV
- Legal name
- ServusTV
- Website
- https://servustv.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ServusTV is an Austrian free, ad-supported streaming platform and TV channel operated by Red Bull Media House, delivering live sports (DFB-Pokal, Europa League, FIFA WC 2026), news, documentaries, and entertainment to Austrian audiences via web, SmartTV, and mobile.
- Ownership category
- akta.pro rank
ServusTV industry classification
Industry- Product category
- Free-to-Air Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), National & Regional Sports TV Networks (Linear) (MPABAJAA)
Keywords
Where ServusTV is headquartered
LocationHeadquarters
- HQ city
- Wals
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
ServusTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Free Streaming with Advertising: ServusTV provides free access to live sports streams, news broadcasts, and entertainment content, monetized through advertising inventory. The platform attracts viewers through premium sports content including football matches from DFB-Pokal and Europa League.
- Digital Advertising: The streaming platform displays advertisements across its web and app interfaces, including video ads during live streams and display ads on the website, generating revenue from advertiser placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Access to all live streams and on-demand content |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
ServusTV product offering
Product offeringCore offering
ServusTV operates a free, ad-supported Austrian television channel and streaming platform (ServusTV On) that delivers live sports programming (DFB-Pokal, Europa League, MotoGP, Formula 1, FIFA World Cup 2026), news broadcasts (Servus Nachrichten), documentaries, talk shows, entertainment series, and on-demand video content. The service is geo-restricted to Austria with web, SmartTV, and mobile app distribution, monetized entirely through advertising rather than subscription fees.
Product overview
ServusTV operates as an Austrian streaming and television platform with a multi-product architecture centered on ServusTV On as its primary streaming platform. The service offers live TV streaming, an on-demand mediathek (media library), dedicated sports content covering motorsport (MotoGP, Formula 1), winter sports, cycling, and extreme sports, news broadcasts under the Servus Nachrichten brand, and entertainment programming including documentaries, talk shows, and films. The platform also carries FIFA World Cup 2026 coverage through a partnership channel. Content is accessible via web streaming and includes both German-language original programming and international sports broadcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- ServusTV On ServusTV On is the company's flagship free, ad-supported streaming platform offering Austrian viewers live TV, on-demand video, sports streams (MotoGP, Formula 1, DFB-Pokal, Europa League), news, documentaries, talk shows, and entertainment programming across web, SmartTV, and mobile applications.
- ServusTV Sport ServusTV Sport is the dedicated sports content vertical providing live streaming of motorsport events (MotoGP, Formula 1), winter sports, cycling, tennis, and extreme sports, alongside sports news and highlights for Austrian sports viewers.
- Servus Nachrichten Servus Nachrichten is ServusTV's news broadcast service delivering Austrian and international news coverage through daily scheduled programs, 90-second news summaries, weather updates, and sports news bulletins across linear TV and the streaming platform.
- ServusTV Mediathek ServusTV Mediathek is the on-demand media library offering Austrian viewers catch-up access to news, magazine shows, talk programs, opinion content, nature and adventure programming, sports highlights, documentaries, drama series, feature films, and entertainment shows.
- FIFA World Cup 2026 Coverage FIFA World Cup 2026 Coverage is ServusTV's dedicated broadcast offering providing Austrian viewers with live coverage of all FIFA World Cup 2026 matches and related programming through a dedicated partner channel on the streaming platform.
Quantifiable outcome
- Free access to premium football content including DFB-Pokal finals and Europa League matches
Companies that use ServusTV
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ServusTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ServusTV partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, minor and flagship.
- Red BullcoreServusTV is part of the Red Bull media network. The platform features Red Bull-sponsored content including Extreme sports, motorsport coverage (MotoGP, Formula 1), and Red Bull TV integration. Red Bull's involvement provides premium sports content and brand association.
- Beta FilmmajorCo-production partnership on drama miniseries Ludwig with ARD, BR, ServusTV, and SRF. Beta Film handles global distribution of the series. This represents a significant content partnership for drama production.
- ARDmajorGerman public broadcaster co-producing Ludwig miniseries with ServusTV and other partners. ARD represents a major German broadcasting partner for drama content.
- Bayerischer Rundfunk (BR)majorBavarian public broadcaster co-producing Ludwig miniseries. BR provides regional German broadcasting expertise and production resources.
- SRF (Swiss Broadcasting Corporation)majorSwiss public broadcaster co-producing Ludwig miniseries. SRF extends the production partnership to Switzerland.
- W&B TelevisionminorProduction company producing Ludwig miniseries for ServusTV and partner broadcasters. W&B Television brings production expertise and facilities.
- Canal+minorCanal+ acquired rights to German drama series The Widow Killer (Sternstunde der Mörder) from distributor Intvition. The series is set to air on ServusTV in Austria alongside Canal+ distribution in other territories.
- SVT (Swedish Television)minorSwedish broadcaster SVT acquired rights to German drama series The Widow Killer. ServusTV holds Austrian broadcast rights for the same series.
- IntvitionminorDistributor of German drama series The Widow Killer, handling international sales to broadcasters including Canal+, SVT, and ServusTV.
- Jurgen KloppminorFormer Liverpool manager made a ServusTV appearance to address Real Madrid job rumors. The high-profile interview demonstrates ServusTV's ability to attract major football personalities for exclusive content.
- FIFAflagshipServusTV serves as a broadcaster for FIFA World Cup 2026, offering live coverage of matches through dedicated partner channels and streaming platforms. This represents the platform's most significant sports broadcasting partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ServusTV competitors and assessment
Company assessmentBroad incumbents
- ProSiebenSat.1 Media: Major German-language commercial broadcaster operating Sat.1, ProSieben, kabel eins, and Puls 4/ATV in Austria. Comparable as a larger commercial broadcaster with overlapping Austrian distribution through its Puls 4 and ATV subsidiaries.
- RTL Deutschland: Major German commercial broadcaster operating RTL, VOX, and RTL+ streaming. Comparable as a large German-language broadcaster with free-to-air + streaming monetization reaching Austrian viewers through DACH distribution.
- ARD: Consortium of German public broadcasters operating Das Erste and regional channels. Comparable as a DACH public broadcaster and existing co-production partner of ServusTV on drama series.
Direct peers
- DAZN: Global sports subscription streaming platform with significant DACH operations and Europa League rights in select territories. Directly comparable as a sports-first streaming competitor that bids against ServusTV for premium European football rights.
- Joyn: German free/ad-supported streaming joint venture of ProSiebenSat.1 and Warner Bros. Discovery. Comparable as a DACH AVOD streaming platform with similar free + ad-supported monetization targeting German-speaking viewers.
- ORF (Österreichischer Rundfunk): Austrian national public broadcaster offering linear TV channels, streaming (ORF ON), news, sports, and entertainment. Directly comparable as ServusTV's primary domestic competitor for Austrian viewers and ad budgets, and a competitor on premium sports rights.
- Sky Deutschland: German-language pay-TV and streaming operator carrying premium sports including Bundesliga and F1. Comparable as a DACH sports broadcaster competing for rights, audience share, and advertiser attention.
- Puls 4: Austrian private commercial broadcaster owned by ProSiebenSat.1 Pulse Four, offering linear TV and digital streaming. Directly comparable as an Austrian free-to-air broadcaster competing for the same domestic audience and ad market.
- ATV (Austria): Austrian private TV broadcaster owned by ProSiebenSat.1, operating linear channels and digital properties. Directly comparable as an Austrian free-to-air commercial broadcaster competing for the same audience and ad budgets.
Others
- Red Bull TV: Global free ad-supported sports and lifestyle streaming platform owned by Red Bull Media House. Closely related as a sister property within the same parent network, sharing content resources but operating as a distinct brand focused on Red Bull sports globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ServusTV social profiles
Digital presenceServusTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServusTV leadership team
Management profileNumber of profiles
ServusTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServusTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServusTV
What does ServusTV do?
ServusTV operates a free, ad-supported Austrian television channel and streaming platform (ServusTV On) that delivers live sports programming (DFB-Pokal, Europa League, MotoGP, Formula 1, FIFA World Cup 2026), news broadcasts (Servus Nachrichten), documentaries, talk shows, entertainment series, and on-demand video content. The service is geo-restricted to Austria with web, SmartTV, and mobile app distribution, monetized entirely through advertising rather than subscription fees.
Is ServusTV a public or private company?
ServusTV is a private company. It is classified as corporate owned and is currently operating.
When was ServusTV founded?
ServusTV was founded in 2009. It employs 101 to 250 people.
Where is ServusTV based?
ServusTV is headquartered in Wals, Austria, in the Europe region.
How does ServusTV make money?
Two revenue lines are on record. Free Streaming with Advertising is the primary driver. The others are digital Advertising.
Who are ServusTV's main competitors?
Broad incumbents on record are ProSiebenSat.1 Media, RTL Deutschland and ARD. Direct peers are DAZN, Joyn, ORF (Österreichischer Rundfunk), Sky Deutschland, Puls 4 and ATV (Austria). Red Bull TV is listed as an others.
Does ServusTV have an API?
No public API is recorded for ServusTV.
What industry is ServusTV in?
ServusTV's product category is Free-to-Air Television Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516120 and its SIC code is 4833.