Greda

What Greda does

Greda (legal entity Greda SA de CV) is a Mexican manufacturer and distributor of ceramic and porcelain floor and wall tiles founded in 1987 and headquartered in Cuautitlán Izcalli, Estado de México. The company offers a multi-category product portfolio spanning Porcelanato (67+ porcelain models in formats from 30x30cm through 120x120cm), Cerámica for wall and floor applications, Fachada exterior cladding, SPC and LVT vinyl flooring with click-lock installation, WPC Lambrin wall panels, FOM foam surfacing, and Molduras aluminum profiles and trims. Sourcing is international and diversified: Greda imports from Uruguay (since 1991), Spain (since 1993), China (since 2007, the primary source by 2011), Indonesia (since 2014), India (since 2016), and Peru (since 2018), supplementing any domestic production.

Greda's business model is distribution-led rather than direct-to-consumer. The company sells through four company-operated warehouses (Cuautitlán Izcalli, Bomintzha, Puebla, Merida) and an independent network of distributors and tile retailers across Mexico, with a US subsidiary (Greda Tiles, established 2017) addressing the American market. Pricing is not publicly disclosed and is negotiated through distributors and warehouse personnel. Customer segments are skewed toward SMB tile retailers and contractors serving residential applications (bathrooms, kitchens, living spaces) and commercial/exterior projects; named testimonial customers include Zetuna, Limsa Zacatecas, Limsa Aguascalientes, and El Gigante De Los Azulejos Poza Rica. Digital channels include an e-commerce-enabled website, downloadable PDF catalogs, the 360° Ambientes Visualizer, and social media presence on Facebook, Instagram, and YouTube, though these serve primarily as marketing and pre-sales tools rather than transactional storefronts. The company is privately held with no disclosed funding rounds, parent entity, or external investors identified.

Name

Greda

Legal name

Greda SA de CV

Website

https://greda.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Greda is a Mexican ceramic and porcelain tile manufacturer and distributor founded in 1987, serving residential and commercial customers across Mexico, the USA, and Latin America through company warehouses, independent distributors, and a US subsidiary (Greda Tiles).

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tiles

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Ceramic tiles
• Porcelain tiles
• Vinyl flooring
• Wall coverings
• Tile distribution

Headquarters

HQ city

Cuautitlán Izcalli

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: Primary revenue from manufacturing and distributing ceramic wall tiles, porcelain floor tiles, and special pieces. Products sold through distributors and direct warehouse locations.
2. Vinyl Flooring Products: SPC (Stone Plastic Composite) and LVT (Luxury Vinyl Tile) flooring products sold as finished goods for residential and commercial applications.
3. Special Pieces and Accessories: Aluminum profiles, trims, and moldings (molduras) including listelos, perfiles, and peldaños (steps) that complement tile installations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greda manufactures and distributes ceramic and porcelain floor and wall tiles, SPC vinyl flooring, WPC wall panels, and aluminum moldings/profiles for residential and commercial applications. The company sources from a multi-country import network and sells through its own warehouses and an independent distributor network across Mexico, with US operations under the Greda Tiles brand.

Product overview

Greda is a Mexican ceramic tile and porcelain manufacturer founded in 1987, offering a comprehensive portfolio of floor and wall covering solutions. The product lineup includes Porcelanato (porcelain tiles in various sizes including 60x60cm, 60x120cm, 80x80cm, 80x160cm, 120x120cm), Cerámica (ceramic tiles), Fachada (facade products), WPC/Lambrin (wood-plastic composite wall panels), FOM and LVT adherible (innovative flooring solutions), and Molduras (aluminum profiles and moldings). Greda also offers SPC vinyl flooring with clic installation technology and 360° room visualization tools for customer inspiration. The products serve residential and commercial applications including bathrooms, kitchens, common areas, and exteriors.

Differentiator

Problem solved

Functional benefit

Brands

• Greda Tiles: US operations brand for ceramic tiles, initiated in 2017

Products and services

• Porcelanato (Porcelain Tiles) Porcelain tiles offered in various sizes (60x60cm, 60x120cm, 80x80cm, 80x160cm, 120x120cm) and finishes, featuring dark tones, veined textures imitating marble and stone, for residential and commercial floor and wall applications.
• Ceramica (Ceramic Tiles) Ceramic wall and floor tiles including products like Pravia Claro, Valena Claro, and Neo Onix Elite for interior residential and commercial applications.
• Piso vinilico SPC (SPC Vinyl Flooring) Stone Plastic Composite vinyl flooring with innovative click-lock installation system. Pet-friendly, water-resistant, and scratch-resistant, for residential and commercial flooring applications.
• WPC (Lambrin) Wall Panels Wood Plastic Composite panels with deep relief and realistic wood texture image, moisture-resistant and easy to maintain, for interior wall cladding.
• Molduras (Aluminum Moldings and Profiles) Aluminum moldings and profiles including listelos, steps, and decorative profiles in various finishes (silver, gold, bronze, rose gold) for tile installation finishing.
• Fachada (Facade Products) Facade products including Neo Andes Mix Plus, River Plus, Montana Plus, and Lava Ocre Plus for exterior building cladding and outdoor applications.
• FOM Flooring Versatile foam material that easily adheres to various surfaces, providing extra comfort with soft texture and additional insulation and protection for flooring renovations.
• LVT Adherible (Adhesive Luxury Vinyl Tile) Adherible luxury vinyl tile that mimics real marble elegance with an adhesive system for quick installation, in 45.7x45.7cm format.

Quantifiable outcome

• Products sold in multiple Latin American countries and USA market presence since 2017

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Peru Import PartnersminorOthers · 1 January 2018Third Latin American import partner from Peru added in 2018, supplying 40x40cm, 45x45cm, and 60x60cm tiles.
• Greda TilescoreOthers · 1 January 2017Subsidiary company established in the United States in 2017 for direct market presence in the USA.
• India Import PartnerscoreOthers · 1 January 2016Third Asian import partner from India added in 2016, transitioning products from China to India and introducing new formats including 60x120cm porcelain tiles.
• Indonesia Import PartnersminorOthers · 1 January 2014Second Asian import source added in 2014, bringing 15x90cm tile formats from Indonesia.
• China Import PartnerscoreOthers · 1 January 2007Major Asian import expansion in 2007 with 15x45cm, 8x32.5cm, and 30x30cm tiles from China. By 2011, China had replaced domestic Mexican production as primary source.
• Spain Import PartnersminorOthers · 1 January 1993European import expansion with 33x33cm and 40x40cm tile imports from Spain, making Greda's sourcing intercontinental.
• Uruguay Import PartnersminorOthers · 1 January 1991First Latin American import partner, bringing 15x15cm tiles from Uruguay in 1991, marking Greda's entry into international sourcing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interceramic: Interceramic is a major Mexican-based ceramic tile manufacturer and retailer with multi-country operations, serving residential and commercial customers through company stores and distributors. Highly comparable to Greda's positioning as a Mexican tile brand with cross-border reach and a mixed wholesale/retail model.
• Vitromex: Vitromex is a Mexican ceramic and porcelain tile manufacturer with nationwide distribution, overlapping directly with Greda's product categories (cerámica, porcelanato, moldings) and customer base of tile retailers and builders.
• Cesantoni: Cesantoni is a Mexican ceramic tile producer with a broad portfolio of floor and wall tiles sold through distributors across Mexico. Comparable to Greda in product mix and channel structure.

Broad incumbents

• Dal-Tile (Mohawk Industries): Dal-Tile, the tile division of Mohawk Industries, is the largest tile manufacturer in North America with operations in Mexico. Comparable as a large-scale competitor with deeper capital, broader product lines, and established relationships with national retailers.
• Mohawk Industries (Vinyl/SPC): Mohawk Industries is the largest US flooring manufacturer with leading positions in LVT/SPC rigid core products. Comparable as a global incumbent competing in the same resilient flooring categories Greda entered in 2023.
• Grupo Lamosa: Lamosa is the largest Mexican ceramic tile and adhesives manufacturer, with integrated production, broad distribution, and a public listing. It is comparable as the leading domestic incumbent against which Greda competes for shelf space and project specifications in Mexico.
• Home Depot Mexico: Home Depot Mexico is a major home improvement retail chain carrying ceramic, porcelain, and vinyl flooring. Comparable as a downstream retail channel that competes with Greda's distributor network for end-customer flooring purchases.

Regional players

• Porcelanite (Brazil): Porcelanite is a major Brazilian porcelain tile manufacturer exporting across Latin America. Comparable as a Latin American tile competitor pursuing similar import-and-distribute dynamics in regional markets where Greda also operates.
• Roca Tile USA: Roca Tile is the ceramic tile division of the Spanish multinational Roca Group, distributing porcelain and ceramic tiles across the Americas including Mexico and the US. Comparable to Greda in cross-border supply (Spain origin) and multi-format porcelain offerings.

Others

• Mercado Libre (Mexico): Mercado Libre is the dominant Latin American e-commerce marketplace, including flooring and tile listings from both established distributors and direct importers. Relevant as an emerging channel that could disintermediate traditional tile distributors like Greda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gredaceramicossadecv9100
• Facebookfacebook.com/gredamx
• Instagraminstagram.com/gredamex
• LinkedInlinkedin.com/company/impulsora-de-materiales-de-tenayuca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greda