Aerial

What Aerial does

Aerial is a Slovak online and brick-and-mortar electronics retailer, trading under MRP Company, spol. s r.o., headquartered at Stará spišská cesta 20/A in Košice. Founded in 1996 and operating with 1–10 employees, the company sells a wide catalog of physical hardware: solar photovoltaic components (panels, hybrid and string inverters from Solax, Goodwe, and Fronius, batteries, solar water heating, and balance-of-system parts), satellite and terrestrial TV reception equipment (DVB-S/S2 multiswitches, LNBs, dishes, receivers from Opticum, EMP-Centauri, TechniSat, and Amiko), power supply solutions (inverters, UPS systems, stabilized supplies), CCTV/security hardware, EV chargers (Wallbox Solax), and supporting cables, connectors, and mounting structures.

The underlying technology is a standard Shoptet-style e-commerce platform (TFactory Turzo theme) hosting the product catalog and checkout, complemented by a single physical retail showroom. The site supports Slovak and Czech languages and accepts orders 24/7 online, plus email and phone ordering; the physical store operates 08:00–16:00 with identical pricing. Prices are displayed in EUR with and without VAT, and product ranges from a few euros for cables and connectors to several hundred euros for premium multiswitches, storage tanks, and inverters.

Aerial makes money through one-time unit-priced retail sales of third-party hardware to residential consumers and small businesses across Slovakia and the Czech Republic. Its go-to-market is direct-to-consumer e-commerce with a parallel physical showroom. No subscription, service, installation, or recurring revenue streams are disclosed; the company does not appear to provide installation or maintenance services despite the source-level short description referencing such activity. The customer base is fragmented by design — individual households and small installers across two countries — with no named enterprise customers, partnerships, certifications, awards, or disclosed management team.

Name

Aerial

Legal name

MRP Company, spol. s r.o.

Website

https://aerial.obchodmrp.sk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Aerial is a small Košice-based electronics retailer (operating under MRP Company, spol. s r.o.) selling satellite, solar/PV, power supply, CCTV, and EV charging hardware via a 24/7 e-commerce storefront and a single physical showroom, serving residential and small business customers across Slovakia and the Czech Republic.

Ownership category

akta.pro rank

Product category

Consumer electronics distribution

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Computer Communications Equipment (3576)

akta.pro primary industry

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

akta.pro secondary industries

Streaming Media Players & Set-Top Boxes Retail (CRACAEAC), Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG), Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Solar photovoltaic equipment
• Satellite TV equipment
• Terrestrial TV antennas
• Power supply equipment
• CCTV surveillance systems

Headquarters

HQ city

Kosice

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of electronics products including satellite equipment, solar panels, inverters, batteries, antennas, cables, connectors, power supplies, and CCTV equipment. Products are sold at fixed prices shown on the website with VAT and without VAT pricing displayed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Aerial operates a retail electronics business headquartered in Košice, Slovakia, selling solar photovoltaic equipment (rigid, flexible, and 12V panels; hybrid and grid-tied inverters from Solax, Goodwe, and Fronius; storage tanks and batteries; PWM and MPPT controllers), satellite TV reception systems (DVB-S/S2 receivers including Skylink ready and 4K UHD models, LNB converters, parabolic antennas, multiswitches and DiSEqC switches), terrestrial TV antennas (DVB-T/DVB-T2 with 4G/5G LTE filters), power supply solutions (sine wave DC-AC inverters and UPS backup systems), CCTV surveillance equipment (cameras, NVR/XVR recorders), and Solax Wallbox EV chargers. Products are sold through a 24/7 e-commerce storefront at aerial.obchodmrp.sk and a physical retail showroom in Košice, with identical pricing applied across both channels.

