Diabetes Store
Diabetes Store, Inc. is a privately held Memphis-based mail-order diabetes care supplier founded in 2002, distributing testing supplies, Continuous Glucose Monitors, and therapeutic shoes through insurance billing to individual patients, health plans, senior communities, and provider clinics across the United States.
- Company typePrivate
- Founded2002
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Diabetes Store does
Diabetes Store, Inc. (DSI) is a privately held, Tennessee-incorporated mail-order diabetes care company founded in 2002 and headquartered in Memphis. The company supplies diabetes testing supplies (blood glucose meters, test strips, lancing devices, lancets, control solutions), Continuous Glucose Monitors (Abbott FreeStyle Libre 2, FreeStyle Libre 14-Day, Dexcom G6), and therapeutic shoes with custom inserts to individual diabetic patients, health plan members, Medicare/Medicaid beneficiaries, senior living communities, long-term care pharmacies, PBM companies, and provider clinics across the United States. Operational assets include a Memphis retail pharmacy and fitting storefront, a Deltona-based therapeutic shoe customer service team, and a national network of pedorthists and qualified fitters delivering onsite fittings in clinics, health systems, senior facilities, and patient homes. Core technology consists of a mail-order fulfillment system with integrated insurance verification, benefit confirmation, physician-order acquisition, and claims management, plus a clinical foot-assessment workflow (monofilament testing, 3D foot scanning, heat molding for custom inserts) performed by trained professionals.
DSI's business model is built on recurring insurance-billed revenue: the company accepts Medicare, Medicaid, and most commercial insurance plans, handles paperwork end-to-end, and charges patients only applicable copays or deductibles, with free 60-day mail-order delivery driving predictable refill cadence. The therapeutic shoe program adds a Medicare-reimbursed clinical service line (annual replacements, proactive reorders) that is difficult to unbundle from the mail-order stack. The go-to-market operates three concurrent motions — direct-to-consumer via phone (800-501-1556) and website ordering, enterprise field sales to health plans/payors/senior facilities through customized Diabetes Management Program contracts, and retail/walk-in at the Memphis pharmacy. A free, bilingual diabetes education library (tip sheets, carb counters, 2-minute wellness videos co-developed with diabetes educator Ansley Dalbo) supports top-of-funnel patient acquisition.
Diabetes Store firmographics
Firmographics- Name
- Diabetes Store
- Legal name
- Diabetes Store, Inc.
- Website
- https://diabetesinconline.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diabetes Store, Inc. is a privately held Memphis-based mail-order diabetes care supplier founded in 2002, distributing testing supplies, Continuous Glucose Monitors, and therapeutic shoes through insurance billing to individual patients, health plans, senior communities, and provider clinics across the United States.
- Ownership category
- akta.pro rank
Diabetes Store industry classification
Industry- Product category
- Diabetes Care Supplies
- NAICS
- Shoe Retailers (4582)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Blood Glucose Monitoring (BGM) Meters & Test Strips (HLAHAHAG)
- akta.pro secondary industry
- Diabetes (General) (HLAKADAA)
Keywords
Where Diabetes Store is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Diabetes Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Diabetes Testing Supplies Sales: Mail-order sales of diabetes testing supplies (blood glucose meters, test strips, lancing devices, lancets, control solutions) billed to Medicare, Medicaid, and commercial insurance plans. Customers pay copays and deductibles; DSI handles all billing and claims management.
- Continuous Glucose Monitor (CGM) Sales: Sales of CGM devices (Abbott FreeStyle Libre 2, Abbott FreeStyle Libre 14-Day, Dexcom G6) and ongoing sensor supplies through mail order, billed to insurance plans.
- Therapeutic Shoes and Custom Inserts: Therapeutic shoe program providing custom-fitted shoes and inserts through national pedorthist network. Includes annual replacements and proactive reorders, with billing handled through Medicare and insurance.
- DME and Wellness Products: Retail pharmacy sales of DME medical supplies and non-DME wellness products for cash purchase at Memphis pharmacy location and through mail order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered diabetes supplies with minimal customer cost |
| Freemium | Pay-as-you-go | Free diabetes education resources |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Diabetes Store product offering
Product offeringCore offering
Diabetes Store, Inc. (DSI) is a mail-order diabetes care supplier that delivers diabetes testing supplies (blood glucose meters, test strips, lancing devices, lancets, control solutions), Continuous Glucose Monitors (Abbott FreeStyle Libre and Dexcom G6), and therapeutic shoes with custom inserts directly to patient homes. The company also operates a national pedorthist and qualified fitter network for onsite therapeutic shoe fittings and runs a B2B Diabetes Management Program serving health plans, payors, senior facilities, and healthcare providers, handling insurance verification, claims management, and proactive refill scheduling.
Product overview
Diabetes Store, Inc. (DSI) operates as a mail-order diabetes care company offering a portfolio of diabetes testing supplies (blood glucose meters, test strips, lancing devices, lancets), Continuous Glucose Monitors (including Abbott FreeStyle Libre and Dexcom G6 systems), and Therapeutic Shoes with custom inserts. The company delivers products through its Mail Order Program with free 60-day delivery. DSI also provides a Diabetes Education program with free wellness videos and resources. For business customers, DSI offers a Diabetes Management Program—a B2B specialty service working directly with health plans, health systems, senior communities, and providers to manage diabetes supply orders. All products and services are designed to support diabetes self-management and reduce complications.
Differentiator
Problem solved
Functional benefit
Products and services
- Diabetes Testing Supplies Mail-order diabetes testing supplies including blood glucose meters, test strips, lancing devices, lancets, and control solutions delivered every 60 days with free shipping, billed to Medicare, Medicaid, and commercial insurance plans. Designed for individual diabetes patients managing Type 1, Type 2, prediabetes, or gestational diabetes.
- Continuous Glucose Monitors (CGM) Continuous glucose monitoring devices including Abbott FreeStyle Libre 2, Abbott FreeStyle Libre 14-Day, and Dexcom G6 systems that track blood glucose levels in real time. Sold through mail order with ongoing sensor supplies and billed to insurance plans for diabetic patients.
- Therapeutic Shoes Therapeutic footwear for diabetic patients including sport, casual, and dress styles with custom inserts, provided through onsite consultations and fittings by pedorthists and qualified fitters in provider clinics, senior facilities, health systems, and private homes. Includes annual replacements and proactive reorders billed through Medicare and insurance.
- Diabetes Education Free wellness resources including tip sheets, carb counters, food label guides, exercise guides, diabetes logbooks, medication charts, and 2-minute wellness videos on diabetes self-management topics, available in English and Spanish through a partnership with diabetes expert Ansley Dalbo.
- Mail Order Program Convenient home delivery service for diabetes supplies with free 60-day delivery, automatic refill reminders, and handling of insurance paperwork and doctor documentation for individual patients.
- Diabetes Management Program B2B specialty program designed to work directly with health plans, health systems, senior communities, and providers to manage orders for diabetes-related supplies and therapeutic shoes for covered populations, with customized workflows, single-page enrollment forms, and proactive supply management.
Quantifiable outcome
- Free delivery every 60 days for mail-order diabetes supplies
- +1 more outcomes
Companies that use Diabetes Store
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Diabetes Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Diabetes Store partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Senior Facilities (IL, AL, Memory Care)coreDSI's Diabetes Management Program works directly with senior facilities including Independent Living, Assisted Living, and Memory Care communities to manage orders for diabetes supplies and therapeutic shoes on behalf of residents/patients.
- Long Term Care (LTC) PharmaciescorePartnership with long-term care pharmacies to provide diabetes supplies and services to LTC facility residents.
- Pharmacy Benefit Management (PBM) CompaniescorePartnership with PBM companies to provide therapeutic shoe programs and diabetes supply management for covered populations.
- Health Care Providers (HCP), Clinics and PracticescoreDSI works directly with healthcare providers, clinics, and medical practices through customized workflows to reduce burden of managing diabetic populations with single-page enrollment forms.
- Health Plans/PayorscoreDSI partners with health plans and payors as a sole provider offering customized B2B diabetes-specific service offerings including supplies and therapeutic shoe programs.
- Ansley Dalbo (Diabetes What to Know)minorPartnership with diabetes expert Ansley Dalbo to create custom 2-minute wellness videos providing educational information about diabetes management for patients and caregivers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Diabetes Store competitors and assessment
Company assessmentBroad incumbents
- McKesson Patient Direct Solutions: Diversified healthcare distributor with a patient-direct/home medical equipment arm that competes in mail-order diabetes supplies and CGMs through payor and pharmacy partnerships at national scale.
- Apria Healthcare: Large national DME provider (now part of Owens & Minor) offering diabetes supplies, CGMs, and broader home medical equipment with extensive payor contracts. Competes in the same insurance-billed DME category from a much larger incumbent position.
- Cardinal Health at-Home Solutions: Division of Cardinal Health distributing diabetes and other home medical supplies through home-delivery and payor channels. Overlaps DSI in mail-order DME distribution but at much broader portfolio and scale.
Direct peers
- US MED: Mail-order pharmacy and DME supplier focused specifically on diabetes testing supplies and CGM devices, accepting Medicare and commercial insurance. Direct overlap with DSI's mail-order diabetes supply business.
- Edgepark Medical Supplies: Long-standing mail-order DME supplier offering diabetes testing supplies, CGMs, and other durable medical equipment billed to insurance. Directly competes with DSI on the same payor-covered DTC mail-order motion and product portfolio.
- 180 Medical: Mail-order DME company serving chronic condition populations (including ostomy, urology, and diabetes supplies) with insurance verification and recurring shipment programs analogous to DSI's mail-order chassis.
- Dr. Comfort: Specialty therapeutic footwear brand and supplier serving diabetic patients through clinicians, fitting networks, and DME channels. Closely comparable to DSI's therapeutic shoe program in product and end customer.
- Byram Healthcare: Major mail-order provider of diabetes testing supplies, CGMs, and urological/ostomy DME covered by Medicare and commercial insurance. Closest direct competitor to DSI on the DTC + insurance-billing supply model.
- Orthofeet: Therapeutic and diabetic footwear company selling orthopedic shoes and inserts direct-to-consumer and through DME channels. Competes with DSI for the diabetic foot-care patient wallet, particularly on DTC shoe sales.
Others
- Dexcom: CGM manufacturer whose G6 product DSI distributes. Adjacent ecosystem participant — not a direct competitor, but a key supplier whose channel strategy (including DTC mail-order) materially affects DSI's economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Diabetes Store social profiles
Digital presenceDiabetes Store compliance and trust
Trust signalCompliance2 records
Diabetes Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diabetes Store leadership team
Management profileNumber of profiles
Diabetes Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diabetes Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diabetes Store
What does Diabetes Store do?
Diabetes Store, Inc. (DSI) is a mail-order diabetes care supplier that delivers diabetes testing supplies (blood glucose meters, test strips, lancing devices, lancets, control solutions), Continuous Glucose Monitors (Abbott FreeStyle Libre and Dexcom G6), and therapeutic shoes with custom inserts directly to patient homes. The company also operates a national pedorthist and qualified fitter network for onsite therapeutic shoe fittings and runs a B2B Diabetes Management Program serving health plans, payors, senior facilities, and healthcare providers, handling insurance verification, claims management, and proactive refill scheduling.
Is Diabetes Store a public or private company?
Diabetes Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diabetes Store founded?
Diabetes Store was founded in 2002. It employs 11 to 50 people.
Where is Diabetes Store based?
Diabetes Store is headquartered in Memphis, United States, in the North America region.
How does Diabetes Store make money?
Four revenue lines are on record. Diabetes Testing Supplies Sales are the primary driver. The others are continuous Glucose Monitor (CGM) Sales, therapeutic Shoes and Custom Inserts and DME and Wellness Products.
Who are Diabetes Store's main competitors?
Broad incumbents on record are McKesson Patient Direct Solutions, Apria Healthcare and Cardinal Health at-Home Solutions. Direct peers are US MED, Edgepark Medical Supplies, 180 Medical, Dr. Comfort, Byram Healthcare and Orthofeet. Dexcom is listed as an others.
Does Diabetes Store have an API?
No public API is recorded for Diabetes Store.
What industry is Diabetes Store in?
Diabetes Store's product category is Diabetes Care Supplies. Its primary akta.pro industry code is HLAHAHAG, Blood Glucose Monitoring (BGM) Meters & Test Strips, with a secondary code of HLAKADAA, Diabetes (General). Its NAICS code is 4582 and its SIC code is 3842.