Product overview

Aerial is an online electronics and telecommunications equipment retailer based in Košice, Slovakia, operating under MRP Company. The business offers a diverse portfolio of physical hardware products spanning solar/photovoltaic systems (including solar panels, hybrid/string inverters from brands like Solax, Goodwe, and Fronius, batteries, and solar water heating), satellite and terrestrial television reception equipment (multiswitches, LNBs, DVB-S/S2 receivers, DVB-T/T2 antennas), power supply solutions (inverters, UPS systems, stabilized power supplies), and security/surveillance systems (CCTV cameras, NVR/XVR recorders). The product lineup includes both own-branded components and products from established manufacturers like Opticum, EMP-Centauri, Blue Line, TechniSat, and Amiko.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Photovoltaic Panels Solar photovoltaic panels for generating electricity from sunlight, including rigid, flexible, and 12V variants, sold in Aerial's online catalog and Košice showroom.
• Solar Inverters (Hybrid and Grid-Tied) DC-to-AC inverters for solar installations, including hybrid and grid-tied models from Solax, Goodwe, and Fronius, with single-phase and three-phase variants available.
• Satellite Receivers (DVB-S/S2) Satellite receivers supporting DVB-S and DVB-S2 standards, including Skylink-ready and 4K UHD models for residential satellite TV reception.
• Multiswitch 9/8 Opticum OMS PRO-TR 3811 Multiswitch for extending DVB-S2 satellite and DVB-T2 terrestrial television systems, supporting up to 8 satellite receivers from a single satellite dish.
• DiSEqC Switch S16/1PCP-W3 Waterproof DiSEqC switch combining 16 satellite positions and 1 terrestrial input into a single output, controlled via DiSEqC 1.1 or 1.2 protocols.
• Unicable Multiswitch Megasat SCR 5/8 Multiswitch 5/8 Unicable for single-cable satellite distribution, enabling connection of up to 8 satellite receivers via one coaxial cable.
• EMP MS33/12PIU-6 Multiswitch Multiswitch for distributing terrestrial and satellite signals from 8 satellite positions (32 polarizations) to up to 12 subscribers.
• Multiswitch 5/16 GM Aktív/Pasív + zdroj Multiswitch for 1 satellite and 1 terrestrial input with output for 16 satellite receivers, featuring built-in amplifier for medium to large SMATV systems.
• Television Antennas (DVB-T and DVB-T2) Television antennas for digital terrestrial broadcasting including DVB-T and DVB-T2 standards, available with LTE/4G/5G filtering options, alongside VKV and GSM antennas.
• Solar Storage Tank 3-valentný 200 litrov Solar 200-liter hot water storage tank with double copper heating coil (0.4 m² upper, 0.6 m² lower) and 40 mm polyurethane foam insulation.
• Pt1000 Temperature Sensor for Solar Collectors Temperature sensor using a Pt1000 element in a protective housing, rated for -50°C to 450°C with IP68 protection rating, used with solar thermal collectors.
• 300W Pure Sine Wave Inverter 24V DC to 230V AC Pure sine wave inverter converting 24V DC to 230V AC at 50 Hz, delivering 300W continuous and 600W peak power, with USB output for connecting low-voltage DC sources to AC loads.
• AVANSA UPS 12V/700W Backup Power Supply Automatic backup power supply (UPS) designed to keep a boiler or similar appliance running during grid outages, featuring pure sine wave output and 12V/700W capacity.
• Wallbox Solax EV Charging Stations EV charging stations from Solax designed to integrate with residential solar inverter systems.
• CCTV Cameras and NVR/XVR Recorders Security cameras and digital video recorders (NVR/XVR) for surveillance systems, including POE switches and accessories for residential and small business CCTV installations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Alza: Largest electronics and home appliance e-commerce retailer in Slovakia and Czechia. Comparable as a generalist competitor across the same SKU universe (TV equipment, solar accessories, consumer electronics) but at vastly greater scale and breadth.
• Conrad Electronic: European electronics and technical components catalog retailer with a Slovak storefront. Competes with Aerial on technical electronics, power supplies, and components for installers and prosumers.
• Mall.sk: Major Slovak/Czech online retailer carrying consumer electronics, home appliances, and adjacent categories including some TV/satellite accessories. Overlaps with Aerial on broad consumer electronics assortment and target buyer.
• Datart: Established Central European consumer electronics and appliance retail chain with Slovak operations. Overlaps with Aerial in consumer electronics retailing for Slovak households but with a much broader catalog and store footprint.

Others

• Solax Power: Manufacturer of hybrid inverters, batteries, and EV chargers that Aerial resells. Comparable as a key supplier/ecosystem participant whose brand and product roadmap directly shape Aerial's solar offering.
• EMP-Centauri: Manufacturer of multiswitches, DiSEqC switches, and SMATV distribution equipment stocked by Aerial. Comparable as a key niche supplier whose multiswitch product line underpins Aerial's professional satellite distribution offering.
• TechniSat: Satellite reception and consumer electronics manufacturer whose products Aerial distributes. Comparable as a supplier shaping the available DVB-S/S2 and terrestrial TV equipment catalog Aerial can offer to installers and end customers.
• GoodWe: Solar inverter and storage manufacturer stocked by Aerial. Comparable as a principal supplier whose pricing, channel policies, and product roadmap influence Aerial's competitiveness in the Slovak PV market.

Direct peers

• Hej.sk: Slovak e-commerce retailer focused on consumer electronics, audio/video, and home technology. Comparable in being a Slovakia-headquartered online electronics retailer targeting similar consumer and prosumer demand.
• Nay: Slovak consumer electronics retail chain with both online and physical stores, selling TVs, audio, and household electronics to similar Slovak consumer and SMB buyers. Directly comparable in channel mix and geography, though broader in assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerial